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By: Adobe     Published Date: Aug 14, 2014
Download the Forrester 2014 Mobile Trends report to discover the trends that are transforming business as we know it—and the strategies you need to gain a competitive edge. You’ll learn about the mobile innovations that will shape 2014, and the overhyped fads that are likely to fizzle. Get the report now to uncover crucial mobile insights for the coming year and learn how to: Use mobile analytics to meet customer needs in real time Make a business case for mobile marketing Improve customer and employee processes with mobile strategies
Tags : mobile trends, mobile analytics, mobile marketing, mobile strategies, mobile innovations, business intelligence, market research
     Adobe
By: Adobe     Published Date: Aug 14, 2014
Adobe received the highest score for current digital experience (DX) delivery offerings in The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014 report. And, we’re continuing to innovate. Since the evaluation, we’ve launched several new capabilities that include richer support for mobile apps, increased usability through visual workflows, and a master marketing profile. Read the report to see why Adobe was named a Strong Performer and to learn more about: -The DX challenges that companies face and how they’re addressing them -The array of tools and technologies available in digital experience delivery platforms -The journey to unified, cross-channel digital experiences “Strategically, Adobe differentiates with its vision of the connective tissue between its tools, and its aim for single customer profile.” – Forrester Research, Inc.
Tags : digital experience, delivery platforms, mobile apps, software vendors, crm solutions/software, business intelligence, market research, data management/analytics
     Adobe
By: Adobe     Published Date: Aug 14, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014. Get the report now to learn and discover: - New mobile usage trends - The power of continual site improvement - Why time spent on websites is higher than ever
Tags : online marketing, marketing practices, mobile usage trends, web analytics, market research, mobile marketing
     Adobe
By: Adobe     Published Date: Jul 09, 2014
Quarterly Digital Intelligence Briefing in association with Adobe
Tags : trends in integrated marketing, quarterly digital intelligence, emerging marketing, social media, internet marketing, business intelligence, market research
     Adobe
By: Adobe     Published Date: Jul 09, 2014
Quarterly Digital Intelligence Briefing in association with Adobe
Tags : trends in integrated marketing, quarterly digital intelligence, emerging marketing, social media, internet marketing, business intelligence, market research
     Adobe
By: Adobe     Published Date: Jul 09, 2014
The 2014 Digital Trends report from Econsultancy and Adobe is based on a global survey of more than 2,500 marketers and internet professionals carried out at the end of 2013.
Tags : digital trends 2014, digital trends report, adobe digital trends, emerging marketing, business intelligence, market research
     Adobe
By: Adobe     Published Date: Jan 27, 2014
Quarterly digital intelligence briefing 2014
Tags : technology, customer trends, digital intelligence, digital trends, marketing trends, customer experience/engagement, market research
     Adobe
By: Adobe     Published Date: Nov 07, 2013
A key finding of this research is that most companies have a great opportunity to improve their business performance by taking a more integrated approach to managing their digital media mix.
Tags : adobe, econsultancy, media optimisation report, effective optimisation, media mix, tactical objectives, complex media landscape, consumer buying patterns
     Adobe
By: Adobe     Published Date: Jan 31, 2013
In order to drive effectiveness and improve efficiency, CMOs require analytical insights to make and execute marketing decisions. Download this Gartner report to learn more.
Tags : marketing analytics, customer life cycle, data management, marketing insights, market research
     Adobe
By: Adobe     Published Date: Jun 29, 2012
Customers and employees are becoming increasingly empowered by social technologies. This change is dramatically changing the way they communicate and collaborate. Find out how to succeed in this new social world by making fundamental changes to resources, skills, tools, processes, and culture.
Tags : marketing, forrester, social media, digital marketing, emerging marketing, social maturity, interactive marketing, web analytics
     Adobe
By: Adobe     Published Date: Jun 29, 2012
Where should you be advertising in 2012? How will consumer behavior change the way you interact with your audience? What mobile trends will impact you most this year? Marketers, retailer, content owners and technology firms are more focused than ever on obtaining results from investments in digital marketing. If past years were about amassing data from the touch points between companies, 2012 will be about curating, filtering and measuring that information to drive outcomes.
Tags : adobe, marketing, emarketer, digital trends, digital marketing, advertising, interactive marketing, web analytics
     Adobe
By: Adobe     Published Date: Jun 29, 2012
Adobe has released the results to the 2012 Digital Marketing Optimization Survey, where over 1700 global digital marketers across major industries offered insights into plans for driving revenue and growth in the coming year. With an increasing portion of marketing spend shifting to digital channels, it's more critical than ever to measure online marketing programs and initiatives to help identify where you can raise conversions and add to the bottom line.
