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Emerging Marketing

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By: AdRoll     Published Date: Jan 21, 2015
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
Tags : adroll, attribution, attribution modeling, multi touch marketing, strategy, marketing strategy, data analytics, marketing campaign performance
     AdRoll
By: LogMeIn     Published Date: Sep 16, 2014
This InfoWorld research report, based on an IDG QuickPulse survey administered to IT professionals, will provide insight into the BYOA trend, identify pain points associated with traditional online meeting tools, and address business-driven IT requirements that benefit the overall organization.
Tags : byoa trend, logmein, joinme, online meetings, painpoints with online meetings, problems with online meetings, internet marketing, marketing research
     LogMeIn
By: LogMeIn     Published Date: Sep 16, 2014
This InfoWorld research report, based on an IDG QuickPulse survey administered to IT professionals, will provide insight into the BYOA trend, identify pain points associated with traditional online meeting tools, and address business-driven IT requirements that benefit the overall organization.
Tags : byoa trend, logmein, joinme, online meetings, painpoints with online meetings, problems with online meetings, interactive/pr agencies, marketing research
     LogMeIn
By: IBM     Published Date: Oct 06, 2014
While traditional B2B sales channels are still the most influential, the explosive growth of B2B ecommerce is forcing B2B organizations to dedicate resources and budget to the on-line sales channel. While B2B organizations can learn from B2C in terms of user experience, B2B selling is much more complex and requires a centralized commerce platform that fully supports sophisticated workflows, pricing, product configurations, approvals and more. In this paper, we explore the impact of the on-line channel and examine five key components required to achieve B2B commerce effectiveness.
Tags : b2b sales channels, b2b ecommerce, user experience, centralized commerce platfrom, emerging marketing, business intelligence, market research
     IBM
By: Uberflip     Published Date: Jan 20, 2016
Content marketing is tough. But it doesn't have to hurt.
Tags : uberflip, b2b, content marketing, emerging marketing, social media, internet marketing
     Uberflip
By: TheMarketingScope     Published Date: Sep 29, 2015
In this eBook, we’re going to diagnose the most standard ailments of businesses who avoid content marketing like the plague. We’re going to tell you why, and how, you can put more than a bandaid solution in place.
Tags : content marketing, lead generation, market research, market strategy, social media, content management systems, social media marketing, lead generation & automation
     TheMarketingScope
By: White Horse     Published Date: Apr 02, 2010
Find out how B2B companies are utilizing social media marketing relative to their B2C peers in the areas of social participation, social marketing staffing, executive support and success measurement. This proprietary report based on a survey of 104 marketers across a range of businesses shares challenges and opportunities ahead.
Tags : white horse, b2b, redesign, rfps, b3b, scope, purpose, template
     White Horse
By: Optify     Published Date: Aug 03, 2012
You know that generating more leads from SEO makes sense for your business, but don't you need to be an SEO guru? Not at all. With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads. This guide will show you how.
Tags : b2b marketing, seo, search engine optimization, internet marketing, inbound marketing, lead generation, search marketing, email marketing
     Optify
By: Manifesto     Published Date: Mar 24, 2010
This Manifesto white paper on "B2B Social Engagements" provides answers to these questions with research findings, 12 cases and more!
Tags : social media, business to business, b2b, popular social media tools, financial services, management consultant, professional services, corporate blogs
     Manifesto
By: CrowdTwist     Published Date: Oct 19, 2016
Learn how men and women differ in defining brand loyalty and what activities and preferences motivate action across the two genders.
Tags : loyalty, crowdtwist, gender, brand, emerging marketing, advertising agencies, internet marketing, marketing research
     CrowdTwist
By: Oracle     Published Date: Apr 23, 2015
This white paper reveals how most advanced organisations are using predictive analytics to reveal where future opportunities lie, and to deploy resources and training accordingly.
Tags : be insight-driven, insights, sales, data, social media, smart use of data, analytic, improve analytical capabilities
     Oracle
By: Oracle     Published Date: Apr 21, 2015
This paper reveals the way to let your reps stay connected to systems and co-workers and be more productive.
Tags : devices, tablets, smartphones, productivity, mobility, be mobile, mobile devices, sales team
     Oracle
By: SmartFocus     Published Date: Apr 22, 2015
With 1.75 billion people worldwide owning a smartphone, your customer will now have constant connectivity. Therefore to be successful in your marketing campaigns, it is vital to understand the mobile user experience and ensure all parts of your campaign are mobile optimized. Don’t do this and you could reduce customer engagement and even worse, loose your best customers to your competitors. Our easy to implement mobile marketing tips can help add value to your campaigns and give you the edge.
