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By: Adobe     Published Date: Apr 17, 2014
Social media is more than friends and likes, tweets and followers, pins and mentions. According to the Q4 2013 Adobe Digital Index Social Intelligence Report, itís time for marketers to take social advertising seriously. With higher click-through rates and lower prices, the pressure is on to bring social into your overall media mix. Adobe can help manage, forecast, and optimize all your ads.
Tags : adobe, social intelligence, social media, social media marketing, social advertising, click through rate, ctr, digital marketing
     Adobe
By: Adobe     Published Date: Apr 17, 2014
Online video continues to be one of the hottest opportunities for marketingóif you know exactly where to focus your efforts. Our U.S. Digital Video Benchmark can help. Download it now to learn about the rise of video streaming on smartphones, the explosion of TV Everywhere, and the opportunities you should seize in 2014.
Tags : adobe, marketing, online marketing, online video marketing, online video, digital marketing, smartphone, video streaming
     Adobe
By: Adobe     Published Date: Apr 17, 2014
Discover new opportunities for maturing your data practicesóand building your business results. Youíll learn how to move beyond mere web analytics to build a more comprehensive marketing analytics approach that includes mobile, social, and offline channels. And youíll see how your current analytics capabilities compare to those of similar organizations and where you have opportunities for improvement.
Tags : adobe, analytics, marketing, data collection, data automation, marketing automation, web analytics, marketing analytics
     Adobe
By: Adobe     Published Date: Apr 17, 2014
Download the Forrester 2014 Mobile Trends report to discover the trends that are transforming business as we know itóand the strategies you need to gain a competitive edge. Youíll learn about the mobile innovations that will shape 2014, and the overhyped fads that are likely to fizzle.
Tags : adobe, mobile marketing, mobile trends, mobile analytics, customer exngagement, employee processes, mobile strategy, interactive marketing
     Adobe
By: Vocus     Published Date: Apr 09, 2014
Explore Facebookís newer features and some actionable best practices in this guide, and youíll connect with more customers, as well as improve your Facebook marketing.
Tags : vocus, marketing, social marketing, social media, facebook, facebook exchange, fbx, retargeting
     Vocus
By: Eloqua     Published Date: Apr 07, 2014
A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement.
Tags : oracle, oracle eloqua, lead scoring, marketing, sales, buying process, targeting, lead scoring
     Eloqua
By: Eloqua     Published Date: Apr 07, 2014
Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.
Tags : oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide, marketing automation, emerging marketing, internet marketing
     Eloqua
By: Quantcast     Published Date: Apr 07, 2014
The world of display advertising is being flipped upside down and yes, this is a very good thing. eMarketer predicts that display advertising will overtake search by 2015.
Tags : display advertising, search marketing, real time bidding, quantcast, interactive marketing
     Quantcast
By: MEDIAmobz     Published Date: Apr 07, 2014
Are you product launch plans competitive? Once upon a time watching video online was a niche activity. As video has become widely available on mobile devices, it was become a mainstream activity. According to eMarketer's March 2014 report, video has and will continue to enjoy the highest ad-spending growth rate across both mobile and desktop. This white paper speaks to mission-critical inclusion of video in our product launch plans.
Tags : mediamobz, marketing, product launch, promotion, mobile marketing, video, advertising, ad spending
     MEDIAmobz
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to achieve the desired social media success for your organization and see how social programs can improve the success of your company.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, email marketing, social media
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to properly structure your social program for success in order for your organization to effectively use social media to bolster your brand.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, emerging marketing, social media
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to properly evaluate your Social Relationship Platform and see if there is something that you could be doing better to increase your social media presence.
Tags : spredfast, marketing, social strategy, media strategy, social network, consumer behaviors, email marketing, social media
     Spredfast, Inc.
By: SocialChorus     Published Date: Mar 28, 2014
Employee advocates are your brandís best resource to expand existing marketing programs. In fact, content shared by employees on social networks receives 8x the engagement of content on a brandís own channel. By powering employees to experience, create and share authentic content, brands can increase social engagement, reach new customers, and drive more web traffic. Hear DeShelia Spann, Digital Marketing Strategist at Eaton, share how Eaton is mobilizing their employees to promote marketing initiatives and share brand content.
