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By: Quantcast     Published Date: Feb 13, 2015
With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine their online ad effectiveness. Evaluate your own performance with these simple questions every advertiser should ask.
Tags : ad performance, advertising solutions, best practices, quantcast, ad terminology, emerging marketing, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Over the past few years, we've seen advertisers increase their display ad spend to reach more customers online where they spend the majority of their time. In an industry that is constantly innovating, we know the challenge to achieve higher performance goals becomes more and more difficult. Whether you’re new to online advertising or a seasoned pro, read our game plan to evaluate and improve your display performance.
Tags : display advertising, quantcast, rtb, advertiser solutions, emerging marketing, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
In 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget! Thankfully the industry is rallying towards a viewability standard, signaling a new wave of accountability for publishers, advertisers and ad vendors. As advertisers embrace viewability, they can benefit from knowing that their ads are seen, eliminating waste, and increasing campaign accountability and effectiveness. We conducted our own research and found that viewability is becoming a reality for improved campaign performance.
Tags : display advertising, display viewability, advertising ecosystem, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
New ad targeting capabilities from Twitter give brands a way to use their own data to create more niche targeting and deliver even more tailored advertising across Twitter's platform. Known as tailored audiences, this new targeting capability presents an opportunity for marketers to create a custom audience of new prospects and customers and reach them on Twitter. Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
Tags : twitter, real-time advertiser, custom audience, quantcast, ad targeting, emerging marketing, social media, business intelligence
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Chaque point de contact du parcours d'un consommateur est mesurable, ce qui permet aux annonceurs d'identifier les tactiques qui génèrent de bons résultats et de développer les campagnes les plus performantes. Toutefois, certains modèles d'attribution n'incitent pas les prestataires à obtenir des clics de valeur ou ne mesurent pas les critères pertinents.
Tags : modèles d'attribution, l’attribution marketing, quantcast, emerging marketing, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Programmatique, RTA, RTB – Qu’est ce que cela signifie? À l’heure actuelle, l’arrivée au quotidien de nouveaux acronymes et de nouvelles technologies peut rendre l’écosystème technologique vraiment compliqué. Ce guide est conçu pour vous aider à mieux saisir l’état actuel de l’écosystème technologique de la publicité digitale. Il présente également les étapes qui ont conduit le secteur à son avancement actuel et explique en termes simples les aspects technologiques et techniques de notre activité.
Tags : l’écosystème technologique, programmatique, rta, rtb, emerging marketing, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
Avec les tonnes de données disponibles sur le parcours d’un client en amont de son achat, il est important pour les annonceurs de savoir quels indicateurs sauront les aider à déterminer l’efficacité d’une campagne en ligne. Évaluer votre propre performance avec ces simples questions que chaque annonceur doit se poser.
Tags : performance de ses campagnes, quantcast, roi, emerging marketing, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
En 2013, les dépenses en Display ont augmenté de 23 % dans le monde. Au cours de ces dernières années, nous avons constaté que les annonceurs consacrent une part de plus en plus importante de leur budget publicitaire au Display. Ceci leur permet de toucher une audience passant 96 % de son temps en ligne : sites d’information, e-mails, sites vidéo et réseaux sociaux. Après avoir consulté nos clients, nous nous sommes rendu compte qu'ils étaient extrêmement intéressés par le potentiel du Display et par la façon de mesurer leurs campagnes.
Tags : quantcast, display, emerging marketing, business intelligence, market research
     Quantcast
By: SocialChorus     Published Date: Feb 10, 2015
Today’s modern buyer has unlimited access to information and connections right at their fingertips, at all times, through social media. According DemandGen, 77% of buyers won’t even speak with sales until they have performed their own research online. Sales teams that are succeeding in this new era are reaching these buyers earlier in the process through social selling. This guide will give you what you need to get your sales team ready to master social selling — in just 2 minutes a day.
Tags : social selling, social media, best practices, social selling platform, modern buyer, emerging marketing, business intelligence, market research
     SocialChorus
By: ESV Digital     Published Date: Feb 10, 2015
The multiplication of marketing channels and devices concerning consumers has greatly increased the complexity faced by brands in their marketing efforts. This white paper aims to explain the issues, the principal attribution models used and the related challenges.
Tags : esv digital, algorithms, interactions, point of contact, nurturing, marketing data, marketing analytics, interactive marketing
     ESV Digital
By: Digital Bungalow     Published Date: Feb 09, 2015
Google Analytics is an excellent tool for gaining insights into user behavior and gathering data for site optimization.
Tags : google analytics, site optimization, customer acquisition, consumer behavior, advanced segments, emerging marketing, business intelligence, market research
     Digital Bungalow
By: Digital Bungalow     Published Date: Feb 09, 2015
The key to success in today's digital marketing ecosphere is personalization. The answer lies within persona-based marketing.
