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Interactive/PR Agencies

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By: Godfrey     Published Date: Oct 02, 2008
A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really “owns” the end customer and can control access and communications to and from the customer.
Tags : godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b brand, distribution, b-to-b distribution
     Godfrey
By: VIDEOHUB     Published Date: Mar 14, 2012
When you sign up and complete $2500 worth of advertising on Videohub Marketplace, we add $500 to your account, which you can use immediately in crease your reach or save for a future campaign.
Tags : acudeo, adwords, beet tv, bright cove, buy video ad, dealer marketing, google ad, hotel marketing
     VIDEOHUB
By: TRUSTe     Published Date: Dec 08, 2010
Businesses are constantly looking for ways to increase website traffic through marketing and drive more sales through their webstore.
Tags : truste, drive website traffic, sales and marketing, tactical strategy, interactive/pr agencies, interactive marketing, web analytics, managed hosting services
     TRUSTe
By: MediaVantage     Published Date: Jan 06, 2011
An informative new whitepaper on the 5 essential changes to the PR Cycle offers important insight into how you can accurately monitor your brand in the marketplace and respond effectively to consumer and media needs and interests.
Tags : mediavantage, social media, monitoring, reputation, pr tips, public relations, investors, bloggers
     MediaVantage
By: Limelight Networks     Published Date: Oct 17, 2011
An effective mobile website experience is essential to your brand's success. In this report, learn: . Insights on how to extend your brand image effectively across mobile devices . Tips for targeting multiple mobile platforms . Strategies for optimizing content publishing and performance
Tags : mobile strategy, mobile site, mobile website, mobile marketing, mobile web, interactive/pr agencies, search marketing agencies, interactive marketing
     Limelight Networks
By: Pardot LLC     Published Date: Mar 04, 2011
Learn how to turn your leads from lukewarm to red hot with Pardot's 5 Steps to Double Your Web Marketing Value Without Increasing Your Spend.
Tags : pardot, best practices, web marketing value, marketing automation tool, landing page, email marketing tool, lead generation and lead management., web analytics
     Pardot LLC
By: Optify     Published Date: Aug 13, 2012
Learn how your agency can thrive by offering high-value inbound marketing services
Tags : inbound marketing, optify, b2b marketing, seo, keywords, social media, roi, search engine optimization
     Optify
By: Citrix Online     Published Date: Aug 24, 2010
This new brief shows you how to deliver effective online training to any audience anywhere in the world with Citrix® GoToTraining.
Tags : citrix online marketing, webinar, online training, gototraining, interactive/pr agencies, search marketing agencies, traditional agencies, interactive marketing
     Citrix Online
By: LeapFrog Interactive     Published Date: Jul 02, 2008
It has been projected that interactive marketing spending will hit the $61 billion mark by 2012. With this much competition, a brand needs to make sure the dollars it invests in interactive marketing are well spent or risk being lost in the growing ad clutter. To help ensure its ad money won’t be wasted, a brand needs a blueprint to follow in order to guide it to interactive marketing success.
Tags : interactive, marketing strategy, leapfrog, leap frog, interactive agency, marketing plan, branding, interactive/pr agencies
     LeapFrog Interactive
By: TruSignal     Published Date: Jun 03, 2013
This white paper aims to provide B2C digital marketers with a better understanding of why you may need an audience expansion technique and what questions to ask yourself before you get started. We hope to not only build an imperative for audience expansion techniques, but also to offer a guide that will help you choose the right data and right techniques for reaching more of your desired prospects online. Specifically, this white paper will discuss and differentiate two specific expansion approaches: lookalike and act-alike audiences including how they are built, the problems they solve and how to use them effectively throughout the marketing funnel.
Tags : audience expansion, lookalike, act-alike, audience targeting, predictive analytics, big data, profile data, behavioral data
     TruSignal
By: Pardot LLC     Published Date: Mar 04, 2011
Learn how to drive prospects to your page and keep them there with A Best Practices Guide to Successful Landing Pages.
Tags : pardot, best practices, landing pages, increase conversion, customer data, campaign design and management., progressive profiling, content creation and management
     Pardot LLC
By: Godfrey     Published Date: Oct 24, 2008
This document is intended to provide us with the information we need to generate an audit of your existing system for sales lead management. This audit is organized into several parts, starting with a cursory survey of your business environment, and then focusing on the key aspects and issues of sales lead management. Since our face-to-face meeting time may be limited, we hope this audit will allow you to provide more thoughtful and detailed information, so that our deliverable to you is of significant value.
