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By: Bronto     Published Date: Mar 16, 2012
As an online retailer, you're always testing new e-marketing strategies to see which work for you and which do not. We're delighted to be able to offer you five that may be new to you - and that we think will work exceptionally well to increase your sales. Our white paper, "Get your revenue off the shelves in 2012: 5 Strategies to Deploy Now," goes into detail on all five.
Tags : marketing, email marketing, web analytics, marketing strategy, marketing, interactive marketing, market research, email marketing services/software
     Bronto
By: IBM     Published Date: Feb 04, 2015
Driving the right interaction at the right time. This paper examines the need to uncover and understand the dynamic roles and changing needs of individuals, the importance of synchronizing interactions with these changing needs, and how predictive analytics can drive customer intimacy by facilitating 1:1 interactions.
Tags : predictive analytics, customer interaction, crm, business analytics, marketing attributes, crm & customer care, business intelligence, market research
     IBM
By: Adobe     Published Date: May 13, 2015
The Adobe Digital Index provides its key insights, recommendations and predictions of both Social and Search in this Digital Advertising report
Tags : adobe digital advertising, social advertising, search advertising, market research
     Adobe
By: Turn     Published Date: May 20, 2013
Every day, the Turn marketing platform collects massive amounts of data on consumer behavior, resulting in an unprecedented level of game-changing insights. Download this report to learn about the Digital Elite, the world's most valuable audience.
Tags : digital audience, advertising technology, digital advertising, enterprise, segmentation, customer experience/engagement, business intelligence, market research
     Turn
By: UnsubCentral     Published Date: Oct 17, 2014
Email suppression lists are often created and maintained for one purpose: honoring the consumer’s opt out request and remaining CAN-SPAM compliant. While those are incredibly important, there are so many other ways that a suppression list can and should include. Take a look at our e-book to find out how you can use your suppression lists to increase your ROI.
Tags : mail marketing compliance, email list scrubbing, suppression list, email suppression list, suppression list management, suppression file management, email suppression file scrubbing, affiliate email marketing
     UnsubCentral
By: Google     Published Date: Dec 14, 2011
How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.
Tags : digital marketing, digital, marketing, google analytics, metrics, investments, digital investments, conversions
     Google
By: Act-On     Published Date: Apr 20, 2015
CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement.
Tags : act-on, marketing, automation, crm, lead generation, lead engagement, crm solutions/software, customer experience/engagement
     Act-On
By: Eloqua     Published Date: Aug 02, 2013
Make content king. So your products get the royal treatment.
Tags : b2b, content marketing, content, marketing, assets, b2c, interactive marketing, web analytics
     Eloqua
By: Eloqua     Published Date: Aug 02, 2013
Turn tire kickers into customers (and other lead nurturing cliches that actually work).
Tags : lead nurturing, oracle eloqua, lead, nurturing, customer experience/engagement, business intelligence, market research, lead generation & automation
     Eloqua
By: Eloqua     Published Date: Aug 02, 2013
Lead scoring. It’s not voodoo marketing anymore.
Tags : lead, lead scoring, qualification rate, content management systems, interactive marketing, customer experience/engagement, business intelligence, market research
     Eloqua
By: Quantcast     Published Date: Feb 13, 2015
Chaque point de contact du parcours d'un consommateur est mesurable, ce qui permet aux annonceurs d'identifier les tactiques qui génèrent de bons résultats et de développer les campagnes les plus performantes. Toutefois, certains modèles d'attribution n'incitent pas les prestataires à obtenir des clics de valeur ou ne mesurent pas les critères pertinents.
Tags : modèles d'attribution, l’attribution marketing, quantcast, emerging marketing, business intelligence, market research
     Quantcast
By: Facebook     Published Date: Mar 07, 2012
Want practical tips on how to get started and drive value using Facebook? Consider your business connections. Using Facebook you can create awareness and build essential connections. Download the official best practice guide for your page and media strategy on Facebook.
Tags : facebook, social media, marketing, emerging marketing, social media marketing, business tools, interactive marketing, web analytics
     Facebook
By: Quantcast     Published Date: Feb 13, 2015
Download this guide to explore some of the most common models used to measure display advertising and get to the bottom of how they may work for you.
Tags : marketing attribution, display advertising, digital advertising, marketing models, emerging marketing, business intelligence, market research, branding
     Quantcast
By: IBM     Published Date: Aug 08, 2014
Big data and analytics help insurance companies identify the next best action for customers. With the right solutions, companies can extract, integrate and analyze a large volume and variety of data, from call-center notes and voice recordings to web chats, telematics and social media.
