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By: IBM     Published Date: Apr 29, 2014
Social media is reshaping the relationships that customers have with products, services and brands. Read this white paper to learn how the right combination of technologies can help you understand emerging consumer trends and increase the ROI of your marketing campaigns.
Tags : ibm, retail, social media, social media analytics, consumer insights, customer relationships, roi, business technology
     IBM
By: Cision     Published Date: Sep 10, 2015
Highlighting social media’s impact and ROI across industries.
Tags : social engagement, social media analytics, social media integration, social media listening, search marketing, email marketing, emerging marketing, social media
     Cision
By: Meltwater     Published Date: Apr 13, 2016
This eBook outlines what it takes to turn your social media program into a full fledged social business.
Tags : best practices, social media, communications, brand awareness, business optimization, public relations, communications, emerging marketing
     Meltwater
By: bigtincan     Published Date: Oct 10, 2014
Enabling the mobile workforce to be productive is the ultimate goal of any mobile business initiative. While the idea that mobile devices like the iPad, Galaxy Tab and today’s leading smartphones can change how users work in the enterprise is well established, the real challenge is how to enable a mobile workforce to have device access to all the different content they need to do their job without having to circumvent security and content governance objective or require users to learn a mix of consumer oriented software tools and work in different user interfaces in order to be productive. Viewing, editing, annotating and sharing content must be available from the same application.
Tags : mobile apps, user enablement, mobile workforce, mobile content, emerging marketing, marketing research, e-commerce
     bigtincan
By: IBM     Published Date: Dec 22, 2015
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
Tags : sports marketing, ibm, digital strategies, cloud, analytics, operations, search marketing, email marketing
     IBM
By: Adobe     Published Date: Oct 05, 2016
Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.
Tags : customer experience, ecommerce, customer relationship, customer, crm solutions/software, customer experience/engagement, e-commerce
     Adobe
By: IBM     Published Date: May 19, 2015
This report focuses on how the 524 CMOs we interviewed are helping their enterprises become more “customer-activated.”
Tags : social media, search marketing agencies, content management systems, interactive marketing, web analytics, website/graphic design, crm & customer care, business intelligence
     IBM
By: Oracle     Published Date: Mar 05, 2015
Business buyers are more demanding than ever. They expect organizations to meet their precise needs through the life-cycle of interactions with B2B brands. This means providing today’s business buyers with consumer like-experiences that allow them to do their job better and easier, and making the complex simple. Download this white paper from Aberdeen Group to learn the five best practices to get B2B e-commerce right and how to achieve best-in-class performance in customer retention, revenue growth, and operational efficiency.
Tags : oracle, b2b, commerce, empowerment, customer, e-commerce, content, emerging marketing
     Oracle
By: ThreatMetrix     Published Date: Jan 21, 2009
In 2007 alone, $3.6 billion was lost to online fraud. This white paper shows how to block scam artists, reliably and affordably—while ensuring that real customers always have access.
Tags : threatmetrix, e-commerce fraud, revenue loss, scam artists, internet security, malwae, botnets, fraudulent proxy servers
     ThreatMetrix
By: Campaigner     Published Date: Apr 30, 2015
The purpose of this report is to educate marketers about the challenges presented by the mobile landscape and to present some practical and effective solutions for increasing mobile engagement and email marketing ROI.
Tags : mobile marketing, email marketing, mobile design, roi, smartphones, mobile engagement, mobile-friendly email campaigns, content management systems
     Campaigner
By: IBM     Published Date: Jul 13, 2015
This paper discusses how InfoSphere capabilities can be used to create comprehensive and accurate 3600 views of your customers from internal and external sources.
Tags : crm cloud solution, salesforce, user productivity, data enrichment, security, data quality, customer data search, customer relationship management
     IBM
By: Infor     Published Date: Jan 06, 2011
View the Infor CRM Epiphany E-mail Advisor online demonstration to see first-hand how your e-mail campaigns can rise to their full potential.
Tags : infor, e-mail advisor demo, contact interaction, e-mail marketing, interactive/pr agencies, interactive marketing, crm solutions/software, customer experience/engagement
     Infor
By: Polycom     Published Date: Nov 09, 2015
This four-part series will quickly show you how the latest audio-visual and collaboration technology can easily turn your small meeting spaces into collaboration hubs of productivity.