Tags : godfrey, lead management system, lead-generating communications, lead processing, lead reporting, interactive/pr agencies
     Godfrey
By: LeapFrog Interactive     Published Date: Jul 09, 2009
Integrated campaigns involving both traditional and digital marketing channels have demanded that brands utilize multiple agencies when executing a marketing campaign. To seamlessly combine all of these independent agencies, brands need to utilize agency summits, meetings that help get all sides to collaborate, cooperate, and create as a single unit rather than act as rival agencies.
Tags : leapfrog, agency, coordination, cooperation, marketing, advertising, campaign, digital
     LeapFrog Interactive
By: MediaVantage     Published Date: May 03, 2011
An informative new whitepaper highlights the importance of consistency for your brand's success and offers four recommendations that every PR professional should consider for more effective communications.
Tags : mediavantage, communications, planning, management, reputation mangement, social media, strategy, planning
     MediaVantage
By: IBM Software     Published Date: May 24, 2011
This white paper will explore the practical applications of performance management and business analytics.
Tags : ibm, business analytics, data analysis, performance management, customer, roi, cognos software, interactive/pr agencies
     IBM Software
By: Anthem Marketing Solutions     Published Date: Jan 25, 2011
Analytic Tool Delivers Immediate Actionability, Far Beyond Traditional RFM
Tags : data analysis, marketing spend, rfm, customer behavior, transaction analysis, transaction reporting, customer buying behavior, value optimization
     Anthem Marketing Solutions
By: Crimson Hexagon     Published Date: Oct 10, 2013
Through deep analysis of social data, we seek to discover opportunities for agencies to streamline the production of compelling content to incorporate into a pitch deck. We discuss our research findings, and explain the implications for creative, media, and full-service agencies.
Tags : social intelligence, agency pitch, analytics, campaign roi, social media, advertising agencies, interactive/pr agencies, search marketing agencies
     Crimson Hexagon
By: LogMeIn     Published Date: Sep 16, 2014
This InfoWorld research report, based on an IDG QuickPulse survey administered to IT professionals, will provide insight into the BYOA trend, identify pain points associated with traditional online meeting tools, and address business-driven IT requirements that benefit the overall organization.
Tags : byoa trend, logmein, joinme, online meetings, painpoints with online meetings, problems with online meetings, interactive/pr agencies, marketing research
     LogMeIn
By: Godfrey     Published Date: Oct 02, 2008
Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
Tags : godfrey, b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation
     Godfrey
By: [x+1]     Published Date: Jan 24, 2007
Behavioral targeting, specifically with regards to the audience optimization process, opens a new level of accountability in the marketing space. Learn how testing and indexes such as the VPM index can make marketers more accountable for their results, paving the way for improving your marketing strategy.
Tags : behavioral marketing, user-centered design, content personalization, conversion testing, targeting, audience targeting, behavioral targeting, interactive/pr agencies
     [x+1]
By: Infor     Published Date: Jan 06, 2011
The company's ultimate goal was to enhance the interaction among its CRM applications and maximize the value of each incoming call to create more personalized and profitable interactions with customers.
Tags : infor, bell cananda, crm application, interaction, customer service representatives, database, interactive/pr agencies, interactive marketing
     Infor
By: Benz Marketing Group     Published Date: Mar 07, 2011
Agency A-List Contender Benz Marketing Group opens several satellite Offices in the State of California, United States
Tags : advertising, marketing, business, economics, growth, public relations, management, california
     Benz Marketing Group
By: Jonckers     Published Date: Apr 11, 2011
Download our Localization Kit guide to learn best practices in localization kit development.
Tags : jonckers, localization service provider, lsp, software, graphics, documentation, action item, interactive/pr agencies
     Jonckers
By: Catalyst SF     Published Date: Feb 29, 2008
This white paper has been written for executives at media publishing and content companies interested in learning about the exploding “non-streamed” or portable video market and finding out about best practices for driving revenue through advertising in this medium.
Tags : downloadable video, downloadable media, video, catalyst, catalyst sf, interactive/pr agencies
     Catalyst SF
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