Internet Marketing

Many leading organizations that have invested substantial time and money building a web content management (WCM) system to run their web site often face a crossroads. Do they continue to support their own custom-built application and extend it to address the needs of the business today, or do they look to purchase a commercial software product to address these requirements. This leads to a delicate stand-off between the web site business owners (usually marketing), the development team (usually in IT) and the Finance office.

Building a business case for investing in your web content strategy, whether through technology, additional people, or new processes will require that you justify to your senior executives that the investment will pay dividends. Use the folloing paper, and the four models that are presented here, as a framework to help guide your own investment justification process.

You can make your site work better for your business TODAY. Read this paper to learn why you should rethink your redesign strategy and get started with web content management first.

This paper will explore how WCMS buyers can assess the costs associated to buy, customize and maintain prospective solutions. We will examine the five key areas of cost: User Adoption, Initial Implementation, Upgrades and Ongoing Re-implementation, Maintenance and Support Cost and Application Integration

This paper is designed to help marketers learn how to identify patterns in data and use the data to effectively communicate with their customers.

Forrester Consulting examined the potential return on investment (ROI) enterprises may realize by utilizing Turn Audience Suite and Turn Campaign Suite. Learn how this brand achieved a 50% ROI and attributes 80% of it’s digital media services revenue growth to Turn.

Stay a step ahead. Equip yourself with this checklist and discover proven strategies for proactively protecting your brand online.

Learn how U.K. jeweler, Links of London, beat back the counterfeiters, increasing their web traffic by 50% and reducing their CPC spending on branded terms by 41%!

People consume marketing messages at an alarming rate - almost 3,000 messages and ads per day. We also filter most of that. Read this whitepaper to learn how to find the right channels for your kick-ass marketing strategy and win.

When it comes to producing collateral and other assets, marketing has been stuck in the past.

New Solutions Can Help You Get Campaigns to Market Sooner, Cut Costs, and Boost Results

In this white paper, you will learn about emerging HCM marketing segments and how market share is the most important objective of any marketing strategy.

5 ways a social intranet can help you boost output in a single bound

Advertising: Bridging TV & Internet

Tech for Cross-Channel Ad Targeting

5 Reasons to Care About 10 Milliseconds

3 Keys to Look-Alike Modeling

Download this Executive Brief to learn how cloud-based unified communications services can help your company be more available when it matters.

In this webinar, Rebecca Bley will be presenting on finding actionable insight generated around media buzz. With everyone giving their own opinions on the internet, often unfiltered, when does negative feedback become positive feedback? Watch now.

In this webinar, Jehan Hamedi will discuss using social media to reveal consumer shopping expectations. Also, Jehan will be comparing two different campaigns that were similar in tactic but generated very different results. Click to watch now.

With several major retail clients, the growing popularity of consumer "show rooming" piqued our interest at Crimson Hexagon. We were curious: how can we leverage online consumer opinion to address this major industry wide challenge?

Social media is becoming the executive equivalent to catching lightning in a bottle. It has quickly gone from ultimate focus group and brand popularity contest to a serious digital marketing platform. Read to learn about the Four C's of Social Media.

In this paper, we introduce the essential components of online opinion monitoring and illustrate the benefits of each aspect. As we hear from analysts and customers, understanding the conversation allows you to view public opinion on brands.

Political humor and political memes have represented a significant portion of political engagement on Twitter throughout the 2012 presidential campaign. This white paper analyzes how satire has propagate political messages.

The numbers are staggering. The roar is deafening. The number of us speaking, and the noise we're making on social media, has taken on a scope that escapes accurate projections. Learn how brands are using social media data to make decisions.