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By: Clicktale     Published Date: Sep 26, 2016
In this first paper of the Clicktale Psychology and Customer Experience Series, we examine how retailers can leverage personality type to reach visitors more effectively, raise conversions, and keep customers coming back. Learn how you can harness buyer personality insights to grow your online business.
Tags : clicktale, psychology, customer experience, customer reach, conversions, customer retention, website development, internet marketing
     Clicktale
By: Clicktale     Published Date: Sep 26, 2016
In this second paper of the Clicktale Psychology and Customer Experience Series, we examine how retailers can put inherent differences between the cognitive styles of men versus women to work for online businesses like yours.
Tags : clicktale, psychology, customer experience, cognitive styles, gender differences, online business, website development, internet marketing
     Clicktale
By: Clicktale     Published Date: Sep 26, 2016
In this third paper of the Clicktale Psychology and Customer Experience Series, we examine how retailers can identify intentionality of shopper behavior and differentiate between goal-oriented buyers and casual browsers. Learn how to increase conversions by building diverse purchase paths for your diverse visitors.
Tags : clicktale, psychology, customer experience, shopper behavior, conversions, purchase paths, website development, internet marketing
     Clicktale
By: Clicktale     Published Date: Sep 26, 2016
In the fourth paper of the Clicktale Psychology and Customer Experience Series, we delve into the rational and emotional processes that impact shopper intent. We show how emotion-based learning can yield business results and provide concrete tips to help you identify emotional processes and respond to them most effectively.
Tags : clicktale, psychology, customer experience, emotion-based learning, shopper intent, business results, website development, emerging marketing
     Clicktale
By: Crownpeak     Published Date: Sep 21, 2016
In this Forrester Research report, you'll learn: - How regulated industries can personalize web experiences without risk - Which CMS providers are equipped to help archive personalized experiences while maintaining industry compliance - How to assess whether a CMS vendor can meet your complex r
Tags : crownpeak, forrester, forrester research, web experience, contextual, online customer experience, personalization, web content management
     Crownpeak
By: Crownpeak     Published Date: Sep 21, 2016
Topics Include: - IaaS vs. PaaS vs. SaaS - Addressing concerns around cloud security, integration and customizability - Availability of cloud solutions in the major DX categories - The urgency for adopting cloud solutions
Tags : crownpeak, forrester research, cloud, digital experience platforms, cloud solutions, saas, digital experience management, web content management
     Crownpeak
By: Adobe     Published Date: Sep 20, 2016
In this webinar, we discuss the strategies and tactics that will help you get the most from your mobile investment.
Tags : adobe, mobile, strategy, experience, loyalty, emerging marketing, internet marketing, crm & customer care
     Adobe
By: Adobe     Published Date: Sep 20, 2016
Read the Adobe report to see why the key to success is anticipating customer needs instead of just responding to them.
Tags : adobe, digital, strategy, maturity, mobile, website development, emerging marketing, social media
     Adobe
By: Adobe     Published Date: Sep 20, 2016
Download our new data-driven marketing guide, The Holistic Picture, to learn how multiple sources of data can be transformed into unified customer profiles. And see how you can use those profiles to create personalized experiences your customers will love.
Tags : adobe, data driven marketing, marketing, marketer, marketing guide, customer experience, internet marketing, crm & customer care
     Adobe
By: Adobe     Published Date: Sep 20, 2016
Download The Best is Yet to Come, phase three in in our data-driven marketing series, to learn how predictive marketing can help you deliver customers experiences that really connect. By making the most of your customer data, you’ll learn to communicate in the ways your customers expect and demand. Get the guide to learn how predictive marketing can help you: • Automate and personalize messages • Refine and improve campaigns • Mature your digital marketing
Tags : adobe, marketing, data driven marketing, marketrs, predictive marketing, emerging marketing, internet marketing, marketing research
     Adobe
By: Adobe     Published Date: Sep 20, 2016
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates.
Tags : adobe, a/b test, pitfalls, success, results, customer experience, emerging marketing, internet marketing
     Adobe
By: Adobe     Published Date: Sep 20, 2016
Our report outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust.