Tags : digital marketing, marketing personalization, persona-based marketing, target persona, email marketing, emerging marketing, business intelligence, market research
     Digital Bungalow
By: Digital Bungalow     Published Date: Feb 09, 2015
Just because you have content doesn't mean you're a content marketer. Learn 7 steps that will help you start driving more qualified leads for sales!
Tags : content marketing, content plan, content share, sales conversion, customer targeting, emerging marketing, business intelligence, market research
     Digital Bungalow
By: IBM     Published Date: Feb 05, 2015
The Hurwitz Victory Index scores vendor performance across four dimensions -- Vision, Viability, Validity, and Value. IBM excelled in all four categories.
Tags : advanced analytics, vendor performance, market trends, analytics platforms, customer experience/engagement, business intelligence, market research, data management/analytics
     IBM
By: IBM     Published Date: Feb 05, 2015
Discovery Health ... Predictive analytics used to craft preventive programs that keep members healthier and costs lower.
Tags : predictive analytics, preventive programs, predictive risk management, clinical risk models, web analytics, business intelligence, market research, usability
     IBM
By: IBM     Published Date: Feb 05, 2015
Revealing new insights into agency performance, claims processing, customer profitability and exposure.
Tags : agency performance, claims processing, customer probability, advanced analytics, business intelligence, market research, usability, data management/analytics
     IBM
By: IBM     Published Date: Feb 05, 2015
This new research — based on data collected in May 2013 from 29 organizations using visual data discovery and 95 that were not — reinforces those findings. In addition, Aberdeen's research demonstrates that visual data discovery can help to usher in a different approach to analytics, an approach that is far more user driven.
Tags : advanced analytics, visual data discovery, managed reporting, data discovery tools, business intelligence, market research, data management/analytics
     IBM
By: IBM     Published Date: Feb 04, 2015
Learn why advanced analytics tools are essential to sustain a competitive advantage.
Tags : advanced analytics, predictive analytics, advanced analytics tools, strategic business objectives, marketing strategies, business intelligence, market research, usability
     IBM
By: IBM     Published Date: Feb 04, 2015
Driving the right interaction at the right time. This paper examines the need to uncover and understand the dynamic roles and changing needs of individuals, the importance of synchronizing interactions with these changing needs, and how predictive analytics can drive customer intimacy by facilitating 1:1 interactions.
Tags : predictive analytics, customer interaction, crm, business analytics, marketing attributes, crm & customer care, business intelligence, market research
     IBM
By: IBM     Published Date: Feb 04, 2015
Telerx reveals new insights into consumer behavior with speech-to-text analytics.
Tags : consumer behavior, speech-to-text analytics, telerx, consumer intelligence, consumer research, customer experience/engagement, business intelligence, market research
     IBM
By: ClearSlide, Inc     Published Date: Jan 29, 2015
As a sales coach, you can make a big impact on you team's goal attainment by helping your team make small changes that will make a big impact on their productivity. In this guide, you'll learn 10 ways that you can improve your sales team's productivity with easy changes to what they are doing every day. From helping them understand the "formation" needed to win to gamifying their day, you'll learn actionable tips that your team can start using today.
Tags : sales, increasing productivity, increasing revenue, sales performance optimization, sales performance, sales management, customer experience/engagement, business intelligence
     ClearSlide, Inc
By: TheMarketingScope     Published Date: Jan 22, 2015
A results-focused, visual buyer’s guide that ranks the top vendors in the Content Management System industry.
Tags : bridgeline digital, bridgeline, cms, content management system, engagement, cms software, social media, content management systems
     TheMarketingScope
By: Trustpilot     Published Date: Nov 13, 2014
Concerns about online reviews are invariably based on misconceptions that don't hold up when faced with reason. This whitepaper lists some of the most common myths holding businesses back from embracing the true power of online reviews.
Tags : trustpilot, online reviews, customer feedback, customer service, reviews, sales, social media, customer experience/engagement
     Trustpilot
By: BrightEdge     Published Date: Nov 13, 2014
BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.
Tags : brightedge, content marketing, data analytics, marketing data, marketing platform, market intelligence, business intelligence, social media
     BrightEdge
By: Teradata     Published Date: Nov 06, 2014
As today’s marketing analytics requirements become increasingly cross-channel and real-time, your organization can’t risk crude integration between marketing and analytics assets. Together, these assets must work like a well-oiled machine. So what can you do? Should you integrate standalone marketing and analytics systems? Watch this to discover answers from industry experts.
Tags : teradata, business intelligence, marketing intelligence, marketing analytics, marketing automation, market research
     Teradata
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