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Emerging Marketing

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By: Act-On     Published Date: Jan 08, 2015
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
By: Brandwatch     Published Date: Jun 17, 2013
An introduction to using social media in business, this eBook discusses the importance of setting social media goals and how to foster a positive brand experience, along with tips to become a thriving social enterprise.
Tags : social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking
     Brandwatch
By: Phunware     Published Date: Jul 30, 2014
Retailers and Marketers have not yet begun to take total advantage of the newest technologies to leverage bid data and mobile. Download this whitepaper for the key best practices that will allow mobile marketers to utilize these technologies and capture a larger market share.
Tags : phunware, best practices ibeacon, big data ibeacon, push notifications, search marketing, emerging marketing, social media
     Phunware
By: Silverpop     Published Date: Feb 04, 2013
Discover how you can start with a few key features and gradually increase sophistication with this guide to foundational, recommended and better practices for marketing automation.
Tags : marketing automation, email marketing, best practices, crm, analytics, optimization, testing, interactive marketing
     Silverpop
By: Marketo     Published Date: Oct 17, 2016
We live in a mobile-first reality, one that has put the world’s information at our fingertips via smartphone, tablet, or wearable device. It has forever altered the ways in which we shop and consume, and how marketers engage with buyers. As a mobile marketer, you need to deliver the cohesive experience that your audience expects. Download to find out how.
Tags : mobile marketing, mobile apps, online shopping, email marketing, emerging marketing, social media
     Marketo
By: Clicktale     Published Date: Mar 03, 2016
Clicktale has optimized over 100,000 websites in more than 90 countries, including some of the best-known and most successful companies on the web. Optimizing your website for enhanced user experience is very important. Having a clunky or hard to navigate site could push potential customers away.
Tags : clicktale, insights, customer experience, digital, website development, emerging marketing, social media, advertising agencies
     Clicktale
By: Act-On     Published Date: Apr 18, 2014
In this report, we demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
By: Oracle Corp     Published Date: Sep 18, 2013
Confused about how to get started with social customer service or how to take it to the next level? Oracle can help you address the challenges of this rapidly evolving service channel - and help you deliver social customer service that delights your customers. Join our webcast featuring Aphrodite Brinsmead, senior analyst at Ovum, and learn her best practices for social customer service.
Tags : social media, customer service, customer experience management, customer experience/engagement, social media marketing
     Oracle Corp
By: Gleanster     Published Date: Jul 26, 2012
This Deep Dive analyst report looks at the experiences of more than 75 retailers and consumer brands that have outperformed their industry peers with respect to their mobile marketing initiatives. It explains that much of this improvement can be attributed to the notion of Mobile Relationship Management.
Tags : marketing, mobile marketing, gleanster, mobile relationship, emerging marketing, customer experience/engagement, market research
     Gleanster
By: Janrain, Inc.     Published Date: Jan 07, 2013
This paper covers establishing best practices in implementing user registration, and strategies for collecting more and better user data without sacrificing conversion rates. Topics include social login, progressive profiling, CAPTCHA, SSL, and more.
Tags : online registration, data management, unified data, data validation, ssl, progressive profiling, social media, marketing research
     Janrain, Inc.
By: Calpont     Published Date: Mar 13, 2012
This paper focuses on conveying an understanding of columnar databases and the proper utilization of columnar databases within the enterprise.
Tags : columnar, databases, utilization, columnar, enterprise, data, straoge, organization
     Calpont
By: Adobe     Published Date: Jul 09, 2014
This report will analyse how consumers discover apps and will provide some guidelines on how to promote your apps.
Tags : promoting apps, how to promote apps, a guide to promoting apps, adobe, interactive marketing, marketing software, business intelligence, e-commerce solutions
     Adobe
By: StoryDesk     Published Date: Aug 17, 2011
Take advantage of the iPad's interactivity and mobility to wow your clients and leave an impression that sets you apart from the competition.
Tags : ipad, sales tool, apple ipad, ipads, presentation, presentation tools, interactive marketing, crm solutions/software
     StoryDesk
By: GoToWebinar     Published Date: Oct 05, 2011
"So you drank the Kool-Aid and subscribed to the idea that your presentations need to ""tell a story"" and ""be more visual."" But how do you translate dry information into something that's compelling to your audience? When you get back to the basics and focus on the structure of the information you present, you'll find a new way to lay the groundwork for a clean and clear storyboard that will deliver the story and visuals you want. Watch this on-demand webinar to hear Cliff Atkinson, author of Beyond Bullet Points, talk about how you can turn dry content into a compelling presentation. "
Tags : citrix, webinar, presentations, visuals, technology, marketing, structure, on-demand
     GoToWebinar
By: FunMobility     Published Date: Aug 21, 2012
Going mobile can be challenging. "Beyond Check-ins, Mobile Strategies for the Future of Retail" will give insight on how marketers can capture consumers' attention and loyalty using mobile engagement. Over 40% of shoppers carry a smartphone in retail environments, which offers brands the opportunity to interact with customers beyond their brick and mortar stores. Find out how brands, CPGs and retailers can add real value to their customers' retail shopping experience.
