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Emerging Marketing

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By: SAP     Published Date: Nov 29, 2012
"Customer centric" is a term we can all be familiar with and with good reason: Customers buy products and contract for services ass well as contribute on social media and blog sites sharing information on your products. How can we analyze this info?
Tags : analytics, sap, social media, customer centric, analytics technology, emerging marketing, marketing research
     SAP
By: IBM     Published Date: May 19, 2015
Download this report and read how organizations that implement customer analytics initiatives are, increasing customer retention by up to 9x, capturing 2x more wallet share, converting an extra 3x of inbound contacts into a cross-sell event and shifting up to an additional 4x of their sales orders to more cost-effective channels.
Tags : customer analytics, customer insights, customer retention, customer-related data, social media analytics, information responsiveness, emerging marketing, social media
     IBM
By: Clickatell     Published Date: May 20, 2008
In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones.  Read this case study to learn more.
Tags : customer centric messaging, clickatell, standard bank, mobile marketing
     Clickatell
By: IBM     Published Date: Jan 20, 2015
Five ways to increase conversion and adoption rates for today's e-Businesses.
Tags : best practices, customer experience management, ebusiness, conversion rates, emerging marketing, crm & customer care, marketing research
     IBM
By: Marketo     Published Date: Aug 02, 2016
Download this ebook to learn about the benefits of customer marketing for your organization and how to: - Design a customer marketing strategy - Align your internal teams around your customer - Create content to support your strategy - Develop campaigns at scale - Demonstrate your success with measurement - Optimize campaigns for the future
Tags : marketo, marketing, customer marketing, customer experience, marketing strategy, custom content, email marketing, emerging marketing
     Marketo
By: Cision     Published Date: Sep 10, 2015
Good customer service on social media can make the difference between an angry churn or a satisfied consumer. Have you implemented social customer service into your business?
Tags : social engagement, social media analytics, social media integration, social media listening, search marketing, email marketing, emerging marketing, social media
     Cision
By: Jive Software     Published Date: Mar 29, 2013
How To Build Bridges Between Today's Customer Service Islands
Tags : customer service, client service, communication, customer loyalty, emerging marketing, social media, crm & customer care, sales
     Jive Software
By: Equinix     Published Date: Jul 13, 2016
This case study illustrates how mobile's performance is improved by a 70% reduction in latency, from 12 ms to 5 ms using Equinix and AWS Direct Connect.
Tags : mobile, mobility, mobile performance, mobile devices, gaming, mobile apps, mobile marketing
     Equinix
By: Adobe     Published Date: Apr 25, 2016
Der Schlüssel hierzu sind Daten. Es reicht jedoch nicht aus, Daten einfach nur zu erfassen. Sie müssen anhand der Daten ganzheitliche Kundenprofile erstellen und diese anschließend verwenden, um interessante, personalisierte und nachhaltige Erlebnisse zu entwickeln. Diese dreiteilige E-Book-Reihe erläutert Schritt für Schritt, wie Sie Daten tatsächlich verwenden können, um jedem Kunden das bestmögliche Erlebnis zu bieten.
Tags : customer experience, marketing, data management, customer experience/engagement, mobile marketing
     Adobe
By: Pluris     Published Date: Mar 04, 2015
Discover the rise of the new marketing organization. Download this case study today and become informed on the growing advantage gap between data-driven and traditional marketing approaches.
Tags : data-driven marketing, digital marketing, marketing development, marketing solutions, big data, emerging marketing, business intelligence, market research
     Pluris
By: Adobe     Published Date: Oct 06, 2015
The sheer volume of data available to marketers can be daunting, especially without a data management platform (DMP). With a DMP, marketers can handle growing data challenges, create powerful customer insights and deliver marketing campaigns that increase revenue.
Tags : adobe, digital advertising, social, brand, dmp, digital media platform, emerging marketing, social media
     Adobe
By: Calpont     Published Date: Mar 13, 2012
In this white paper you will find insight as to how the Calpont InfiniDB database performs far beyond the abilities of a row-based database.
