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By: Mediative     Published Date: Jan 14, 2008
Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings?
Tags : china, asia, international, baldu, chinese, chinese government, culture, cultural influence
     Mediative
By: Aprimo     Published Date: Dec 16, 2011
This whitepaper establishes the three levels of marketing integration to consider when establishing your objectives and strategy.
Tags : aprimo, cmo, marketing, integrated marking, marketing tools, business intelligence, market research, data management/analytics
     Aprimo
By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, emerging marketing, advertising agencies, content management systems, interactive marketing
     Adobe
By: Neustar     Published Date: Feb 27, 2013
Neustar® Information Services introduces you to the buying behaviors and patterns of today’s insurance customer and explores the recent shifts impacting the acquisition and retention of policyholders.
Tags : web optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization
     Neustar
By: Bazaarvoice     Published Date: Jul 12, 2011
We surveyed top CMOs to get the real story about how they use social media. See how CMOs use and measure social media.
Tags : bazaarvoice, cmo, social media, social roi, social media planning, social marketing activity, customer voice, user-generated content
     Bazaarvoice
By: Bazaarvoice     Published Date: Jul 12, 2011
We surveyed CMOs with The CMO Club to learn how social media measures up in their organizations -- and their answers may surprise you.
Tags : bazaarvoice, cmo, social media, social roi, social media planning, social marketing activity, customer voice, user-generated content
     Bazaarvoice
By: iKnowtion     Published Date: Nov 09, 2011
The financial services marketplace has changed dramatically, prompting many to review their marketing strategies. Find out how market segmentation, customer profitability, and customer mapping were used to help this company deliver desirable value propositions to customers.
Tags : crm strategies, market segments, customer mapping, profitability, value propositions, financial services, marketing strategies, analytics
     iKnowtion
By: Oracle     Published Date: May 22, 2012
With the growing number of channels for consumers to connect with your products from store kiosks to mobile devices and social networks, it is increasingly important that they are experiencing the the same consistent brand experience regardless of the channels they choose. This whitepaper describes 3 customer experience features to help guide your decisions about technology, organizational structure, and internal process.
Tags : oracle, multichannel integration, marketing, customer experience, crm solutions/software, customer experience/engagement, business intelligence, market research
     Oracle
By: NCM Fathom     Published Date: Dec 09, 2011
Like a game of chess, content creation requires strategy. This eBook is not designed with the goal of teaching you how to play safe. It is designed to help you achieve significant wins with content that engages your audience.
Tags : fathom, business, b2b, content creation, marketing, interactive marketing, web analytics, business intelligence
     NCM Fathom
By: Bronto     Published Date: Mar 30, 2012
With consumers practically attached to mobile devices and beginning to accept marketing messages on Facebook and Twitter, marketing efforts are less about driving to a specific channel and more about having a promotional presence in all of them and keeping the person engaged throughout the customer lifecycle. The reasons for disengaging from a purchase decision are nearly infinite, and the means to disengage are just a few taps away on a smartphone.
Tags : bronto, marketing, emerging marketing, digital marketing, online, digital, e-commerce, interactive marketing
     Bronto
By: BrightEdge     Published Date: Nov 13, 2014
BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.
Tags : brightedge, content marketing, data analytics, marketing data, marketing platform, market intelligence, business intelligence, social media
     BrightEdge
By: The Economist Group     Published Date: Feb 13, 2019
This paper will highlight our five key findings to achieve more successful content marketing campaigns. Brands can use these insights pre-mid-and post-campaign to maximise marketing ROI.
Tags : marketing, digital marketing, marketing roi, content marketing, social media marketing, lead generation, social media, content management systems
     The Economist Group
By: Act-On     Published Date: Jul 08, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
Tags : cms, content, strategy, best practices, content management systems, business intelligence, reputation monitoring, market research
     Act-On
By: Benchmark Email     Published Date: Jul 12, 2012
How do you find your audience? How do you reach them? Who's after your business and what is your ultimate goal? When you've decided to commit to email marketing, Benchmark is ready with a step by step strategy guide.
