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Emerging Marketing

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By: uberVU via HootSuite     Published Date: Apr 07, 2014
L’impact des médias sociaux sur les entreprises est indéniable. Les entreprises prospères ne se cantonnent plus simplement au marketing, mais ont désormais recours aux médias sociaux pour établir des relations et les entretenir, dans l’ensemble de leurs services. Mais quelle plateforme sociale d’entreprise s’adapte le mieux à vos besoins?
Tags : hootsuite, social relationship platforms, it leadership, social media, social media advice, success stories, emerging marketing
     uberVU via HootSuite
By: Citrix Online     Published Date: Jul 02, 2010
This new white paper explores which marketing events offer the greatest return on investment for your budget and staff.
Tags : citrix online marketing, gotowebinar, roi calculator, marketing event, interactive/pr agencies, search marketing agencies, traditional agencies, marketing software
     Citrix Online
By: Brandwatch     Published Date: Feb 25, 2015
This guide provides a number of helpful tips for an effective evaluation of campaign activity, including: • How to distinguish between measurement types • An in-depth view on campaign measurement frameworks and dashboards • Common campaign objectives
Tags : social media, social analytics, social media monitoring, campaign measurement, campaign management, social listening, social business intelligence, social media campaigns
     Brandwatch
By: Campaigner     Published Date: May 01, 2015
You worked hard creating great products, at least as hard growing a viable business to support them- and perhaps even harder building the interest and trust of all the subscribers who now welcome your marketing emails. With this white paper learn about the importance of A/B testing, which features to look for, how to get started, and how to increase your success rates.
Tags : content marketing, email marketing, smart content, data analytics, crm, customer engagement, email campaigns, a b testing
     Campaigner
By: Gigya     Published Date: May 14, 2014
In this guide, we’ve outlined some strategies that integrate Pinterest’s value offering to boost conversions and user engagement.
Tags : social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data
     Gigya
By: IBM     Published Date: Jul 07, 2015
Sign up for this 20-minute webcast to better understand how this mobile enterprise application platform and associated application deployment and management capabilities can be leveraged to win, serve, and retain customers.
Tags : mobile, forrester consulting, return on investment, mobile platform, mobile marketing
     IBM
By: Bronto     Published Date: Aug 14, 2014
Retail marketing is in a state of constant evolution, driven forward by the availability of disruptive technologies and the emergence of all new marketing channels. These changes happen all over the world, and in recent years, Canadian retailers have been able to capitalize on many of them. Using research gathered at the 2014 eTail Canada Conference, this study evaluates the state of retail marketing in Canada. It assesses how well retailers are leveraging these new technologies and marketing channels, and also looks at how company structures are adapting to these changes.
Tags : retail marketing, digital marketing, marketing channels, canadian retail, e-commerce, multichannel offerings, email marketing, social media
     Bronto
By: IBM     Published Date: Oct 23, 2012
With widespread use of mobile devices and social media, today's consumers are connected and empowered like never before. This white paper explores the challenges that face retail chief marketing officers (CMOs) and their divisions.
Tags : ibm, analytics, personalized marketing, customer loyalty, consumer behavior, customer loyalty, emerging marketing, marketing research
     IBM
By: The FeedRoom     Published Date: Jul 22, 2009
Social media, blogs and the proliferation of mobile devices have dramatically altered the corporate communications landscape. It's no longer a question of whether your PR team should get involved, but rather how to get involved and what digital media practices will best serve your goals.
Tags : youtube, twitter, myspace, linkedin, social networking, blog, blogs, wiki
     The FeedRoom
By: LogMeIn     Published Date: Jul 18, 2014
This case study on Getronics provides the results experienced in using join.me
Tags : join.me, screen share, join.me case study, getronics case study, online meeting, conference calling, interactive marketing, webinars & web conferencing
     LogMeIn
By: Curalate     Published Date: May 03, 2016
A case study on: Case Study - Urban Outfitters Instagram is a social channel being used more than ever, but executives are asking: "Where is the ROI?" In this Urban Outfitters case study, learn how you can tie UGC to commerce by connecting photos to your product pages. Discover how you can: - Collect thousands of images about your brand that Instagrammers are already sharing - Turn website browsers into buyers by linking user images to product pages - Drive exceptional click-through rates from user generated content (Urban Outfitters saw 15% CTR) Read the Urban Outfitters Case Study to see how to put these changes in action for you brand!
Tags : curalate, case study, lilly pulitzer, emerging marketing, social media, crm & customer care, e-commerce
     Curalate
By: Pluris     Published Date: May 05, 2015
Download this case study today and discover how to create a more predictable sales process. Learn how to improve the quality and consistency of Customer Service Reps (CSRs) performance, increasing cross-sell and up-sell performance to existing customers via inbound service calls.