Tags : data warehouse, warehouse, benhcmark, infinidb, calpont, row-based, warehouse, mpp
     Calpont
By: Uberflip     Published Date: Jan 20, 2016
The demands on today's marketers are changing. Marketers are now expected to show their value and clearly understand how their efforts are affecting a business' bottom line.
Tags : uberflip, data, marketing, content, content marketing, emerging marketing, internet marketing, marketing research
     Uberflip
By: SocialFlow     Published Date: Jan 08, 2015
This webinar will break down the findings from SocialFlow’s recent study, “Data Drives Social Performance: The Benchmark Study on Organic Publishing to Social Networks” that spans 1.6 million posts that generated 1.5 billion engagements.
Tags : social content publishing, social networks, social media content distribution, customer engagement, emerging marketing, social media, crm & customer care, marketing research
     SocialFlow
By: Act-On     Published Date: Mar 20, 2013
In this white paper, learn how top performing organizations approach digital engagement to maximize success, how to avoid pitfalls and lessons learned by top performers in 2012 and critical strategies that should be incorporated into your 2013 plan.
Tags : deep dive, rules of engagement, rules of digital engagement, new rules, act on, 2013 marketing plan, emerging marketing, advertising agencies
     Act-On
By: Socialbakers     Published Date: Mar 27, 2015
Social has the power to help your clients achieve larger marketing and business goals. But only 5% of brands use social to it’s fullest potential - do your clients and prospects? In this study we discuss social trends agency reps just have to know to stay ahead and ways you can leverage social to pitch prospects and preserve accounts.
Tags : the key agency success, social trends, social, social media, agencies, importance and content, social media marketing trends, social data
     Socialbakers
By: Webtrends     Published Date: Jan 21, 2010
This is a must-see webinar if you want to understand the fundamentals of multivariate testing (MVT), segmentation, and content targeting. Join Bob Garcia, Director of Product Marketing Optimize and Frans Keylard, Director of Optimization as they use real-life examples to explain multivariate testing and teach you where and how to start optimizing.
Tags : webtrends, mobile strategy, app downloads, apps, performance indicators, mvt, segmentation, optimization
     Webtrends
By: Adobe     Published Date: Apr 25, 2016
This white paper explores the question: How can IT govern and protect content in such ad hoc and semistructured environments?
Tags : data security, data management, mobile security, mobile marketing
     Adobe
By: GoToMeeting     Published Date: Apr 05, 2011
This Forrester white paper explores the evolution of project management and outlines steps for defining, hiring and developing your next-generation project managers.
Tags : project manager, software development, lean, pmbok, soft skills, pmp, forrester, interactive marketing
     GoToMeeting
By: Eloqua     Published Date: Dec 18, 2013
Defining the Modern Marketer: From Real to Ideal
Tags : oracle, eloqua, marketing, modern marketer, btob, research services, emerging marketing, marketing research
     Eloqua
By: Marketo     Published Date: Jul 13, 2015
Use this guide as a workbook to start using customer nurturing to drive business growth and lasting relationships.
Tags : customer nurturing, crm, customer relationship management, best practices, customer nurturing strategy, purchase process, automation, emerging marketing
     Marketo
By: Marketo     Published Date: Jun 26, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
Tags : marketing, mobile, strategic, responsive design, measurement, optimization, customer experience/engagement, business intelligence
     Marketo
By: Marketo     Published Date: Jul 13, 2015
How mobile marketing is used to communicate and engage consumers at any point of the consumer's lifecycle.
Tags : mobile marketing, brand value, consumer lifecycle, marketing automation, benchmarking, content management systems, interactive marketing, web analytics
     Marketo
By: Wyng     Published Date: Jan 13, 2016
The explosion of User Generated Content, or UGC, has drastically shifted the way people interact with brands. And as brands turn to UGC in place of their brand produced content, there are new risks that come with the rewards. To help mitigate these potential legal issues, we have developed a guide with everything you need to know about rights management.
Tags : search marketing, email marketing, website development, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care
     Wyng
By: IBM     Published Date: Mar 13, 2014
Learn how your business can improve its customer service by providing a seamless multichannel experience across all channels.
Tags : ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, customer, customer experience, customer behavior
     IBM
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