RSS feed Get our RSS feed

News by Topic

Email Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Sub-Categories: Email Marketing Services/Software, List Management
Results 1 - 25 of 410Sort Results By: Published Date | Title | Company Name
By: IBM     Published Date: May 19, 2015
This report focuses on how the 524 CMOs we interviewed are helping their enterprises become more “customer-activated.”
Tags : social media, search marketing agencies, content management systems, interactive marketing, web analytics, website/graphic design, crm & customer care, business intelligence
     IBM
By: IBM     Published Date: May 19, 2015
Download this report and read how organizations that implement customer analytics initiatives are, increasing customer retention by up to 9x, capturing 2x more wallet share, converting an extra 3x of inbound contacts into a cross-sell event and shifting up to an additional 4x of their sales orders to more cost-effective channels.
Tags : customer analytics, customer insights, customer retention, customer-related data, social media analytics, information responsiveness, emerging marketing, social media
     IBM
By: Verint     Published Date: May 14, 2015
Face it - most CX programs start with surveys, so why not avoid the most common mistakes before you ramp up your program? We’ll give you best practices for question design and deployment techniques, all the way through to delivering insights that drive action and results.
Tags : customer experience, marketing, engagement, crm, crm & customer care, marketing research, email marketing services/software
     Verint
By: eDataSource     Published Date: May 05, 2015
Looking to improve your email performance? Over 100 emailers achieved a 40 open rate for Mothers Day alone - Learn more...
Tags : edatasource, email tools, email performance, email subject line, real-time data, email competitive intelligence, email marketing, emerging marketing
     eDataSource
By: gShift Web Presence Analytics     Published Date: May 04, 2015
Download this guide today and discover how to use data-driven insights to elevate your SEO, Social & Content marketing strategies.
Tags : gshift, seo, social marketing strategies, content marketing strategies, keywords, email marketing, emerging marketing, business intelligence
     gShift Web Presence Analytics
By: Campaigner     Published Date: May 01, 2015
You worked hard creating great products, at least as hard growing a viable business to support them- and perhaps even harder building the interest and trust of all the subscribers who now welcome your marketing emails. With this white paper learn about the importance of A/B testing, which features to look for, how to get started, and how to increase your success rates.
Tags : content marketing, email marketing, smart content, data analytics, crm, customer engagement, email campaigns, a b testing
     Campaigner
By: Adobe     Published Date: Apr 30, 2015
Download this January, 2015 report to learn how you can evolve your email marketing practices and boost your business results.
Tags : contextual messaging, email marketing, contextually relevant information, email marketing programs, customer context, email programs, crm & customer care
     Adobe
By: Adobe     Published Date: Apr 30, 2015
Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
Tags : email marketing, real world insights, roi, customer lifecycle, customer relationships, mobile devices, content management systems, interactive marketing
     Adobe
By: Adobe     Published Date: Apr 30, 2015
Learn how you can free yourself from traditional email constraints to create more effective campaigns.
Tags : email marketing, consumer engagement, cross-channel analytics, roi, email programs, modern strategies, total engagement strategy, content management systems
     Adobe
By: Campaigner     Published Date: Apr 30, 2015
The purpose of this report is to educate marketers about the challenges presented by the mobile landscape and to present some practical and effective solutions for increasing mobile engagement and email marketing ROI.
Tags : mobile marketing, email marketing, mobile design, roi, smartphones, mobile engagement, mobile-friendly email campaigns, content management systems
     Campaigner
By: Campaigner     Published Date: Apr 30, 2015
This report is about working with a Campaigner SMTP Relay to increase message deliverability, improve customer service, enhance your brand and drive more revenue.
Tags : email marketing, message deliverability, smtp relay, brand awareness, customer engagement, customer relationships, transactional emails, content management systems
     Campaigner
By: Campaigner     Published Date: Apr 30, 2015
This report is about how to create an effective email drip campaign that will: maximize email campaign's effectiveness, send relevant content, and build relationships to ultimately sell to them forever.
Tags : email drip campaign, content marketing, crm, customer engagement, email marketing, big data, content management systems, interactive marketing
     Campaigner
By: Campaigner     Published Date: Apr 30, 2015
We created this handbook to help you become the world’s greatest email marketer. On these pages, we will introduce some of the same advanced email marketing techniques and tactics used by marketing departments at the largest and most sophisticated companies.
Tags : content marketing, email marketing, smart content, data analytics, crm, customer engagement, email campaigns, content management systems
     Campaigner
By: Adobe     Published Date: Apr 30, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. This white paper will help you reimagine personalization and get a holistic, 360-degree view of your customers.
