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By: Quantcast     Published Date: Feb 27, 2015
Did you know that “Programmatic” was voted the Association of National Advertisers’ marketing word of the year in 2014? Over the past few years, programmatic has transformed digital marketing by bringing efficiency and scale to the online advertising ecosystem. Read this white paper to learn how programmatic can help you make the most of your digital branding efforts. Download now!
Tags : online advertising ecosystem, programmatic branding, digital branding, marketing trends, emerging marketing, internet marketing, business intelligence, market research
     Quantcast
By: Tealium     Published Date: Feb 20, 2015
Marketing Complexity Got You Down? Download our new guidebook: “How to Tame the Digital Marketing Beast™.”
Tags : tealium, marketing, technology, cloud, tag management, stack, data, advertising
     Tealium
By: Tealium     Published Date: Feb 20, 2015
IT reliance can seriously slow down marketing campaigns in many organizations. Learn how Citrix’s Saas Division used tag management to gain control and boost productivity.
Tags : it reliance, marketing productivity, tag management, citrix, tealium, adobe sitecatalyst, saas, internet marketing
     Tealium
By: Quantcast     Published Date: Feb 18, 2015
With the onset of programmatic buying and real-time media, it is possible to run more targeted advertising than ever before. To effectively leverage these new technologies to drive the best performance and ROI, it's essential to understand how the real-time advertising ecosystem is evolving.
Tags : real-time advertising, programmatic buying, real-time media, targeted advertising, roi, emerging marketing, advertising agencies, internet marketing
     Quantcast
By: Evergage, Inc.     Published Date: Feb 17, 2015
Our free eBook, The Ultimate Web Personalization Planning Guide, includes everything you need to know to get started with real-time web personalization or to advance your current program. Start improving visitor engagement, conversion rates and revenue generation on your site today!
Tags : evergage, web personalization, web personalization planning, real time web personalization, marketing strategy, personalization program, website marketing, website development
     Evergage, Inc.
By: CrownPeak     Published Date: Feb 12, 2015
Download this guide to learn some of the reasons that new website projects take so long to launch, and the 5 ways to speed them up.
Tags : crownpeak, website, website launches, website development, digital marketing, internet marketing, website initiatives, emerging marketing
     CrownPeak
By: Adobe     Published Date: Feb 09, 2015
This short illustrated guide highlights the six most common myths relating to Creative Cloud for enterprise, and seeks to dispel those myths in a clear and creative way.
Tags : creative cloud for enterprise, a guide to creative cloud, adobe creative cloud for enterprise, adobes creative apps, custom deployments, website development, emerging marketing, advertising agencies
     Adobe
By: Mindtree     Published Date: Feb 06, 2015
Web, social and mobile experiences that delight customers are real—they just take real work. Learn how deep domain expertise, nimble processes and the right partnerships will help you slay complexity and conquer tight deadlines. Download the e-book to help you: • Identify and navigate digital complexity • Explore your development options to get to market faster • Learn how to choose and work with the right digital partners
Tags : digital transformation, digital marketing platform, digital ecommerce solutions, customer engagement solutions, enterprise portal solutions, mobile technology, digital enterprise, improve customer experience
     Mindtree
By: Teradata     Published Date: Feb 04, 2015
The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations. The report focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned. The report is based on an international survey of 402 senior marketers (director and above) from global enterprises. Respondents were from companies with more than $500 million in revenue, with 56% having revenues over $3 billion.
Tags : teradata, marketing, strategic direction, attribution, cloud, application, audience, management
     Teradata
By: Teradata     Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors? Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
Tags : teradata, digital, marketing, brand, engagement, personalization, experience, performance
     Teradata
By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
Tags : cross channel campaign management, top vendors for cccm, adobe, marketing software, emerging marketing, social media, advertising agencies, content management systems
     Adobe
By: Adobe     Published Date: Feb 03, 2015
This report provides you with essential direction for putting people, processes, and technology in place to achieve digital experience excellence.
Tags : transforming digital marketing, digital experience excellence, customers interaction and engagement, digital experience, social media, interactive marketing, customer experience/engagement, social media marketing
     Adobe
By: CareCloud     Published Date: Jan 21, 2015
In this on-demand webinar, presenters will go in depth to explain and examine the ROI of EHR.
