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Social Media Marketing

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By: Act-On     Published Date: Apr 20, 2015
You want to create content that people engage with in a meaningful way. Learn 10 tips for creating engaging social content.
Tags : act-on, engaging social content, social content, interactive content, social engagement, engaged interaction, target audience, audience motivation
     Act-On
By: Act-On     Published Date: Apr 20, 2015
Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
Tags : social media, integrate, marketing channels, act-on, marketing strategy, cross channel, business intelligence, social media marketing
     Act-On
By: Act-On     Published Date: Apr 20, 2015
One of the most heavily debated topics in today's digital marketing circles is whether or not success on social media translates to a bump in search ranking in the major search engines.
Tags : act-on, seo, search engine, search ranking, social, marketing, search marketing, business intelligence
     Act-On
By: Act-On     Published Date: Apr 20, 2015
In this eBook, we'll tell you everything you need to know to make your content SEO-friendly.
Tags : act-on, ebook, page content, seo, search engine, search optimization, keyword search, organic clicks
     Act-On
By: Act-On     Published Date: Apr 20, 2015
In this eBook, you’ll learn the complexities behind mobile marketing in the B2B environment and get nine action steps you can take to generate leads with mobile.
Tags : b2b, mobile marketing, emerging marketing, lead generation, content management systems, business intelligence, social media marketing, lead generation & automation
     Act-On
By: Acquia     Published Date: Apr 16, 2015
La mise en récit ou « storytelling » figure depuis longtemps dans la liste des ingrédients essentiels pour un marketing de marque efficace. Mais ce concept est devenu plus important encore avec l’avènement de l’ère digitale et des canaux web et mobiles qui permettent aux marques de s’engager directement avec leurs clients.
Tags : effective content-driven commerce, unified content, commerce strategy, brand content, digital commerce, engagement, retail, customers
     Acquia
By: Acquia     Published Date: Apr 16, 2015
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels.
Tags : effective content-driven commerce, unified content, commerce strategy, brand content, digital commerce, engagement, retail, customers
     Acquia
By: Marketo     Published Date: Mar 18, 2015
Did you know that 80% of all marketers say their organizations will need to undergo dramatic changes in the next 3-5 years in order to keep up with increased technical and consumer demands? This recorded webinar will explore what is on top of the mind for these marketing executives.
Tags : marketo, new marketing trends, marketing trends, social marketing, mobile marketing, new marketing tools, sales tools, roi
     Marketo
By: Mindtree     Published Date: Feb 06, 2015
Web, social and mobile experiences that delight customers are real—they just take real work. Learn how deep domain expertise, nimble processes and the right partnerships will help you slay complexity and conquer tight deadlines. Download the e-book to help you: • Identify and navigate digital complexity • Explore your development options to get to market faster • Learn how to choose and work with the right digital partners
Tags : digital transformation, digital marketing platform, digital ecommerce solutions, customer engagement solutions, enterprise portal solutions, mobile technology, digital enterprise, improve customer experience
     Mindtree
By: Teradata     Published Date: Feb 04, 2015
How can the 21st century CMO create a cohesive, creative and streamlined marketing department that delivers a better product and message to the customer, leading to an ideal customer experience? This report aims to be a blueprint—a roadmap even—for CMOs who want to build better-integrated marketing teams, increase customer engagement and turn bigger profits, but who find that silos are a persistent, nagging barrier.
Tags : terada, forbes, insights, marketing, silos, roi, customer, satisfaction
     Teradata
By: Teradata     Published Date: Feb 04, 2015
Get the Inside Scoop on Data-Driven Marketing from 1,500 Global Marketers Explore the State of Data-Driven Marketing and the Power of Individualized Insights Our 2015 global marketing study examines the current state of data-driven marketing and how it affects the customer experience. To determine where you fall on the data-driven continuum – and to find out how to create more compelling customer interactions – download the Teradata 2015 Global Data-Driven Marketing Survey.
Tags : teradata, global, trends, marketing, data, insights, campaign, segmentation
     Teradata
By: Marin Software     Published Date: Mar 11, 2014
This guide will provide tips on how you can maximize your ROI during those peak seasons using Perfect Audience, an enterprise-class, demand side platform that offers easy-to-use, but powerful tools to create, manage, and optimize retargeting campaigns across Facebook, Twitter, and the Web.
