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By: IBM Unica     Published Date: Feb 09, 2012
Our CMO Study is the latest in IBM's series of C-suite Studies, encompassing interviews with more than 15,000 top executives over the past seven years. The study casts light on the challenges public and private sector CMOs confront - and the opportunities they envision - in increasingly complex times. It also illustrates how closely CMOs' perception of the marketplace mirrors previous assessments by CEOs.
Tags : cmo, ibm, marketing, chief marketing officer study, c-suite, customers, customer satisfaction, consumers
     IBM Unica
By: Echosign     Published Date: Sep 19, 2011
Leading companies recognize the importance of eSignatures. This Buyer's Guide lets you know what to look for in an eSignature solutions vendor.
Tags : digital signature, electronic signature, electronic signatures, digital signatures, e-signature, real sign, realsign, realsign signatures
     Echosign
By: SPSS, Inc.     Published Date: Mar 31, 2009
This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.
Tags : predictive enterprise, spss, enterprise feedback management, efm, customer-driven innovation, crm, customer relationship management, customer experience
     SPSS, Inc.
By: Netezza IBM US     Published Date: Feb 29, 2012
This white paper will explore four data-driven use cases that collectively represent the foundation of how many are now seeking to leverage the potential of "big" marketing data.
Tags : netezza, marketing, emerging marketing, digital media, social media, marketing tools, interactive marketing, web analytics
     Netezza IBM US
By: IBM Unica     Published Date: Feb 09, 2012
Conventionally, marketers use web analytics at an aggregate level. They seek to report on the performance of their web sites and online advertising, so they can adjust their efforts to improve the results. This is an extremely worthwhile application that can deliver excellent return on investment.
Tags : ibm, web analytics, data analytics, customer engagement, data management, marketing, marketing research, interactive marketing
     IBM Unica
By: IBM Software     Published Date: Oct 24, 2011
In this technical white paper from IBM, learn how predictive analytics can be used to detect internal and external threats to your organization.
Tags : ibm, predictive analytics, collaboration, insights, integration, automation, smarter, data analysis
     IBM Software
By: OpenText     Published Date: Jun 06, 2012
Content is key to the customer experience, yet digital content strategies at many organizations do not maximize the value of their content across online and offline channels.
Tags : web content, marketing, online marketing, digital marketing, opentext, web analytics, interactive marketing, managed hosting services
     OpenText
By: SurveyMonkey     Published Date: Aug 25, 2015
SurveyMonkey Audience fielded a Brand Pulse study to better understand consumer buying behaviors for the L’Oréal brand and other key players within the shampoo market.
Tags : brand management, data insights, surveymonkey, consumer behaviors, key findings, best practices, purchase decisions, crm
     SurveyMonkey
By: Adobe     Published Date: Jul 04, 2016
The multichannel campaign management (MCCM) market comprises vendors that seek to orchestrate company communications and marketing offers to customer segments across channels, such as websites, mobile, social, direct mail, call centers and email.
Tags : multichannel campaign management, campaign management, mccm, digital marketing, interactive marketing, web analytics, customer experience/engagement, email marketing services/software
     Adobe
By: Adobe     Published Date: Nov 04, 2014
Gartner evaluates the leading vendors of strengths and cautions to help you decide the best web content management for your business.
Tags : web content management software, adobe web content management, which web content management to choose, emerging marketing, social media, content management systems, interactive marketing, marketing software
     Adobe
By: Salesforce     Published Date: Mar 19, 2013
Get the Nucleus sResearch survey of CRM decision makers, showing the the significant ROI opportunity all organizations should consider regarding mobile and social CRM adoption.
Tags : social, mobile, crm, roi, research, email marketing, social media, marketing software
     Salesforce
By: Solvate     Published Date: Oct 19, 2011
Solvate provides a best-in-class online platform that enables marketing and creative teams to connect directly with highly vetted, 100% US-based freelance professionals, like web designers, copywriters, and social media strategists. By eliminating any middle-men or unnecessary mark-ups, you can achieve great work and significant time and cost savings.
