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By: Eloqua     Published Date: Jan 13, 2012
This white paper examines 5 key elements of developing an integrated sales and marketing funnel, and provides examples of how marketing departments can drive qualified sales opportunities and revenue.
Tags : sales funnel, targeted marketing, marketing white paper, revenue creation, lead management, revenue engine, funnel economics, lead conversion
     Eloqua
By: Reevoo     Published Date: Jan 13, 2012
It goes against every instinct, but displaying negative reviews on your website helps sales online and offline. And that's not all. Bad reviews can also increase customer loyalty and life-time value, provide unbeatable business insight and help you win back unhappy customers
Tags : reevoo, reviews, customer experience, customer satisfaction, marketing, business, customer loyalty, business insight
     Reevoo
By: Rainmaker Systems Inc.     Published Date: Jan 13, 2012
Emerging Opportunities in B2B E-Commerce-Part One: Strategies and Insight
Tags : rainmaker, marketing, b2b, e-commerce, market research, e-commerce solutions, data management/analytics, lead generation & automation
     Rainmaker Systems Inc.
By: Interactive Intelligence     Published Date: Jan 12, 2012
Join us for this web event where featured Forrester Research principal analyst, Art Schoeller and Interactive Intelligence senior vice president, Joe Staples will discuss these topics and help you be ready to take the best advantage of the upcoming year and the contribution your contact center can make to the success of your business.
Tags : interactive, marketing, trends, marketing analytics, interactive marketing, web analytics, customer experience/engagement, market research
     Interactive Intelligence
By: Bronto     Published Date: Jan 04, 2012
Seamless integration of partner solutions allows totes»ISOTONER to convert more customers, increase basket size and strengthen loyalty.
Tags : bronto, marketlive, marketing, online marketing, cross-channel marketing, personalization, customer experience/engagement, business intelligence
     Bronto
By: Bronto     Published Date: Jan 04, 2012
This customer-centric approach has made ACK a trusted brand and go-to source for paddlesports enthusiasts and outdoor adventurers. As ACK has evolved and grown, email has become an important driver of revenue.
Tags : bronto, marketing, ack, austin canoe & kayak, customer enagagement, email marketing, revenue, interactive marketing
     Bronto
By: StoryDesk     Published Date: Jan 04, 2012
How can you use the iPad in your organization? What's the formula for a successful iPad deployment. Learn the answers to these questions and more.
Tags : ipad, sales tool, apple ipad, ipads, presentation, presentation tools, crm solutions/software, market research
     StoryDesk
By: Aprimo     Published Date: Dec 16, 2011
This whitepaper establishes the three levels of marketing integration to consider when establishing your objectives and strategy.
Tags : aprimo, cmo, marketing, integrated marking, marketing tools, business intelligence, market research, data management/analytics
     Aprimo
By: NetShelter - YouSendIt     Published Date: Dec 14, 2011
Read this white paper to learn why implementing a secure email attachment management solution can help you enhance security and productivity.
Tags : email attachments, online file sharing, ftp replacement, send large files, secure file transfer, managed file transfer, file transfer, online file storage
     NetShelter - YouSendIt
By: Google     Published Date: Dec 14, 2011
How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.
Tags : digital marketing, digital, marketing, google analytics, metrics, investments, digital investments, conversions
     Google
By: Oracle     Published Date: Dec 13, 2011
In this whitepaper, IT Business Edge explains the key business and technology factors to consider in deciding whether and when to upgrade your CRM system, including the SaaS factor.
Tags : on demand, oracle on demand, instant gratification, crm, customer relationship management, deployment, saas, software-as-service
     Oracle
By: NCM Fathom     Published Date: Dec 09, 2011
The lights, the atmosphere, the big screen - it all comes together at the cinema. A great brand deserves a terrific event that mesmerizes its audience and employees. Planning a cinema event is a lot like directing a movie from the cutting room to the red carpet. For your event, evaluate how to deliver without giving too much away. You must know what will connect with your audience.
Tags : ncm fathom, creative content, cinema, audience, customer, customer experience/engagement, business intelligence, market research
     NCM Fathom
By: NCM Fathom     Published Date: Dec 09, 2011
Content is king online and on screen, right? Then the same must be true for in-person gatherings. Attendance is the key element to a successful event. Read this great guide to getting people to your event.
