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By: hybris software     Published Date: Mar 04, 2013
Best Practices to Consider when Evaluating Commerce MDM Vendors and Solutions
Tags : customer experience/engagement, e-commerce
     hybris software
By: Microsoft     Published Date: Jan 06, 2017
Traditional IT spend is clearly on the decline, and manufacturers must update their cloud road maps to ensure their investments benefit the business.
Tags : microsoft, cloud computing, cloud manufacturing, manufacturing, iot, customer experience/engagement, e-commerce solutions, sales
     Microsoft
By: Nexgate     Published Date: Jun 17, 2015
This report will outline a framework for assigning roles and responsibilities to manage social media risk.
Tags : proofpoint, nexgate, social media risk, social media, risk management, compliance, trust and security
     Nexgate
By: Salesforce     Published Date: Mar 19, 2013
Get the Nucleus sResearch survey of CRM decision makers, showing the the significant ROI opportunity all organizations should consider regarding mobile and social CRM adoption.
Tags : social, mobile, crm, roi, research, email marketing, social media, marketing software
     Salesforce
By: SAS     Published Date: Feb 29, 2012
In this white paper, Ian Henderson of Sword Ciboodle and Retha Keyser of SAS describe what that ideal can look like and how to achieve it.
Tags : sas, analytics, business analytics, business intelligence, customer intelligence, data management, fraud & financial crimes, high-performance analytics
     SAS
By: Act-On     Published Date: Oct 09, 2015
Marketing technology is now an incredibly complex and diverse ecosystem of vendors and products. In fact, the 2015 edition of Brinker’s “Marketing Technology Landscape Supergraphic” includes 1,876 marketing technology vendors across 43 categories. Our guide will help you cut through the clutter and complexity of the marketing technology landscape so you can make better decisions about where and how to plan your technology investments.
Tags : marketing, marketing technology, marketing tech vendors, reachmail, marketing technology guide, marketing technology investments, search marketing, email marketing
     Act-On
By: Act-On     Published Date: Jul 08, 2015
Our guide will help you cut through the clutter and complexity of the marketing technology landscape so you can make better decisions about where and how to plan your technology investments.
Tags : marketing, technology, automation, roi, guide, business intelligence, market research, e-commerce solutions
     Act-On
By: IBM     Published Date: Nov 09, 2011
Findings From Forrester's Q4 2010 Survey Of Customer Intelligence Professionals
Tags : marketing, unica, technology, adoption, customer intelligence, forrester, programs, challenges
     IBM
By: Act-On     Published Date: Apr 20, 2015
Our eBook provides five concise recommendations for improving customer engagement and re-defining marketing’s role in the customer lifecycle.
Tags : marketing, crm, automation, business intelligence, customer lifecycle, customer experience, content management systems, marketing software
     Act-On
By: IBM     Published Date: Apr 22, 2014
CMOs and their marketing teams are squarely in the spotlight as organizations look to them to chart a course across today’s turbulent landscape. The pressure is intense, the scope of the challenge unprecedented.
Tags : ibm, marketing, marketing strategy, marketing performance, digital marketing, smarter commerce, profitability, customer
     IBM
By: Lengow     Published Date: Jun 06, 2016
This white paper illustrates Google Shopping’s role in the changing eCommerce landscape; from price comparison engines to CPC.
Tags : increase your sales, google shopping, google shopping campaigns, ecommerce, online shopping, customer experience/engagement, e-commerce
     Lengow
By: IBM Software     Published Date: May 12, 2011
Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line - so you won't just survive, you'll thrive.
Tags : ibm cognos, predictive analytics volume, direct marketing, best practices, analytical techniques, interactive/pr agencies, crm solutions/software, customer experience/engagement
     IBM Software
By: Marin Software     Published Date: Mar 11, 2014
This guide will provide tips on how you can maximize your ROI during those peak seasons using Perfect Audience, an enterprise-class, demand side platform that offers easy-to-use, but powerful tools to create, manage, and optimize retargeting campaigns across Facebook, Twitter, and the Web.
Tags : marin software, cpm, sales, retargeting, facebook advertising, twitter ads, facebook ads, crm
     Marin Software
By: Oracle     Published Date: Feb 28, 2012
Combining customer data and social media presents an enormous opportunity for merchants. Industry observers contend that this shift, which some have called "social CRM" or "sCRM," represents the next great wave in online commerce. Read more now!
Tags : on demand, oracle on demand, instant gratification, crm, customer relationship management, deployment, saas, software-as-service
     Oracle
By: McAfee, Inc.     Published Date: Jun 08, 2009
Learn how certifying a web site to the McAfee Data Security Standard improved online conversions for Littman Brothers. Download today!
Tags : littman brothers, mcafee, secure, service, roi, conversions, trustmark, website security
     McAfee, Inc.
