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Social Media Marketing

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By: DataSift     Published Date: Dec 04, 2014
How is working with social media data relevant and accessible in the context of application development? How can working with social media data be made valuable as well as both economically and technically feasible? Find out by joining Gigaom Research and our sponsor DataSift for a free analyst webinar on Thursday, December 4th, 2014 at 10 a.m. PT.
Tags : datasift, social media data, social media, social media analytics, application development, big data, social media marketing
     DataSift
By: BrightEdge     Published Date: Nov 13, 2014
BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.
Tags : brightedge, content marketing, data analytics, marketing data, marketing platform, market intelligence, business intelligence, social media
     BrightEdge
By: EngageSciences     Published Date: Nov 04, 2014
Discover how brands are reacting to the explosion of user generated content and how they’re turning their best customers into their best marketers
Tags : user generated content, ugc, advocacy marketing, content aggregation, content curation, social commerce, social media marketing, the power of user generated content
     EngageSciences
By: EngageSciences     Published Date: Nov 04, 2014
This infographic illustrates the power of the user generated content and the 4 main ways that this can work for your brand.
Tags : user generated content, ugc, advocacy marketing, content aggregation, content curation, social commerce, social media marketing, the power of user generated content
     EngageSciences
By: Brightcove     Published Date: Jun 12, 2014
A Forrester report for Interactive Marketing Professionals on how to boost your contact ecosystem with video.
Tags : online video marketing, marketing trends, increase in video marketing, interactive marketing, effectiveness of interactive marketing, email marketing, display advertising, interactive/pr agencies
     Brightcove
By: Brightcove     Published Date: Jun 12, 2014
An infographic exploring the influence of online video on the consumer perception of your brand
Tags : video marketing, brightcove, youtube, interactive marketing, online video marketing, social media marketing
     Brightcove
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to properly evaluate your Social Relationship Platform and see if there is something that you could be doing better to increase your social media presence.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, email marketing, social media
     Spredfast, Inc.
By: Acquia     Published Date: Sep 09, 2014
Ce guide fournit un ensemble d’informations, de résultats de recherches et de conseils pour mener à bien leur mission et transformer leur entreprise en intégrant avec succès la révolution digitale.
Tags : digital marketing interactions, digital strategy, integrating the digital revolution, email marketing, website development, content management systems, interactive marketing, marketing software
     Acquia
By: Acquia     Published Date: Sep 09, 2014
De nombreux exemples sont présentés dans cet eBook pour illustrer la stratégie digitale des marques pour: 1. Créer des expériences digitales engageantes 2. Basées sur de la production de contenus appropriés 3. Délivrés au bon moment au point d’interaction le plus pertinent.
Tags : think like an editor, developing content, using your website to develop content, brand engagement, engaging digital experiences, relevant interactions, email marketing, website development
     Acquia
By: Bronto     Published Date: Aug 14, 2014
Retail marketing is in a state of constant evolution, driven forward by the availability of disruptive technologies and the emergence of all new marketing channels. These changes happen all over the world, and in recent years, Canadian retailers have been able to capitalize on many of them. Using research gathered at the 2014 eTail Canada Conference, this study evaluates the state of retail marketing in Canada. It assesses how well retailers are leveraging these new technologies and marketing channels, and also looks at how company structures are adapting to these changes.
Tags : retail marketing, digital marketing, marketing channels, canadian retail, e-commerce, multichannel offerings, email marketing, social media
     Bronto
By: Acquia     Published Date: Jul 24, 2014
In this ebook we present four ideas for tapping the benefits that come from a strategic blending of community and content.
Tags : integrating content and community, social marketing, blogging, product descriptions, customer experience/engagement, market research, mobile marketing, social media marketing
     Acquia
By: Bazaarvoice     Published Date: Jul 24, 2014
Join Bazaarvoice Client Success Directors as they share proven best practices from some of the world’s best brands including DELL, Bare Escentuals, Dillards, Urban Decay, BuyaGift, Microsoft and more.
