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Email Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Sub-Categories: Email Marketing Services/Software, List Management
Results 1 - 25 of 422Sort Results By: Published Date | Title | Company Name
By: Marketo     Published Date: Jun 26, 2015
Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
Tags : email marketing
     Marketo
By: Marketo     Published Date: Jun 26, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
Tags : enterprise management, marketing roi, best practices, integration, lead generation, email marketing
     Marketo
By: Marketo     Published Date: Jun 26, 2015
Download our new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of engagement.
Tags : business intelligence, e-commerce solutions, email marketing services/software, lead generation & automation, sales
     Marketo
By: eDataSource     Published Date: Jun 15, 2015
eDataSource compares certain quarterly email engagement metrics across five somewhat similar retailers, based on our visibility into the email activity of 50,000 brands, and how their customers are engaging with those emails.
Tags : email marketing, internet marketing, crm & customer care
     eDataSource
By: eDataSource     Published Date: Jun 15, 2015
Among the many useful elements of eDataSource’s visibility into the email activity of 50,000 brands is what we can see of how each subscriber in an email marketer’s audience is being mailed by specific other brands. This view provides a picture of which other brands are competing against yours for attention in your audience’s inboxes.
Tags : email marketing, internet marketing, crm & customer care
     eDataSource
By: eDataSource     Published Date: Jun 15, 2015
eDataSource compares certain quarterly email activity and engagement metrics across four similar retailers, based on our visibility into the email activity of 53,000 brands, and how their customers are engaging with those emails.
Tags : email marketing, internet marketing, crm & customer care
     eDataSource
By: eDataSource     Published Date: Jun 15, 2015
Deliverability is the crucible of email marketing. Nothing good can happen when your email doesn’t even get to your customer’s inbox. eDataSource tracks and reports on deliverability with its Inbox metric, which nets out spam events against mailing quantity. eDataSource sees the full range of Inbox Placement performance, based on our visibility into the email activity of 53,000 brands and their customers engagement with those emails. Email marketers who’ve achieved Inbox Placement rates of at least 95% are thought to be doing pretty well. Still, we often see Inbox Placement rates in the 80s for overall brands, and in the 20s, or even less, for certain individual campaigns.
Tags : email marketing, emerging marketing, internet marketing
     eDataSource
By: gShift Web Presence Analytics     Published Date: May 04, 2015
Download this guide today and discover how to use data-driven insights to elevate your SEO, Social & Content marketing strategies.
Tags : gshift, seo, social marketing strategies, content marketing strategies, keywords, email marketing, emerging marketing, business intelligence
     gShift Web Presence Analytics
By: SmartFocus     Published Date: Apr 22, 2015
With 1.75 billion people worldwide owning a smartphone, your customer will now have constant connectivity. Therefore to be successful in your marketing campaigns, it is vital to understand the mobile user experience and ensure all parts of your campaign are mobile optimized. Don’t do this and you could reduce customer engagement and even worse, loose your best customers to your competitors. Our easy to implement mobile marketing tips can help add value to your campaigns and give you the edge.
Tags : mobile marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships
     SmartFocus
By: Movable Ink     Published Date: Apr 09, 2015
The latest research shows that two-thirds of email opens now occur on mobile devices, but many email marketers are still acting like their customers are reading email from a computer, at home. It’s time to take email marketing to the next level with effective mobile email marketing campaigns! Watch the webcast for nine easy ways to get started with responsive email campaigns today.
Tags : email marketing, contextual marketing, responsive email campaigns, responsive email, mobile email, responsive email examples, email marketing webinar, email marketing webcast
     Movable Ink
By: Movable Ink     Published Date: Apr 07, 2015
It’s not just another buzzword. Contextual marketing is paving the way forward because digital marketing today is broken. As we focus our marketing on utility and relevant content, we need to enhance the customer experience instead of interrupt it. Check out this eBook to learn all about contextual marketing and see real campaigns in action.
Tags : email marketing, contextual marketing, contextual email, ebook, email marketing ebook, email marketing examples, best contextual emails, email examples
     Movable Ink
By: Movable Ink     Published Date: Apr 07, 2015
Each season, we at Movable Ink, search our inboxes for the most innovative and inspiring examples of contextual email marketing. Check out the latest Inkredible Five to see the best email marketing campaigns in action. How do you measure up to the Inkredible Five?
