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By: Mass Relevance     Published Date: May 08, 2014
Learn about the 3 steps that must be followed in order to integrate social media into your sponsorship offerings and see how this will help your organization’s branding and improve your return on investment.
Tags : spredfast, mass relevacne, revenue, sponsorships, social media, emerging marketing, internet marketing, traditional marketing
     Mass Relevance
By: Spredfast, Inc.     Published Date: Jun 24, 2014
Sponsorships can be more than a logo placement. In fact, they should be. Don’t just put a sponsor’s logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audience’s attention. Still need proof social is the way to go? We’ll give you 1,700 reasons. That’s the number of banner ads consumers get served every month. On top of that, people are (over) exposed to more than 16,000 commercials annually – and struggle to recall any. It’s not an exaggeration to say consumer attention is fragmented. So how can you ensure the packages you sell create affinity between brands and the consumers they desperately covet? By giving everyone a chance to connect with each other. After all, your audience is probably already talking about your event on Facebook, Twitter and Instagram. Download here to learn more!
Tags : spredfast, social media, sponsorship, banner ads, earned media, emerging marketing, internet marketing
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
Sponsorships can be more than a logo placement. In fact, they should be. Don’t just put a sponsor’s logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audience’s attention. Still need proof social is the way to go? We’ll give you 1,700 reasons. That’s the number of banner ads consumers get served every month. On top of that, people are (over) exposed to more than 16,000 commercials annually – and struggle to recall any. It’s not an exaggeration to say consumer attention is fragmented. So how can you ensure the packages you sell create affinity between brands and the consumers they desperately covet? By giving everyone a chance to connect with each other. After all, your audience is probably already talking about your event on Facebook, Twitter and Instagram. Download here to learn more!
Tags : spredfast, social media, sponsorship, banner ads, earned media, emerging marketing, internet marketing
     Spredfast, Inc.
By: Marchex     Published Date: Nov 11, 2010
This whitepaper is about taking the small business digital marketing products back to the drawing board to deliver a product set that help small businesses easily, cost-effectively, and efficiently address three fundamental needs: 1. lead generation; 2. online presence and reputation management, and; 3. relationship management.
Tags : marchex, digital marketing, smb, small business, relationship management, lead generation, reputation, lead gen
     Marchex
By: Gigya     Published Date: May 14, 2014
Learn 3 keys to gaining an actionable view of consumer identity that facilitates data-driven decision making, provides measurable results and drives unique KPIs.
Tags : social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data
     Gigya
By: Radian6     Published Date: Jan 18, 2012
The team at Radian6 compiled our most-shared posts from 2011 into this eBook.
Tags : radian6, marketing, social media, social media marketing, emerging marketing, business intelligence, market research, usability
     Radian6
By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
Tags : oracle, marketing, consumers, attention, message, distractions, communications, conversions
     Oracle
By: Kaon     Published Date: Feb 01, 2012
Obtaining products for sales and marketing demonstrations can be tough, especially with large, complex and expensive. Learn how CMOs are overcoming such issues with virtual 3D product demonstration that look and behave like the actual product.
Tags : cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing
     Kaon
By: DNN Corp.     Published Date: Jun 30, 2014
This eBook provides details on why online customer support communities are effective at solving common customer service challenges.
Tags : dnn, online communities, marketing communities, community management, email marketing, emerging marketing, social media, internet marketing
     DNN Corp.
By: Appcelerator     Published Date: Jun 20, 2012
Make sure you know how to stand out among the growing number of available apps by thinking strategically before you join the mobile revolution. Download the white paper to learn the 4 keys to success today.
Tags : appcelerator, mobile app, strategy, mobile, revolution, interactive marketing, mobile marketing, social media marketing
     Appcelerator
By: Appcelerator     Published Date: Jun 20, 2012
Transform your customer relationships by understanding how to create a world-class mobile app experience that will keep users coming back for more. Download the white paper to learn the 4 steps to driving customer loyalty today.
Tags : apcelerator, mobile app, strategy, mobile, revolution, customer experience/engagement, mobile marketing, social media marketing
     Appcelerator
By: GoodData     Published Date: Aug 02, 2013
Salesforce provides a tremendous repository of customer information and interactions that’s organized and easily accessed. But that’s not enough! Once you begin to really use it, the questions you ask your salesforce data become more sophisticated. Then you start to uncover holes in your data, reporting strategy and Salesforce analytics itself. Download this white paper for 4 tips that are a surefire way to improve your salesforce analytics.