Tags : touchpoint marketing, personalization, contextual intereactions, customer lifecycle, mobility, customer interactions, emerging marketing, interactive marketing
     Adobe
By: SmartFocus     Published Date: Apr 22, 2015
With 1.75 billion people worldwide owning a smartphone, your customer will now have constant connectivity. Therefore to be successful in your marketing campaigns, it is vital to understand the mobile user experience and ensure all parts of your campaign are mobile optimized. Don’t do this and you could reduce customer engagement and even worse, loose your best customers to your competitors. Our easy to implement mobile marketing tips can help add value to your campaigns and give you the edge.
Tags : mobile marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships
     SmartFocus
By: eDataSource     Published Date: Apr 13, 2015
Looking to improve your email campaigns? Now you can with 3 remarkable email tools. Competitive Tracker - email data & creative on what your direct competitors are doing. Design Tracker, powered by Litmus - pre test the campaign before you hit send button. Inbox-tracker - know in real-time your inbox delivery. Learn more by downloading our quick overview white paper.
Tags : edatasource, email tools, email data, competitive tracker, design tracker, inbox-tracker, email marketing, emerging marketing
     eDataSource
By: Movable Ink     Published Date: Apr 09, 2015
The latest research shows that two-thirds of email opens now occur on mobile devices, but many email marketers are still acting like their customers are reading email from a computer, at home. It’s time to take email marketing to the next level with effective mobile email marketing campaigns! Watch the webcast for nine easy ways to get started with responsive email campaigns today.
Tags : email marketing, contextual marketing, responsive email campaigns, responsive email, mobile email, responsive email examples, email marketing webinar, email marketing webcast
     Movable Ink
By: eDataSource     Published Date: Apr 07, 2015
Watch this short webinar today and see for yourself how you can gain access to email competitive data, real-time inbox placement and improve your email campaign performance.
Tags : inbox placement, email marketing, email marketing roi, real time email marketing, emerging marketing, marketing research, e-commerce
     eDataSource
By: Movable Ink     Published Date: Apr 07, 2015
It’s not just another buzzword. Contextual marketing is paving the way forward because digital marketing today is broken. As we focus our marketing on utility and relevant content, we need to enhance the customer experience instead of interrupt it. Check out this eBook to learn all about contextual marketing and see real campaigns in action.
Tags : email marketing, contextual marketing, contextual email, ebook, email marketing ebook, email marketing examples, best contextual emails, email examples
     Movable Ink
By: Movable Ink     Published Date: Apr 07, 2015
Each season, we at Movable Ink, search our inboxes for the most innovative and inspiring examples of contextual email marketing. Check out the latest Inkredible Five to see the best email marketing campaigns in action. How do you measure up to the Inkredible Five?
Tags : email marketing, contextual marketing, contextual email, ebook, email marketing ebook, email marketing examples, email marketing inspiration, email look book
     Movable Ink
By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
Tags : oracle, marketing, consumers, attention, message, distractions, communications, conversions
     Oracle
By: Oracle     Published Date: Feb 24, 2015
In order to appeal today’s empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
Tags : oracle, trends, marketing message, structure, cloud, data, team structure, customer
     Oracle
By: Mobify     Published Date: Jan 27, 2015
We at Mobify want to help you further deepen your understanding of the mobile shopping landscape and the expectations of mobile consumers. In this white paper, you’ll discover: - Why ‘omnichannel’ is not a buzzword, but the new retail reality - What the key differences are between smartphone and tablet users and what this means for your bottom line - Why Millennials are a market that you can’t afford to ignore - How your mobile presence can make or break a customer’s in- store experience
Tags : mobile website, responsive ecommerce website, mobile conversion optimization, mobile shopping, mobile retail, mobile e-commerce, omnichannel app, make responsive website
     Mobify
By: Quantcast     Published Date: Jan 07, 2015
Up until 2009, the strategies behind online advertising were built upon finding and targeting audiences in places where they might be, relying on content targeting to inform media buying.
Tags : real-time advertising, online advertising, audience targeting, media buying, display advertising, email marketing, emerging marketing, internet marketing
     Quantcast
By: Quantcast     Published Date: Jan 07, 2015
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing utility, information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day, and Mobile marketing, in turn, has developed into a sophisticated, personalized marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
Tags : mobile advertising, personalized marketing channel, mobile solutions, mobile landscape, email marketing, emerging marketing, internet marketing, marketing research
     Quantcast
Start   Previous   1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.