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Social Media Marketing

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By: Mindtree     Published Date: Feb 06, 2015
Web, social and mobile experiences that delight customers are real—they just take real work. Learn how deep domain expertise, nimble processes and the right partnerships will help you slay complexity and conquer tight deadlines. Download the e-book to help you: • Identify and navigate digital complexity • Explore your development options to get to market faster • Learn how to choose and work with the right digital partners
Tags : digital transformation, digital marketing platform, digital ecommerce solutions, customer engagement solutions, enterprise portal solutions, mobile technology, digital enterprise, improve customer experience
     Mindtree
By: Teradata     Published Date: Feb 04, 2015
How can the 21st century CMO create a cohesive, creative and streamlined marketing department that delivers a better product and message to the customer, leading to an ideal customer experience? This report aims to be a blueprint—a roadmap even—for CMOs who want to build better-integrated marketing teams, increase customer engagement and turn bigger profits, but who find that silos are a persistent, nagging barrier.
Tags : terada, forbes, insights, marketing, silos, roi, customer, satisfaction
     Teradata
By: Teradata     Published Date: Feb 04, 2015
Get the Inside Scoop on Data-Driven Marketing from 1,500 Global Marketers Explore the State of Data-Driven Marketing and the Power of Individualized Insights Our 2015 global marketing study examines the current state of data-driven marketing and how it affects the customer experience. To determine where you fall on the data-driven continuum – and to find out how to create more compelling customer interactions – download the Teradata 2015 Global Data-Driven Marketing Survey.
Tags : teradata, global, trends, marketing, data, insights, campaign, segmentation
     Teradata
By: Meltwater     Published Date: Jan 16, 2015
Your customers and competition are talking. Are you listening? Social listening is the most significant technology to hit marketing since social media itself. But marketing isn’t the only department that can utilize social listening: your entire business organization can use social listening to inform its programs, products and business decisions.
Tags : meltwater, social media monitoring, media monitoring, social media analytics, media analytics, pr software, social marketing software, social marketing listening
     Meltwater
By: Adobe     Published Date: Feb 03, 2015
This report provides you with essential direction for putting people, processes, and technology in place to achieve digital experience excellence.
Tags : transforming digital marketing, digital experience excellence, customers interaction and engagement, digital experience, social media, interactive marketing, customer experience/engagement, social media marketing
     Adobe
By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
Tags : digital advertising report, search marketing, social media, mobile marketing, social media marketing
     Adobe
By: Adobe     Published Date: Feb 03, 2015
This Benchmark report evaluates digital advertising activity, predicts trends of Social Media and Online Advertising.
Tags : digital advertising report, search marketing, social media, mobile marketing, social media marketing
     Adobe
By: Adobe     Published Date: Feb 03, 2015
This Gartner paper provides information on how the mobile application development platform market continues to grow, evolve and mature in response to escalating customer requirements
Tags : adobe mobile application development, email marketing, social media, content management systems, interactive marketing, marketing software, managed hosting services, mobile marketing
     Adobe
By: Oracle Social Cloud     Published Date: Jan 14, 2015
The need for social media intelligence (SMI) has increased during recent years as social media adoption rates and the number of social media sites that b-to-b organizations must track have grown. Organizations require reliable SMI tools to discover, monitor and make sense of social signals being sent by buyers, customers, influencers and even competitors.
Tags : social, sirius decisions, smi, b2b, b-to-b, smi, influencers, marketing strategy
     Oracle Social Cloud
By: Oracle Social Cloud     Published Date: Jan 14, 2015
When it comes to social media marketing, there is perhaps no other topic that is discussed more than determining and reporting return on investment, or ROI. This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization. Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
Tags : social roi, facebook, social listening, social marketing, customer experience, digital, cmo, social business
     Oracle Social Cloud
By: Oracle Social Cloud     Published Date: Jan 14, 2015
Social media allows consumers to be empowered in a brand new way, forcing organizations to change the way they traditionally do business. With unprecedented access to unstructured and structured data, companies have more information about the customer’s entire lifecycle than ever before.
Tags : customer experience, chief digital officer, digital, social marketing, social intelligence, cmo, oracle, research
     Oracle Social Cloud
By: Oracle Social Cloud     Published Date: Jan 14, 2015
The way companies listen and react to customers through social channels is crucial for businesses today. Social data is raw, real, uniquely insightful and the most authentic representative that marketers have seen in many years. Companies have the opportunity to take rich data and truly learn, understand and engage customers better than they ever have before. Hear how companies like General Motors are using Social Command Centers to improve their customer experience interactions and drive product innovations.