Tags : ncm fathom, business events, attendance, events, customer experience/engagement, business intelligence, market research, usability
     NCM Fathom
By: Advertising.com Sponsored Listings     Published Date: Dec 09, 2011
Discover the power of text ads. Read this case study to learn how a blue-chip financial company used Advertising.com Sponsored Listings to lower CPC and raise awareness.
Tags : cpc, advertising.com, text ads, contextual ads, contextual advertising, search ads, search advertising, business intelligence
     Advertising.com Sponsored Listings
By: NCM Fathom     Published Date: Dec 09, 2011
A brilliant campfire story inspires action in its listeners. Here is an infographic from NCM Fathom Business Events about the importance of storytelling in organizations.
Tags : fathom, marketing, content creation, customer experience/engagement, business intelligence, market research, sales
     NCM Fathom
By: NCM Fathom     Published Date: Dec 09, 2011
Like a game of chess, content creation requires strategy. This eBook is not designed with the goal of teaching you how to play safe. It is designed to help you achieve significant wins with content that engages your audience.
Tags : fathom, business, b2b, content creation, marketing, interactive marketing, web analytics, business intelligence
     NCM Fathom
By: Bazaarvoice     Published Date: Dec 08, 2011
Leading thinkers in marketing, social, digital, and future business gathered in October with over 500 industry peers at Social Commerce Summit Europe. Discover the predictions and advice they shared in this free report: Social Commerce Trends Report Europe 2012.
Tags : social, social commerce, customer centricity, customer intelligence, social media, customer experience/engagement, market research, social media marketing
     Bazaarvoice
By: SeeWhy     Published Date: Nov 28, 2011
Conversion is good and abandonment is bad, right? Maybe not. After completing a study on 600,000 conversion cases, the SeeWhy Conversion Academy research team found three common abandonment behaviors that can predict the likelihood of a purchase and help improve overall conversions.
Tags : seewhy, abandonment, marketing, conversion, marketing research, purchase, customer, content management systems
     SeeWhy
By: SeeWhy     Published Date: Nov 28, 2011
Learn quick changes you can make to your website this week that will double your email address capture. This webcast also reviews tips for driving eCommerce revenue through promotional emails, and teaches you how to put a $ value on every email address - both designed to help you optimize your overall online marketing strategy.
Tags : seewhy, marketing, email, email address, promotional emails, email marketing, web analytics, business intelligence
     SeeWhy
By: iKnowtion     Published Date: Nov 17, 2011
Find out ways to understand the online and offline behavior customers and other impacts associated with this company's online marketing efforts.
Tags : customer intelligence, behavioral analysis, customer analytics, channel optimization, iknowtion, web analytics, customer experience/engagement, business intelligence
     iKnowtion
By: iKnowtion     Published Date: Nov 17, 2011
This highly successful dot-com brand leveraged its customer information assets to understand the broad range of customers attracted to its product offering, as well as how to evaluate each customer's future value potential.
Tags : customer intelligence, crm solutions, customer analytics, value estimation, customer potential, data modeling, marketing analytics, iknowtion
     iKnowtion
By: iKnowtion     Published Date: Nov 17, 2011
Learn how predictive models can improve call volume forecasting. The models provide information about how various independent factors, such as advertising, affect call volume in the short and medium term.
Tags : customer intelligence, predictive modeling, forecasting, call volume, marketing analytics, iknowtion, customer experience/engagement, business intelligence
     iKnowtion
By: iKnowtion     Published Date: Nov 17, 2011
Find out how a customer development plan for digital camera buyers and members of an online communications program identified a core group of loyal customers who were responsible for the majority of sales.
Tags : customer intelligence, customer loyalty, customer profiling, lifecycle analysis, segmentation, crm, retail strategies, data analysis
     iKnowtion
By: iKnowtion     Published Date: Nov 17, 2011
Learn how a financial services company can retain critical customer assets, and their method for predicting customers that will transfer assets in and out of accounts and the expected amounts.
Tags : customer intelligence, customer loyalty, crm solutions, customer profiling, probability choice models, trigger marketing, financial services, profitability
     iKnowtion
By: Gleanster     Published Date: Nov 10, 2011
This comprehensive 25-page benchmark report explores the elements of a successful BI strategy along with a full vendor landscape. Some of the best examples of rapid ROI from BI projects are associated with tactical implementations that emphasize immediate results over a perfect system architecture.
Tags : customer experience/engagement, business intelligence, reputation monitoring, market research, usability, social media marketing
     Gleanster
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