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Emerging Marketing

Results 501 - 525 of 1506Sort Results By: Published Date | Title | Company Name
By: FORA.tv     Published Date: Sep 24, 2012
The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand.
Tags : conferences, events, series, live events, video programs, online videos, on-demand videos, free videos
     FORA.tv
By: Rocket Fuel     Published Date: Jun 26, 2012
This whitepaper explains how to build a simple digital advertising attribution strategy. The technology is there to run a few simple tests, place a few pixels in the appropriate places, and gain new levels of visibility into whom your ads are reaching and how effectively they're influencing customer actions.
Tags : rocketfuel, marketing, mobile, social media, digital marketing, branding, mobile marketing, online video marketing
     Rocket Fuel
By: Movable Ink     Published Date: Apr 07, 2015
It’s not just another buzzword. Contextual marketing is paving the way forward because digital marketing today is broken. As we focus our marketing on utility and relevant content, we need to enhance the customer experience instead of interrupt it. Check out this eBook to learn all about contextual marketing and see real campaigns in action.
Tags : email marketing, contextual marketing, contextual email, ebook, email marketing ebook, email marketing examples, best contextual emails, email examples
     Movable Ink
By: MEDIAPLEX     Published Date: Nov 16, 2012
Get a great understanding of the RTB media opportunity for your brand, and what to look for in a DSP solution.
Tags : dsp, rtb, demand side platform, interactive/pr agencies, interactive marketing, mobile marketing, online video marketing
     MEDIAPLEX
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn the importance of creating a social media presence for your brand and see how you can leverage your networks in order to properly identify your specific audience in order to target their wants and needs.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, emerging marketing, social media
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
Learn the importance of creating a social media presence for your brand and see how you can leverage your networks in order to properly identify your specific audience in order to target their wants and needs.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, emerging marketing, social media
     Spredfast, Inc.
By: IBM     Published Date: Sep 11, 2014
According to most corporate decision makers and influencers, email is the single most important application they have deployed! The typical user spends two hours per day working in the corporate email system and sends or receives a median of 130 emails per day.
Tags : email, e-commerce, email management, email marketing, emerging marketing, business intelligence, market research, usability
     IBM
By: IBM     Published Date: Jun 11, 2014
Read this paper to discover how engaging in exceptional digital experiences redefines the ways we live, work and play.
Tags : ibm, ibm customer experience suite, ivm employee experience suite, digital experience, social business, social media, customer engagement, interactive marketing
     IBM
By: MediaVantage     Published Date: May 03, 2011
A whitepaper for PR professionals that gives you the intelligence to analyze why and when to adjust your strategic communication plans.
Tags : mediavantage, monitoring, measurement, communications, reptutation management, crisis communications, analysis, investors
     MediaVantage
By: Oracle     Published Date: Nov 05, 2013
Sales people spend more time out of the office than in. When they are out of the office, they need information at their fingertips. And in today’s more mobile, more collaborative, and more data-rich business world, the needs of corporate sales forces are radically changing. In particular, sales people have always needed access to information about their customer before a meeting and an easy way to update customer information after a meeting. Now, to work more efficiently from the road, they could benefit from and in many cases need additional help in the form of relationship management assistance, collaboration tools, and contextual and relevant business analytics.
Tags : mobility, mobile, collaboration, crm, customer service, sales, enterprise communication, mobile crm
     Oracle
By: Oracle     Published Date: Nov 05, 2013
Sales people spend more time out of the office than in. When they are out of the office, they need information at their fingertips. And in today’s more mobile, more collaborative, and more data-rich business world, the needs of corporate sales forces are radically changing. In particular, sales people have always needed access to information about their customer before a meeting and an easy way to update customer information after a meeting. Now, to work more efficiently from the road, they could benefit from and in many cases need additional help in the form of relationship management assistance, collaboration tools, and contextual and relevant business analytics.
Tags : mobility, mobile, collaboration, crm, customer service, sales, enterprise communication, mobile crm
     Oracle
By: Spredfast, Inc.     Published Date: Jun 24, 2014
During SXSW Interactive, we gathered a team of five leading brand strategists to answer the five most pressing social questions in our industry. 1. What are the factors your brand considers before launching a social campaign? 2. How has social integration evolved within your organization? 3. How do you think social will influence your brand campaigns in the future? 4. Why is it important to involve your audience with your brand? 5. What advice would you share with someone who is developing a social campaign? Here’s what we discovered...
