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By: TheMarketingScope     Published Date: Aug 19, 2015
Are you leveraging your clients and customers to be brand advocates for your business? Do you want to learn how? Join this free virtual event with marketing and social media expert Ted Rubin and guest speaker Mardi Barnes, Co-director of Scoop Social to find out how to launch and be successful with brand advocacy.
Tags : themarketingscope, the marketing scope, brand advovacy, brand ambassadors, best practices, webinars & web conferencing, market research, mobile marketing
     TheMarketingScope
By: CrownPeak     Published Date: Jul 29, 2015
This guide is intended to help you navigate the path to a mobile-friendly website that positions your company to succeed now and in the future. As we go into detail on the exponential growth of mobile and it's disruptive impact on businesses that have not yet adapted, we will discuss the 6 steps you need to take to prepare for this change in mobile adoption.
Tags : crownpeak, ebook, mobile friendly websites, mobile responsive design, conversion-optimized website design, wcm, web content management, personalization
     CrownPeak
By: IBM     Published Date: Jul 27, 2015
Communications service providers have much to gain from deploying big data analytics capabilities that enable smarter campaigns.
Tags : ibm advanced analytics platform, big data analytics, communications service providers, analytics software, predictive analytics, analytics visualization, historical analysis, content management systems
     IBM
By: IBM     Published Date: Jul 27, 2015
Read this whitepaper to look at why network service quality matters to customer loyalty and CSP attitudes to improve it
Tags : customer loyalty, network service quality, communications service providers, service quality metrics, operational performance, customer experience management, cem, cem solution
     IBM
By: join.me     Published Date: Jul 10, 2015
This e-book examines the five practices that you can implement today to ensure meeting or exceeding your sales goals in 2015.
Tags : optimize sales revenue, how to exceed your sales goals, virtual sales, virtual selling, sales processes, social selling, sales revenues, social media
     join.me
By: join.me     Published Date: Jul 10, 2015
Collaboration is key. This report combines quantitative research sponsored by join.me by LogMeIn and a range of other prominent research firms with qualitative analysis conducted by Forbes Insights.
Tags : collaboration tools, online meetings, virtual meetings, collaboration, benefits of collaborative tools, teamwork, webinars & web conferencing, crm solutions/software
     join.me
By: Adobe     Published Date: Jul 08, 2015
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: -Recognize the nine most significant A/B testing pitfalls -Discover the five steps to gain better testing results -Gain a deeper understanding of test results
Tags : test, target, business objectives, segmentation, pitfalls, marketing software, crm solutions/software, business intelligence
     Adobe
By: IBM     Published Date: Jul 07, 2015
Watch the webcast to understand the key cost drivers and why itís more important than ever to get this right due to what Forrester calls the ďmobile mind shift.Ē
Tags : bad application, forrester consulting, engaged users, webinar, mobile app, mobilefirst, app development, webinars & web conferencing
     IBM
By: IBM     Published Date: Jul 07, 2015
Attend this 30-minute webcast to learn more about enterprise mobility platforms in order to make a more informed decision when choosing solution for you organization.
Tags : mobile application, app development, enterprise mobility, mobile developement, webinars & web conferencing
     IBM
By: SailThru     Published Date: Jul 01, 2015
The Future of Marketing Technology guide is your go-to resource for whatís to come in the next three years, and itís a must-have for any brand marketer evaluating or planning to implement new technologies. In this guide youíll see how this may be the most pivotal time for data-driven customer experiences ever.
Tags : marketing, technology, martech, strategy, data-driven, personalization, cloud technology, marketing platforms
     SailThru
By: SailThru     Published Date: Jul 01, 2015
While 70% of consumers prefer getting to know a company via content over ads, most brands are challenged with navigating content marketing and management. Making the transition from pushing product to nurturing consumers is not easy, but a smartly-executed content approach can increase purchase conversion, purchase frequency and brand loyalty.
Tags : content, commerce, retail, ecommerce, publishing, media, customer experience, marketing
     SailThru
By: SailThru     Published Date: Jul 01, 2015
The ability to know the next action of an individual customer is gold, quite literally, as this knowledge translates directly into revenue. True predictive intelligence has arrived, and itís one of the most incredibly exciting advancements in modern marketing. With good reason given that for many brands as much as 95% of future revenue comes from a mere 5% of customers! But with any major advancement, messaging landmines threaten a marketerís ability to identify the technologies that can actually deliver on the predictive promise.
Tags : ecommerce, publishing, data science, predictive marketing, customer experience, personalization, marketing, strategy
     SailThru
By: SmartFocus     Published Date: Jun 17, 2015
With a massive growth in online sales, there has been a noticeable decline in revenue for many European retailers from in-store sales. So how do retailers with brick and mortar stores remain relevant in an increasingly digital world? A staggering 97% of European Retailers surveyed stated that development in in-store digital technology is a huge priority for retailers over the next two years to close the gap between online and offline. Learn how some of Europeís leading retailers are embracing this change.
