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Emerging Marketing

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By: Adobe     Published Date: Feb 20, 2014
Most brands would love to have their apps among the top 25 most downloaded apps on the Apple App Store or Google Play. With more than one million apps available, there’s a great risk that your app won’t stand out from the crowd. Marketers need to make sure their core target audiences will first download and then regularly use their apps, without spending huge promotion budgets. This report will analyze how consumers discover apps and will provide some guidelines on how to promote your apps.
Tags : forrester, adobe, mobile app promotion, mobile app, mobile applications, apps, mobile marketing, promotion
     Adobe
By: Urban Airship     Published Date: Jul 08, 2012
Consumers adopt convenient services and products that offer immediacy and simplicity through highly contextual experiences. The ability to deliver this will evolve in sophistication with smartphone technology. Discover key principles that maximize opportunities and conversions.
Tags : push notifications, mobile messaging, mobile marketing, ebusiness, emarketing, digital marketing, mobile advertising, interactive marketing
     Urban Airship
By: Adobe     Published Date: Aug 22, 2013
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing program is designed as a sales trigger. To measure the success of social marketing - indeed, of any marketing tactic - you need to think of your customers' journey as a board game like Monopoly. Then follow three simple steps: 1) identify which stage of the customer journey your social marketing program is designed to support; 2) measure whether your social marketing efforts have moved your customers to the next state of their journey; and 3) count how many times your customers pass "Go" so you can collect $200. If you keep your customers moving around the board, eventually, you'll win the game.
Tags : social media management, social marketing, social media, social media marketing
     Adobe
By: Mass Relevance     Published Date: May 08, 2014
Learn about the priorities and challenges that over 200 CMOs from Fortune 500 companies around the United States are facing and see their thoughts on content marketing and the best ways to engage your customers.
Tags : mass relevance, spredfast, cmo, marketing challenges, emerging marketing, internet marketing, traditional marketing
     Mass Relevance
By: Adobe     Published Date: Sep 20, 2016
Read the Adobe report to see why the key to success is anticipating customer needs instead of just responding to them.
Tags : adobe, digital, strategy, maturity, mobile, website development, emerging marketing, social media
     Adobe
By: Adobe     Published Date: Oct 29, 2015
This paper reveals how digital marketing is moving into a new era.
Tags : digital marketing, mobility, mature organisations, mobility strategy, customer engagement, customer relationship, digital maturity, adobe
     Adobe
By: Adobe     Published Date: Nov 18, 2016
2016 Adobe Digital Marketing Survey results.
Tags : adobe, advertising, marketing, marketing channels, digital, search marketing, email marketing, emerging marketing
     Adobe
By: ProofHQ     Published Date: Aug 25, 2014
As we have seen the marketing landscape evolve since ProofHQ first started out in 2007, we noticed there are marketing organizations able to manage this change better than others. This has been caused by a constant evolution of digital marketing, an increasing need for cross-channel integration, and an “always on” focus for ROI. High-performing marketing teams are capable of handling more projects, with more collaborators, reacting in real time, across more channels while still meeting deadlines. We set out to learn how they are doing it. To ensure we had a holistic picture, we surveyed individuals with various roles from organizations of all sizes, across various industries, in different geographies. With over 500 respondents we were able to analyze the the similarities and differences amongst teams to give us insights on what leads to high-performing teams. To learn about the results, download now!
Tags : proofhq, marketing, agility, digital marketing, roi, integration, emerging marketing, internet marketing
     ProofHQ
By: Bazaarvoice     Published Date: Dec 08, 2011
Leading thinkers in marketing, social, digital, and future business gathered in October with over 500 industry peers at Social Commerce Summit Europe. Discover the predictions and advice they shared in this free report: Social Commerce Trends Report Europe 2012.
Tags : social, social commerce, customer centricity, customer intelligence, social media, customer experience/engagement, market research, social media marketing
     Bazaarvoice
By: Adobe Social     Published Date: May 22, 2012
One size does not fit all-especially when it comes to your global Facebook page. But how can you create a social presence that connects with customers worldwide? Download our newest whitepaper to find out.
Tags : adobe, social, social media, facebook, social content, emerging marketing, market research, internet
     Adobe Social
By: Adobe     Published Date: Jun 11, 2012
One size does not fit all-especially when it comes to your global Facebook page. But how can you create a social presence that connects with customers worldwide? Download our newest whitepaper to find out.
Tags : adobe, social, social media, facebook, social content, emerging marketing, market research, internet
     Adobe
By: Radian6     Published Date: Nov 01, 2011
This eBook, Four Steps to Creating Content for a Social Media Community, explores ways for your content to spread throughout social media, enabling you to build and enhance relationships and empowering your community to share your content
Tags : radian6, marketing, social media, video, blogs, content strategy, business intelligence, market research
     Radian6
By: appia     Published Date: Jan 21, 2014
Behind every successful app is a great user acquisition strategy. In our whitepaper, Four Tips for Driving Mobile Advertising Success, learn four essential tactics creating successful mobile advertising program.
