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Email Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Sub-Categories: Email Marketing Services/Software, List Management
Results 1 - 25 of 339Sort Results By: Published Date | Title | Company Name
By: Acquia     Published Date: Jul 16, 2014
This ebook will serve as a best practices guide for leveraging personalisation to build your brand and customer experience.
Tags : leveraging personalisation, building your brand, building your customer experience, email marketing, website development, emerging marketing, internet marketing, customer experience/engagement
     Acquia
By: Spredfast, Inc.     Published Date: Jun 30, 2014
Learn how to achieve the desired social media success for your organization and see how social programs can improve the success of your company.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, email marketing, social media
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 30, 2014
Learn how to properly evaluate your Social Relationship Platform and see if there is something that you could be doing better to increase your social media presence.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, email marketing, emerging marketing
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Jun 24, 2014
Every day, consumers share millions of pieces of social content a second. To stay relevant, marketers have to become more agile, executing at the speed of life – and this isn’t an easy undertaking. With so much information being created, how do marketers rise above the noise? At its essence, “content marketing” is about creating and curating content that your current or potential customers find valuable, useful, and shareable. Instead of seeking a hard sell, its primary goal is to establish a relationship that builds trust, awareness, and brand affinity. That’s a lot to swallow – so to help give some perspective on what 2014 has in store, we partnered with The CMO Club and surveyed over 200 CMOs from Fortune 500 companies around the country. They were asked questions about content marketing, their biggest priorities and challenges for the year, and the best ways to engage their audiences. Download hear to read what they said!
Tags : spredfast, social, social content, social media, content marketing, consumer engagement, email marketing, emerging marketing
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to achieve the desired social media success for your organization and see how social programs can improve the success of your company.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, email marketing, social media
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to properly evaluate your Social Relationship Platform and see if there is something that you could be doing better to increase your social media presence.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, email marketing, social media
     Spredfast, Inc.
By: Bronto     Published Date: Mar 28, 2014
A love-infused tale of how email strategy may just save your relationships' or end them. This entertaining and informative paper explains how analyzing a small set of key metrics will provide answers to the big questions around declining engagement rates.
Tags : bronto, matketing, email marketing, subscribers, list serve, loyalty program, customer loyalty, customer retention
     Bronto
By: Bronto     Published Date: Feb 21, 2014
How will you maximize sales this year? What new strategies and automation tactics should you implement? With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. This white paper offers interviews with Bronto’s marketing strategists as they provide insight on how to create personalized campaigns
Tags : bronto, marketing, ecommerce, online marketing, trends, marketing strategy, mobile marketing, purchasing
     Bronto
By: Marketo     Published Date: Jan 08, 2014
Marketing Automation is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as one of its methods for engaging customers, we are often asked, “What is the difference between Marketing Automation and Email Marketing?” For small businesses, marketing automation is a tool to take your marketing to the next level while saving your organization’s resources in the long run. Marketing automation builds upon your email marketing strategies to produce superior results. In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
Tags : marketing, marketing automation, email marketing, lead nurturing, small business, smb, crm, crm solutions/software
     Marketo
By: Bizmago     Published Date: Jun 19, 2014
Download this whitepaper to learn about a revolutionary concept in advertising service for small business.
Tags : bizmago, small business, marketing, social media, branding, web design, service, quality
     Bizmago
By: Brightcove     Published Date: Jun 12, 2014
A Forrester report for Interactive Marketing Professionals on how to boost your contact ecosystem with video.
Tags : online video marketing, marketing trends, increase in video marketing, interactive marketing, effectiveness of interactive marketing, email marketing, display advertising, interactive/pr agencies
     Brightcove
By: Brightcove     Published Date: Jun 12, 2014
This paper focuses on the strides being made by B2B content marketers in North America
Tags : b2b marketing, content marketing, marketing trends, email marketing, content management systems, marketing software, business intelligence, market research
     Brightcove
By: Vocus     Published Date: Jun 10, 2014
Tune into this webinar to learn five tactics your company can utilize to achieve outstanding email marketing marketing.
Tags : vocus, marketing software, pr software, email marketing, email marketing roi, open rates, deliverability, email engagement
     Vocus
By: Ektron     Published Date: Jun 03, 2014
Download the whitepaper to learn how to reach new audiences and enhance engagement.
Tags : ektron, digital experiences, digital marketing, marketing strategies, search, social, mobile, customer engagement
     Ektron
By: Ektron     Published Date: Jun 03, 2014
Don’t let the mobile revolution pass you by. Download the whitepaper to find out where you rank, and where you should be headed.
Tags : ektron, digital experiences, digital marketing, marketing strategies, search, social, mobile, customer engagement
     Ektron
By: Ektron     Published Date: Jun 03, 2014
Download the Essential Guide to determine the right Web Content Management Solution for your organization and start driving results from your website today.
Tags : ektron, web content, web content management, wcm, wcms, search marketing, email marketing
     Ektron
By: Ektron     Published Date: Jun 03, 2014
Download the Team Guide to determine the right WCMS for your organization.
Tags : ektron, web content, web content management, wcm, wcms, search marketing, email marketing
     Ektron
By: Act-On     Published Date: Apr 18, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just that.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
By: Act-On     Published Date: Apr 18, 2014
In this report, we demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
By: Act-On     Published Date: Apr 18, 2014
These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
By: Act-On     Published Date: Apr 18, 2014
This whitepaper shows you how to use social media to support your lead generation efforts, and serves as a blueprint for marketers who want to know the specific steps required to create lead gen campaigns that are promoted via social media.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
By: Marketo     Published Date: Apr 17, 2014
A definitive guide to marketing and analytics to help answer key questions for your business.
Tags : crm integration, campaign management, marketing automation, targeting, email marketing, lead generation, crm & customer care
     Marketo
By: Marketo     Published Date: Apr 17, 2014
This paper provides a guide to what marketing automation is, its features and its advantages.
Tags : crm integration, campaign management, marketing automation, targeting, email marketing, lead generation, crm & customer care
     Marketo
By: Marketo     Published Date: Apr 17, 2014
Marketo provide the guide to answer all of your questions on marketing automation to help decide if it is the right system for you.
Tags : crm integration, campaign management, marketing automation, targeting, email marketing, lead generation, crm & customer care
     Marketo
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