Tags : command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle
     Oracle Social Cloud
By: Act-On     Published Date: Jan 08, 2015
You just posted your latest piece of content and shared across your social networks. You even got a few “likes” and “tweets.” But you want more. You want to create content that people engage with in a meaningful way. Learn 10 tips for creating engaging social content.
Tags : act-on, engaging social content, social content, interactive content, social engagement, engaged interaction, target audience, audience motivation
     Act-On
By: Act-On     Published Date: Jan 08, 2015
Many times the social media team is siloed, outsourced, or even non-existent. But the only way to fully harness the power of social media marketing is to put it on the table with every other marketing channel and integrate it into a larger cross-channel marketing plan. Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
Tags : social media, integrate, marketing channels, act-on, marketing strategy, cross channel, social media marketing
     Act-On
By: Act-On     Published Date: Jan 08, 2015
It’s all about the leads. It’s true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But that’s not always an easy task. So how do today’s marketers fill the funnel? They use content marketing. Learn essential ways to use content to generate top-of-funnel leads.
Tags : act-on, content marketing, social media marketing, email marketing, search marketing, generate leads, ebook, online marketing
     Act-On
By: DataSift     Published Date: Dec 04, 2014
How is working with social media data relevant and accessible in the context of application development? How can working with social media data be made valuable as well as both economically and technically feasible?
Tags : datasift, social media data, social media, social media analytics, application development, big data, social media marketing
     DataSift
By: BrightEdge     Published Date: Nov 13, 2014
BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.
Tags : brightedge, content marketing, data analytics, marketing data, marketing platform, market intelligence, business intelligence, social media
     BrightEdge
By: EngageSciences     Published Date: Nov 04, 2014
Discover the latest research on the fundamental impact UGC is having on brands, and how it can drive audience acquisition, boost engagement and optimise commerce.
Tags : user generated content, ugc, advocacy marketing, content aggregation, content curation, social commerce, social media marketing, the power of user generated content
     EngageSciences
By: EngageSciences     Published Date: Nov 04, 2014
This infographic illustrates the power of the user generated content and the 4 main ways this can work for your brand.
Tags : user generated content, ugc, advocacy marketing, content aggregation, content curation, social commerce, social media marketing, the power of user generated content
     EngageSciences
By: Adobe     Published Date: Oct 30, 2014
This guide aims to help transform your email marketing strategy into a money-making machine
Tags : a guide to email marketing, transforming email marketing, email marketing tactics, email marketing, content management systems, interactive marketing, marketing software, web analytics
     Adobe
By: Adobe     Published Date: Aug 20, 2014
This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework for eBusiness professionals to use when considering the pros and cons of using these historically independent platforms together.
Tags : commerce and content, digital customer experience, mobile marketing, digital presence, ecommerce and wcm, interactive/pr agencies, content management systems, interactive marketing
     Adobe
By: Bronto     Published Date: Aug 14, 2014
Retail marketing is in a state of constant evolution, driven forward by the availability of disruptive technologies and the emergence of all new marketing channels. These changes happen all over the world, and in recent years, Canadian retailers have been able to capitalize on many of them. Using research gathered at the 2014 eTail Canada Conference, this study evaluates the state of retail marketing in Canada. It assesses how well retailers are leveraging these new technologies and marketing channels, and also looks at how company structures are adapting to these changes.
Tags : retail marketing, digital marketing, marketing channels, canadian retail, e-commerce, multichannel offerings, email marketing, social media
     Bronto
By: Adobe     Published Date: Aug 05, 2014
In this paper, we explore the challenges of quantifying social marketing’s financial and nonfinancial ROI and how businesses are employing strategic measurements that reveal dividends beyond the bottom line.
Tags : roi, investment, sales, social media, social marketing, financial, non-financial, campaigns
     Adobe
By: Bazaarvoice     Published Date: Jul 24, 2014
Join Bazaarvoice Client Success Directors as they share proven best practices from some of the world’s best brands including DELL, Bare Escentuals, Dillards, Urban Decay, BuyaGift, Microsoft and more.
Tags : bazaarvoice, holiday sales, holiday shopping, customers, christmas shopping, xmas, online shopping, retail
     Bazaarvoice
By: Adobe     Published Date: Jul 09, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
Tags : apps that engage, mobile engagement, mobile and tablet apps, best practices for mobile apps, social media, interactive/pr agencies, interactive marketing, marketing software
     Adobe
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