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By: Percussion     Published Date: Jun 11, 2013
Many leading organizations that have invested substantial time and money building a web content management (WCM) system to run their web site often face a crossroads. Do they continue to support their own custom-built application and extend it to address the needs of the business today, or do they look to purchase a commercial software product to address these requirements. This leads to a delicate stand-off between the web site business owners (usually marketing), the development team (usually in IT) and the Finance office.
Tags : cms, cms best practices, cms software, content marketing, content marketing platform, digital content management, content marketing platform, wcms
     Percussion
By: Percussion     Published Date: Jun 11, 2013
Building a business case for investing in your web content strategy, whether through technology, additional people, or new processes will require that you justify to your senior executives that the investment will pay dividends. Use the folloing paper, and the four models that are presented here, as a framework to help guide your own investment justification process.
Tags : cms, cms best practices, cms software, content marketing, content marketing platform, digital content management, content marketing platform, wcms
     Percussion
By: Percussion     Published Date: Jun 11, 2013
You can make your site work better for your business TODAY. Read this paper to learn why you should rethink your redesign strategy and get started with web content management first.
Tags : content management systems
     Percussion
By: Percussion     Published Date: Jun 11, 2013
This paper will explore how WCMS buyers can assess the costs associated to buy, customize and maintain prospective solutions. We will examine the five key areas of cost: User Adoption, Initial Implementation, Upgrades and Ongoing Re-implementation, Maintenance and Support Cost and Application Integration
Tags : cms, cms best practices, cms software, content marketing, content marketing platform, digital content management, content marketing platform, wcms
     Percussion
By: Infogroup Targeting Solutions     Published Date: May 28, 2013
This paper is designed to help marketers learn how to identify patterns in data and use the data to effectively communicate with their customers.
Tags : multi-channel marketing, database marketing, retail marketing, data, analytics, strategy, consumer marketing, intelligence
     Infogroup Targeting Solutions
By: Turn     Published Date: May 20, 2013
Forrester Consulting examined the potential return on investment (ROI) enterprises may realize by utilizing Turn Audience Suite and Turn Campaign Suite. Learn how this brand achieved a 50% ROI and attributes 80% of it’s digital media services revenue growth to Turn.
Tags : turn, digital media buying, roi, web applications, data management platform, dmp, dsp, interactive marketing
     Turn
By: MarkMonitor®     Published Date: Apr 25, 2013
Stay a step ahead. Equip yourself with this checklist and discover proven strategies for proactively protecting your brand online.
Tags : brand protection, social media, digital marketing, digital content, counterfeiting, digital advertising, brand equity, interactive marketing
     MarkMonitor®
By: MarkMonitor®     Published Date: Apr 25, 2013
Learn how U.K. jeweler, Links of London, beat back the counterfeiters, increasing their web traffic by 50% and reducing their CPC spending on branded terms by 41%!
Tags : driving traffic, increase web traffic, reduce spending, brand protection, brand protection strategies, cut cpc spending, social media, interactive marketing
     MarkMonitor®
By: The Starr Conspiracy     Published Date: Mar 29, 2013
People consume marketing messages at an alarming rate - almost 3,000 messages and ads per day. We also filter most of that. Read this whitepaper to learn how to find the right channels for your kick-ass marketing strategy and win.
Tags : marketing strategy, channels, marketing channels, starr conspiracy, effective channel marketing, emerging marketing, internet marketing, marketing research
     The Starr Conspiracy
By: Jive     Published Date: Mar 29, 2013
When it comes to producing collateral and other assets, marketing has been stuck in the past.
Tags : marketing campaigns, cmo, social, social media, campaign planning, campaign development, content, sales colateral
     Jive
By: Jive     Published Date: Mar 29, 2013
New Solutions Can Help You Get Campaigns to Market Sooner, Cut Costs, and Boost Results
Tags : marketing campaigns, cmo, social, social media, campaign planning, campaign development, search marketing, email marketing
     Jive
By: The Starr Conspiracy     Published Date: Mar 29, 2013
In this white paper, you will learn about emerging HCM marketing segments and how market share is the most important objective of any marketing strategy.
