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By: Adobe     Published Date: Apr 23, 2015
We help you deliver personalized campaigns across all channels — online and offline. We believe we’re recognized as a Leader because of our: - Seamless integration with Adobe Marketing Cloud - Targeted segmentation, cross-channel campaign orchestration, and integrated customer profile - Top mind share with marketers and automated capabilities
Tags : advertising agencies, internet marketing, crm & customer care, marketing research, traditional marketing, sales
     Adobe
By: SmartFocus     Published Date: Apr 22, 2015
With 1.75 billion people worldwide owning a smartphone, your customer will now have constant connectivity. Therefore to be successful in your marketing campaigns, it is vital to understand the mobile user experience and ensure all parts of your campaign are mobile optimized. Don’t do this and you could reduce customer engagement and even worse, loose your best customers to your competitors. Our easy to implement mobile marketing tips can help add value to your campaigns and give you the edge.
Tags : mobile marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships
     SmartFocus
By: Mobify     Published Date: Apr 20, 2015
In this workbook, we’ve presented the most commonly referenced mobile solution criteria for retailers in 2015. For the purposes of this guide, we’ve defined mobile solution providers as companies that bring together a productized mobile technology platform with creative and strategy services that are focused on improving mobile metrics.
Tags : mobile solutions, mobify, mobile solution criteria, mobile technology platforms, mobile metrics, emerging marketing, internet marketing, business intelligence
     Mobify
By: Mobify     Published Date: Apr 20, 2015
Design matters for mobile. The user experience of your website and app can make the difference between driving revenue and driving customers away.
Tags : mobile shopping, mobify, customer experience, customer retention, mobile-only experience, emerging marketing, internet marketing, crm & customer care
     Mobify
By: Act-On     Published Date: Apr 20, 2015
Marketing automation delivers a multitude of advantages and opportunities, including improved operational efficiencies, reduced costs, marketing and sales alignment, more (and more qualified) leads, and increased revenues.
Tags : act-on, marketing, automation, business, crm, efficiency, sales, internet marketing
     Act-On
By: Act-On     Published Date: Apr 20, 2015
In this eBook, you’ll learn the 10 key benefits marketing automation offers sales, including how they directly tie to improved efficiency, faster funnels, and higher close rates.
Tags : act-on, sales, marketing, automation, benefits, sales cycle, tracking, leads
     Act-On
By: Act-On     Published Date: Apr 20, 2015
Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
By: Act-On     Published Date: Apr 20, 2015
In this eBook, we'll tell you everything you need to know to make your content SEO-friendly.
Tags : act-on, ebook, page content, seo, search engine, search optimization, keyword search, organic clicks
     Act-On
By: Act-On     Published Date: Apr 20, 2015
In this eBook, you’ll learn the complexities behind mobile marketing in the B2B environment and get nine action steps you can take to generate leads with mobile.
Tags : b2b, mobile marketing, emerging marketing, lead generation, content management systems, business intelligence, social media marketing, lead generation & automation
     Act-On
By: Act-On     Published Date: Apr 20, 2015
In our eBook, “5 Ways to Grow Your Content Services with Marketing Automation,” you'll learn how marketing automation can expand the value and impact of your content marketing engagements.
Tags : marketing, content, content services, marketing software, automation, content services, growth, content management systems
     Act-On
By: Act-On     Published Date: Apr 20, 2015
Read our ebook, “8 Ways Marketing Automation Can Expand Your Search Marketing Practice,” to learn how to take advantage of the many similarities between search marketing and marketing automation to grow your agency.
Tags : marketing automation, search marketing, growth, online marketing, content management systems, web analytics
     Act-On
By: Act-On     Published Date: Apr 20, 2015
Our eBook provides five concise recommendations for improving customer engagement and re-defining marketing’s role in the customer lifecycle.
Tags : marketing, crm, automation, business intelligence, customer lifecycle, customer experience, content management systems, marketing software
     Act-On
By: Act-On     Published Date: Apr 20, 2015
This eBook covers the two tactics that can help you the most with prioritizing leads: segmentation and lead scoring.
