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By: Skyword     Published Date: Nov 14, 2014
Before you write a single word, you must build a home and create a vision for your content strategy. Skyword’s “Getting Started With Content Marketing” eBook leads by example, showing you exactly how to create identity in writing branded content, with real-life examples from our own launch of The Content Standard. Download it today to get started!
Tags : content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content
     Skyword
By: Skyword     Published Date: Nov 14, 2014
What good is content strategy without the creative talent to execute it? Don’t be fooled into thinking pieces will fall into place in content strategy; in order for you to see the results you want, you must invest in high-quality talent to help move your storytelling forward. This eBook will focus on finding the right content creators to help power your content marketing machine. Broken into three sections, you’ll learn how we recruited contributors for The Content Standard, defined two types of writers you can partner with, and how to on-board that team for a shared mission. Learn how to effectively recruit subject matter experts and influencers to drive digital content creation.
Tags : content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content
     Skyword
By: Chango     Published Date: Nov 10, 2014
See why everyone’s raving about programmatic in our rad report. Get your FREE copy today!
Tags : programmatic advertising, programmatic buying, real-time bidding, retargeting, remarketing, programmatic whitepaper, retargeting whitepaper, emerging marketing
     Chango
By: Google     Published Date: Nov 07, 2014
As the role of IT rapidly changes from enforcer to enabler, CIOs have the opportunity to become strategic partners to the business. In this Google for Work collection, Google’s CIO and SVP for Technical Infrastructure discuss how you can use personal technology and the cloud to transform your organization into a modern workplace.
Tags : google for work, google apps, google analytics, google drive, storage, file sharing, efss, collaboration
     Google
By: Adobe     Published Date: Nov 05, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014.
Tags : adobe, adobe digital index, benchmarking, marketing, smartphone, tablet, stick rate, conversion rate
     Adobe
By: Bazaarvoice     Published Date: Nov 05, 2014
It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. Download the new research “7 Ways the Mobile Consumer Changes Everything” now.
Tags : bazaarvoice, mobile consumer, consumer changes, infographic, mobile use, social, mobile conversation, mobile shoppers
     Bazaarvoice
By: Bazaarvoice     Published Date: Nov 05, 2014
The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever. Learn to prepare for the new environment and how to measure your success.
Tags : bazaarvoice, marketing ecosystem, marketing landscape, consumers change, brands engage, invest to drive, media options, webinars & web conferencing
     Bazaarvoice
By: Bazaarvoice     Published Date: Nov 05, 2014
Negative consumer feedback creates great opportunities for brands to respond. In fact, consumers who read helpful brand responses to reviews are 186% more likely to make a purchase. Hear first-hand how brands respond in this recording.
Tags : bazaarvoice, webinar, negative reviews, purchase intent, customer feedback, brands response, customer conversations, constructive responses
     Bazaarvoice
By: iCIMS     Published Date: Nov 04, 2014
In this recorded webinar, you will learn how implementing the iCIMS Recruiting Software will help increase your recruitment and reporting efficiencies while increasing candidate engagement with branded career portals.
Tags : icims, recruiting, social recruiting, recruitment advertising, new hires, onboarding, recruitment reporting, talent platform
     iCIMS
By: iCIMS     Published Date: Nov 04, 2014
In this recorded webinar presented by iCIMS you will learn how implementing recruitment technology will help improve the candidates experience while giving recruiters all the tools they need to hire top talent.
Tags : icims, recruiting, staffing, recruitment advertising, new hires, onboarding, recruitment reporting, talent platform
     iCIMS
By: Adobe     Published Date: Oct 22, 2014
Sometimes email is the forgotten marketing channel. It’s not as new or topical as social or mobile, but it’s as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it. We’ve produced a marketer’s guide that discusses the next frontier of email marketing. Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
Tags : marketing channels, marketing guide, triggered emails, re-targeted emails, emerging marketing, internet marketing, marketing research
     Adobe
By: LogMeIn     Published Date: Oct 10, 2014
This white paper provides its research results which aims to find out how well companies are doing in terms of creating sales leaders.
Tags : sales training, virtual sales training, virtual collaboration, logmein, sales management, interactive marketing, webinars & web conferencing
     LogMeIn
By: LogMeIn     Published Date: Oct 10, 2014
This paper provides 6 vital tips from 20 experts to help make the most of meetings.