Tags : sales metrics, how to forecast sales, sales analysis, sales analytics, crm analytics, salesforce reports, salesforce analytics, sales projections
     GoodData
By: Eloqua     Published Date: Aug 02, 2013
Presentation nirvana! 40 Must-See Charts for Modern Marketers
Tags : marketing, modern, graphs, diagrams, data, email marketing, lead management, social media
     Eloqua
By: Oracle     Published Date: Jan 21, 2014
The rise of big data provides Modern Marketers with an unprecedented level of insights. But too often, it's easy to get buried by the data. We put together 40 Must-See Charts for Modern Marketers, offering analysis and intelligence today's marketers need to know across a range of disciplines from email marketing and lead management to social media and events.
Tags : modern marketers, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
     Oracle
By: CrowdTwist     Published Date: Jan 19, 2016
Three out of four consumers belong to up to 10 loyalty programs, so it’s more important than ever to stand out. To capture interest and drive repeat purchases, brands must interact with consumers beyond transactions and reward them for their behaviors across channels.
Tags : crowdtwist, marketing loyalty programs, acquisition rates, consumer interactions, content marketing, consumer data, emerging marketing, crm & customer care
     CrowdTwist
By: CrowdTwist     Published Date: Dec 02, 2015
This e-book offers 41 loyalty marketing ideas to help you keep customers engaged with your brand beyond transactions and develop more rewarding relationships.
Tags : crowdtwist, customer loyalty, social media marketing, brand awareness, mobile marketing, customer experience, social media, interactive marketing
     CrowdTwist
By: CrowdTwist     Published Date: Sep 07, 2016
Explore 45 loyalty marketing ideas that will keep customers connected to and engaged with your brand beyond transactions.
Tags : crowdtwist, loyalty, loyalty marketing, marketing, customer engagement, loyalty programs, emerging marketing, customer experience/engagement
     CrowdTwist
By: Social Text     Published Date: Jul 21, 2009
Read this paper to learn 5 practices that ensure the collaboration solution you choose will give you the significant business results you are seeking. Collaboration solutions can accelerate cycle times by 30% across virtually every business function. These results may be critical to survival in difficult economic times, and the right collaboration solution is the single most effective way to get them.
Tags : social text, enterprise collaboration, collaboration, enterprise, tco, total cost of ownership, social networking, blogging
     Social Text
By: Wildfire Interactive     Published Date: Jun 14, 2012
With the debut of Timeline for brands on February 29th, brands and marketers everywhere wondered whether the major changes to fan page functionality would cause noticeable differences in engagement activity. We decided to find out. We ran the stats for 43 brands ranging from 20K to 40MM fans and tracked every engagement metric 21 days prior to and 21 days after the Timeline change. We'd like to share the results.
Tags : facebook, marketing, social media, social media campaigns, advertising, timeline, social advertising, interactive marketing
     Wildfire Interactive
By: Social Text     Published Date: Jul 21, 2009
Read this paper to learn 5 biggest blunders people tend to make when choosing a collaboration solution, and how to avoid them.
Tags : blunders, social text, collaboration solution, collaboration, tco, total cost of ownership, social networking, blogs
     Social Text
By: Spredfast, Inc.     Published Date: Oct 22, 2014
Here at Spredfast, we were as caught up in the World Cup as the rest of the planet. As much as we enjoyed watching the strategy on the field, we were also really excited about the social strategies implemented during the tournament by savvy brands and media properties.
Tags : spredfast, marketing, campaign tips, world cup, media properties, social content, technologies, integrations
     Spredfast, Inc.
By: Gomez Marketing     Published Date: Jan 06, 2011
Do you know your mobile customers - really? Without genuine insight, you might be tempted, for example, to offer mobile users the regular website that works well with your Internet customers. But most smart and feature phones cannot support the complex, high-bandwidth Flash and Ajax applications at the heart of your site. Further, your feature and content rich website can pose numerous usability, navigation, or even screen real estate issues on hand-held devices.
Tags : gomez, web performance, mobile, mobility, site performance, ecommerce, online shopping, web performance
     Gomez Marketing
By: MediaVantage     Published Date: Jan 06, 2011
An informative new whitepaper on the 5 essential changes to the PR Cycle offers important insight into how you can accurately monitor your brand in the marketplace and respond effectively to consumer and media needs and interests.
Tags : mediavantage, social media, monitoring, reputation, pr tips, public relations, investors, bloggers
     MediaVantage
By: DNN Corp.     Published Date: Jun 30, 2014
This planning checklist offers an overview of the 5 most important elements to consider when planning a customer support community.
Tags : dnn, online communities, marketing communities, community management, email marketing, emerging marketing, social media, internet marketing
     DNN Corp.
By: IBM     Published Date: Aug 14, 2014
Your customers are constantly mobile. Without a mobile engagement strategy, you run the risk of losing contact with your customers and losing brand loyalty. To maintain a heightened level of contact, you must embrace the continuous presence of mobile device.
Tags : ibm, mobile, engage, strategy, brand loyalty, emerging marketing
     IBM
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