Internet Marketing

Forrester Consulting examined the potential return on investment (ROI) enterprises may realize by utilizing Turn Audience Suite and Turn Campaign Suite. Learn how this brand achieved a 50% ROI and attributes 80% of it’s digital media services revenue growth to Turn.

Stay a step ahead. Equip yourself with this checklist and discover proven strategies for proactively protecting your brand online.

Learn how U.K. jeweler, Links of London, beat back the counterfeiters, increasing their web traffic by 50% and reducing their CPC spending on branded terms by 41%!

It's a catch-22 we hear over and over: "My manager says to show the value in SEO before he will invest, but I have no resources to invest in SEO to show success." Read this whitepaper to learn to mitigate that catch-22 and still capture the investment from management, by using the following 3-step strategy: 1. Set expectations about SEO with managers 2. Define the size of the natural search market opportunity 3. Execute on your SEO to show results

A leading online sports apparel retailer leveraged Conductor Searchlight to grow the number of transactions from natural search by more than 70% and natural search revenue by more than 60%

Due to the technical nature of the SEO industry and its relative immaturity compared to other technologically advanced marketing disciplines, many SEOs still spend a significant percentage of their time on manual tasks. Conductor analyzed the day-to-day life of an SEO professional, determined the tasks that could be automated, and quantified the resulting increase in productivity by using SEO technology. Download this research paper to learn how new technology can tremendously increase an SEO marketer’s output.

Many times, SEOs are too focused on the performance of their own keywords that they barely monitor their competitors’ rankings. However, when done right, incorporating competitor analysis into your SEO strategy can drastically increase your company’s natural search performance. Download this guide, to walk through the 4 steps to a successful competitor analysis: •Performing a Basic Competitor Analysis •Discovering Unknown Competitors •Identifying Competitors by Product Line •Building an SEO Strategy from Competitor Analysis

It’s no secret that natural search is now one of the most promising customer acquisition channels for organizations. Yet, it's often hard to develop a strategy from scratch. In this how-to guide, we'll walk you through every step of the process to getting your SEO program set up, including: •Making the case for natural search •Getting buy-in from managers •Starting to measure ROI from SEO Download this how-to guide to build a successful strategy, whether you're starting from scratch or have had a program in place for years.

SEO is increasingly maturing in the organization and with increased resources, budget and technology adoption occurring in the last year, expectations are that it will grow even further in 2013. Search’s influence in the organization has grown to such an extent that search is now found second most commonly in its own separate department, something unheard of only a few short years ago. Check out this whitepaper to learn how leveraging SEO technology can grow your organization’s online market share in 2013.

When it comes to producing collateral and other assets, marketing has been stuck in the past.

New Solutions Can Help You Get Campaigns to Market Sooner, Cut Costs, and Boost Results

People consume marketing messages at an alarming rate - almost 3,000 messages and ads per day. We also filter most of that. Read this whitepaper to learn how to find the right channels for your kick-ass marketing strategy and win.

When it comes to producing collateral and other assets, marketing has been stuck in the past.

New Solutions Can Help You Get Campaigns to Market Sooner, Cut Costs, and Boost Results

In this white paper, you will learn about emerging HCM marketing segments and how market share is the most important objective of any marketing strategy.

How Marketers Can Align Their Strategy and Planning with Overarching Corporate Goals

How Vail Resorts Is Redefining Targeted Marketing with the Help of SAS®

5 ways a social intranet can help you boost output in a single bound

Advertising: Bridging TV & Internet

Tech for Cross-Channel Ad Targeting

5 Reasons to Care About 10 Milliseconds

3 Keys to Look-Alike Modeling

To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business.

Download this Executive Brief to learn how cloud-based unified communications services can help your company be more available when it matters.

Erik Qualman of Socialnomics offers a four-phase strategy to help organizations deliver greater insight and value from their efforts in social media.