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By: Adobe     Published Date: Aug 04, 2015
This report introduces Forrester's vision of mobile marketing for marketing leaders and provides specific strategic recommendations for brands dealing with demanding mobile customers.
Tags : brand tactics, branding, consumer mobility, customer experience management, digital marketing, emerging methods, marketing methods, mobile apps
     Adobe
By: Adobe     Published Date: Aug 04, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
Tags : data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp, content management systems, interactive marketing, marketing software
     Adobe
By: Adobe     Published Date: May 13, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
Tags : data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp, content management systems, interactive marketing, marketing software
     Adobe
By: Quark Software     Published Date: Mar 19, 2015
For decades technical writers have reaped the benefits of XML to lower the cost and effort associated with creating, managing and reusing content across multiple output formats. Now, with the introduction of Smart Content, business users and subject matter experts can easily adopt XML in order to keep up with consumer demand for high-value communication. Download the free eBook The Beginner’s Guide to Smart Content and discover: • What is Smart Content? • A Brief Primer on Publishing Processes • The Cost of Smart Content • Who Else Is Using XML for Document Production? • What’s Wrong with XML? • Smart Content Details • 12 Reasons to Adopt Smart Content
Tags : xml schema, xml tool, xml authoring, structured authoring, structured content, dynamic publishing, enterprise publishing, automated publishing
     Quark Software
By: SurveyMonkey     Published Date: Aug 25, 2015
How do you use surveys to test concepts by taking the guesswork out of your big decisions?
Tags : ads, logos, packaging, surveymonkey, survey, key metrics, concept testing, relevance
     SurveyMonkey
By: SurveyMonkey     Published Date: Aug 25, 2015
SurveyMonkey Audience fielded a Direct Mail Offer Test study on four direct mail pieces to demonstrate how to successfully test marketing offers.
Tags : direct mail, surveymonkey, testing framework, test marketing, best practices, key performance metrics, testing surveys, crm
     SurveyMonkey
By: SurveyMonkey     Published Date: Aug 25, 2015
SurveyMonkey Audience fielded a Brand Pulse study to better understand consumer buying behaviors for the L’Oréal brand and other key players within the shampoo market.
Tags : brand management, data insights, surveymonkey, consumer behaviors, key findings, best practices, purchase decisions, crm
     SurveyMonkey
By: Brightcove     Published Date: Aug 13, 2015
The Hero’s Guide will cover the core pillars of a successful video marketing strategy, from strategic planning to content development and distribution.
Tags : guide to video marketing, emerging marketing, successful video marketing, planning video marketing, interactive/pr agencies, marketing software, webinars & web conferencing, marketing research
     Brightcove
By: Adobe     Published Date: Aug 04, 2015
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.
Tags : data management buyers guide, data management platforms, data challenges, the rise of dmp, benefits of dmp, content management systems, interactive marketing, marketing software
     Adobe
By: IBM     Published Date: Jul 27, 2015
Read this whitepaper to look at why network service quality matters to customer loyalty and CSP attitudes to improve it
Tags : customer loyalty, network service quality, communications service providers, service quality metrics, operational performance, customer experience management, cem, cem solution
     IBM
By: IBM     Published Date: Jul 27, 2015
Communications service providers have much to gain from deploying big data analytics capabilities that enable smarter campaigns.
Tags : ibm advanced analytics platform, big data analytics, communications service providers, analytics software, predictive analytics, analytics visualization, historical analysis, content management systems
     IBM
By: Act-On     Published Date: Jul 08, 2015
To help you navigate your way through LinkedIn, we’ve put together 10 things you should be doing today to make the most of LinkedIn.
Tags : b2b, social media, marketing strategy, guide, marketing software, web analytics, social media marketing
     Act-On
By: Act-On     Published Date: Jul 08, 2015
Our eBook will give you the ABCs of A/B testing so you can start testing and optimizing emails and landing pages for better conversions.
Tags : marketing, a/b testing, optimization, email marketing, landing page, content management systems, marketing software, web analytics
     Act-On
By: Act-On     Published Date: Jul 08, 2015
This eBook will walk you through some best practices and tips for using Twitter for business.
Tags : social media, hashtag, marketing, strategy, best practices, guide, interactive marketing, marketing software
     Act-On
By: Adobe     Published Date: May 13, 2015
In 2015, AgilOne, Microsoft and Pegasystems entered an already crowded market of multichannel marketers to choose from. Capabilities across the board expanded, making it harder for multichannel campaign management vendors to prove big competitive differences.
Tags : multichannel campaign management, magic quadrant, choosing the right mcm, which mcm, evaluation of mcm providers, adobe mcm, emerging marketing, marketing software
     Adobe
By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, emerging marketing, advertising agencies, content management systems, marketing software
     Adobe
By: Verint & Research Partners     Published Date: May 07, 2015
This paper examines the value that Verint® Speech AnalyticsTM offers in surfacing intelligence for cultivating customer engagement.
Tags : customer experience, marketing, engagement, crm, interactive marketing, marketing software, crm & customer care, marketing research
     Verint & Research Partners
By: Act-On     Published Date: Apr 20, 2015
Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
By: Act-On     Published Date: Apr 20, 2015
In our eBook, “5 Ways to Grow Your Content Services with Marketing Automation,” you'll learn how marketing automation can expand the value and impact of your content marketing engagements.
Tags : marketing, content, content services, marketing software, automation, content services, growth, content management systems
     Act-On
By: Act-On     Published Date: Apr 20, 2015
Our eBook provides five concise recommendations for improving customer engagement and re-defining marketing’s role in the customer lifecycle.
Tags : marketing, crm, automation, business intelligence, customer lifecycle, customer experience, content management systems, marketing software
     Act-On
By: Acquia     Published Date: Apr 16, 2015
Parce que c’est comme ça que le commerce se passe. Acquia Commerce est la première plateforme dédiée aux expériences digitales favorisant vraiment une convergence entre Contenu et Commerce.
Tags : acquia commerce, content, revolution of commerce, customer loyalty, benefits of acquia commerce, website development, content management systems, marketing software
     Acquia
By: Oracle     Published Date: Mar 05, 2015
Business buyers are more demanding than ever. They expect organizations to meet their precise needs through the life-cycle of interactions with B2B brands. This means providing today’s business buyers with consumer like-experiences that allow them to do their job better and easier, and making the complex simple. Download this white paper from Aberdeen Group to learn the five best practices to get B2B e-commerce right and how to achieve best-in-class performance in customer retention, revenue growth, and operational efficiency.
Tags : oracle, b2b, commerce, empowerment, customer, e-commerce, content, emerging marketing
     Oracle
By: Brightcove     Published Date: Mar 05, 2015
This ebook contains 6 pointers and an infographic to help you learn the latest data and best practices on using video.
Tags : video marketing, the benefits of video marketing, a guide to video marketing, brightcove video marketing, interactive marketing, marketing software, online video marketing
     Brightcove
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