Tags : act-on, leads, segmentation, lead scoring, rank segmentation, prioritizing leads, web analytics, crm solutions/software
     Act-On
By: LogMeIn     Published Date: Apr 17, 2015
This white paper examines the underlying factors that determine an end user’s satisfaction with their online meeting tool and which tools rank the highest.
Tags : customer satisfaction solutions, online meetings, virtual meetings, meeting tool, joinme, video conference, user's satisfaction, webinars & web conferencing
     LogMeIn
By: LogMeIn     Published Date: Apr 17, 2015
This infographic illustrates the main benefits of collaboration tools for companies.
Tags : collaboration tools, online meetings, virtual meetings, collaboration, benefits of collaborative tools, teamwork, webinars & web conferencing, customer experience/engagement
     LogMeIn
By: LogMeIn     Published Date: Apr 17, 2015
This whitepaper provides information on how users are bringing their devices and applications to work for simpler, faster, and better ways to communicate and collaborate.
Tags : web conferencing trends, consumerization, convergence, byod, virtual conference, video conferencing, online conference, byoa
     LogMeIn
By: LogMeIn     Published Date: Apr 17, 2015
This paper revelas the main steps to regain control of your time and your schedule.
Tags : stop people from wasting your time, steps to regain control of your time, meetings, virtual meetings, online meetings, joinmein, webinars & web conferencing, customer experience/engagement
     LogMeIn
By: Tealium     Published Date: Apr 16, 2015
IT reliance can seriously slow down marketing campaigns in many organizations. Learn how Citrix’s Saas Division used tag management to gain control and boost productivity.
Tags : it reliance, marketing productivity, tag management, citrix, tealium, adobe sitecatalyst, saas, internet marketing
     Tealium
By: Acquia     Published Date: Apr 16, 2015
Quelles sont les conséquences de la révolution digitale pour les entreprises ?
Tags : digital, benefits of being digital, digital challenges, enterprises, site management, unified site dashboard, sense of digital, website development
     Acquia
By: Acquia     Published Date: Apr 16, 2015
Un géant de l’industrie pharmaceutique a récemment réalisé que le nombre de ses sites avait explosé. La plupart avaient été développés pour des marques ou des marchés précis et utilisaient différentes plateformes.
Tags : digital, drupal, acquia, acquia cloud, digital experience cloud, cloud management system, digital presence, content management systems
     Acquia
By: Acquia     Published Date: Apr 16, 2015
Parce que c’est comme ça que le commerce se passe. Acquia Commerce est la première plateforme dédiée aux expériences digitales favorisant vraiment une convergence entre Contenu et Commerce.
Tags : acquia commerce, content, revolution of commerce, customer loyalty, benefits of acquia commerce, website development, content management systems, marketing software
     Acquia
By: Acquia     Published Date: Apr 16, 2015
La mise en récit ou « storytelling » figure depuis longtemps dans la liste des ingrédients essentiels pour un marketing de marque efficace. Mais ce concept est devenu plus important encore avec l’avènement de l’ère digitale et des canaux web et mobiles qui permettent aux marques de s’engager directement avec leurs clients.
Tags : effective content-driven commerce, unified content, commerce strategy, brand content, digital commerce, engagement, retail, customers
     Acquia
By: Acquia     Published Date: Apr 16, 2015
Une augmentation nette du trafic et des ventes en ligne dès les six premiers mois après le lancement du site. Pour Lush, société basée au Royaume-Uni qui propose des produits cosmétiques naturels et faits à la main, un savon n’est pas juste un savon — c’est toute une histoire.
Tags : website, content management, customer experience, customer engagement, sites, lush, site content, acquia
     Acquia
By: Acquia     Published Date: Apr 16, 2015
Recently, a giant in the pharmaceutical industry found that the number of its digital properties had exploded. Most sites were custom developed to support individual brands or markets, and few shared a common platform.
Tags : digital, drupal, acquia, acquia cloud, digital experience cloud, cloud management system, digital presence, content management systems
     Acquia
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