Tags : socialchorus, employee advocate channel, marketing, branding, marketing strategy, marketing programs, social networking, social engagement
     SocialChorus
By: Turn     Published Date: Mar 27, 2014
In this study from Forbes Insights and Turn, learn what privacy means to marketers and consumers.
Tags : turn, forbes insights, privacy, big data, marketing, advertising, marketing solutions, security
     Turn
By: Turn     Published Date: Mar 27, 2014
Download this report to learn about the Digital Elite, the world's most valuable audience.
Tags : turn, marketing, global marketing, global digital audience, cross-channel brand, social networking, consumer engagement, roi
     Turn
By: Turn     Published Date: Mar 27, 2014
Download this report to learn more about where and when to find the Digital Elite.
Tags : turn, marketing, global marketing, global audience, global digital audience, cross-channel brand, social networking, consumer engagement
     Turn
By: Turn     Published Date: Mar 27, 2014
Forrester Calculates the ROI of Turn.
Tags : turn, forrester, economic impact, roi, turn audience suite, turn campaign suite, digital media services, revenue growth
     Turn
By: Movable Ink     Published Date: Mar 25, 2014
Each season, the Movable Ink team honors innovative brands for creating agile email marketing campaigns that stand out in the inbox. The Winter 2014 edition of The Inkredible Five highlights five favorite emails of the past season that incorporate time-sensitive offers, real-time social media feeds, live geo-targeting, video, and image personalization to create eye-catching and relevant campaigns. Ready to be inspired? Download the e-book.
Tags : agile, email, examples, best practices, crm, real time, content, marketing
     Movable Ink
By: Quantcast     Published Date: Mar 20, 2014
Listen to Quantcast and WebMetro discuss the challenges in understanding the effectiveness of online display advertising and how to focus on the metrics that matter.
Tags : display advertising, attribution, quantcast, prospecting, clicks, conversion, last touch, real-time bidding
     Quantcast
By: Vocus     Published Date: Mar 19, 2014
Find out the most efficient ways to build social media influence, monitor your target audience online, and drive business to your front door.
Tags : marketing software, social media marketing, digital marketing, media list, marketing automation, internet marketing, journalists, facebook marketing
     Vocus
By: Vocus     Published Date: Mar 19, 2014
Find out 2014ís key trends, what they mean for you, and how to make them work with your brandís strategy.
Tags : marketing software, social media marketing, digital marketing, media list, marketing automation, internet marketing, journalists, facebook marketing
     Vocus
By: SAS     Published Date: Mar 14, 2014
The most successful marketers of the coming years will be the ones who admit that humans have persisted far too long trying to manage what is not humanly possible Ė and adopt marketing management technologies at the core of their survival guide.
Tags : sas, marketing operations, marketing management, management technologies, successful marketers, emerging marketing, internet marketing, business intelligence
     SAS
By: Teradata     Published Date: Mar 10, 2014
A look at the importance of customer data-who they are, what they do, what they're interested in, what motivates them-in creating a holistic customer view. This paper looks at how data-driven marketing creates more loyal and more satisfied customers.
Tags : teradata, customer view, data-driven marketing, loyalty, customer satisfaction, analytics, customer engagement, digital marketing
     Teradata
By: Kapost     Published Date: Feb 20, 2014
Just about everyone claims to be doing content marketing, but far fewer organizations have a thought-out plan. According to Content Marketing Institute, only 44% of B2B marketers and 39% of B2C marketers have a documented content strategy. But as organizations scale content operations, workflows, distribution, and promotion, many are seeking tools to centralize, manage, and improve the process. Thatís where content marketing software comes in. This software can help organize, automate, and visualize your efforts to create original content, as well as curate the content of others.
Tags : internet marketing, traditional marketing
     Kapost
By: Limelight Networks     Published Date: Feb 20, 2014
An evolving Internet architecture, the growth of dynamic content, and billions of connected devices are having a dramatic impact on web performance. This paper offers a new look at how content delivery and front-end acceleration can improve performance.
Tags : limelight, internet architecture, static content, dynamic content, devices, web performance, content delivery, front-end acceleration
     Limelight Networks
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