Tags : solvate, marketing, free trial, talent recommendation, talent guide, free offer, marketing software, web analytics
     Solvate
By: IBM     Published Date: Nov 09, 2011
Findings From Forrester's Q4 2010 Survey Of Customer Intelligence Professionals
Tags : marketing, unica, technology, adoption, customer intelligence, forrester, programs, challenges
     IBM
By: SPSS, Inc.     Published Date: Mar 31, 2009
This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by text analytics solutions.
Tags : spss, text analytics, data management, statistical analysis, natural language processing techniques, computational linguistics, web sites, blogs
     SPSS, Inc.
By: IBM Unica     Published Date: Feb 09, 2012
Download this white paper to learn how forward-thinking organizations are deploying real-time marketing strategies to generate offers based on deep customer profiles, transaction histories, and other rich, real-time context.
Tags : ibm, real-time, marketing, customer satisfaction, response rates, real-time content, marketing research, marketing solutions
     IBM Unica
By: Omniture     Published Date: Jun 27, 2007
The beauty of Web analytics - and the promise of the Internet - is the ability to capture nearly unlimited amounts of data about your Web site. So how can you turn these incredible data resources into clear and actionable insights? A good place to start is by defining key performance indicators or KPIs.
Tags : key performance indicator, kpi, omniture, web analytics, website analytics, user data, data collection, web measurement
     Omniture
By: IBM     Published Date: May 19, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : marketing analytics, analytics-based marketing platform, kpis, best practices, metrics, return on marketing investment, romi, social media
     IBM
By: MoreVisibility     Published Date: Mar 28, 2012
With 60+ million users and growing daily, it's impossible to ignore this recent introduction by Google. Join us as we unravel the "WHY, WHAT AND HOW TO" of Google's latest venture into Social Media.
Tags : morevisibility, seo, google, social media, marketing, internet marketing, digital media, internet
     MoreVisibility
By: Webtrends     Published Date: Jun 02, 2010
To succeed in mobile marketing, analytics must play a crucial role in the development of strategy and prioritizations of marketing spend. But this rigor isn't being consistently applied to this rapidly growing, emerging channel.
Tags : webtrends, mobile strategy, digital marketing, process, customer experience, multi-channel marketing, business intelligence, customer intelligence
     Webtrends
By: Adobe     Published Date: Jan 12, 2015
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies.
Tags : adobe, mobile, marketing, demand, customers, analytics, strategy, cmo
     Adobe
By: SDL Web Content Management Solutions     Published Date: Sep 01, 2010
Recent evolution in the mobile applications market now offers enterprises new opportunities for reaching customers in ways never before possible. In the past 18 months, a number of independent market forces have converged to enable goods-and-services providers to market to specific customers, at specific times, at specific locations. Importantly, such targeted messaging draws on a richer-than-ever set of consumer information, including not only detailed demographics from implicit (inferred) and explicit (user-provided) profiles, but also real-time, location-based data.
Tags : sdl, web content management, magic quadrant, wcm, content, web, mobile marketing, strategy
     SDL Web Content Management Solutions
By: Forrester     Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
Tags : emerging methods, brand tactics, mobile channel for consumers, ecommerce, consumer mobile activities, mobile marketing, media mix, emerging media
     Forrester
By: Oracle     Published Date: Feb 24, 2015
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
Tags : oracle, marketing cloud, essentials, content, strategy, business objectives, target audience, engagement
     Oracle
By: Infor     Published Date: Jan 06, 2011
When members began expressing wishes to have more exposure to information on financial investments that meet their individual needs, Navy Federal decided to turn to technology that would combine available member data into a comprehensive solution and allow real-time decisions.
Tags : infor, navy federal, credit union interaction advisor, case study, customer relationship management data, financial investment, interactive/pr agencies, interactive marketing
     Infor
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