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Email Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Sub-Categories: Email Marketing Services/Software, List Management
Results 1 - 25 of 291Sort Results By: Published Date | Title | Company Name
By: SAS     Published Date: Apr 14, 2014
Learn the advantages of having a digital asset management system for your organization and see how your overall marketing operations will drastically improve.
Tags : sas, digital asset management, management system, marketing operations, marketing collateral, marketing resource management, search marketing, email marketing
     SAS
By: SAS     Published Date: Apr 14, 2014
Learn the importance of having marketing operations management and see why this enterprise marketing solution is the exact solution that your organization needs.
Tags : sas, digital asset management, management system, marketing operations, marketing collateral, marketing resource management, search marketing, email marketing
     SAS
By: SAS     Published Date: Apr 14, 2014
Learn why your organization should utilize marketing operations management technology and see how you can seamlessly deploy the solution without alienating any customers or employees.
Tags : sas, digital asset management, management system, marketing operations, marketing collateral, search marketing, email marketing, emerging marketing
     SAS
By: SAS     Published Date: Apr 14, 2014
Learn how to optimize your multichannel marketing in seven steps and see how these changes can produce the best results for your organization while still reaching your target audience.
Tags : sas, multichannel marketing, digital asset management, management system, marketing operations, marketing collateral, search marketing, email marketing
     SAS
By: SAS     Published Date: Apr 14, 2014
Learn the 4 reasons for your organization to have a technology platform for marketing operations management and see how this technology will allow for a more seamless workflow.
Tags : sas, digital asset management, management system, marketing operations, marketing collateral, search marketing, email marketing, emerging marketing
     SAS
By: SAS     Published Date: Apr 14, 2014
Learn about the new habits of today’s modern consumers and see how your organization will benefit from utilizing the right marketing automation technology.
Tags : sas, digital asset management, management system, marketing operations, marketing collateral, email marketing, emerging marketing, marketing research
     SAS
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to achieve the desired social media success for your organization and see how social programs can improve the success of your company.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, email marketing, social media
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to properly evaluate your Social Relationship Platform and see if there is something that you could be doing better to increase your social media presence.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, email marketing, social media
     Spredfast, Inc.
By: Dyn     Published Date: Mar 27, 2014
It’s well known that transactional email is used to send out shipping notices or password resets, but did you know that due to its high click-through rates, it can be a great way to communicate with your customers? With this guide, find out what you might be missing in your transactional emails.
Tags : dyn, dns, email, transactional email, email security, click through rates, consumer interaction, email delivery
     Dyn
By: Movable Ink     Published Date: Mar 25, 2014
Each season, the Movable Ink team honors innovative brands for creating agile email marketing campaigns that stand out in the inbox. The Winter 2014 edition of The Inkredible Five highlights five favorite emails of the past season that incorporate time-sensitive offers, real-time social media feeds, live geo-targeting, video, and image personalization to create eye-catching and relevant campaigns. Ready to be inspired? Download the e-book.
Tags : agile, email, examples, best practices, crm, real time, content, marketing
     Movable Ink
By: Movable Ink     Published Date: Mar 25, 2014
Movable Ink’s US Consumer Device Preference Report provides deep insight into the current popularity of various devices, examines differences in consumer engagement based on the devices they use, and shows how preferences vary across the nation. This quarter’s report also includes an exclusive look at device usage over the course of the critical 2013 holiday shopping season. The Q4 2013 findings reveal that consumers are rapidly moving from desktops to mobile devices when it comes to opening and interacting with brand marketing emails. The mobile takeover can no longer be considered mere speculation. Ready to find out more? Download the white paper now.
Tags : agile, email, crm, device, targeting, mobile, tablet, desktop
     Movable Ink
By: Teradata     Published Date: Mar 10, 2014
How the following topics help marketers in a data driven way: The Rise of Big Data, Big Data Myth, Global Perspective, Strategic Alignment, Where to Begin, The Right Technology, and Customer Success.
