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Emerging Marketing

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By: Adobe     Published Date: Sep 28, 2016
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: - How a unified platform lets you easily manage and refine customer experiences - Three steps to deliver great digital experiences on all devices - The roles of personalization, analytics, and asset management?
Tags : adobe, customer experience, digital, marketing marketers, digital experience, emerging marketing, crm & customer care, marketing research
     Adobe
By: Adobe     Published Date: Sep 28, 2016
Download our new guide, Up Close and Personal, to learn how you can make the most of marketing’s hottest real estate — the mobile device. You’ll discover the tools and strategies you need to adopt a mobile-first mindset, so you can connect personally with customers. Right where they live. Get the guide now to explore the three Cs of mobile engagement: • Context — maximize mobile capabilities to make it relevant • Connection — discover strategies to make it personal • Cadence — learn to orchestrate content and time it right
Tags : adobe, marketing, marketers, mobile, engagement, emerging marketing, internet marketing, traditional marketing
     Adobe
By: Adobe     Published Date: Sep 28, 2016
Marketers shouldn’t work in the dark. The science of online testing shines a light on your marketing, showing you what to optimize throughout the entire customer journey. The new Adobe guide, Finding Eureka, shows you how. Read the guide to learn: - Strategies and best practice approaches to online testing - Incremental steps to improving your online testing - The benefits of different test types including A/B, A/Bn, multivariate, and multichannel
Tags : adobe, marketing, marketers, market research, emerging marketing, marketing research, traditional marketing
     Adobe
By: Adobe     Published Date: Sep 28, 2016
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity. Our report outlines survey results from marketing and IT decision makers who share how they’re using mobile today. Read the report ‘Mobile is the strategy’ to learn: • The four components of the mobile maturity lifecycle • Why mobile apps are crucial to a successful mobile strategy • The role analytics plays in reaching mobile maturity
Tags : adobe, mobile, mobile strategy, marketing, mobile maturity, mobile apps, analytics, emerging marketing
     Adobe
By: Adobe     Published Date: Sep 28, 2016
Learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated. Read the guide now to discover how to: • Consolidate your data to maximize your ad spend • Simplify search, display, and social campaigns • Deliver real-time, personalized ads with ease
Tags : adobe, programmatic, marketing, programmatic ad campaigns, cross channel, emerging marketing, crm & customer care, marketing research
     Adobe
By: Adobe     Published Date: Sep 28, 2016
As the digital landscape evolves, marketing channels become more complex. That means that personalizing advertising campaigns across every channel is becoming even more crucial. Read Cross Channel Advertising with AMO to learn how managing advertising campaigns programmatically lets you deliver unique customer experiences while giving you the control and insight you need. Download our report to learn more about: • Search marketing standards across the US and UK in 2015 • The recent shift of consumer transactions on mobile devices • The next big trend in ad spend
Tags : adobe, cross channel, cross channel advertising, advertising, marketing, marketing channels, digital, emerging marketing
     Adobe
By: Adobe     Published Date: Sep 20, 2016
In this webinar, we discuss the strategies and tactics that will help you get the most from your mobile investment.
Tags : adobe, mobile, strategy, experience, loyalty, emerging marketing, internet marketing, crm & customer care
     Adobe
By: Adobe     Published Date: Sep 20, 2016
Read the Adobe report to see why the key to success is anticipating customer needs instead of just responding to them.
Tags : adobe, digital, strategy, maturity, mobile, website development, emerging marketing, social media
     Adobe
By: Adobe     Published Date: Sep 20, 2016
With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part of the way both customers and businesses interact. And to deliver experiences that feel personal and intimate, your plan needs to account for a critical building block to any relationship: trust. Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience. Read the white paper to learn: • The four major circles of trust as a fresh approach to successful customer experience • The seven steps to effective optimization • The 3 C’s of mobile marketing • The steps for developing a mobile optimization plan across your organization
Tags : adobe, mobile, data driven marketing, marketing, marketer, emerging marketing, marketing research, traditional marketing
     Adobe
By: Adobe     Published Date: Sep 20, 2016
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: Recognize the nine most significant A/B testing pitfalls Discover the five steps to gain better testing results Gain a deeper understanding of test results
Tags : adobe, ab testing, marketing, marketer, targeted marketing, emerging marketing, marketing research, traditional marketing
     Adobe
By: Adobe     Published Date: Sep 20, 2016
Download The Best is Yet to Come, phase three in in our data-driven marketing series, to learn how predictive marketing can help you deliver customers experiences that really connect. By making the most of your customer data, you’ll learn to communicate in the ways your customers expect and demand. Get the guide to learn how predictive marketing can help you: • Automate and personalize messages • Refine and improve campaigns • Mature your digital marketing
Tags : adobe, marketing, data driven marketing, marketrs, predictive marketing, emerging marketing, internet marketing, marketing research
     Adobe
By: Adobe     Published Date: Sep 20, 2016
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates.
Tags : adobe, a/b test, pitfalls, success, results, customer experience, emerging marketing, internet marketing
     Adobe
By: Adobe     Published Date: Sep 20, 2016
Our report outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust.