By: Wyng     Published Date: Jan 13, 2016
McCormick Canada teamed up with Offerpop to launch their highly successful “McCormick Online Cook Off” contest, which invited users to share their best recipes with the brand for a chance to win some really great prizes. Instead of targeting a user base that is already highly saturated with direct competitors, McCormick Canada decided to target an entirely new, untapped market — second generation Filipino-Canadians with a highly customized campaign. By coupling an extremely easy and fun to enter contest with their in-depth customer analysis, McCormick Canada was able to create a wildly successful experience that greatly increased their unit sales year-over-year.
Tags : search marketing, email marketing, website development, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care
     Wyng
By: IBM     Published Date: May 19, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : marketing analytics, analytics-based marketing platform, kpis, best practices, metrics, return on marketing investment, romi, social media
     IBM
By: MediaMath     Published Date: Feb 27, 2015
A compilation of articles written by MediaMath experts, the leaders in programmatic advertising.
Tags : mediamath, ecommerce, marketing solutions, programmatic advertising, emerging marketing, internet marketing, marketing research, e-commerce solutions
     MediaMath
By: IBM     Published Date: Apr 13, 2015
To understand why customers make the purchase choices they do, it may be helpful to look rigorously at all the moments that have an influence on their final actions. This reasoning is the basis of concepts variously called “purchase funnel,” or the “path to purchase” or “moments of truth” by product marketers. It implies a rather linear progression from general awareness to preference to decision to acquisition of a specific product. The end game is customer success. It’s what we all want to happen. Along the way we’ll do our best to illuminate: • How did the customer arrive at the best possible purchase outcome? • What decision moments can the retailer influence along the way? • What tools can the retailer use exert these influences? • What actions can the retailer take to bring them there?
Tags : ibm, purchasing, purchase funnel, acquisition, customer influence, retail, internet marketing, crm & customer care
     IBM
By: Curalate     Published Date: May 03, 2016
By the end of 2015, millennials are set to overtake Baby Boomers as the largest living generation in the U.S. By 2017, they will carry the bulk of the spending power. The problem? This tech-savvy generation of consumers is also incredibly diverse. The key to effectively engaging millennials is recognizing that a “one-size-fits-all” strategy simply won’t cut it. In this guide, you’ll learn: - 14 influential millennial personas, from the “Brogrammer” to the “Millennial Mom”; - How to engage each of the 14 millennial personas through relevant imagery; - 5 proven ways to monetize your visual content across multiple marketing channels, from social to your website. Fill out the form to get your free guide, and start building lasting relationships with your millennial customers.
Tags : curalate, visual buyers, millenials, millenial personas, imagery, social media, emerging marketing, internet marketing
     Curalate
By: IBM     Published Date: Mar 13, 2014
When it comes to design patterns, the battle between push and pull has been ongoing since the start. Both models have their place. But the authors of this IBM® Redbooks® Point-of-View article, including IBM WebSphere® VP Jerry Cuomo, argue that in many situations, pushing data to users as it changes can consume far fewer resources than a conventional pull pattern.
Tags : ibm, ibm redbooks, ibm websphere, marketing, mobile, mobile marketing, mobile design, mobile applications
     IBM
By: Mobify     Published Date: Jan 27, 2015
We at Mobify want to help you further deepen your understanding of the mobile shopping landscape and the expectations of mobile consumers. In this white paper, you’ll discover: - Why ‘omnichannel’ is not a buzzword, but the new retail reality - What the key differences are between smartphone and tablet users and what this means for your bottom line - Why Millennials are a market that you can’t afford to ignore - How your mobile presence can make or break a customer’s in- store experience
Tags : mobile website, responsive ecommerce website, mobile conversion optimization, mobile shopping, mobile retail, mobile e-commerce, omnichannel app, make responsive website
     Mobify
By: IBM     Published Date: Nov 04, 2014
Security concerns are still causing delays in the introduction of advanced mobile banking capabilities. But getting mobility back on track can be easy once the path becomes clear. One effective way to detect current and future fraud is through an integrated, adaptable mobile risk engine.
Tags : mobility, mobile risk, security, mitigation, marketing research, trust and security, mobile marketing, data management/analytics
     IBM
By: Adobe     Published Date: May 09, 2011
C&C pros will face several challenges when mobilizing enterprise content strategies: addressing fragmented mobile device support, tailoring content delivery to device form factors, and navigating ECM vendor support options. For now, a segmented, use-case-driven approach will be the norm.
Tags : adobe, ecm, mobile device, c&c, enterprise content management, collaboration, ecm, interactive/pr agencies
     Adobe
By: Eloqua     Published Date: Dec 18, 2013
How do you engage with your audience when they are otherwise engaged?
Tags : oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide, crm & customer care, marketing research, e-commerce
     Eloqua
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