Tags : teradata, data-driven marketing, rise of big data, big data myth, global perspective, strategic alignment, right technology, customer success
     Teradata
By: Teradata     Published Date: Mar 10, 2014
A look at the importance of customer data-who they are, what they do, what they're interested in, what motivates them-in creating a holistic customer view. This paper looks at how data-driven marketing creates more loyal and more satisfied customers.
Tags : teradata, customer view, data-driven marketing, loyalty, customer satisfaction, analytics, customer engagement, digital marketing
     Teradata
By: Dyn     Published Date: Feb 19, 2014
It’s well known that transactional email is used to send out shipping notices or password resets, but did you know that due to its high click-through rates, it can be a great way to communicate with your customers? With this guide, find out what you might be missing in your transactional emails.
Tags : dyn, dns, email, transactional email, consumer interaction, email delivery, email delivery solutions, deliverability
     Dyn
By: Dyn     Published Date: Feb 19, 2014
Having trouble reaching your customers’ inboxes? You might have a poor sender reputation. Similar to a credit score, sender reputations reflect how good or bad your sending habits are. If your reputation is lower than you’d like just follow these 4 easy steps to start hitting the inbox.
Tags : dyn, sender reputation, email sender reputation, email delivery, spam, ip address, domain name, deliverability
     Dyn
By: Oracle     Published Date: Jan 21, 2014
The rise of big data provides Modern Marketers with an unprecedented level of insights. But too often, it's easy to get buried by the data. We put together 40 Must-See Charts for Modern Marketers, offering analysis and intelligence today's marketers need to know across a range of disciplines from email marketing and lead management to social media and events.
Tags : modern marketers, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
     Oracle
By: Oracle     Published Date: Jan 21, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
Tags : marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
     Oracle
By: Oracle     Published Date: Jan 21, 2014
Because the majority of B2B buying decisions are made before a sales person even gets involved, the role of marketing has changed. This evolution in buying behavior demands a radical shift in how companies are aligning marketing and sales to maximize conversion rates.
Tags : conversion, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
     Oracle
By: Oracle     Published Date: Jan 21, 2014
In this whitepaper on Modern Marketing Strategies, learn the importance of utilizing engagement in your marketing and how to bring effectively bring these tips and action items to your organization!
Tags : engagement, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
     Oracle
By: Oracle     Published Date: Jan 21, 2014
In this whitepaper on Modern Marketing Strategies, learn the importance of utilizing conversion in your marketing and how to bring effectively bring these tips and action items to your organization!
Tags : targeting, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
     Oracle
By: Eloqua     Published Date: Dec 18, 2013
It’s not a secret: Your prospects are learning about your products without your help. Download: “Are you Taking Advantage of the Hidden Sales Cycle?” to find out more.
Tags : oracle, oracle eloqua, sales cycle, hidden sales cycle, email marketing, social media marketing
     Eloqua
By: Eloqua     Published Date: Dec 18, 2013
Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
Tags : oracle, lead delivery, buying behavior, oracle eloqua, marketing, buying patterns, b2b transactions, search marketing
     Eloqua
By: Oracle     Published Date: Nov 21, 2013
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation
     Oracle
By: Eloqua     Published Date: Sep 11, 2013
Turn tire kickers into customers (and other lead nurturing cliché’s that actually work.
Tags : oracle, lead nurturing, oracle eloqua, emerging marketing, list management
     Eloqua
By: Marketo     Published Date: Jul 30, 2013
Marketing Automation is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as one of its methods for engaging customers, we are often asked, “What is the difference between Marketing Automation and Email Marketing?” For small businesses, marketing automation is a tool to take your marketing to the next level while saving your organization’s resources in the long run. Marketing automation builds upon your email marketing strategies to produce superior results. In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
Tags : marketing, marketing automation, email marketing, lead nurturing, small business, smb, crm, crm solutions/software
     Marketo
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