Tags : appia, mobile marketing, mobile targeting, localization, tracking, app marketing, iphone, blackberry
     appia
By: SAS     Published Date: Mar 14, 2014
To reach a consumer with a message that is going to drive the most value for your organization, you have to understand what that consumer is looking for and what type of information will bring him further along the path of conversion.
Tags : sas, marketing, marketing attribution, digital marketing, collecting data, analysis, market testing, consumer purchasing
     SAS
By: Ceros     Published Date: May 15, 2015
The most engaging brands are telling great stories, using interactive content to deliver their message in a new way. Discover how to engage your brand’s audience using interactive storytelling techniques in this eBook.
Tags : interactive storytelling, interactive content, content marketing, content creation, brand storytelling, digital engagement, digital marketing, emerging marketing
     Ceros
By: Wyng     Published Date: Mar 03, 2015
Want to take your digital and social marketing strategy to the next level? Read this Forrester report to learn the four steps you need to take to succeed with best practices from leading brands, including SodaStream, Dr Pepper & more.
Tags : digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience
     Wyng
By: Ceros     Published Date: May 15, 2015
Fashion brands have always led the pack in terms of marketing innovations. In this interactive guide, see how top brands like Chanel, Burberry, and Nasty Gal are using content marketing to improve customer engagement.
Tags : content marketing, fashion marketing, top fashion brands, marketing trends, interactive content, customer engagement, digital engagement, digital marketing
     Ceros
By: Phunware     Published Date: Jun 24, 2014
For event producers and franchise owners, keeping fans engaged and committed is crucial to maintaining and growing the business’ success. Download our guide and get insight on, why event marketers are losing touch with fans, why move to mobile and how to increase fan engagement—both at the event and beyond.
Tags : sports franchises, mobile apps for fans, sports team mobile app, content management systems, interactive marketing, marketing software, customer experience/engagement, mobile marketing
     Phunware
By: Wyng     Published Date: Apr 06, 2015
Get ahead of cutting-edge digital marketing trends and learn what’s coming next. In this free report, we’ll share tips on what you can do today to accelerate your marketing strategy with customer engagement & data - before the competition catches up.
Tags : digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience
     Wyng
By: Neustar     Published Date: Aug 20, 2012
Attendees will learn how Arnold Worldwide combined advertising acumen with laser-like analytics to help a big brand build a comprehensive marketing strategy, refine its tactics, and help them understand not only who, within their industry are the best customers but also how to identify growth potential in key segments that are aligned with its business goals.
Tags : segmentation, marketing analytics, brand marketing, consumer analtyics, customer analytics, custom segmentation, market strategy, marketing strategy
     Neustar
By: Wyng     Published Date: Apr 06, 2015
With today’s empowered consumers, brands must engage their audiences in conversation across digital platforms. Fortunately, this social engagement produces a treasure trove of audience data - even before fans have made their first purchases. Learn to unlock this valuable data in our free white paper.
Tags : digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience
     Wyng
By: Wyng     Published Date: Sep 30, 2015
In today's world of information overload, your brand should not add to the clutter with a disjointed marketing strategy. Consumers have become extremely selective about who they trust and how they source information. Instead of seeking out brand produced content, consumers are increasingly relying on their peers to influence their buying decisions.
Tags : offerpop, marketing, awareness, digital, conversion, ecommerce, consumer, search marketing
     Wyng
By: SocialChorus     Published Date: Jan 06, 2015
Download this webinar recording to watch Natanya Anderson, Director, Social Media and Digital Marketing at Whole Foods Market and Denise Holt, CEO and Co-Founder at Social Intel discuss the 5 steps to launching an employee Advocate Marketing program.
Tags : socialchorus, advocate marketing, branding, brand content, employee advocate marketing, advocate marketing program, social engagement, brand awareness
     SocialChorus
By: CrowdTwist     Published Date: Apr 18, 2016
Brand advocates are 50 percent more likely to influence a purchase over non-advocates. Yet turning your superfans into brand advocates doesn’t happen overnight. You must first understand how to identify your loyal followers and nurture those relationships to keep your superfans engaged for the long term.
Tags : loyalty, advocacy, fans, superfans, loyalty, emerging marketing, social media, internet marketing
     CrowdTwist
By: EPiServer Inc.     Published Date: Sep 16, 2013
Traditional multi-channel thinking simply does not deliver the results most businesses and, more importantly, their customers demand. Today, it's critical to go beyond thinking in terms of "multi-channel" and start focusing on unifying content across screens—only forking content to real channels such as social media and mobile apps. It's vital to really understand the user's context and to intelligently re-use and re-format content blocks to deliver the right experience at the right time on the right screen or channel. Download this eBook for 6 ways to rethink content when structuring and managing online properties.
Tags : multi-channel marketing, multi-screens, content delivery, cross-channel experience, internet marketing, customer experience/engagement, mobile marketing
     EPiServer Inc.
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