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Social Media Marketing

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By: Acquia     Published Date: Sep 09, 2014
Ce guide fournit un ensemble d’informations, de résultats de recherches et de conseils pour mener à bien leur mission et transformer leur entreprise en intégrant avec succès la révolution digitale.
Tags : digital marketing interactions, digital strategy, integrating the digital revolution, email marketing, website development, content management systems, interactive marketing, marketing software
     Acquia
By: Acquia     Published Date: Sep 09, 2014
De nombreux exemples sont présentés dans cet eBook pour illustrer la stratégie digitale des marques pour: 1. Créer des expériences digitales engageantes 2. Basées sur de la production de contenus appropriés 3. Délivrés au bon moment au point d’interaction le plus pertinent.
Tags : think like an editor, developing content, using your website to develop content, brand engagement, engaging digital experiences, relevant interactions, email marketing, website development
     Acquia
By: Bronto     Published Date: Aug 14, 2014
Retail marketing is in a state of constant evolution, driven forward by the availability of disruptive technologies and the emergence of all new marketing channels. These changes happen all over the world, and in recent years, Canadian retailers have been able to capitalize on many of them. Using research gathered at the 2014 eTail Canada Conference, this study evaluates the state of retail marketing in Canada. It assesses how well retailers are leveraging these new technologies and marketing channels, and also looks at how company structures are adapting to these changes.
Tags : retail marketing, digital marketing, marketing channels, canadian retail, e-commerce, multichannel offerings, email marketing, social media
     Bronto
By: IBM     Published Date: Jun 11, 2014
Read the report to find out how companies in the study enjoyed an average ROI of over 500% and payback within 7 months.
Tags : ibm, ibm digital experience, customer engagement, digital experience platform, cross channel, mobile, social media, marketing
     IBM
By: IBM     Published Date: Jun 11, 2014
Read this paper to discover how engaging in exceptional digital experiences redefines the ways we live, work and play.
Tags : ibm, ibm customer experience suite, ivm employee experience suite, digital experience, social business, social media, customer engagement, interactive marketing
     IBM
By: Box     Published Date: May 12, 2014
This recorded discussion will explain how you you can use Box's solutions to create, share, and collaborate on a marketing campaign from start to finish.
Tags : roi, marketing, collaboration, marketing roi, marketing project, file sharing, collaborate, ftp
     Box
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to properly evaluate your Social Relationship Platform and see if there is something that you could be doing better to increase your social media presence.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, email marketing, social media
     Spredfast, Inc.
By: Adobe     Published Date: Aug 20, 2014
This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework for eBusiness professionals to use when considering the pros and cons of using these historically independent platforms together.
Tags : commerce and content, digital customer experience, mobile marketing, digital presence, ecommerce and wcm, interactive/pr agencies, content management systems, interactive marketing
     Adobe
By: Adobe     Published Date: Aug 05, 2014
Despite the prevalence of social media in today’s corporate marketing tactics, many marketers still struggle to quantify the impact of their social media initiatives in either business or financial terms. This struggle usually stems from fragmented views of social media channels or independent campaigns that fail to quantify social media’s role as part of a multifaceted process of enabling people to interact with one another to achieve specific business results. In this paper, we explore the challenges of quantifying social marketing’s financial and nonfinancial ROI and how businesses are employing strategic measurements that reveal dividends beyond the bottom line.
Tags : roi, investment, sales, social media, social marketing, financial, non-financial, campaigns
     Adobe
By: Acquia     Published Date: Jul 24, 2014
In this ebook we present four ideas for tapping the benefits that come from a strategic blending of community and content.
Tags : integrating content and community, social marketing, blogging, product descriptions, customer experience/engagement, market research, mobile marketing, social media marketing
     Acquia
By: Bazaarvoice     Published Date: Jul 24, 2014
Join Bazaarvoice Client Success Directors as they share proven best practices from some of the world’s best brands including DELL, Bare Escentuals, Dillards, Urban Decay, BuyaGift, Microsoft and more.
Tags : bazaarvoice, holiday sales, holiday shopping, customers, christmas shopping, xmas, online shopping, retail
     Bazaarvoice
By: Acquia     Published Date: Jul 23, 2014
This paper provides the 3 phases of the purchase and best practices for creating and driving social commerce experiences.
