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By: BrightEdge     Published Date: Nov 13, 2014
BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.
Tags : brightedge, content marketing, data analytics, marketing data, marketing platform, market intelligence, business intelligence, social media
     BrightEdge
By: Bronto     Published Date: Aug 14, 2014
Sleigh bells ring, are you listening? Though the holidays might seem far away, leading retailers will start preparing for the holidays now. Whether you’ve kicked off your planning or you haven’t even started, there are several ways to ensure that the 2014 holiday season is stellar. To help you and your team have a successful holiday season, this white paper offers some helpful tips for the holiday season, to ensure you make changes well ahead of the chaotic blizzard of activity that wraps up the end of the year.
Tags : marketing tips, holiday marketing, email production, holiday promotions, email marketing, customer experience/engagement, market research, mobile marketing
     Bronto
By: Bronto     Published Date: Aug 14, 2014
Much like running a marathon, building a successful marketing program takes dedication, patience, training and a lot of stamina. These things don’t happen overnight, especially if your current email program is a tad out of shape. So how do you get your current email program to “feel the burn” and transform into the polished, strong performer you want it to be? This 4-part white paper series will take you through each step in the process, acting as the personal trainer that will whip your triggered email program back into shape, through smarter customer engagement and use of automation.
Tags : marketing automation, triggered emails, customer engagement, email marketing program, email marketing, business intelligence, market research, e-commerce solutions
     Bronto
By: Bronto     Published Date: Jul 16, 2012
The third and final piece in our RFM series highlights multiple email marketing strategies for analyzing a subscriber's Monetary value. As proven over many years with RFM analysis, marketers know that their highest spending customer segment is statistically more likely to spend again than their lower performing spending segments.
Tags : bronto, marketing, email marketing, marketing campaigns, social media, customer, customer experience/engagement, market research
     Bronto
By: Bronto     Published Date: Jul 16, 2012
Email marketers should be leveraging the use of Recency, Frequency, Monetary (RFM) analysis to uncover optimal segments and untapped opportunities within their email marketing program. Email marketing provides real time data about subscriber behavior, which is ideal for RFM analysis. In order to use each metric fully we will focus on the undeniable power of Recency first.
Tags : bronto, marketing, email marketing, marketing campaigns, social media, customer, customer experience/engagement, market research
     Bronto
By: Bronto     Published Date: Jul 16, 2012
Acquiring addresses is as essential as creating a targeted message. Learn where the best places are to start and how you can continue to grow strong lists over time. Download this whitepaper to learn more.
Tags : bronto, marketing, email marketing, marketing campaigns, social media, list management, customer, customer experience/engagement
     Bronto
By: Bronto     Published Date: Jul 16, 2012
Transactional messages are the most opened among message types. Find out the keys that will let you take advantage of this and drive more revenue from your transactional messages.
Tags : bronto, marketing, email marketing, marketing campaigns, social media, customer, customer experience/engagement, business intelligence
     Bronto
By: Bronto     Published Date: Mar 30, 2012
With consumers practically attached to mobile devices and beginning to accept marketing messages on Facebook and Twitter, marketing efforts are less about driving to a specific channel and more about having a promotional presence in all of them and keeping the person engaged throughout the customer lifecycle. The reasons for disengaging from a purchase decision are nearly infinite, and the means to disengage are just a few taps away on a smartphone.
Tags : bronto, marketing, emerging marketing, digital marketing, online, digital, e-commerce, interactive marketing
     Bronto
By: Bronto     Published Date: Mar 16, 2012
Set your email marketing success in motion with triggered messages. From a customized welcome series to reengagement messages, learn how to identify triggered message opportunities and define business rules. Explore these key concepts and best practices to create or enhance your automated campaigns today.
Tags : marketing, marketing message, markeing tools, engagement, customer engagement, customer experience/engagement, business intelligence, market research
     Bronto
By: Bronto     Published Date: Mar 16, 2012
As an online retailer, you're always testing new e-marketing strategies to see which work for you and which do not. We're delighted to be able to offer you five that may be new to you - and that we think will work exceptionally well to increase your sales. Our white paper, "Get your revenue off the shelves in 2012: 5 Strategies to Deploy Now," goes into detail on all five.
Tags : marketing, email marketing, web analytics, marketing strategy, marketing, interactive marketing, market research, email marketing services/software
     Bronto
By: Bronto     Published Date: Mar 16, 2012
For a step-by-step guide on how to optimize deals and messaging across channels to achieve "Engaged Commerce", download this white paper: "Taking A 'Crawl, Walk, Run' Approach To Cross-Channel Marketing."
Tags : marketing, bronto, cross marketing, marketing channels, marketing research, interactive marketing, business intelligence, market research
     Bronto
By: Bronto     Published Date: Jan 04, 2012
Seamless integration of partner solutions allows totes»ISOTONER to convert more customers, increase basket size and strengthen loyalty.