Tags : spredfast, social, social brand, sponsorship, recognition, consideration, consumer experience, social campaign
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
During SXSW Interactive, we gathered a team of five leading brand strategists to answer the five most pressing social questions in our industry. 1. What are the factors your brand considers before launching a social campaign? 2. How has social integration evolved within your organization? 3. How do you think social will influence your brand campaigns in the future? 4. Why is it important to involve your audience with your brand? 5. What advice would you share with someone who is developing a social campaign? Here’s what we discovered...
Tags : spredfast, social, social brand, sponsorship, recognition, consideration, consumer experience, social campaign
     Spredfast, Inc.
By: Switch Video     Published Date: Jun 05, 2013
Explaining what your company does can be a challenge. When your product is natural language processing, it can be outright difficult. Learn how the explainer video we produced for Inbenta helped to communicate their value to both customers and investors, but also increased online conversion rates by 20%.
Tags : explainer video, animated video, whiteboard video, conversion rate, landing page conversion rate, video storytelling, online video marketing
     Switch Video
By: Switch Video     Published Date: Jun 05, 2013
When explaining your company’s value proposition, starting with why is always better than starting with how. Learn how an explainer video using emotional and aspirational messaging was able to not only increase Rypple’s online conversion rate by 20%, but also generated more qualified and engaged leads.
Tags : explainer video, animated video, whiteboard video, conversion rate, landing page conversion rate, marketing video, video marketing, online video marketing
     Switch Video
By: Adobe     Published Date: May 22, 2012
How will trends in search, mobile, and social media impact your marketing strategy this year? Download our latest Global Digital Advertising Update to find out.
Tags : adobe, marketing, social media, emerging marketing, media, digital, digital advertising, search marketing
     Adobe
By: StrongMail     Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
Tags : strongmail, email, facebook, channel, social networking, crm solutions/software, customer experience/engagement, mobile marketing
     StrongMail
By: AdRoll     Published Date: Jan 21, 2016
Key findings on the trends and benefits of retargeting on the world’s largest social network. Retargeting on Facebook has become an indispensable tool for digital advertisers. In our Facebook by the Numbers 2015 research report, we analyze AdRoll Retargeting campaign data across our global customer base. The findings in this report summarize our in-depth, yearlong review of over 55,000 campaigns, which served a staggering 37 billion impressions worldwide.
Tags : adroll, facebook, retargeting, advertiser spend, campaign data, digital advertising, emerging marketing, social media
     AdRoll
By: Facebook     Published Date: Mar 07, 2012
Get set up with Facebook! This webinar will help you with top tips for creating an ad, targeting the right audience and improving your campaign performance.
Tags : facebook, marketing, social media, emerging marketing, social media marketing, market research, interactive marketing, web analytics
     Facebook
By: AdRoll     Published Date: Apr 28, 2016
Trends and benefits of re-targeting in the world's largest social network
Tags : facebook, targeting, social, impressions, emerging marketing, social media, advertising agencies, internet marketing
     AdRoll
By: Facebook     Published Date: Apr 17, 2012
Want to learn more about how to connect and build lasting relationships, create optimized Facebook Ads, acquire new customers and generate powerful word of mouth recommendations via your fans on Facebook?
Tags : facebook, marketing, social media, social media marketing, web analytics, business marketing, interactive marketing, customer experience/engagement
     Facebook
By: Facebook     Published Date: May 23, 2012
Dieser kostenlose Leitfaden veranschaulicht Facebooks Schritte zum Unternehmenserfolg. Lies ihn, und finde heraus, wie dein Unternehmen bestmöglich von seiner Präsenz in den sozialen Medien profitieren kann.
Tags : social media, interactive marketing, web analytics, social media marketing
     Facebook
By: QuickPivot     Published Date: Aug 02, 2016
How to evaluate vendor technology and services to make your organization stronger
Tags : quickpivot, marketing, social media, campaigns, partner strategy, vendors, business objectives, marketing strategy
     QuickPivot
By: Adobe     Published Date: Sep 28, 2016
Marketers shouldn’t work in the dark. The science of online testing shines a light on your marketing, showing you what to optimize throughout the entire customer journey. The new Adobe guide, Finding Eureka, shows you how. Read the guide to learn: - Strategies and best practice approaches to online testing - Incremental steps to improving your online testing - The benefits of different test types including A/B, A/Bn, multivariate, and multichannel
Tags : adobe, marketing, marketers, market research, emerging marketing, marketing research, traditional marketing
     Adobe
By: Teradata     Published Date: Mar 10, 2014
A look at the importance of customer data-who they are, what they do, what they're interested in, what motivates them-in creating a holistic customer view. This paper looks at how data-driven marketing creates more loyal and more satisfied customers.
Tags : teradata, customer view, data-driven marketing, loyalty, customer satisfaction, analytics, customer engagement, digital marketing
     Teradata
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