Tags : bazaarvoice, holiday sales, holiday shopping, customers, christmas shopping, xmas, online shopping, retail
     Bazaarvoice
By: Acquia     Published Date: Jul 23, 2014
This paper provides the 3 phases of the purchase and best practices for creating and driving social commerce experiences.
Tags : driving social commerce, best practices for social commerce, 3 phases of purchases, creating commerce experiences, interactive/pr agencies, content management systems, interactive marketing, managed hosting services
     Acquia
By: Oracle     Published Date: Jul 09, 2014
The Grande Guides were developed to give you the opportunity to become proficient in a key marketing topic - in this case, B2B Blogging - with minimal investment in time.
Tags : b2b blogging, a guide to b2b blogging, the power of business blogs, social media, content management systems, interactive marketing, social media marketing
     Oracle
By: uberVU via HootSuite     Published Date: Jul 08, 2014
The Beginner’s Guide to Social Media Metrics will provide a blueprint for getting started with social analytics.
Tags : hootsuite, social media, social media marketing, social media metrics, insights, business analytics, social metrics, social media data
     uberVU via HootSuite
By: uberVU via HootSuite     Published Date: Jul 08, 2014
Hashtags have become so popular that most social media networks now feature them. But beware—hashtags work differently on each network. Are you using them the right way? Or are you #failing?
Tags : hootsuite, social media, hashtags, trending, twitter, social media, social media networks, social media marketing
     uberVU via HootSuite
By: IBM     Published Date: Jun 11, 2014
Read the report to find out how companies in the study enjoyed an average ROI of over 500% and payback within 7 months.
Tags : ibm, ibm digital experience, customer engagement, digital experience platform, cross channel, mobile, social media, marketing
     IBM
By: IBM     Published Date: Jun 11, 2014
Read this paper to discover how engaging in exceptional digital experiences redefines the ways we live, work and play.
Tags : ibm, ibm customer experience suite, ivm employee experience suite, digital experience, social business, social media, customer engagement, interactive marketing
     IBM
By: Bazaarvoice     Published Date: Apr 30, 2014
Negative consumer feedback creates great opportunities for brands to respond. In fact, consumers who read helpful brand responses to reviews are 186% more likely to make a purchase. Hear first-hand how brands respond in this recording.
Tags : consumer-centricity, consumer engagement, brand messaging, branding, brand response, e-commerce, social media marketing
     Bazaarvoice
By: Bazaarvoice     Published Date: Apr 30, 2014
It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. Download the new research “7 Ways the Mobile Consumer Changes Everything” now.
Tags : bazaarvoice, mobile consumer, mobile purchases, digital sales, mobile shppers, online reviews, retailers, marketing research
     Bazaarvoice
By: Oracle     Published Date: Feb 26, 2014
This white paper offers a brief overview of how organizations can make best use of social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer-experience-management systems in near real time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.
Tags : oracle, srm, social, social data, enterprise, business intelligence, customer experience management, customer experience
     Oracle
By: Xero     Published Date: Feb 18, 2014
You're mobile and streamlined -- or trying to be both those things -- while you provide salient financial advice to your clients, who are mostly small businesses like you. As your job is moving from traditional accounting work to involve a lot of business growth and marketing.
Tags : online accounting, marketing, small business, smb, finances, cloud, cloud computing, mobile marketing
     Xero
By: appia     Published Date: Jan 21, 2014
Behind every successful app is a great user acquisition strategy. In our whitepaper, Four Tips for Driving Mobile Advertising Success, learn four essential tactics creating successful mobile advertising program.
Tags : appia, mobile marketing, mobile targeting, localization, tracking, app marketing, iphone, blackberry
     appia
By: Bazaarvoice     Published Date: Jan 17, 2014
Thanks to social, consumers are more vocal than ever and their opinions are influencing the purchase decisions of consumers all across the web. Learn how to turn social data into strategic business advantage with nine guiding insights to improve your bottom line today.
Tags : social media, business insights, social media insights, social networks, consumer behavior, social media marketing, branding
     Bazaarvoice
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