Tags : bronto, marketlive, marketing, online marketing, cross-channel marketing, personalization, customer experience/engagement, business intelligence
     Bronto
By: Bronto     Published Date: Jan 04, 2012
This customer-centric approach has made ACK a trusted brand and go-to source for paddlesports enthusiasts and outdoor adventurers. As ACK has evolved and grown, email has become an important driver of revenue.
Tags : bronto, marketing, ack, austin canoe & kayak, customer enagagement, email marketing, revenue, interactive marketing
     Bronto
By: Bronto     Published Date: Nov 07, 2011
To help you navigate the waters, here are eight signs that you may have outgrown your current Email Service Provider (ESP) and are ready to step up to a richer, more advanced email marketing platform.
Tags : bronto, marketing, email marketing, email service provider, esp, whitepaper, managed hosting services, customer experience/engagement
     Bronto
By: Bronto     Published Date: Nov 07, 2011
As channels for communicating digitally with customers evolve and increase, email's role is changing. Explore current trends in e-commerce, the influences of social content and the mobile experience, as well as provide ideas you can deploy now to distinguish yourself in the inbox.
Tags : bronto, marketing, email marketing, customer engagement, strategies, customer experience/engagement, business intelligence, market research
     Bronto
By: Bronto     Published Date: Sep 26, 2011
Download the white paper, "Activate And Engage: How Adding SMS To Cross-Channel Communication Can Optimize Retailer-Customer Relationships" to learn more about how text message campaigns can successfully activate consumers relationships and engage shoppers to drive purchases.
Tags : whitepaper, mobile, bronto, white paper, text, sms, cross channel, in-store opt-in
     Bronto
By: Bronto     Published Date: Sep 26, 2011
Regardless of what the email metrics say, there is always room for improvement. In any competitive environment, you never want to settle for good enough. Here we cover seven areas most commonly in need of a refresh.
Tags : whitepaper, seven, white paper, email marketing, list growth, basics, opt-in, social
     Bronto
By: BzzAgent     Published Date: Dec 22, 2010
Learn the truth about measuring the sales impact and ROI of social media
Tags : social media, measurement, roi, word of mouth, social marketing, interactive/pr agencies, search marketing agencies, traditional agencies
     BzzAgent
By: CampaignerCRM     Published Date: May 04, 2012
Campaigner is the pioneer in email marketing services, mailing since 1999. Create, launch and track email campaigns. Exceptional deliverability and 24/7 in-house support. Sign up today and get a FREE 30-Day Trial!
Tags : campaigner, marketing, email, internet, email marketing, campaign tracker, internet marketing, business intelligence
     CampaignerCRM
By: CFO.com     Published Date: Sep 21, 2011
CFO magazine explored trends in the procurement of technology, financial services and other services by U.S. corporations. The study, "The Senior Finance Team and Corporate Purchasing Decisions: Product and Service Investment Plans, Vendor Selection Process, and the Impact of Media on the Decision Making Process" identifies the extent and types of purchases that companies will make, the role of the finance team in corporate purchasing decisions, the criteria used for vendor selection, and the trends and influence of various types of media on vendor choices.
Tags : cfo.com, technology, financial services, company purchases, vendor selection, media, business intelligence, market research
     CFO.com
By: Cision     Published Date: Jul 08, 2016
The complexity of public relations can make measurement a Herculean task. Brands have diverse needs and objectives, along with an array of communication channels to choose from, which means those searching for a one-size-fits-all blueprint for measurement will struggle to prove true ROI. A custom measurement strategy that goes beyond vanity metrics is the only way to accurately track your progress, prove the value of individual campaigns and show the impact of those campaigns across departments.
Tags : cision, public relations, roi, brand awareness, pr roi, emerging marketing, social media, business intelligence
     Cision
By: Citrix     Published Date: Jun 03, 2015
This paper reveals 10 questions that will dramatically boost your focus and provide the clarity you need to jump start the process.
Tags : transform and idea into a business, start a business, new business, set up new business, steps to start a new business, tips to start a new business, questions to start a new business, market research
     Citrix
By: ClearSlide, Inc     Published Date: Jan 29, 2015
As a sales coach, you can make a big impact on you team's goal attainment by helping your team make small changes that will make a big impact on their productivity. In this guide, you'll learn 10 ways that you can improve your sales team's productivity with easy changes to what they are doing every day. From helping them understand the "formation" needed to win to gamifying their day, you'll learn actionable tips that your team can start using today.
Tags : sales, increasing productivity, increasing revenue, sales performance optimization, sales performance, sales management, customer experience/engagement, business intelligence
     ClearSlide, Inc
By: ConceptShare     Published Date: Jun 17, 2015
This white paper is written as an introduction to the idea of Creative Operations Business Intelligence. The marketing and creative production organizations that embrace this concept will maximize their work in progress performance.
Tags : conceptshare, market intelligence, business intelligence, strategy, big data, web analytics, market research
     ConceptShare
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