Tags : market share, marketing strategy, hcm marketing segments, marketing savvy, emerging marketing, internet marketing, marketing research, traditional marketing
     The Starr Conspiracy
By: Jive     Published Date: Mar 14, 2013
5 ways a social intranet can help you boost output in a single bound
Tags : jive software, social media, social marketing, collaboration, collaboration platform, interactive marketing, marketing software, crm solutions/software
     Jive
By: Turn     Published Date: Mar 13, 2013
5 Reasons to Care About 10 Milliseconds
Tags : real-time bidding, media strategy, digital marketing, advertising agencies, internet marketing
     Turn
By: 8x8, Inc.     Published Date: Jan 22, 2013
Download this Executive Brief to learn how cloud-based unified communications services can help your company be more available when it matters.
Tags : communications, grow your business, 8x8, business growth, internet marketing, marketing research
     8x8, Inc.
By: Crimson Hexagon     Published Date: Jan 17, 2013
In this webinar, Rebecca Bley will be presenting on finding actionable insight generated around media buzz. With everyone giving their own opinions on the internet, often unfiltered, when does negative feedback become positive feedback? Watch now.
Tags : crimson hexagon, marketing, internet buzz, media buzz, hype, actionable insight, research, emerging marketing
     Crimson Hexagon
By: Crimson Hexagon     Published Date: Jan 17, 2013
In this webinar, Jehan Hamedi will discuss using social media to reveal consumer shopping expectations. Also, Jehan will be comparing two different campaigns that were similar in tactic but generated very different results. Click to watch now.
Tags : social media, reveal customer shopping, expectations, crimson hexagon, webinar, emerging marketing, internet marketing, marketing research
     Crimson Hexagon
By: Crimson Hexagon     Published Date: Jan 14, 2013
With several major retail clients, the growing popularity of consumer "show rooming" piqued our interest at Crimson Hexagon. We were curious: how can we leverage online consumer opinion to address this major industry wide challenge?
Tags : customers, competition, crimson hexagon, social data, social media, show rooming, email marketing, emerging marketing
     Crimson Hexagon
By: Crimson Hexagon     Published Date: Jan 14, 2013
Social media is becoming the executive equivalent to catching lightning in a bottle. It has quickly gone from ultimate focus group and brand popularity contest to a serious digital marketing platform. Read to learn about the Four C's of Social Media.
Tags : four c's of social media, c suite, crimson hexagon, social media, marketing, emerging marketing, internet marketing
     Crimson Hexagon
By: Crimson Hexagon     Published Date: Jan 14, 2013
In this paper, we introduce the essential components of online opinion monitoring and illustrate the benefits of each aspect. As we hear from analysts and customers, understanding the conversation allows you to view public opinion on brands.
Tags : opinion marketing, marketing, crimson hexagon, white paper, branding, public opinion, internet marketing, marketing research
     Crimson Hexagon
By: Crimson Hexagon     Published Date: Jan 14, 2013
Political humor and political memes have represented a significant portion of political engagement on Twitter throughout the 2012 presidential campaign. This white paper analyzes how satire has propagate political messages.
Tags : social media, messaging, political messaging, satire, memes, crimson hexagon, emerging marketing, internet marketing
     Crimson Hexagon
By: Crimson Hexagon     Published Date: Jan 14, 2013
The numbers are staggering. The roar is deafening. The number of us speaking, and the noise we're making on social media, has taken on a scope that escapes accurate projections. Learn how brands are using social media data to make decisions.
Tags : leading brands, crimson hexagon, social media, strategic decisions, social media, email marketing, emerging marketing, internet marketing
     Crimson Hexagon
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