Tags : pluris, case study, media, order conversion, optimization, csr, analytics, emerging marketing
     Pluris
By: IBM     Published Date: Jul 07, 2014
To drive e-commerce sales, Performance Bicycle (PB) wanted to harness its employees’ cycling knowledge to attract and inspire customers. How could it deliver this knowledge to customers in an engaging way? PB created an interactive Learning Center seamlessly linked to its e-commerce site – enabling knowledgeable employees to share their tips, tricks and expertise with customers and visitors.The Learning Center attracted a 300 percent traffic increase by its fourth month online. By leading inspired visitors to the e-commerce site, the Center boosts conversion by up to 20 percent, driving sales.
Tags : ibm, case study, e-commerce, performance bike, interactive, learning center, conversion, emerging marketing
     IBM
By: Curalate     Published Date: May 03, 2016
Instagram is a social channel being used more than ever, but executives are asking: "Where is the ROI?" In this Urban Outfitters case study, learn how you can tie UGC to commerce by connecting photos to your product pages. Discover how you can: - Collect thousands of images about your brand that Instagrammers are already sharing - Turn website browsers into buyers by linking user images to product pages - Drive exceptional click-through rates from user generated content (Urban Outfitters saw 15% CTR) Read the Urban Outfitters Case Study to see how to put these changes in action for you brand!
Tags : curalate, urban outfitters. igc, user generated content, instagram shoppable, social media, browsers into buyers, emerging marketing, crm & customer care
     Curalate
By: CDW     Published Date: Oct 10, 2013
Let CDW’s Total Mobility Management experts help address your mobility needs with the right mix of solutions, services and support.
Tags : managed mobility, mobility management, support services, cdw, solution architects, managed mdm services, mdm administration, help desk
     CDW
By: IBM     Published Date: Feb 02, 2016
Energy firms should build and nurture a customer-centric culture delighting clients while maximizing operational and financial results. In doing so, we’ll highlight the crucial role analytics plays in helping energy firms ensure operational efficiency and customer satisfaction.
Tags : ibm, energy, analytics, utility, customer experience, data, customer satisfaction, social media
     IBM
By: Act-On     Published Date: Apr 20, 2015
Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
By: FORA.tv     Published Date: Aug 20, 2012
The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand.
Tags : conferences, events, series, live events, video programs, online videos, on-demand videos, free videos
     FORA.tv
By: FORA.tv     Published Date: Sep 24, 2012
The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand.
Tags : conferences, events, series, live events, video programs, online videos, on-demand videos, free videos
     FORA.tv
By: Adobe     Published Date: Jul 09, 2014
Quarterly Digital Intelligence Briefing in association with Adobe
Tags : trends in integrated marketing, quarterly digital intelligence, emerging marketing, social media, internet marketing, business intelligence, market research
     Adobe
By: Adobe     Published Date: Jul 09, 2014
Quarterly Digital Intelligence Briefing in association with Adobe
Tags : trends in integrated marketing, quarterly digital intelligence, emerging marketing, social media, internet marketing, business intelligence, market research
     Adobe
By: Bazaarvoice     Published Date: Oct 15, 2012
Our survey of 100 members of The CMO Club reveals most CMOs gather insights from first-person, always-on online consumer conversations, and share them across their organizations, to power more than just marketing.
Tags : bazaar voice, social marketing, social data, research, social data, marketing data, consumer awareness, marketing research
     Bazaarvoice
By: Acxiom Corporation     Published Date: Feb 24, 2011
A Chief Marketing Officer's Roadmap. In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
Tags : acxiom, optimization, media mix, mmo, halo effects, cmo, chief marketing officer, mobile marketing
     Acxiom Corporation
By: Crownpeak     Published Date: Jun 05, 2015
Despite the fact that a growing portion of the buyer's journey occurs online, many organizations struggle to alter their structure, processes and execution to serve a digitally oriented buyer. Moreover, there's no one-size-fits-all digital strategy that applies to every organization. The key is to understand your organization's digital type and apply the right digital strategy that fits your organization's needs. Hot off the presses from the SiriusDecisions Summit, we are delighted to share Gil Canare's presentation, "Choosing the Right Digital Strategy for You". This webinar features real life examples of different organization's digital types.
Tags : siriusdecisions, digital type, digital organization, digital strategy, digital transformation, customer journey, buyer's journey, customer experience
     Crownpeak
By: Adobe     Published Date: Feb 08, 2016
Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience
Tags : adobe, mobile, engagement, customer experience, trust, emerging marketing, internet marketing, crm & customer care
     Adobe
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