Tags : driving social commerce, best practices for social commerce, 3 phases of purchases, creating commerce experiences, interactive/pr agencies, content management systems, interactive marketing, managed hosting services
     Acquia
By: Oracle     Published Date: Jul 09, 2014
The Grande Guides were developed to give you the opportunity to become proficient in a key marketing topic - in this case, B2B Blogging - with minimal investment in time.
Tags : b2b blogging, a guide to b2b blogging, the power of business blogs, social media, content management systems, interactive marketing, social media marketing
     Oracle
By: Adobe     Published Date: Jul 09, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
Tags : apps that engage, mobile engagement, mobile and tablet apps, best practices for mobile apps, social media, interactive/pr agencies, interactive marketing, marketing software
     Adobe
By: Adobe     Published Date: Jul 09, 2014
This report will analyse how consumers discover apps and will provide some guidelines on how to promote your apps.
Tags : promoting apps, how to promote apps, a guide to promoting apps, adobe, interactive marketing, marketing software, business intelligence, e-commerce solutions
     Adobe
By: uberVU via HootSuite     Published Date: Jul 08, 2014
The Beginner’s Guide to Social Media Metrics will provide a blueprint for getting started with social analytics.
Tags : hootsuite, social media, social media marketing, social media metrics, insights, business analytics, social metrics, social media data
     uberVU via HootSuite
By: uberVU via HootSuite     Published Date: Jul 08, 2014
Hashtags have become so popular that most social media networks now feature them. But beware—hashtags work differently on each network. Are you using them the right way? Or are you #failing?
Tags : hootsuite, social media, hashtags, trending, twitter, social media, social media networks, social media marketing
     uberVU via HootSuite
By: Brightcove     Published Date: Jun 12, 2014
A Forrester report for Interactive Marketing Professionals on how to boost your contact ecosystem with video.
Tags : online video marketing, marketing trends, increase in video marketing, interactive marketing, effectiveness of interactive marketing, email marketing, display advertising, interactive/pr agencies
     Brightcove
By: Brightcove     Published Date: Jun 12, 2014
An infographic exploring the influence of online video on the consumer perception of your brand
Tags : video marketing, brightcove, youtube, interactive marketing, online video marketing, social media marketing
     Brightcove
By: Bazaarvoice     Published Date: Apr 30, 2014
Negative consumer feedback creates great opportunities for brands to respond. In fact, consumers who read helpful brand responses to reviews are 186% more likely to make a purchase. Hear first-hand how brands respond in this recording.
Tags : consumer-centricity, consumer engagement, brand messaging, branding, brand response, e-commerce, social media marketing
     Bazaarvoice
By: Bazaarvoice     Published Date: Apr 30, 2014
It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. Download the new research “7 Ways the Mobile Consumer Changes Everything” now.
Tags : bazaarvoice, mobile consumer, mobile purchases, digital sales, mobile shppers, online reviews, retailers, marketing research
     Bazaarvoice
By: Adobe     Published Date: Apr 30, 2014
Social media is rising beyond just likes and retweets. Social media continues to shape the digital marketplace with how brands can engage their consumer. Whether its through a sponsored link on Twitter, an inline ad with Facebook, or retail placement on Pinterest, an understanding of the current trends will go a long way to producing a successful social media marketing campaign.
Tags : adobe, abode media optimizer, social intelligence, facebook, twitter, social media marketing, marketing, consumer engagement
     Adobe
By: Adobe     Published Date: Apr 17, 2014
Online video continues to be one of the hottest opportunities for marketing—if you know exactly where to focus your efforts. Our U.S. Digital Video Benchmark can help. Download it now to learn about the rise of video streaming on smartphones, the explosion of TV Everywhere, and the opportunities you should seize in 2014.
Tags : adobe, marketing, online marketing, online video marketing, online video, digital marketing, smartphone, video streaming
     Adobe
By: Adobe     Published Date: Apr 17, 2014
Social media is more than friends and likes, tweets and followers, pins and mentions. According to the Q4 2013 Adobe Digital Index Social Intelligence Report, it’s time for marketers to take social advertising seriously. With higher click-through rates and lower prices, the pressure is on to bring social into your overall media mix. Adobe can help manage, forecast, and optimize all your ads.
Tags : adobe, social intelligence, social media, social media marketing, social advertising, click through rate, ctr, digital marketing
     Adobe
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