Tags : mobile marketing, personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships
     SmartFocus
By: Tealium     Published Date: Jun 15, 2015
IT reliance can seriously slow down marketing campaigns in many organizations. Learn how Citrixís Saas Division used tag management to gain control and boost productivity.
Tags : it reliance, marketing productivity, tag management, citrix, tealium, adobe sitecatalyst, saas, internet marketing
     Tealium
By: Radius Intelligence     Published Date: Jun 15, 2015
Marketing technology is the fuel on which modern marketing organizations run. As the marketing technology landscape rapidly expands, CMOs are desperately trying to keep up with an evolving stack. Technology is taking over marketing. Rather than detailing an exhaustive list of available technologies, this will present an overview of the current marketing technology landscape. It will include trends, challenges, and advice to marketing leaders navigating the turbulent and dynamic space.
Tags : predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition
     Radius Intelligence
By: Radius Intelligence     Published Date: Jun 15, 2015
Over the past few decades, marketing has evolved from a hunch-based and immeasurable practice to one driven by data, analytics, and software. Marketers now work with advanced software and myriad channels to identify new prospects. However, todayís marketers face new challenges. This guide will dive deep into those challenges, identify key trends, and introduce the concept of marketing intelligence.
Tags : predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition
     Radius Intelligence
By: Radius Intelligence     Published Date: Jun 15, 2015
Market expansions are a viable strategy when a companyís growth in an existing market has stalled. However, marketers often rely on intuition and qualitative data to inform decisions around market fit and size. In this whitepaper, marketing technology expert, David Raab, explores how the shift in data and predictive solutions streamlines the market expansion process. The paper will reveal 4 keys to a successful market expansion, common mistakes to avoid, and show marketers how to win customers in new market segments.
Tags : predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition
     Radius Intelligence
By: IBM     Published Date: Jun 15, 2015
Download the Online Retail Holiday Readiness Report for 2015 to find out about the latest trends, industry benchmarks and best practices for maximizing holiday returns. Get an in-depth look at the impact of screen size on shopping behavior, discover the key dates in the holiday shopping calendar, and find out what you need to know in order to make this the most successful season yet.
Tags : ibm, retail, technology, best practices, trends, shopping, behavior, internet marketing
     IBM
By: eDataSource     Published Date: Jun 15, 2015
eDataSource compares certain quarterly email engagement metrics across five somewhat similar retailers, based on our visibility into the email activity of 50,000 brands, and how their customers are engaging with those emails.
Tags : email marketing, internet marketing, crm & customer care
     eDataSource
By: eDataSource     Published Date: Jun 15, 2015
Among the many useful elements of eDataSourceís visibility into the email activity of 50,000 brands is what we can see of how each subscriber in an email marketerís audience is being mailed by specific other brands. This view provides a picture of which other brands are competing against yours for attention in your audienceís inboxes.
Tags : email marketing, internet marketing, crm & customer care
     eDataSource
By: eDataSource     Published Date: Jun 15, 2015
eDataSource compares certain quarterly email activity and engagement metrics across four similar retailers, based on our visibility into the email activity of 53,000 brands, and how their customers are engaging with those emails.
Tags : email marketing, internet marketing, crm & customer care
     eDataSource
By: eDataSource     Published Date: Jun 15, 2015
Deliverability is the crucible of email marketing. Nothing good can happen when your email doesnít even get to your customerís inbox. eDataSource tracks and reports on deliverability with its Inbox metric, which nets out spam events against mailing quantity. eDataSource sees the full range of Inbox Placement performance, based on our visibility into the email activity of 53,000 brands and their customers engagement with those emails. Email marketers whoíve achieved Inbox Placement rates of at least 95% are thought to be doing pretty well. Still, we often see Inbox Placement rates in the 80s for overall brands, and in the 20s, or even less, for certain individual campaigns.
Tags : email marketing, emerging marketing, internet marketing
     eDataSource
By: Adobe     Published Date: Jun 03, 2015
The highly-anticipated Adobe and Econsultancy report, Quarterly Digital Intelligence Briefing: The Quest for Mobile Excellence, details the results of a global survey of marketers and digital professionals. It highlights key priorities, challenges and areas of investments that companies need to consider for 2015 and beyond.
Tags : adobe, mobile, strategy, devices, engagement, measurement, apps, optimization
     Adobe
By: Evergage, Inc.     Published Date: Jun 01, 2015
Every e-commerce website is different in terms of content, offerings, layout and navigation. And every shopper is unique with diverse intentions, tastes and purchase patterns. Thatís why personalization is critical to help you meet your business and website goals.
Tags : evergage, web personalization, web personalization planning, real time web personalization, marketing strategy, personalization program, website marketing, website development
     Evergage, Inc.
By: Adobe     Published Date: Apr 30, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
Tags : adobe, econsultancy, digital intelligence, differentiation, cms, mobile, social personalization, search marketing
     Adobe
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