Tags : tips to run an effective meeting, making the most of meetings, online meetings, web conferences, logmein, join.me, webinars & web conferencing, crm solutions/software
     LogMeIn
By: LogMeIn     Published Date: Oct 10, 2014
An info graph showing the changes in web conferences
Tags : web conferencing, collaboration, changes in web conferencing, web collaboration tools, logmein, webinars & web conferencing
     LogMeIn
By: LogMeIn     Published Date: Oct 10, 2014
A research paper written by Ovum in collaboration with join.me by LogMeIn to help understand how web conferencing tools can benefit businesses.
Tags : web conferencing, changes in web conferencing, collaboration tools, web collaboration, logmein collaboration tools, webinars & web conferencing
     LogMeIn
By: LogMeIn     Published Date: Oct 10, 2014
This Harvard Business Review delves into a companies scarcest resource, time, and how this goes largely unmanaged.
Tags : time management, resource management, time management software, webinars & web conferencing
     LogMeIn
By: CareCloud     Published Date: Oct 09, 2014
In this on-demand webinar, presenters will go in depth to explain and examine the ROI of EHR.
Tags : carecloud, maximize ehr profitability, physicians and new ehrs, beware of workflows, security needs, mu workflow, mu reports, patient engagement
     CareCloud
By: CareCloud     Published Date: Oct 09, 2014
Watch this on-demand webinar to learn how one scenario can help get the most from its PM and EHR.
Tags : carecloud, pm and ehr, boost revenue, ehr too expensive, practice ehr, revenue cycle management, ehr installation, system implementation
     CareCloud
By: Oracle     Published Date: Sep 30, 2014
See why Oracle is named a leader for Enterprise Lead-To-Revenue Management Platform Vendors. L2RM platform vendors like Oracle are stepping up with tooling that enables customer-centric, multichannel, personalized marketing -- at scale.
Tags : marketing, b2b, customer insight, platform, vendors, internet marketing
     Oracle
By: Monetate     Published Date: Sep 30, 2014
One company dominates all the rest in the quest for consumer budgets—Amazon. The secret to this success is laser-focused on one objective: delivering a customer experience that converts. But how do they do it? This white paper examines five features and sales tactics that Amazon uses to convert shoppers (and five tactics it doesn’t use) to show you how you can achieve equal?or even higher?growth rates than Amazon.
Tags : online retail, amazon, customer experience, sales tactics, emerging marketing, internet marketing, business intelligence, market research
     Monetate
By: Monetate     Published Date: Sep 30, 2014
Personalization. It’s about the hottest topic out there for digital marketers. If you’re going to do it, though, you need to know with which customers you should start your personalization efforts. Which means you need to know which of your customers are most valuable—not always an easy task. This white paper will teach you how to identify your most valuable customers, create a personalized experience for them, optimize that experience, and begin the process again with another customer segment. Also included are three real-life examples of companies that found their most valuable customers, focused on personalizing their relationships with them, and drove additional business, increased customer loyalty and improved customer retention.
Tags : personalization, customer retention, customer loyalty, digital marketers, email marketing, interactive marketing, business intelligence, market research
     Monetate
By: Monetate     Published Date: Sep 30, 2014
Here’s a fact for you: Consumer use of mobile devices to access ecommerce websites has grown more than 120% in the last year. Though explosive growth in this category is a positive sign for the industry, the mobile customer is far different than any other.
Tags : mobile commerce, mobile trends, mobile devices, ecommerce, email marketing, emerging marketing, web analytics, marketing research
     Monetate
By: Monetate     Published Date: Sep 30, 2014
Real-time marketing is one of those buzzwords that sounds good. But, when you ask someone what it means, you get a pretty fuzzy answer. So, we decided to clarify that answer with exclusive research, produced in association with Econsultancy, that provides a snapshot of the real-time marketing landscape in 2014. Inside this report, you’ll learn how to leverage best real-time marketing practices to drive better customer experiences and increased revenue.
Tags : real-time marketing, exclusive research, marketing landscape, personalized messages, web analytics, business intelligence, market research, usability
     Monetate
By: Equinix     Published Date: Sep 17, 2014
A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.
Tags : real time bidding, equinix case study, digital video advertising, brightroll case study, emerging marketing, internet marketing
     Equinix
By: Equinix     Published Date: Sep 17, 2014
This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventory.
Tags : ad-ix ecosystem, video advertising, equinix, advertising agencies, internet marketing, online video marketing
     Equinix
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