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Email Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Sub-Categories: Email Marketing Services/Software, List Management
Results 1 - 25 of 360Sort Results By: Published Date | Title | Company Name
By: Monetate     Published Date: Sep 30, 2014
Personalization. It’s about the hottest topic out there for digital marketers. If you’re going to do it, though, you need to know with which customers you should start your personalization efforts. Which means you need to know which of your customers are most valuable—not always an easy task. This white paper will teach you how to identify your most valuable customers, create a personalized experience for them, optimize that experience, and begin the process again with another customer segment. Also included are three real-life examples of companies that found their most valuable customers, focused on personalizing their relationships with them, and drove additional business, increased customer loyalty and improved customer retention.
Tags : personalization, customer retention, customer loyalty, digital marketers, email marketing, interactive marketing, business intelligence, market research
     Monetate
By: Monetate     Published Date: Sep 30, 2014
Here’s a fact for you: Consumer use of mobile devices to access ecommerce websites has grown more than 120% in the last year. Though explosive growth in this category is a positive sign for the industry, the mobile customer is far different than any other.
Tags : mobile commerce, mobile trends, mobile devices, ecommerce, email marketing, emerging marketing, web analytics, marketing research
     Monetate
By: Spredfast, Inc.     Published Date: Sep 10, 2014
Designed for experienced social marketers as well as for those taking on new social roles, the Social Media Pocket Guide is a quick reference to help you stay ahead of the curve.
Tags : spredfast, social media, social marketing, brand awareness, social conversions, real time trends, email marketing, traditional marketing
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
Learn how to achieve the desired social media success for your organization and see how social programs can improve the success of your company.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, email marketing, social media
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
Learn how to properly evaluate your Social Relationship Platform and see if there is something that you could be doing better to increase your social media presence.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, email marketing, emerging marketing
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 24, 2014
Every day, consumers share millions of pieces of social content a second. To stay relevant, marketers have to become more agile, executing at the speed of life – and this isn’t an easy undertaking. With so much information being created, how do marketers rise above the noise? At its essence, “content marketing” is about creating and curating content that your current or potential customers find valuable, useful, and shareable. Instead of seeking a hard sell, its primary goal is to establish a relationship that builds trust, awareness, and brand affinity. That’s a lot to swallow – so to help give some perspective on what 2014 has in store, we partnered with The CMO Club and surveyed over 200 CMOs from Fortune 500 companies around the country. They were asked questions about content marketing, their biggest priorities and challenges for the year, and the best ways to engage their audiences. Download hear to read what they said!
Tags : spredfast, social, social content, social media, content marketing, consumer engagement, email marketing, emerging marketing
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to achieve the desired social media success for your organization and see how social programs can improve the success of your company.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, email marketing, social media
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to properly evaluate your Social Relationship Platform and see if there is something that you could be doing better to increase your social media presence.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, email marketing, social media
     Spredfast, Inc.
By: Marketo     Published Date: Jan 08, 2014
Marketing Automation is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as one of its methods for engaging customers, we are often asked, “What is the difference between Marketing Automation and Email Marketing?” For small businesses, marketing automation is a tool to take your marketing to the next level while saving your organization’s resources in the long run. Marketing automation builds upon your email marketing strategies to produce superior results. In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
Tags : marketing, marketing automation, email marketing, lead nurturing, small business, smb, crm, crm solutions/software
     Marketo
By: UnsubCentral     Published Date: Oct 17, 2014
Email suppression lists are often created and maintained for one purpose: honoring the consumer’s opt out request and remaining CAN-SPAM compliant. While those are incredibly important, there are so many other ways that a suppression list can and should include. Take a look at our e-book to find out how you can use your suppression lists to increase your ROI.
Tags : mail marketing compliance, email list scrubbing, suppression list, email suppression list, suppression list management, suppression file management, email suppression file scrubbing, affiliate email marketing
     UnsubCentral
By: UnsubCentral     Published Date: Oct 17, 2014
Every smart marketer knows the value of affiliate marketing. But within the vertical, there are so many types of affiliates to choose from! Content, PPC, display, email – how do you choose who to work with?! In this e-book we will discuss the benefits of email marketing as an affiliate channel.
Tags : email acquisition marketing, affiliate email marketing, email publishers, email affiliate marketing, email marketing affiliate program, affiliate email list, third party email, affiliate marketing
     UnsubCentral
By: Acquia     Published Date: Oct 14, 2014
This paper provides 10 reasons why every marketer should be using Drupal now.
Tags : digital marketing, building a digital presence, understanding your digital users, email marketing, website development, emerging marketing, internet marketing
     Acquia
By: Acquia     Published Date: Oct 14, 2014
This paper examines the enterprise shift to being digital first and the technology available to assist in the process.
