RSS feed Get our RSS feed

News by Topic

Mobile Marketing

Results 1 - 25 of 265Sort Results By: Published Date | Title | Company Name
By: Adobe     Published Date: Feb 08, 2016
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalized experiences will keep them engaged.
Tags : adobe, marketing, campaign, multi channel, customer interaction, engagement, email marketing, crm & customer care
     Adobe
By: Adobe     Published Date: Feb 08, 2016
Your customers are constantly overwhelmed with marketing messages, advertisements, and offers. To stand out, you need to deliver relevant content that increases conversion and engages your customers.
Tags : adobe, email, marketing, contextual, conversion, engagement, email marketing, crm & customer care
     Adobe
By: StoryDesk     Published Date: Mar 20, 2013
How much will it cost to build that iPad app for your sales team? Can an off-the-shelf solution work? What are the tradeoffs and risk of these options? Learn the answers to these questions and more.
Tags : business intelligence, mobile marketing
     StoryDesk
By: StoryDesk     Published Date: Aug 17, 2011
Take advantage of the iPad's interactivity and mobility to wow your clients and leave an impression that sets you apart from the competition.
Tags : ipad, sales tool, apple ipad, ipads, presentation, presentation tools, interactive marketing, crm solutions/software
     StoryDesk
By: Acxiom Corporation     Published Date: Feb 24, 2011
A Chief Marketing Officer's Roadmap. In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
Tags : acxiom, optimization, media mix, mmo, halo effects, cmo, chief marketing officer, mobile marketing
     Acxiom Corporation
By: StrongMail     Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
Tags : strongmail, email, facebook, channel, social networking, crm solutions/software, customer experience/engagement, mobile marketing
     StrongMail
By: IBM Marketing Cloud     Published Date: Nov 11, 2016
Con el exclusivo "Estudio de benchmark sobre métricas de email marketing" los datos de la industria - y mucho más - están a su alcance. Descubra cómo usted puede medir los resultados de open, click-through rate.
Tags : marketing metrics, marketing, mobile, mobile marketing, mobile metrics
     IBM Marketing Cloud
By: Dun & Bradstreet     Published Date: Oct 24, 2016
Anyone who attempts personalized B2B marketing is pestered by a niggling problem. It requires us to get everything “right,” but what’s “right” is relative to the individual business buyer in question.
Tags : digital marketing, b2b marketing, programmatic, customer data, marketing intelligence, social media, interactive marketing, customer experience/engagement
     Dun & Bradstreet
By: IBM Marketing Cloud     Published Date: Sep 26, 2016
Download this Benchmark Study and discover how you measure up across 25 open, click-through, list churn and mobile metrics.
Tags : marketing metrics, marketing, mobile, mobile marketing, mobile metrics, email marketing services/software
     IBM Marketing Cloud
By: Oracle     Published Date: Sep 14, 2016
This infographic reveals how are Millennials engaging with hotels.
Tags : millennial generation, hospitality, tech-savvy, mobile device, mobility, crm solutions/software, customer experience/engagement, mobile marketing
     Oracle
By: Equinix     Published Date: Jul 13, 2016
This case study illustrates how mobile's performance is improved by a 70% reduction in latency, from 12 ms to 5 ms using Equinix and AWS Direct Connect.
Tags : mobile, mobility, mobile performance, mobile devices, gaming, mobile apps, mobile marketing
     Equinix
By: CMO.com     Published Date: May 10, 2016
Marketers should make it their goal to build brand affiliation with individual Millennials on their own term because brand loyalty has the potential to generate an optimal lifetime value with your business.
Tags : marketing, content marketing, best practices, business optimization, business practices, social media, internet marketing, business intelligence
     CMO.com
By: Pegasystems     Published Date: May 02, 2016
This report, sponsored by Accenture and Pegasystems, explores how companies are managing their digital transformation initiatives, their goals, drivers and challenges, and how they are boosting their digital capabilities.
Tags : pegasystems, digital transformation, analytics, mobile marketing, social media, digitisation, web analytics, customer experience/engagement
     Pegasystems
By: Movable Ink     Published Date: Apr 01, 2016
Do your emails look great on mobile devices? In the UK, 70% of email opens occur on smartphones and tablets. You know you should be building responsive emails, but where do you start? Download ‘10 Quick Design Hacks for Responsive Emails’ to discover simple ways to create great-looking emails for mobile devices and see real life examples of how brands are making a big impact on a small screen.
Tags : email marketing, contextual marketing, mobile marketing, responsive email marketing, email design, email marketing services/software, list management, online video marketing
     Movable Ink
By: Swrve     Published Date: Mar 07, 2016
This whitepaper highlights if your mobile app strategy is killing your business and how to calculate the ROI to fix it.
Tags : mobile app, roi, return of investment, mobile app strategy, mobility, roi calculation, crm solutions/software, customer experience/engagement
     Swrve
By: Swrve     Published Date: Mar 07, 2016
This white paper explores 5 ways in which this process will move forward in 2016 - with a practical focus on what is actually likely to happen in the next 12 months.
Tags : mobile trends, mobile predictions, mobility, mobility trends, mobile devices, customer engagement, customer experience, customer experience/engagement
     Swrve
By: Swrve     Published Date: Mar 07, 2016
Download this white paper to find out 7 things you need to be doing to get your users engaged, and driving true retention and revenue.
Tags : mobility, mobile marketing, mobile engagement, customer engagement, customer experience, mobile marketing campaigns, mobility, customer experience/engagement
     Swrve
By: Swrve     Published Date: Mar 07, 2016
This practical guide lists six key tests that will deliver real ROI for your mobile business.
Tags : mobility, mobile business, roi, return of investment, mobile devices, roi for your mobile business, crm solutions/software, customer experience/engagement
     Swrve
By: IBM     Published Date: Feb 02, 2016
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
Tags : ibm, sports, marketing, data, analytics, digital marketing, interactive marketing, marketing software
     IBM
By: Salesforce     Published Date: Jan 14, 2016
2015 Gartner Magic Quadrant for Mobile Application Development Platforms.
Tags : salesforce, gartner, mobile, app dev, platform, mobile marketing
     Salesforce
By: Sponsored by Adobe and Salesforce     Published Date: Jan 06, 2016
This report examines the current market for B2B marketing automation platforms and the considerations involved in implementing marketing automation software.
Tags : b2b marketing, marketing automation, marketing automation software, marketing automation platform, adobe, salesforce, crm, social media
     Sponsored by Adobe and Salesforce
By: CrowdTwist     Published Date: Dec 02, 2015
This e-book offers 41 loyalty marketing ideas to help you keep customers engaged with your brand beyond transactions and develop more rewarding relationships.
Tags : crowdtwist, customer loyalty, social media marketing, brand awareness, mobile marketing, customer experience, social media, interactive marketing
     CrowdTwist
By: TheMarketingScope     Published Date: Nov 19, 2015
In this white paper, we will provide an overview of the present state of mobility in the enterprise and identify loopholes and key areas of concern for the Public Sector.
Tags : byod, mobile devices, mobile workers, smartphones, mobile computing, laptops, communications, social media
     TheMarketingScope
By: Conversica     Published Date: Nov 10, 2015
Learn how your lead engagement efforts can match the volume of your marketing by prompting your leads to talk back.
Tags : conversica, leads, sales leads, lead response, communication, sales communication, prospects, nurturing
     Conversica
Start   Previous   1 2 3 4 5 6 7 8 9 10 11    Next    End
Search Research Library      

Add Research

Get your company's research in the hands of targeted business professionals.