Tags : adobe, data driven marketing, marketing, emerging marketing, internet marketing, crm & customer care, e-commerce, traditional marketing
     Adobe
By: Sailthru     Published Date: Aug 15, 2016
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact: -Audience retention rates -Subscription conversion -Advertising revenue -Effective reporting and predictive analytics Who should download: -Online Media and Digital Publishing Executives -Directors of Audience Development, CRM, and Engagement -Email Marketing Managers
Tags : sailthru, online media, digital publishing, rfp, request for proposal, email marketing, direct marketing, internet marketing
     Sailthru
By: Sailthru     Published Date: Aug 15, 2016
Download this best practice guide on increasing repeat visits to learn: -High-impact strategies that drive repeat visits and audience retention -Tactics to test and deploy in order to put strategy into action -Actionable frameworks to properly measure and drill-down into repeat visit rates Who should download: -Directors of Audience Development & Retention -Directors of CRM -Digital Marketing Directors and Managers -Channel Marketing Managers (Web, Email, Mobile)
Tags : sailthru, media, marketing, repeat visits, nurturing, nurture, customer experience, email marketing
     Sailthru
By: Offerpop     Published Date: Jul 28, 2016
Throughout this eBook, we’ll dive into examples of exemplary brands that have mastered the art of Participation Marketing, and leverage it as a key strategy to engage and inspire their audiences.
Tags : offerpop, consumer engagement, marketing, customer engagement, social, social media, participation marketing, marketer
     Offerpop
By: Offerpop     Published Date: Jul 27, 2016
In May 2016, Offerpop commissioned Forrester Consulting to evaluate how marketers view the importance of UGC in building brand awareness and improving marketing and advertising campaigns. Forrester tested the hypothesis that marketers who inspire the creation and sharing of UGC and leverage it at each point of the customer life cycle see significant benefits.
Tags : offerpop, marketing, marketing success, user-generated content, content strategy, forrester, ugc, brand awareness
     Offerpop
By: CrowdTwist     Published Date: Jun 30, 2016
Learn 20 key characteristics to include in a loyalty program that customers will love and keep them coming back for more.
Tags : loyalty, acquisition, branding, consumers, strategy, search marketing, email marketing, website development
     CrowdTwist
By: Adobe     Published Date: Jun 15, 2016
Read the white paper to learn how to: - Understand how customers interact with your brand - Translate your data into a clear customer picture - Shift from campaign-based marketing to contextual marketing
Tags : adobe, marketing, cross-channel marketing, customer interaction, contextual marketing, emerging marketing, internet marketing, customer experience/engagement
     Adobe
By: CrowdTwist     Published Date: Apr 18, 2016
Brand advocates are 50 percent more likely to influence a purchase over non-advocates. Yet turning your superfans into brand advocates doesn’t happen overnight. You must first understand how to identify your loyal followers and nurture those relationships to keep your superfans engaged for the long term.
Tags : loyalty, advocacy, fans, superfans, loyalty, emerging marketing, social media, internet marketing
     CrowdTwist
By: CrowdTwist     Published Date: Apr 18, 2016
Retaining customers in a loyalty program requires deep insights and proper incentives to demonstrate your knowledge about consumers and their value to your brand. This whitepaper offers key strategies to help you keep the customers you have.
Tags : retention, customer, loyalty, strategy, consumers, insights, emerging marketing, social media
     CrowdTwist
By: CrowdTwist     Published Date: Mar 16, 2016
Acquiring customers to join loyalty programs requires that brands offer amazing incentives and get creative with their marketing efforts. This e-book offers 25 strategies to help companies grow their loyalty program memberships.
Tags : multi channels, loyalty, acquisition, branding, consumers, strategy, emerging marketing, social media
     CrowdTwist
By: Adobe     Published Date: Feb 12, 2016
Download part one of our new guide, Knowledge is Power, to learn how you can use data-driven marketing attribution to hold your marketing campaigns accountable for their successes.
Tags : adobe, data-driven, marketing, marketing campaign, internet marketing, marketing research
     Adobe
By: Adobe     Published Date: Feb 08, 2016
Today, customers make decisions about brands on a moment-by-moment basis. They expect personal and authentic experiences that build connections and deepen relationships with their favorite brands. New technology makes it possible to deliver on these expectations and succeed in today’s new era of marketing.
Tags : adobe, marketing, new era, crm, brands, experience, customer expectations, emerging marketing
     Adobe
By: Adobe     Published Date: Feb 08, 2016
Today, brands that can deliver a unified customer experience across all of their online and offline channels will edge out the competition. But it takes a unified organization to meet the challenge.
Tags : adobe, marketing, customer experience, channels, unified, online, offline, emerging marketing
     Adobe
By: Adobe     Published Date: Feb 08, 2016
Marketing 2.0: Reinventing the Customer Experience gives you the strategies you need to revolutionize your marketing in a world that’s always connected.
Tags : adobe, customer experience, marketing, crm, connected, emerging marketing, internet marketing, crm & customer care
     Adobe
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