Tags : crm, customer engagement, mobile, mobile strategy, webinar, emerging marketing, crm & customer care
     FunMobility
By: Eloqua     Published Date: Apr 07, 2014
Following are five areas in which marketers can employ marketing automation to deepen their relationship with Sales and help Sales identify, manage, and close deals.
Tags : oracle, b2b content marketing, marketing content, content marketing, crm, emerging marketing, crm & customer care, marketing research
     Eloqua
By: SAP     Published Date: Nov 04, 2015
This report examines the challenges associated with the practice of contextual marketing. It is based on a series of interviews with experts and practitioners.
Tags : sap, contextual marketing, personalization, marketing messages, creative challenges, emerging marketing, crm & customer care, marketing research
     SAP
By: Act-On     Published Date: Jan 07, 2016
Go beyond just sales and marketing alignment and include customer success to build a winning Team Trifecta that will allow you, and your company, to make the most of the opportunity that is — literally — sitting right under your noses. In this eBook, we’ll show you how to build your own successful Team Trifecta and imagine what is possible with an approach that yields comprehensive results across every stage of the customer lifecycle. You’ll learn how to deliver dramatic improvements from small investments that generate big returns – such as customer retention.
Tags : customer success, productivity, team trifecta, customer lifecycle, emerging marketing, social media, crm & customer care, traditional marketing
     Act-On
By: Adobe     Published Date: Aug 22, 2013
Business leaders need to be intimately involved in developing "big data" strategies for their companies. In this White Paper, we investigate several business-related strategy components that are crucial to success.
Tags : big data, big data strategy, emerging marketing, traditional marketing
     Adobe
By: NCM Fathom     Published Date: Dec 09, 2011
Content is king online and on screen, right? Then the same must be true for in-person gatherings. Attendance is the key element to a successful event. Read this great guide to getting people to your event.
Tags : ncm fathom, business events, attendance, events, customer experience/engagement, business intelligence, market research, usability
     NCM Fathom
By: IGLOO Software     Published Date: Jan 07, 2010
Learn how the BlackBerry Partners Fund created a publicly accessible website to promote the fund to applicants around the world and a private online community for the investment committee to vet potential partner fund submissions.
Tags : igloo software, online community, equity, security management, cloud-based computing, blackberry partners fund, social networking, mobile platform
     IGLOO Software
By: Jive Software     Published Date: Dec 02, 2014
Join Jive and Rajat Paharia -- "the father of gamification" -- for a discussion on how to better motivate, engage, and create true loyalty. Jive is digging into the hottest books in the social collaboration space. Join the Jive Book Club for exclusive invites to webinars with the authors, an invite to the Jive Community group to share your thoughts with your peers and the chance to win prizes – you might even learn something new! Their first selection is Loyalty 3.0: How Big Data & Gamification are Revolutionizing Customer & Employee Engagement by Rajat Paharia — the “father of gamification.” Loyalty 3.0 is a Wall Street Journal and New York Times best-seller that cracks the code on the ways big data and gamification can motivate, engage, and create true loyalty your customers, employees, and partners.
Tags : employee engagement, customer engagement, social collaboration, big data, emerging marketing, crm & customer care, marketing research, data management/analytics
     Jive Software
By: Jive Software     Published Date: Oct 12, 2009
Priority Club Connect encourages members to talk directly with IHG management through a video blog on the community and to participate in special offers available only through the community. Listen to this webcast recording to get strategies and advice for your own social media initiatives.
Tags : social business software, social media, online community, customer loyalty, jive, social media marketing
     Jive Software
By: Brainshark     Published Date: Oct 16, 2013
Companies are using both formal and informal learning to educate new and existing employees. However, decreasing the cost of training and increasing employee knowledge retention are challenges for many organizations without the proper resources. In this E-book, discover how businesses have used Brainshark to successfully produce content up to five times faster, boost employee retention and participation rates, and increase compliance.
Tags : on-demand training, training, training costs, onboarding, new hires, compliance training, sales training, channel partner
     Brainshark
By: Brainshark     Published Date: Oct 16, 2013
Banking, insurance, securities and investment firms are challenged to keep employees, broker dealers, investors and others current in a world of constant change. Enabling video and mobile communications is the most efficient way to clearly communicate and stay ahead of competitors and changing regulations. Discover how 8 out of the top 10 US financial institutions use Brainshark communications to increase compliance, decrease risks, and lower the costs of communications.
Tags : finance, financial services, banking, investment, insurance, broker, credit union, banks
     Brainshark
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