Tags : moving to digital, shift to being digital first, digital customer experience, acquia, email marketing, website development, emerging marketing, internet marketing
     Acquia
By: Acquia     Published Date: Oct 14, 2014
This paper provides a digital marketer's guide to personalisation.
Tags : a guide to personalisation, a/b website testing, testing strategy, a digital marketers guide, acquia, email marketing, website development, emerging marketing
     Acquia
By: PostUp     Published Date: Sep 25, 2014
Making testing a core part of your email program can make you a rock star marketer. In fact, 74% of email marketers who test regularly report a “good” or “excellent” return on investment, while that number is just 37% for those who don’t test. Testing doesn’t need to make your program more complex or significantly more time consuming. By knowing what to test and ensuring the results are usable, you’ll spend your time efficiently and likely see great results.
Tags : postup, email test, email analytics, email testing, email marketing tools, email marketing best practices, email marketing
     PostUp
By: PostUp     Published Date: Sep 25, 2014
Designing for mobile can be tricky, but it's imperative in today's tech world. With almost half of all emails being opened on a mobile device, it's no wonder that email mobile design has become a hot topic. The mobile design tricks document shares the differences in responsive and scalable design and the best way to implement elements.
Tags : postup, mobile responsive, mobile email, email marketing best practices, design mobile, designing for mobile, mobile email design, email marketing
     PostUp
By: PostUp     Published Date: Sep 25, 2014
Need inspiration for your email newsletter? Stuck in a rut with your email template? According to our customer results the right creative can increase click-through rates by up to 104%. Download the Email Creative Highlights to view sample creative from top email marketers across various industries.
Tags : postup, email creative, creative newsletter design, creative newsletter, creative email newsletters, email marketing solutions, email campaign, email marketing program
     PostUp
By: ClickMail Marketing     Published Date: Sep 23, 2014
Most businesses stay with an ESP for only two years. Switching ESPs is costly, time-consuming and stressful. Wouldn’t you rather choose an ESP you can stick with for the long term? If your answer is “yes,” the 2014 ESP Selection Guide will help that happen.
Tags : clickmail, clickmail marketing, email marketing, email service provider, esp, emerging marketing, email marketing services/software, list management
     ClickMail Marketing
By: ClickMail Marketing     Published Date: Sep 23, 2014
Looking for an email service provider or wanting to see if your current ESP is really the right fit? The ESPinator is the easiest, most vendor-neutral way to find the top ESPs that match what you need.
Tags : clickmail, clickmail marketing, email service provider, esp, esp selection, email marketing services/software, list management
     ClickMail Marketing
By: IBM     Published Date: Sep 11, 2014
According to most corporate decision makers and influencers, email is the single most important application they have deployed! The typical user spends two hours per day working in the corporate email system and sends or receives a median of 130 emails per day.
Tags : email, e-commerce, email management, email marketing, emerging marketing, business intelligence, market research, usability
     IBM
By: Acquia     Published Date: Sep 09, 2014
Ce guide fournit un ensemble d’informations, de résultats de recherches et de conseils pour mener à bien leur mission et transformer leur entreprise en intégrant avec succès la révolution digitale.
Tags : digital marketing interactions, digital strategy, integrating the digital revolution, email marketing, website development, content management systems, interactive marketing, marketing software
     Acquia
By: Acquia     Published Date: Sep 09, 2014
De nombreux exemples sont présentés dans cet eBook pour illustrer la stratégie digitale des marques pour: 1. Créer des expériences digitales engageantes 2. Basées sur de la production de contenus appropriés 3. Délivrés au bon moment au point d’interaction le plus pertinent.
Tags : think like an editor, developing content, using your website to develop content, brand engagement, engaging digital experiences, relevant interactions, email marketing, website development
     Acquia
By: Acquia     Published Date: Sep 09, 2014
Cet eBook s’adresse à tous ceux qui désirent approfondir leur savoir-faire en matière de personnalisation. Le document revient tout d’abord sur la notion d’A/B testing et sur les meilleures pratiques pour effectuer un A/B testing efficace.
Tags : custimization guide, rules of personalization, digital marketing, interactive marketing, email marketing, emerging marketing, interactive/pr agencies, content management systems
     Acquia
By: Oracle     Published Date: Sep 05, 2014
As a business with a content marketing strategy, it’s crucial to understand your target audience and the types of content they want to consume. Whether you’ve been creating content for years or are just getting started, it’s important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
Tags : personas, content, marketing, strategy, business, sales, pipeline, brand development
     Oracle
By: DNN Corp.     Published Date: Sep 03, 2014
It is important to understand how to select an online community platform that best addresses your organization’s business needs and feature requirements. This guide is designed to help your organization gain a better understanding of these issues and select the online community platform best suited to your needs.
Tags : online community platforms, community software needs, dnn corporation, search marketing, email marketing, internet marketing, e-commerce
     DNN Corp.
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