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Emerging Marketing

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By: Demand Frontier     Published Date: Mar 03, 2016
The volatility that’s currently rocking the oil and gas industry presents both challenges and opportunities for marketing departments.
Tags : demand frontier, demand, turbulent times, drive demand, oil, gas, energy, industry
     Demand Frontier
By: Datorama     Published Date: Aug 26, 2014
Download this whitepaper to learn how marketers can gain real-time insight into their marketing initiatives by leveraging a centralized omni-channel analytics platform.
Tags : marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
     Datorama
By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
Tags : mobility, consumer mobility, engagement, customer engagement, customer, customer journey, marketing, messagung
     Adobe
By: Pluris     Published Date: May 05, 2015
Today's dynamic marketplace requires companies not only to maintain a consistent, effective message across marketing channels but to execute that messaging economically, maximizing the investment and consistently improving ROI. Download this white paper today to discover what tools you need to improve omni-channel marketing and increase marketing performance.
Tags : pluris, performance marketing, omni-channel, cost effectiveness, emerging marketing, crm & customer care
     Pluris
By: eDataSource     Published Date: Jun 15, 2015
Deliverability is the crucible of email marketing. Nothing good can happen when your email doesn’t even get to your customer’s inbox. eDataSource tracks and reports on deliverability with its Inbox metric, which nets out spam events against mailing quantity. eDataSource sees the full range of Inbox Placement performance, based on our visibility into the email activity of 53,000 brands and their customers engagement with those emails. Email marketers who’ve achieved Inbox Placement rates of at least 95% are thought to be doing pretty well. Still, we often see Inbox Placement rates in the 80s for overall brands, and in the 20s, or even less, for certain individual campaigns.
Tags : email marketing, emerging marketing, internet marketing
     eDataSource
By: Bridgeline Digital     Published Date: Jan 25, 2013
Marketers everywhere should be considering how to revamp their digital marketing strategy to cope with the mobile takeover. Download our latest eBook and explor the advantages of taking your web presence into the mobile era.
Tags : web design, marketing strategy, mobile marketing, web strategy, advertising agencies, website/graphic design
     Bridgeline Digital
By: Teradata     Published Date: Feb 04, 2015
The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations. The report focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned. The report is based on an international survey of 402 senior marketers (director and above) from global enterprises. Respondents were from companies with more than $500 million in revenue, with 56% having revenues over $3 billion.
Tags : teradata, marketing, strategic direction, attribution, cloud, application, audience, management
     Teradata
By: Adobe     Published Date: Jun 06, 2013
Strive for meaningful engagement with intelligent marketing. Marketers are seeing the writing on the wall: As important as it is to have beautiful and creative content, you have to make sure you're getting it in front of the right people, in the right places, and at the right times.
Tags : digital trends, user experience, event presentations, content marketing, mobile marketing, online video marketing, social media marketing
     Adobe
By: Adobe     Published Date: Jun 03, 2015
Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to provide exceptional customer experiences and to gain a competitive edge.
Tags : adobe, trends, content, experience, mobile, social, multichannel, video
     Adobe
By: Sixth Sense Media     Published Date: Nov 08, 2011
Location-based technology for the mass market is an exciting new capability moving rapidly into the mainstream for mobile marketing and engagement
Tags : marketing, sixth sense, engagement, sms, customer loyalty, conversion, emerging marketing, internet marketing
     Sixth Sense Media
By: Silverpop     Published Date: Sep 19, 2011
The way we communicate is moving-literally. Smart phones are outselling PCs, and tablet sales are expected to outpace desktop sales by 2013. But although the screens may be smaller, the possibilities for engagement are larger than ever.
Tags : silverpop, social media, smart phones, marketing, customer engagement, market research, email marketing services/software, mobile marketing
     Silverpop
By: Adobe     Published Date: Mar 07, 2013
This quick tip guide discusses a definition of conversion optimisation, eight steps to attract, engage and convert more visitors and how to make better decisions based on data.
Tags : customer interactions, digital marketing, improving conversion rates, personalisation, customer engagement, emerging marketing
     Adobe
By: Quantcast     Published Date: Feb 13, 2015
Twitter ist ein globales Phänomen, das die Art, wie Marken und Konsumenten online miteinander interagieren, quasi buchstäblich verändert hat. Erst kürzlich hat Twitter eine Werbemöglichkeit gelauncht, mit der Unternehmen und Marken ihre Tweets und Accounts über Zielgruppen-Targeting an die richtigen Nutzer ausliefern können. Diese neue Werbeform – bekannt als „tailored audiences” oder „maßgeschneiderte Zielgruppen” – ermöglicht es Unternehmen, ihre eigenen Daten zu verwenden, um ein detaillierteres Targeting zu erstellen und noch bessere, maßgeschneiderte Werbung über Twitter auszuliefern.
