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Social Media Marketing

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By: Cision     Published Date: May 02, 2016
How can you boost the odds your social media pitches will drive success? These 11 tips will help. You’ll not only pitch well but also build solid media relations and outreach programs.
Tags : cision, social media, reporters, social journalism, marketing, social strategy, marketing research, social media marketing
     Cision
By: Cision     Published Date: May 02, 2016
In the following paper, we will share the following key strategies that will fuel a successful social media strategy for your business. We will: - Outline the six strategies and technologies for creating a framework for success - Map out a social implementation model for setting up the distribution of your content in order to protect your brand when third-party platforms, such as Google and Facebook, inevitably make changes - Share the right way to think about measuring, monitoring and managing your social media strategy and performance
Tags : cision, social media, social media strategy, marketing, marketing research, social media marketing
     Cision
By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most don’t. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven social’s impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement “If marketers are unable to map social media back to business objectives, board members and C-suite executives won’t take their efforts seriously,” says Michelle Vangel, Cision’s vice president of insight solutions. But how can you showcase social’s bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cision’s, to help your brand make decisions based on data, not blind guesses.
Tags : cision, social media, social roi, marketing, social impact, marketing research, social media marketing
     Cision
By: Pegasystems     Published Date: May 02, 2016
This report, sponsored by Accenture and Pegasystems, explores how companies are managing their digital transformation initiatives, their goals, drivers and challenges, and how they are boosting their digital capabilities.
Tags : pegasystems, digital transformation, analytics, mobile marketing, social media, digitisation, web analytics, customer experience/engagement
     Pegasystems
By: Crimson Hexagon     Published Date: Apr 12, 2016
Take a look at our trend analysis report to see how technology adapted for consumer needs have changed the landscape of the financial services industry.
Tags : crimson hexagon, social analytics, consumer data, finance, customer insight, social media, interactive/pr agencies, interactive marketing
     Crimson Hexagon
By: Movable Ink     Published Date: Apr 01, 2016
Do your emails look great on mobile devices? In the UK, 70% of email opens occur on smartphones and tablets. You know you should be building responsive emails, but where do you start? Download ‘10 Quick Design Hacks for Responsive Emails’ to discover simple ways to create great-looking emails for mobile devices and see real life examples of how brands are making a big impact on a small screen.
Tags : email marketing, contextual marketing, mobile marketing, responsive email marketing, email design, email marketing services/software, list management, online video marketing
     Movable Ink
By: IBM     Published Date: Feb 02, 2016
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
Tags : ibm, sports, marketing, data, analytics, digital marketing, interactive marketing, marketing software
     IBM
By: IBM     Published Date: Feb 02, 2016
Read this editorial to learn about the challenges and opportunities ahead for energy companies, and find out how utilities can use analytics to improve satisfaction by gaining insight into consumption and billing patterns—as well as the products and services that interest customers most.
Tags : ibm, analytics, energy, utilities, customer experience, social media, data, customer management
     IBM
By: IBM     Published Date: Feb 02, 2016
Energy firms should build and nurture a customer-centric culture delighting clients while maximizing operational and financial results. In doing so, we’ll highlight the crucial role analytics plays in helping energy firms ensure operational efficiency and customer satisfaction.
Tags : ibm, energy, analytics, utility, customer experience, data, customer satisfaction, social media
     IBM
By: Wayin     Published Date: Dec 11, 2015
This report aims to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by brands
Tags : wayin, social media marketing, real time marketing, branding, consumers, interactive, social media, interactive marketing
     Wayin
By: MoreVisibility     Published Date: Dec 10, 2015
This guide covers a step-by-step outline to help you deploy Google Analytics Enhanced Ecommerce via Google Tag Manager.
Tags : morevisibility, google, google tag manager, clicks, promotions, social media, web analytics, customer experience/engagement
     MoreVisibility
By: Shareablee     Published Date: Dec 04, 2015
In the first half of 2015, social engagement for the average U.S. brand grew 52% year over year across Facebook, Twitter and Instagram. Shareablee unpacks this social growth and examines which categories and brands are capturing the largest share across the social web.