Tags : polycom, team collaboration, video conferencing, audio conferencing, e-commerce
     Polycom
By: Adobe     Published Date: Apr 03, 2015
A lack of executive support and poor data quality are just some reasons why analytics programs fail. The guide by Adam Greco, Reenergize Your Web Analytics, identifies the key reasons for program failures and provides ten ways to make your analytics program successful. Read the guide to discover key ways to improve your analytics program, including: • How to deal with your stakeholders • How to set your analytics priorities • How to reap the rewards of change
Tags : analytics program, stakeholders, adobe, marketing, personalization, website development, emerging marketing, internet marketing
     Adobe
By: Bazaarvoice     Published Date: Nov 08, 2010
Today's UK shopper is an "empowered" consumer. This new breed of consumer is changing the rules of engagement for retailers simply by the power they possess in managing their own shopping experiences. Shoppers can easily access competing stores, brands, and products as part of their product research-whether it be online or on their mobiles.
Tags : bazaarvoice, engagement, empowerment, uk shopper, channel switch, ecommerce, mobile phones, mobile marketing
     Bazaarvoice
By: Intacct Corporation     Published Date: Jun 18, 2014
In the last few years, the demands on the finance department—from real-time reporting to global consolidation—have increased significantly. At the same time, the choices for accounting and financial software have become much more complex. How do you begin to research, evaluate, and select the right software for your business? Download the 2015 Buyer's Guide to Accounting and Financial Software and discover: • Why most financial software systems hinder your ability to get good financial information • The six key questions you need to ask before considering a move to a cloud-based financial solution • Why the process for evaluating software is different for cloud solutions – and the seven SLA must-haves you should get in writing Get all the facts for a successful buying journey!
Tags : intacct corporation, accounting and financial software, roi, auditing, e-commerce
     Intacct Corporation
By: KIBO     Published Date: Nov 10, 2016
In today’s rapidly evolving commerce space, only the agile seller will survive. In this white paper, learn how flexible and nimble technology that empowers users, rather than relies on IT, will be the determiner of the day.
Tags : online selling, ecommerce, customer experience, crm solutions/software, customer experience/engagement, e-commerce solutions
     KIBO
By: IBM     Published Date: Mar 28, 2013
Find out how organizations can use social approaches to create meaningful business value. This report is based on responses from more than 1,100 individuals and interviews with more than two dozen executives from leading organizations.
Tags : social business, business, organizations, social media, workforce productivity, ibm, business value, search marketing
     IBM
By: Campaigner     Published Date: Apr 30, 2015
This report is about how to create an effective email drip campaign that will: maximize email campaign's effectiveness, send relevant content, and build relationships to ultimately sell to them forever.
Tags : email drip campaign, content marketing, crm, customer engagement, email marketing, big data, content management systems, interactive marketing
     Campaigner
By: IBM     Published Date: Feb 18, 2014
In the digital age, customers sit in the driver’s seat. The most successful retailers have responded by putting shoppers at the heart of the merchandising process. We’ve identified a small group of firms that outperform their peers, thanks in part to three traits: they have merchandising functions that are customer-oriented, collaborate across internal and external boundaries and use analytics to make smarter business decisions.
Tags : ibm, smarter commerce, demandtec, retail, ecommerce, applied insights, customer demand, merchandising
     IBM
By: Zooz Payments     Published Date: Nov 27, 2015
Learn how international online shoppers prefer to complete their purchases. Understand how to offer the most compelling payment method to the largest international markets.
Tags : online payments, ecommerce payments, ecommerce, credit card processing, online gateway, payments solutions, payment systems, electronic payment systems
     Zooz Payments
By: Curalate     Published Date: May 03, 2016
With billions of images shared daily across a growing number of channels and touchpoints, there are now more opportunities for people to consume content and discover products than ever before. The result? Visual commerce – the emerging need for marketers and brands to understand how images engage and convert consumers at every point of the purchase funnel. If this sounds familiar, then you're among the 77% of marketers who agree there's a growing amount of pressure to connect visual content to ROI. Get Your Complete Guide to Visual Commerce and learn how to: - Develop and source new, creative content for your brand. - Harness your visual data to discover which images really resonate with your fans. - Monetize your visual content, and measure the new ROI – Return on Image. So, are you ready to unlock the power of your visual content? Download your free marketing guide today.
Tags : curalate, visual commerce. ecommerce, visual data, measuring roi, emerging marketing, social media, internet marketing, e-commerce
     Curalate
By: Zooz Payments     Published Date: Feb 11, 2016
This comprehensive eBook reviews the merchant’s top considerations before implementing a payments system.
Tags : online payments, ecommerce payments, ecommerce, credit card processing, online gateway, payments solutions, payment systems, electronic payment systems
     Zooz Payments
By: Polycom     Published Date: Nov 09, 2015
When it comes to conference calling, the lack of clarity, background noise, and volume issues that you experience on a standard phone, are all solved by a dedicated conference phone—you can hear the difference. This can have a real impact if you’re teleconferencing on a regular basis and you want to remain alert, attentive and productive.
Tags : polycom, conference call, background noise, clarity, teleconferencing, e-commerce, sales
     Polycom
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