Tags : big data, analytics, insurance, customer service, solutions, business intelligence, market research, data management/analytics
     IBM
By: Gleanster     Published Date: Mar 14, 2012
B2B marketers operate in a world where the ability to dynamically serve up relevant website content at the so-called "moment of truth" has traditionally presented a monumental challenge. This 8-page Deep Dive analyst report explores the promise of what Gleanster terms Real-time Website Content Versioning.
Tags : gleanster, marketing, b2b, market research, lead generation, traditional marketing, business intelligence, data management/analytics
     Gleanster
By: Hacker Group, Inc.     Published Date: Jan 27, 2012
Health insurance marketing is highly regulated and nuanced with complexities. Success depends upon marketers' - and their agencies' - ability to exploit knowledge of the regulatory environment as well as specialized direct/digital practices. Category expertise is critical.
Tags : healthcare marketing, health care marketing, health insurance marketing, medicare marketing, health care marketing ideas, health care marketing plan, health insurance marketing strategies, ideas for healthcare marketing
     Hacker Group, Inc.
By: Oracle     Published Date: Apr 13, 2012
Today's customers are more information-enabled and mobile than ever before. They may begin the buying process in a retail store and complete it from the comfort of their home, expecting their journey to be personalized, relevant and consistent across all touch points.
Tags : oracle, marketing, customer relations, customer satisfaction, e-commerce, crm solutions/software, customer experience/engagement, market research
     Oracle
By: Bronto     Published Date: Sep 26, 2011
Download the white paper, "Activate And Engage: How Adding SMS To Cross-Channel Communication Can Optimize Retailer-Customer Relationships" to learn more about how text message campaigns can successfully activate consumers relationships and engage shoppers to drive purchases.
Tags : whitepaper, mobile, bronto, white paper, text, sms, cross channel, in-store opt-in
     Bronto
By: IBM     Published Date: Apr 29, 2014
Customer Profitability Analytics enables banks to analyze customer, account, product, and transaction data and apply costing models to determine a bank-wide view of profitability. Applying predictive analytics, they can model future behavior and derive a lifetime value for each customer.
Tags : ibm, banking, customer profitability, customer profitability analytics, transaction data, predictive analytics, customer behavior, customer experience/engagement
     IBM
By: Bazaarvoice     Published Date: Jul 12, 2011
In this report, top CPG brands share tips for enhancing cross-channel marketing, building brand loyalty, and measuring social ROI.
Tags : bazaarvoice, consumer packaged goods, cpg, social media, customer-centric, social commerce, brand loyalty, multi-channel marketing
     Bazaarvoice
By: Aimia     Published Date: Sep 05, 2014
In today’s competitive, changing business landscape, where smaller budgets reign and loyalty is harder and harder to come by, it’s no surprise that CEOs, marketing executives and sales leaders want to figure out how to maximize their investments in building real, personal channel partner relationships that thrive over the long-term. To increase channel partner engagement and loyalty while keeping expenses on a tight leash, many are looking to an important trend, ‘gamification,’ as a possible option.
Tags : gamification, channel loyalty, partner relationships, emerging marketing, crm solutions/software, customer experience/engagement, business intelligence, market research
     Aimia
By: Data.com     Published Date: Jan 20, 2012
This whitepaper will illustrate the power of Data, implementation strategies and what qualities to look for in your data providers.
Tags : data.com, marketing, b2b marketing, sales, sales engines, data, data implementation, marketing strategies
     Data.com
By: Wildfire Interactive     Published Date: Sep 29, 2012
Marketers accept that social media is now a fundamental part of brand building, but putting that theory into action is still a challenge as many struggle with how to use social engagement effectively. Social efforts do not represent a standalone solution and need the scale and consistency of paid and owned media.
Tags : wildfire, marketing, social marketing, brand marketing, emerging marketing, customer experience/engagement, market research, social media marketing
     Wildfire Interactive
By: IBM     Published Date: Nov 07, 2011
Truly understanding your customer means not just listening to what they tell you explicitly, but also interpreting their interactions and recognizing when something significant happens - or doesn't happen. SunTrust Bank has found that customers' transactional data can be a goldmine of information for use in targeted marketing efforts. Often marketers overlook this data because it's too voluminous to put into a customer database. Leveraging an event detection technology makes this data immediately actionable for you to start communicating with customers.
Tags : interactive marketing, web analytics, webinars & web conferencing, business intelligence, market research, online video marketing
     IBM
By: Wildfire Interactive     Published Date: Aug 08, 2012
On average, only 17% of fans share a brand's campaign with friends and family. But top-performing social brands get 39% of their fans to share their campaigns.
Tags : wildfire, superbrands, superfans, best practices, fan growth, marketing, social brands, customer outreach
     Wildfire Interactive
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