Tags : shareablee, social media, social media growth, facebook, instragram, social engagement, social web, interactive marketing
     Shareablee
By: Falcon Social     Published Date: Dec 02, 2015
The aim of this handbook is to give the knowledge, tactics and tools to help brands better understand the value of their social marketing in terms of ROI.
Tags : falcon social, marketing roi, roi, social media marketing, social marketing, social media, interactive marketing, customer experience/engagement
     Falcon Social
By: CrowdTwist     Published Date: Dec 02, 2015
This e-book offers 41 loyalty marketing ideas to help you keep customers engaged with your brand beyond transactions and develop more rewarding relationships.
Tags : crowdtwist, customer loyalty, social media marketing, brand awareness, mobile marketing, customer experience, social media, interactive marketing
     CrowdTwist
By: TheMarketingScope     Published Date: Nov 19, 2015
In this white paper, we will provide an overview of the present state of mobility in the enterprise and identify loopholes and key areas of concern for the Public Sector.
Tags : byod, mobile devices, mobile workers, smartphones, mobile computing, laptops, communications, social media
     TheMarketingScope
By: TheMarketingScope     Published Date: Oct 28, 2015
You have to think holistically with a full funnel solution that can deliver content, drive real results and offer mutual value to your business and to customers at the same time.
Tags : linkedin, marketing funnel, content management, content strategy, customer engagement, social media, content management systems, customer experience/engagement
     TheMarketingScope
By: TheMarketingScope     Published Date: Oct 28, 2015
Everything you need to know about marketing on LinkedIn, written both strategically, and instructionally. It’s your one-stop shop to the vast opportunities that await—increase awareness, influence perception, generate high quality leads, and ultimately drive revenue.
Tags : linkedin, lead generation, brand awareness, marketing strategy, sales pipeline, prospecting, lead nurturing, social media
     TheMarketingScope
By: Sponsored by Brandify and YP and SIM Partners     Published Date: Oct 19, 2015
This report examines the current market for enterprise local marketing automation (LMA) tools and the considerations involved in implementing LMA software.
Tags : local marketing automation, lma, marketing tools, seo, landing pages, mobile marketing, consumers, social media
     Sponsored by Brandify and YP and SIM Partners
By: LogMeIn     Published Date: Oct 08, 2015
This eBook reveals the 5 best practices to emerge from data to help enable sales teams exceed targets.
Tags : optimise sales revenue, sales, social selling, optimise virtual selling, social media, customer experience/engagement, social media marketing
     LogMeIn
By: TheMarketingScope     Published Date: Sep 29, 2015
In this eBook, we’re going to diagnose the most standard ailments of businesses who avoid content marketing like the plague. We’re going to tell you why, and how, you can put more than a bandaid solution in place.
Tags : content marketing, lead generation, market research, market strategy, social media, content management systems, social media marketing, lead generation & automation
     TheMarketingScope
By: TheMarketingScope     Published Date: Sep 29, 2015
If you are in the process of putting together a webcast and want to add video, you need to know the best practices. These tips will guide you from start to finish as you create a presentation that will make an impact on your viewers.
Tags : themarketingscope, webcast, webcasting, web video, content marketing, video promotion, webinars & web conferencing, online video marketing
     TheMarketingScope
By: Redspire     Published Date: Sep 17, 2015
This Ultimate Guide will give you practical and concrete steps you can take right now to instil a data-driven culture in your organisation.
Tags : redspire, crm, sales, social driven marketing, crm system, crm data, social media, customer experience/engagement
     Redspire
By: SurveyMonkey     Published Date: Aug 25, 2015
SurveyMonkey Audience fielded a Brand Pulse study to better understand consumer buying behaviors for the L’Oréal brand and other key players within the shampoo market.
Tags : brand management, data insights, surveymonkey, consumer behaviors, key findings, best practices, purchase decisions, crm
     SurveyMonkey
By: Socialbakers     Published Date: Aug 05, 2015
The benefits of running a truly social business are many - driving shorter sales cycles, improving customer care, innovating your talent recruitment strategies, and improving how you coordinate your organization from top to bottom in pursuing unified goals.
Tags : social media, social business, customer care, recruitment, recruitment strategies, marketing tools, social techniques, social media strategy
     Socialbakers
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