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By: Adobe     Published Date: Sep 28, 2016
Download our new guide, Your Most Crucial Conversation, to learn how you can use personalized, real-time offers to give your customers what they need, right when they need it—so you can earn their trust and keep them coming back for more. Read the guide to discover how to: - Break down internal silos and speak consistently to customers - Deliver contextually relevant experiences for upsell, cross-sell, loyalty and retention - Make the transition to real-time personalization?
Tags : adobe, marketing, marketers, customers, customer engagement, customer loyalty, customer retention, crm & customer care
     Adobe
By: Adobe     Published Date: Sep 28, 2016
Marketers shouldn’t work in the dark. The science of online testing shines a light on your marketing, showing you what to optimize throughout the entire customer journey. The new Adobe guide, Finding Eureka, shows you how. Read the guide to learn: - Strategies and best practice approaches to online testing - Incremental steps to improving your online testing - The benefits of different test types including A/B, A/Bn, multivariate, and multichannel
Tags : adobe, marketing, marketers, market research, emerging marketing, marketing research, traditional marketing
     Adobe
By: Adobe     Published Date: Sep 28, 2016
Learn how predictive marketing can help you deliver customers experiences that really connect. By making the most of your customer data, you’ll learn to communicate in the ways your customers expect and demand.
Tags : adobe, data driven marketing, marketing, marketing research, traditional marketing
     Adobe
By: Adobe     Published Date: Sep 28, 2016
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity. Our report outlines survey results from marketing and IT decision makers who share how they’re using mobile today. Read the report ‘Mobile is the strategy’ to learn: • The four components of the mobile maturity lifecycle • Why mobile apps are crucial to a successful mobile strategy • The role analytics plays in reaching mobile maturity
Tags : adobe, mobile, mobile strategy, marketing, mobile maturity, mobile apps, analytics, emerging marketing
     Adobe
By: Adobe     Published Date: Sep 28, 2016
Learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated. Read the guide now to discover how to: • Consolidate your data to maximize your ad spend • Simplify search, display, and social campaigns • Deliver real-time, personalized ads with ease
Tags : adobe, programmatic, marketing, programmatic ad campaigns, cross channel, emerging marketing, crm & customer care, marketing research
     Adobe
By: Adobe     Published Date: Sep 28, 2016
As the digital landscape evolves, marketing channels become more complex. That means that personalizing advertising campaigns across every channel is becoming even more crucial. Read Cross Channel Advertising with AMO to learn how managing advertising campaigns programmatically lets you deliver unique customer experiences while giving you the control and insight you need. Download our report to learn more about: • Search marketing standards across the US and UK in 2015 • The recent shift of consumer transactions on mobile devices • The next big trend in ad spend
Tags : adobe, cross channel, cross channel advertising, advertising, marketing, marketing channels, digital, emerging marketing
     Adobe
By: Adobe     Published Date: Sep 20, 2016
With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part of the way both customers and businesses interact. And to deliver experiences that feel personal and intimate, your plan needs to account for a critical building block to any relationship: trust. Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience. Read the white paper to learn: • The four major circles of trust as a fresh approach to successful customer experience • The seven steps to effective optimization • The 3 C’s of mobile marketing • The steps for developing a mobile optimization plan across your organization
Tags : adobe, mobile, data driven marketing, marketing, marketer, emerging marketing, marketing research, traditional marketing
     Adobe
By: Adobe     Published Date: Sep 20, 2016
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: Recognize the nine most significant A/B testing pitfalls Discover the five steps to gain better testing results Gain a deeper understanding of test results
Tags : adobe, ab testing, marketing, marketer, targeted marketing, emerging marketing, marketing research, traditional marketing
     Adobe
By: Adobe     Published Date: Sep 20, 2016
Download our new data-driven marketing guide, The Holistic Picture, to learn how multiple sources of data can be transformed into unified customer profiles. And see how you can use those profiles to create personalized experiences your customers will love.
Tags : adobe, data driven marketing, marketing, marketer, marketing guide, customer experience, internet marketing, crm & customer care
     Adobe
By: Adobe     Published Date: Sep 20, 2016
Download The Best is Yet to Come, phase three in in our data-driven marketing series, to learn how predictive marketing can help you deliver customers experiences that really connect. By making the most of your customer data, you’ll learn to communicate in the ways your customers expect and demand. Get the guide to learn how predictive marketing can help you: • Automate and personalize messages • Refine and improve campaigns • Mature your digital marketing
Tags : adobe, marketing, data driven marketing, marketrs, predictive marketing, emerging marketing, internet marketing, marketing research
     Adobe
By: Adobe     Published Date: May 03, 2016
Read the white paper to learn: - Strategies and best practice approaches to online testing - Incremental steps to improving your online testing - The benefits of different test types including A/B, A/Bn, multivariate, and multichannel
Tags : adobe, marketing, data driven marketing, continuous optimization, online testing, marketing research, data management/analytics
     Adobe
By: Adobe     Published Date: Apr 15, 2016
If your company is a car, data can change it form a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Demonstrating Impact: Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust. Download our guide to learn how data-driven marketing can help you: • Define the right goals and performance indicators • Make better business decisions faster • Deliver personalized and compelling experiences • Spend budget more profitably • Enhance employee efficiency Download our guide to transform your business.