Tags : adobe, data driven marketing, marketing, emerging marketing, internet marketing, crm & customer care, e-commerce, traditional marketing
     Adobe
By: Adobe     Published Date: Jul 04, 2016
More and more interactions are shifting from the desktop to smartphones and tablets, so the value of that screen and the massive potential it represents grows daily. As do the opportunitie —and potential pitfalls—for marketers.
Tags : mobile, mobility, customer interaction, mobile devices, crm solutions/software, customer experience/engagement, mobile marketing
     Adobe
By: Adobe     Published Date: Jun 15, 2016
Read the white paper to learn how to: - Understand how customers interact with your brand - Translate your data into a clear customer picture - Shift from campaign-based marketing to contextual marketing
Tags : adobe, marketing, cross-channel marketing, customer interaction, contextual marketing, emerging marketing, internet marketing, customer experience/engagement
     Adobe
By: Adobe     Published Date: Apr 25, 2016
In this study, you’ll discover key trends from today’s mobile consumer such as the activities they engage in the most, which elements in mobile experience receive the highest scores, and the benchmarks and best practices your company can take to raise your own mobile experience bar.
Tags : mobile, data management, mobile first, customer experience/engagement, mobile marketing
     Adobe
By: Adobe     Published Date: Apr 25, 2016
This white paper explores the question: How can IT govern and protect content in such ad hoc and semistructured environments?
Tags : data security, data management, mobile security, mobile marketing
     Adobe
By: Adobe     Published Date: Apr 25, 2016
Diese Entwicklung lässt sich zwar mit Statistiken (siehe Seitenleiste) belegen, am deutlichsten zeigt sie sich jedoch im täglichen Leben. Sei es der Jogger, der sein Laufpensum mit dem Telefon überprüft, die Mutter, die sich mit ihren Kindern den Nachthimmel über eine Astronomie-App auf dem Tablet ansieht, der Hauseigentümer, der mithilfe einer Zeitschriften-App in der Lage ist, selbst eine Reparatur durchzuführen, oder jeder Kunde, der sich sein Getränk an einem „Coke Freestyle“-Automaten zusammenstellt oder seinen morgendlichen Kaffee über die Starbucks-App bestellt. Die Liste ließe sich beliebig fortführen.
Tags : mobile lifecycle, mobile device management, mobile marketing
     Adobe
By: Adobe     Published Date: Apr 25, 2016
This white paper explores the question: How can IT govern and protect content in such ad hoc and semistructured environments?
Tags : data security, data management, mobile security, mobile marketing
     Adobe
By: Adobe     Published Date: Apr 25, 2016
Wenn Sie es richtig angehen, kann datengesteuertes Marketing für Sie mehr sein als nur ein Tool, mit dem sich Ihre Verkaufszahlen steigern lassen. Es handelt sich um eine Methodik bzw. Denkweise, die Ihr Unternehmen zu einem wesentlichen Umsatzanstieg und einem höheren Shareholder Value führen kann. Diese dreiteilige E-Book-Reihe hält das Erfolgsrezept für Sie bereit.
Tags : marketing, customer experience, customer experience/engagement, mobile marketing
     Adobe
By: Adobe     Published Date: Apr 25, 2016
Der Schlüssel hierzu sind Daten. Es reicht jedoch nicht aus, Daten einfach nur zu erfassen. Sie müssen anhand der Daten ganzheitliche Kundenprofile erstellen und diese anschließend verwenden, um interessante, personalisierte und nachhaltige Erlebnisse zu entwickeln. Diese dreiteilige E-Book-Reihe erläutert Schritt für Schritt, wie Sie Daten tatsächlich verwenden können, um jedem Kunden das bestmögliche Erlebnis zu bieten.
Tags : customer experience, marketing, data management, customer experience/engagement, mobile marketing
     Adobe
By: Adobe     Published Date: Apr 25, 2016
Bei DAM geht es nicht nur um Speicher. DAM ist eine strategische Grundvoraussetzung für die digitale Transformation.
Tags : digital asset management, marketing, mobile marketing
     Adobe
By: Adobe     Published Date: Apr 11, 2016
A Adobe foi nomeada líder na Forrester Wave™: Plataformas de Experiências Digitais, segundo o relatório do último trimestre de 2015. Não importa o tamanho do seu negócio, a Adobe Marketing Cloud te dá o poder de entregar experiências individuais relevantes. Baixe o relatório para descobrir o que a Forrester tem a dizer sobre o que temos a oferecer.
Tags : adobe, experiências digitais, forrester, search marketing, email marketing, emerging marketing, advertising agencies, internet marketing
     Adobe
By: Adobe     Published Date: Mar 16, 2016
Whether your company seeks experienced pros or the brightest grads, competition is fierce to get the best offer to the right candidate ASAP.
Tags : emerging marketing, social media, advertising agencies, crm & customer care, traditional marketing
     Adobe
By: Adobe     Published Date: Feb 22, 2016
Customer experience has officially taken center stage in 2016. Adobe partnered with Econsultancy to bring you the 2016 Digital Trends report. After surveying 7,000 marketing professionals, it’s clear that marketers are more focused than ever on creating relevant and contextually targeted customer experiences.
Tags : adobe, digital trends, econsultancy, monitization, engagement, mobile, search marketing, email marketing
     Adobe
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