Tags : email marketing, contextual marketing, contextual email, ebook, email marketing ebook, email marketing examples, email marketing inspiration, email look book
     Movable Ink
By: Mobify     Published Date: Jan 27, 2015
We at Mobify want to help you further deepen your understanding of the mobile shopping landscape and the expectations of mobile consumers. In this white paper, you’ll discover: - Why ‘omnichannel’ is not a buzzword, but the new retail reality - What the key differences are between smartphone and tablet users and what this means for your bottom line - Why Millennials are a market that you can’t afford to ignore - How your mobile presence can make or break a customer’s in- store experience
Tags : mobile website, responsive ecommerce website, mobile conversion optimization, mobile shopping, mobile retail, mobile e-commerce, omnichannel app, make responsive website
     Mobify
By: Marketo     Published Date: Jan 08, 2014
Marketing Automation is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as one of its methods for engaging customers, we are often asked, “What is the difference between Marketing Automation and Email Marketing?” For small businesses, marketing automation is a tool to take your marketing to the next level while saving your organization’s resources in the long run. Marketing automation builds upon your email marketing strategies to produce superior results. In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
Tags : marketing, marketing automation, email marketing, lead nurturing, small business, smb, crm, crm solutions/software
     Marketo
By: Constant Contact     Published Date: Jun 18, 2015
Email marketing is a proven and cost-effective way to drive revenue and stay top-of-mind with prospects and customers. But many small business owners struggle to find the time to get started with email marketing or see real results. In this paper, find out how an email marketing consultant can solve this problem, see how one small business quadrupled its return on investment by working with an email marketing consultant, and how to find a local and vetted email marketing consultant within 72 hours.
Tags : constant contact, email marketing, email marketing strategy, marketing email, emerging marketing, internet marketing, crm & customer care
     Constant Contact
By: Adobe     Published Date: Jun 03, 2015
Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to provide exceptional customer experiences and to gain a competitive edge.
Tags : adobe, trends, content, experience, mobile, social, multichannel, video
     Adobe
By: Adobe     Published Date: Jun 03, 2015
Download this January, 2015 report to learn how you can evolve your email marketing practices and boost your business results. You’ll learn why today’s consumers ignore traditional emails — and what you can do to recapture their attention.
Tags : adobe, email, marketing, playbook, brands, digital marketing, integrated, contextual messaging
     Adobe
By: Adobe     Published Date: Jun 03, 2015
Download a new report from Adobe and the Direct Marketing Association (DMA) to learn how you can free yourself from traditional email constraints to create more effective campaigns. Based on survey results from nearly 300 email marketers, the report explores today’s greatest challenges and winning strategies for email marketing — so you can drive true customer engagement, boost business revenue, and add more value to your organization.
Tags : adobe, email, marketing, brands, digital marketing, integrated, contextual messaging, strategies
     Adobe
By: Insightly     Published Date: May 29, 2015
Today’s Customer Relationship Management (CRM) applications for small and medium sized businesses are easy to use, powerful and affordable and can give your business the same advantages as large organizations.
Tags : crm, crm for business, customer relationship management, mobile crm, mobile sales, online crm, sales, small business crm
     Insightly
By: Adobe     Published Date: May 19, 2015
Para ter uma empresa de sucesso, é essencial acompanhar as mudanças do marketing e saber utilizar as novas ferramentas disponíveis no mercado. Veja 10 exemplos de como o marketing cross-channel pode facilitar a sua comunição com o público alvo.
Tags : cross-channel, você escolhe os canais, objetivos é fácil, ciência inacessível, clientes querem, precisa de tudo, aqui para ficar, search marketing
     Adobe
By: IBM     Published Date: May 19, 2015
This report focuses on how the 524 CMOs we interviewed are helping their enterprises become more “customer-activated.”
Tags : social media, search marketing agencies, content management systems, interactive marketing, web analytics, website/graphic design, crm & customer care, business intelligence
     IBM
By: IBM     Published Date: May 19, 2015
Download this report and read how organizations that implement customer analytics initiatives are, increasing customer retention by up to 9x, capturing 2x more wallet share, converting an extra 3x of inbound contacts into a cross-sell event and shifting up to an additional 4x of their sales orders to more cost-effective channels.
Tags : customer analytics, customer insights, customer retention, customer-related data, social media analytics, information responsiveness, emerging marketing, social media
     IBM
By: Verint & Research Partners     Published Date: May 14, 2015
Face it - most CX programs start with surveys, so why not avoid the most common mistakes before you ramp up your program? We’ll give you best practices for question design and deployment techniques, all the way through to delivering insights that drive action and results.
Tags : customer experience, marketing, engagement, crm, crm & customer care, marketing research, email marketing services/software
     Verint & Research Partners
By: Campaigner     Published Date: May 01, 2015
You worked hard creating great products, at least as hard growing a viable business to support them- and perhaps even harder building the interest and trust of all the subscribers who now welcome your marketing emails. With this white paper learn about the importance of A/B testing, which features to look for, how to get started, and how to increase your success rates.
Tags : content marketing, email marketing, smart content, data analytics, crm, customer engagement, email campaigns, a b testing
     Campaigner
By: Adobe     Published Date: Apr 30, 2015
Download this January, 2015 report to learn how you can evolve your email marketing practices and boost your business results.
Tags : contextual messaging, email marketing, contextually relevant information, email marketing programs, customer context, email programs, crm & customer care
     Adobe
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