Tags : benchmark, marketing, email, email marketing, bloggers, business, marketing strategy, web analytics
     Benchmark Email
By: MoreVisibility     Published Date: May 07, 2012
When it comes to Social Media Marketing, setting up your business pages and profiles is only the first step. How do you grow and maintain an active social media audience? In this White Paper we explore key ideas for making your social media content more engaging for prospects and customers.
Tags : morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns, interactive marketing
     MoreVisibility
By: MediaVantage     Published Date: Feb 18, 2012
We have heard it over and over again: social media is a double-edged sword. The thoughtful use of social media can foster relationships but, when mismanaged, it can destroy them! Read to find out more.
Tags : social media, marketing, marketing tools, emerging marketing, digital, customer experience/engagement, business intelligence, market research
     MediaVantage
By: CFO.com     Published Date: Sep 21, 2011
CFO magazine explored trends in the procurement of technology, financial services and other services by U.S. corporations. The study, "The Senior Finance Team and Corporate Purchasing Decisions: Product and Service Investment Plans, Vendor Selection Process, and the Impact of Media on the Decision Making Process" identifies the extent and types of purchases that companies will make, the role of the finance team in corporate purchasing decisions, the criteria used for vendor selection, and the trends and influence of various types of media on vendor choices.
Tags : cfo.com, technology, financial services, company purchases, vendor selection, media, business intelligence, market research
     CFO.com
By: Marketo     Published Date: Nov 04, 2011
Knowing the right questions to ask makes a world of difference when making a purchase. To ensure you make the most out of your reference calls, use this list of valuable questions you should always ask. Topics range from CRM integration, support experience and implementing functions like lead scoring, lead nurturing and data quality.
Tags : marketo, reference call, crm integration, white paper, marketing, data quality, crm solutions/software, customer experience/engagement
     Marketo
By: iKnowtion     Published Date: Nov 17, 2011
Find out how a customer development plan for digital camera buyers and members of an online communications program identified a core group of loyal customers who were responsible for the majority of sales.
Tags : customer intelligence, customer loyalty, customer profiling, lifecycle analysis, segmentation, crm, retail strategies, data analysis
     iKnowtion
By: OpenText     Published Date: Mar 20, 2012
The report highlights industry best practices for establishing and nurturing CEM programs that delight customers while improving overall business results.
Tags : marketing, customer experience, customer satisfaction, analytics, customer service, aberdeen, web analytics, customer experience/engagement
     OpenText
By: IBM     Published Date: Aug 08, 2014
Customer intelligence solutions that can enhance customer retention by leveraging advanced and predictive analytics tools to help enable more targeted sales, service and marketing plans.
Tags : insurance, customer intelligence, solutions, customer retention, marketing plans, customer experience/engagement, business intelligence, market research
     IBM
By: ForeSee Results     Published Date: Feb 05, 2007
Retail sites that offer customer product reviews currently have a competitive advantage, while sites that don't are missing an opportunity to drive satisfaction and loyalty. Find out about the benefits of customer product reviews, and how they impact purchase decisions and loyalty.
Tags : website development, persuasive architecture, e-commerce software, foresee, foresee results, market research, usability
     ForeSee Results
By: IBM     Published Date: Jul 24, 2012
View this brief video to discover how customer analytics provides unique insights on an individual customer level that can help prevent high-value customers from leaving and sell additional services to current customers.
Tags : customer analytics, customer satisfaction, loyalty, ibm, insights, market research
     IBM
By: Pluris     Published Date: Mar 04, 2015
Discover the rise of the new marketing organization. Download this case study today and become informed on the growing advantage gap between data-driven and traditional marketing approaches.
Tags : data-driven marketing, digital marketing, marketing development, marketing solutions, big data, emerging marketing, business intelligence, market research
     Pluris
By: Anthem Marketing Solutions     Published Date: Oct 28, 2010
The third installment of a bi-annual study produced by Anthem Marketing Solutions reveals that the competition between physical stores and online retailers is rapidly shifting across a range of prices and item categories. While common wisdom dictates that better deals will be found more frequently online, the analysis concludes that shopping in stores can yield much higher savings when shoppers are looking for the lowest price.
Tags : online vs. offline, in-store pricing, online pricing, pricing trends, market research
     Anthem Marketing Solutions
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