Tags : carecloud, maximize ehr profitability, physicians and new ehrs, beware of workflows, security needs, mu workflow, mu reports, patient engagement
     CareCloud
By: CareCloud     Published Date: Jan 21, 2015
Watch this on-demand webinar to learn how one scenario can help get the most from its PM and EHR.
Tags : carecloud, pm and ehr, boost revenue, ehr too expensive, practice ehr, revenue cycle management, ehr installation, system implementation
     CareCloud
By: Meltwater     Published Date: Jan 16, 2015
Your customers and competition are talking. Are you listening? Social listening is the most significant technology to hit marketing since social media itself. But marketing isn’t the only department that can utilize social listening: your entire business organization can use social listening to inform its programs, products and business decisions.
Tags : meltwater, social media monitoring, media monitoring, social media analytics, media analytics, pr software, social marketing software, social marketing listening
     Meltwater
By: LogMeIn     Published Date: Jan 12, 2015
This report, based on the survey results with nearly six thousand respondents across ten countries, sheds light on important questions about effective mobile engagement.
Tags : effective mobile engagement, engaging with the mobile user, boldchat, logmein boldchat, content management systems, interactive marketing, webinars & web conferencing, crm solutions/software
     LogMeIn
By: LogMeIn     Published Date: Jan 12, 2015
This paper briefly covers the relevant trends that are affecting user behavior, and offers new criteria for selecting an audio conferencing solution provider that meets your organization’s needs.
Tags : audio conferencing solutions, logmein joinme, trends affecting user behaviour, webinars & web conferencing, crm solutions/software, mobile marketing, online video marketing
     LogMeIn
By: LogMeIn     Published Date: Jan 12, 2015
This quarterly insight into customer engagement strategy focuses on the cost of not having live chat, 5 points to consider for Live Chat and provides the 3 key takeaways for businesses to consider when trying to reduce cart abandonment
Tags : live chat, logmein boldchat, effectiveness of live chat, webinars & web conferencing, crm solutions/software, customer experience/engagement, e-commerce
     LogMeIn
By: Quantcast     Published Date: Jan 07, 2015
Up until 2009, the strategies behind online advertising were built upon finding and targeting audiences in places where they might be, relying on content targeting to inform media buying.
Tags : real-time advertising, online advertising, audience targeting, media buying, display advertising, email marketing, emerging marketing, internet marketing
     Quantcast
By: Quantcast     Published Date: Jan 07, 2015
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing utility, information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day, and Mobile marketing, in turn, has developed into a sophisticated, personalized marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
Tags : mobile advertising, personalized marketing channel, mobile solutions, mobile landscape, email marketing, emerging marketing, internet marketing, marketing research
     Quantcast
By: Quantcast     Published Date: Jan 07, 2015
Attribution models assign credit to some or all of the touchpoints that contribute to a conversion—such as impressions, clicks, web searches, and website visits. Download this attribution guide today and we’ll outline some of the most common models used to measure display advertising and get to the bottom of how they may work for you.
Tags : marketing attribution, attribution models, impressions, web searches, display advertising, search marketing, emerging marketing, internet marketing
     Quantcast
By: iCIMS     Published Date: Dec 29, 2014
In this recorded webinar, you will learn how implementing the iCIMS Recruiting Software will help increase your recruitment and reporting efficiencies while increasing candidate engagement with branded career portals.
Tags : icims, recruiting, social recruiting, recruitment advertising, new hires, onboarding, recruitment reporting, talent platform
     iCIMS
By: iCIMS     Published Date: Dec 29, 2014
In this recorded webinar presented by iCIMS you will learn how implementing recruitment technology will help improve the candidates experience while giving recruiters all the tools they need to hire top talent.
Tags : icims, recruiting, staffing, recruitment advertising, new hires, onboarding, recruitment reporting, talent platform
     iCIMS
By: Evergage, Inc.     Published Date: Nov 13, 2014
Start Turning More Visitors into Customers There’s no way around it – the future of Digital Marketing is Personalization. By presenting your online audiences with relevant, personalized content in real time, you can create engaging experiences that increase conversion rates by as much as 300%. This FREE eBook can help you turn visitors into customers with inspirational examples and ideas for: • Bounce Prevention • Relationship Building • Visitor Conversion • Creating Advocates
Tags : website personalization, customer-website interaction, real-time, website development, internet marketing, marketing research
     Evergage, Inc.
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