Tags : marin software, cpm, sales, retargeting, facebook advertising, twitter ads, facebook ads, crm
     Marin Software
By: Adobe     Published Date: Feb 03, 2015
This report provides you with essential direction for putting people, processes, and technology in place to achieve digital experience excellence.
Tags : transforming digital marketing, digital experience excellence, customers interaction and engagement, digital experience, social media, interactive marketing, customer experience/engagement, social media marketing
     Adobe
By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
Tags : digital advertising report, search marketing, social media, mobile marketing, social media marketing
     Adobe
By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
Tags : digital advertising report, search marketing, social media, mobile marketing, social media marketing
     Adobe
By: Adobe     Published Date: Feb 03, 2015
This Gartner paper provides information on how the mobile application development platform market continues to grow, evolve and mature in response to escalating customer requirements
Tags : adobe mobile application development, email marketing, social media, content management systems, interactive marketing, marketing software, managed hosting services, mobile marketing
     Adobe
By: Meltwater     Published Date: Jan 16, 2015
Your customers and competition are talking. Are you listening? Social listening is the most significant technology to hit marketing since social media itself. But marketing isn’t the only department that can utilize social listening: your entire business organization can use social listening to inform its programs, products and business decisions.
Tags : meltwater, social media monitoring, media monitoring, social media analytics, media analytics, pr software, social marketing software, social marketing listening
     Meltwater
By: Oracle Social Cloud     Published Date: Jan 14, 2015
The need for social media intelligence (SMI) has increased during recent years as social media adoption rates and the number of social media sites that b-to-b organizations must track have grown. Organizations require reliable SMI tools to discover, monitor and make sense of social signals being sent by buyers, customers, influencers and even competitors.
Tags : social, sirius decisions, smi, b2b, b-to-b, smi, influencers, marketing strategy
     Oracle Social Cloud
By: Oracle Social Cloud     Published Date: Jan 14, 2015
When it comes to social media marketing, there is perhaps no other topic that is discussed more than determining and reporting return on investment, or ROI. This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization. Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
Tags : social roi, facebook, social listening, social marketing, customer experience, digital, cmo, social business
     Oracle Social Cloud
By: Oracle Social Cloud     Published Date: Jan 14, 2015
Social media allows consumers to be empowered in a brand new way, forcing organizations to change the way they traditionally do business. With unprecedented access to unstructured and structured data, companies have more information about the customer’s entire lifecycle than ever before.
Tags : customer experience, chief digital officer, digital, social marketing, social intelligence, cmo, oracle, research
     Oracle Social Cloud
By: Oracle Social Cloud     Published Date: Jan 14, 2015
The way companies listen and react to customers through social channels is crucial for businesses today. Social data is raw, real, uniquely insightful and the most authentic representative that marketers have seen in many years. Companies have the opportunity to take rich data and truly learn, understand and engage customers better than they ever have before. Hear how companies like General Motors are using Social Command Centers to improve their customer experience interactions and drive product innovations.
Tags : command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle
     Oracle Social Cloud
By: Act-On     Published Date: Jan 08, 2015
You just posted your latest piece of content and shared across your social networks. You even got a few “likes” and “tweets.” But you want more. You want to create content that people engage with in a meaningful way. Learn 10 tips for creating engaging social content.
Tags : act-on, engaging social content, social content, interactive content, social engagement, engaged interaction, target audience, audience motivation
     Act-On
By: Act-On     Published Date: Jan 08, 2015
Many times the social media team is siloed, outsourced, or even non-existent. But the only way to fully harness the power of social media marketing is to put it on the table with every other marketing channel and integrate it into a larger cross-channel marketing plan. Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
Tags : social media, integrate, marketing channels, act-on, marketing strategy, cross channel, social media marketing
     Act-On
By: Act-On     Published Date: Jan 08, 2015
It’s all about the leads. It’s true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But that’s not always an easy task. So how do today’s marketers fill the funnel? They use content marketing. Learn essential ways to use content to generate top-of-funnel leads.
Tags : act-on, content marketing, social media marketing, email marketing, search marketing, generate leads, ebook, online marketing
     Act-On
By: Acquia     Published Date: Dec 09, 2014
Cet e-book se penche sur les tendances qui secouent le paysage du commerce et propose des pistes destinées à vous aider à tirer parti de l’intégration entre Contenu et Commerce pour vendre votre histoire.
Tags : online shopping, online marketing, e commerce, content and commerce, integrating content and commerce, the impact of trade on modern business, social media, content management systems
     Acquia
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