Tags : adobe, marketing, optimzation, digital marketing, digital, emerging marketing, interactive marketing, web analytics
     Adobe
By: Adobe     Published Date: Jun 29, 2012
The volume of customer data that marketing departments possess continues to grow at explosive rates. But new research from the Aberdeen Group finds that less than 40% of marketers use this information to optimize and target their campaigns. This "data rich, insight poor" phenomenon is examined in their new white paper, which identifies common analytics challenges-and shows how you can rise above them.
Tags : adobe, cmo, analytics, marketing, aberdeen, optimize, campaign, optimization
     Adobe
By: Adobe     Published Date: May 22, 2012
How will trends in search, mobile, and social media impact your marketing strategy this year? Download our latest Global Digital Advertising Update to find out.
Tags : adobe, marketing, social media, emerging marketing, media, digital, digital advertising, search marketing
     Adobe
By: Adobe Social     Published Date: May 22, 2012
One size does not fit all-especially when it comes to your global Facebook page. But how can you create a social presence that connects with customers worldwide? Download our newest whitepaper to find out.
Tags : adobe, social, social media, facebook, social content, emerging marketing, market research, internet
     Adobe Social
By: Adobe Systems Inc.     Published Date: Mar 04, 2011
Learn how easy it is to create and send a single PDF Portfolio using Adobe Acrobat X Pro. See how to create a rich, branded PDF Portfolio containing many types of documents, each with a rich preview experience. Discover how to embed web pages and streaming media and even output the entire portfolio experience as a web page.
Tags : adobe, pdf, portfolio, acrobat, pro, rich media, content management systems, marketing software
     Adobe Systems Inc.
By: Advertising.com Sponsored Listings     Published Date: Dec 09, 2011
Discover the power of text ads. Read this case study to learn how a blue-chip financial company used Advertising.com Sponsored Listings to lower CPC and raise awareness.
Tags : cpc, advertising.com, text ads, contextual ads, contextual advertising, search ads, search advertising, business intelligence
     Advertising.com Sponsored Listings
By: Aimia     Published Date: Sep 05, 2014
In today’s competitive, changing business landscape, where smaller budgets reign and loyalty is harder and harder to come by, it’s no surprise that CEOs, marketing executives and sales leaders want to figure out how to maximize their investments in building real, personal channel partner relationships that thrive over the long-term. To increase channel partner engagement and loyalty while keeping expenses on a tight leash, many are looking to an important trend, ‘gamification,’ as a possible option.
Tags : gamification, channel loyalty, partner relationships, emerging marketing, crm solutions/software, customer experience/engagement, business intelligence, market research
     Aimia
By: Aimia     Published Date: Mar 25, 2014
Identify the most important inflection points along your customer journey from curious newcomers to brand loyalists. In this Retail Brief, learn the 10 most important loyalty moments of truth — and offer a few guidelines for getting them right.
Tags : aimia, inflection points, marketing, customer loyalty, customer interaction, loyalty program. post-purchase service, interaction data, purchase cycle
     Aimia
By: Anaplan     Published Date: Jan 08, 2016
Read this white paper to discover seven common reasons companies are replacing their spreadsheets with a true enterprise planning platform.
Tags : anaplan, spreadsheets, finance planning, budget, accounting, data management, agile, web analytics
     Anaplan
By: Anthem Marketing Solutions     Published Date: Oct 28, 2010
The third installment of a bi-annual study produced by Anthem Marketing Solutions reveals that the competition between physical stores and online retailers is rapidly shifting across a range of prices and item categories. While common wisdom dictates that better deals will be found more frequently online, the analysis concludes that shopping in stores can yield much higher savings when shoppers are looking for the lowest price.
Tags : online vs. offline, in-store pricing, online pricing, pricing trends, market research
     Anthem Marketing Solutions
By: appia     Published Date: Jan 21, 2014
Behind every successful app is a great user acquisition strategy. In our whitepaper, Four Tips for Driving Mobile Advertising Success, learn four essential tactics creating successful mobile advertising program.
Tags : appia, mobile marketing, mobile targeting, localization, tracking, app marketing, iphone, blackberry
     appia
By: Aprimo     Published Date: May 01, 2012
The explosion of digital channels is creating a widening gap between classic single click attribution and the reality that marketers face when planning cross-channel campaigns with multiple touch points across many digital screens. This Aprimo White Paper will demonstrate some of the ways marketers can transform attribution and better manage marketing spend, improve planning and enhance the customer journey.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
By: Aprimo     Published Date: May 01, 2012
The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. In this report, Forrester outlines how firms should evaluate the need to build an agile and real-time environment using a combination of analytics, technology, and business processes.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
By: Aprimo     Published Date: May 01, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
Tags : aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy, crm solutions/software
     Aprimo
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