Tags : adobe, data driven marketing, marketing, business intelligence, market research, traditional marketing
     Adobe
By: Adobe     Published Date: Apr 15, 2016
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you need DAM over other content storage solutions • How to make the ROI case for DAM • Companies who have used DAM for success
Tags : adobe, customer experience, dam return, digital asset management, return on investment, marketing, customer experience/engagement, business intelligence
     Adobe
By: Adobe     Published Date: Mar 17, 2016
An electronic signature - also known as an “e-signature” - is a simple, legally-binding way to indicate consent or approval digitally. While legally valid and enforceable in nearly every industrialized country around the world, some countries may have different laws when it comes to e-signatures.
Tags : adobe, electronic signature, digital signature, market research, sales
     Adobe
By: Adobe     Published Date: Mar 17, 2016
With Adobe Document Cloud, sales teams can accelerate towards closing more deals faster.
Tags : adobe, sales acceleration, electronic signature, cloud, sales team, market research, sales
     Adobe
By: Adobe     Published Date: Feb 12, 2016
The new era in digital marketing requires knowledge, process and maturity. Over the past 6 years, we’ve surveyed companies around the world to understand their key marketing strategies and tactics. We’re sharing the latest findings in the 2015 Digital Marketing Survey Results report.
Tags : adobe, digital, digital maturity, digital marketing, analysis, research, crm & customer care, marketing research
     Adobe
By: Adobe     Published Date: Feb 12, 2016
Download part one of our new guide, Knowledge is Power, to learn how you can use data-driven marketing attribution to hold your marketing campaigns accountable for their successes.
Tags : adobe, data-driven, marketing, marketing campaign, internet marketing, marketing research
     Adobe
By: Adobe     Published Date: Feb 12, 2016
Personalization is no longer just about using data to learn about your customers and deliver relevant content. As channels and devices evolve, personalization is also about using your data to deliver experiences that every customer finds engaging.
Tags : adobe, design, personalization, device, engagement, crm & customer care, marketing research
     Adobe
By: Adobe     Published Date: Feb 08, 2016
In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect.
Tags : adobe, cross-channel marketing, marketing guide, customer journey, customer relationships, customer loyalty, email marketing, crm & customer care
     Adobe
By: Adobe     Published Date: Feb 08, 2016
Download the new eBook from Adobe, “Unleash Your Power: Accelerate Your Agency with a Data Management Platform,” to help your clients realize the full power of the data around them, create personalized customer experiences, and increase marketing ROI.
Tags : adobe, marketing, data, dmp, agency, marketing roi, marketing research
     Adobe
By: Adobe     Published Date: Feb 08, 2016
Today, customers make decisions about brands on a moment-by-moment basis. They expect personal and authentic experiences that build connections and deepen relationships with their favorite brands. New technology makes it possible to deliver on these expectations and succeed in today’s new era of marketing.
Tags : adobe, marketing, new era, crm, brands, experience, customer expectations, emerging marketing
     Adobe
By: Adobe     Published Date: Jan 14, 2016
Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and deliver better brand experiences. Customers expect these brand experiences, and they want them personalized on every device and platform. With modern tools and workflows, companies can now create content at the velocity needed to meet with customer demands — creating loyalty and boosting revenue.
Tags : adobe, creative, design, brands, culture, device, platform, experience
     Adobe
By: Adobe     Published Date: Nov 11, 2015
Redefining the Three Strategic Attributes of Designing, Managing, and Delivering Digital Experiences.
Tags : the digital experience, delivering digital experience, marketing, adobe marketing, emerging marketing, advertising agencies, internet marketing, marketing research
     Adobe
By: Adobe     Published Date: Aug 19, 2015
Redefining the Three Strategic Attributes of Designing, Managing, and Delivering Digital Experiences.
Tags : the digital experience, delivering digital experience, marketing, adobe marketing, emerging marketing, advertising agencies, internet marketing, marketing research
     Adobe
By: Adobe     Published Date: Aug 19, 2015
Neuer strategischer Ansatz für Design, Verwaltung und Bereit-stellung digitaler Erlebnisse
Tags : the digital experience, delivering digital experience, marketing, adobe marketing, emerging marketing, internet marketing, marketing research
     Adobe
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