Tags : mobile marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships
     SmartFocus
By: MoreVisibility     Published Date: May 07, 2012
LinkedIn connections and groups foster a lot of interaction among professionals, who can discuss their respective industries and job functions. Learn more about the three main opportunities for you to become a master link builder on LinkedIn.
Tags : morevisibility, marketing, social media, emerging marketing, internet marketing, web analytics, interactive marketing, market research
     MoreVisibility
By: Wyng     Published Date: Jul 02, 2015
Are you looking for some inspiration to make your next digital experience an overwhelming success? There are plenty of brands doing great things in digital, but there are a few standouts that deserve recognition for their outstanding marketing programs, including STA Travel's unique use of data, L'Oreal's product launch strategy, and BuildDirect's highly successful 'Shop by Inspiration' programs. The brands identified in this ebook represent some of the best in digital and social marketing, and their lessons will serve as a great foundation as you build out your future marketing campaigns.
Tags : offerpop, digital marketing, social marketing, brand awareness, marketing campaigns, emerging marketing, business intelligence, market research
     Wyng
By: Thismoment     Published Date: Oct 08, 2014
Brands are in a content pressure cooker. The demand for quality content is forcing marketers to keep a rapid pace with emerging technology and consumers’ growing expectation for real-time, authentic connection with brands. How does one keep up with such a rapid pace? Download Becoming a Brand DJ today to gain insight on how to stay up to speed with consumers expectation in the emerging world of technology.
Tags : branding, quality content, emerging technology, emerging marketing, business intelligence, market research, usability
     Thismoment
By: IBM     Published Date: Jul 07, 2014
A transformation is taking place in how people interact and how relationships form and develop and this is changing the way we socialise, the way we work and the way we engage with our customers. The new normal is that customers are leading the conversations that define your brand, competitors are crowd-sourcing ideas to bring new offerings to market and employees are using social media in all facets of their lives, including work. This shift in technology and human behaviour presents an opportunity for organisations to improve everything from reinventing customer relationships to how work gets done. A Social Business embraces networks of people to create business value and activates networks of people that apply relevant content and expertise to improve and accelerate core and ad hoc processes, delivering unprecedented return for the time invested.
Tags : ibm, social business, smarter workforce, social media, interact, technology, customer relationships, emerging marketing
     IBM
By: Gleanster     Published Date: Nov 10, 2011
This comprehensive 25-page benchmark report explores the elements of a successful BI strategy along with a full vendor landscape. Some of the best examples of rapid ROI from BI projects are associated with tactical implementations that emphasize immediate results over a perfect system architecture.
Tags : customer experience/engagement, business intelligence, reputation monitoring, market research, usability, social media marketing
     Gleanster
By: Gleanster     Published Date: Jan 30, 2011
Written by the former VP of Social Media at Barnes & Noble, and based on the experiences of 284 companies, this report benchmarks best practices in social media marketing.
Tags : social media marketing, research paper, best practices
     Gleanster
By: SocialFlow     Published Date: Oct 30, 2014
Research shows that Data-Driven Social Media publishing delivers a 91% increase in reach and a 26% increase in engagement. This report is based on 1.6 M posts on Facebook, Twitter and Google Plus, and proves that how you distribute your social posts is more important to improving your engagement than what you’re posting.
Tags : social media, social media management, social performance, social best practices, social publishing, social media results, earned media, facebook results
     SocialFlow
By: Brightcove     Published Date: Sep 17, 2014
Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.
Tags : digital marketing, video content, online video presence, custom video portal, emerging marketing, interactive marketing, marketing software
     Brightcove
By: Adobe     Published Date: Oct 30, 2014
The Best of the Best Benchmark report compares the overall average versus websites in the top 20% on 6 key performance indicators across six regions — United Kingdom, France, Germany, BeNeLux, Nordics and United States.
Tags : measuring your online presence, best of the best benchmark report, evaluating marketing techniques, increasing marketing trending, email marketing, emerging marketing, social media, advertising agencies
     Adobe
By: TheMarketingScope     Published Date: Sep 29, 2015
If you are in the process of putting together a webcast and want to add video, you need to know the best practices. These tips will guide you from start to finish as you create a presentation that will make an impact on your viewers.
Tags : themarketingscope, webcast, webcasting, web video, content marketing, video promotion, webinars & web conferencing, online video marketing
     TheMarketingScope
By: Omobono     Published Date: Apr 18, 2011
The first of two papers on social media for business. Covering basic principles, statistics, approach and benefits.
Tags : social media, omobono, b2b digital marketing, business, social media marketing
     Omobono
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