Tags : tailored audiences, quantcast, real time-marketer, twitter, emerging marketing, social media, business intelligence, market research
     Quantcast
By: Act-On     Published Date: Jul 08, 2015
Our Email Idea Lab eBook gives you six ideas to take your email campaigns to the next level.
Tags : marketing, strategy, guide, online marketing, email marketing, social media, content management systems, email marketing services/software
     Act-On
By: Return Path     Published Date: Jan 31, 2013
Email marketing isn’t simple anymore. The “Email Best Practices for Mobile” podcast provides best practices and tips for marketers designing email content for both mobile and desktop viewing.
Tags : email reader trends, viewing email trends, best practices for mobile, viewing email mobile, viewing email ipad, viewing email desktop, viewing email webmail, email marketing trends
     Return Path
By: PostUp     Published Date: Dec 17, 2014
If you have been keeping up with email marketing trends, you know that personalization is a hot topic. Delivering personalized, timely messages allows you to stand out in the ever competitive inbox, but how is this executed? With a blended content strategy.
Tags : postup, email personalization, personalization, email content, email marketing strategies, behavioral marketing, email marketing trends, blended content strategy
     PostUp
By: Adobe     Published Date: Nov 07, 2013
Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.
Tags : adobe, emarketer, worldwide social network ad spending, advertising spending, ad spending, incorporated ad spending, social networks, ad revenues
     Adobe
By: SmartFocus     Published Date: Jun 17, 2015
With a massive growth in online sales, there has been a noticeable decline in revenue for many European retailers from in-store sales. So how do retailers with brick and mortar stores remain relevant in an increasingly digital world? A staggering 97% of European Retailers surveyed stated that development in in-store digital technology is a huge priority for retailers over the next two years to close the gap between online and offline. Learn how some of Europe’s leading retailers are embracing this change.
Tags : mobile marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships
     SmartFocus
By: YouSendIt     Published Date: Apr 19, 2012
This white paper provides a brief overview of the trend toward consumerized IT and Osterman Research's recommendations for addressing it.
Tags : yousendit, manufacturing, email maketing, ecommerce, healthcare, business managers, email, marketing
     YouSendIt
By: gyro     Published Date: Sep 10, 2015
In this article, learn why these business leaders are moving to a more innate approach to decision-making, trusting their instinct and relying on “soft” factors to help guide them.
Tags : emotion, technology, decision-making, instinct, company culture, reputation, level of trust, emerging marketing
     gyro
By: Trapit     Published Date: Apr 06, 2015
In the past, simply having a presence on social media was enough for many companies. But social networking sites are changing, and so are buyers. Potential customers want to hear messages tailored specifically for them, and they want to hear those messages from someone they can trust. To maximize the potential of social media, today's marketers have to change their strategies. That's where employee advocacy comes in.
Tags : trapit, employee advocacy, employee marketer, social networking, brand advocation, emerging marketing, business intelligence, market research
     Trapit
By: IBM     Published Date: Feb 14, 2014
Transforming the way enterprises work to better capitalize on our most valuable resource: people. As one of the world’s leading social businesses, IBM empowers more than 430,000 employees around the globe to know more, do more and deliver more value where and when it matters most. And by extending social capabilities outside the organization, IBM has been able to empower and strengthen connections with clients, IBM Business Partners, suppliers and other stakeholders to tap new opportunities for growth while building brand value.
Tags : ibm, social business, marketing social media, innovation, collaboration, social workforce, client relations, analytics
     IBM
By: GoToMeeting     Published Date: Apr 08, 2011
This Wainhouse Research brief explores how web conferencing is transforming the way teams get work done.
Tags : online meeting, web conferencing, citrix, virtual team meeting, web meeting, gotomeeting, interactive marketing, webinars & web conferencing
     GoToMeeting
By: GoToMeeting     Published Date: Apr 08, 2011
Based on in-depth interviews with Web conferencing users, this new Wainhouse Research white paper explores the value of Web conferencing for catalyzing team interaction and collaboration.
Tags : citrix gotomeeting, interview, web conferencing, online meetings, web meetings, travel, virtual team meeting, interactive marketing
     GoToMeeting
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