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By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
Tags : cross channel campaign management, top vendors for cccm, adobe, marketing software, emerging marketing, social media, advertising agencies, content management systems
     Adobe
By: Oracle     Published Date: Feb 24, 2015
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
Tags : oracle, marketing cloud, essentials, content, strategy, business objectives, target audience, engagement
     Oracle
By: IBM     Published Date: Feb 05, 2015
Using IBM SPSS Modeler to develop predictive models for crime prevention, the City of Lancaster saw a crime rate reduction of over 35 percent.
Tags : roi, predictive models, crime rate reduction, spss modeler, predictive analytics, web analytics, business intelligence, reputation monitoring
     IBM
By: IBM     Published Date: Feb 05, 2015
Discovery Health ... Predictive analytics used to craft preventive programs that keep members healthier and costs lower.
Tags : predictive analytics, preventive programs, predictive risk management, clinical risk models, web analytics, business intelligence, market research, usability
     IBM
By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
Tags : cross channel campaign management, top vendors for cccm, adobe, marketing software, emerging marketing, social media, advertising agencies, content management systems
     Adobe
By: Adobe     Published Date: Jan 12, 2015
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies.
Tags : adobe, mobile, marketing, demand, customers, analytics, strategy, cmo
     Adobe
By: Act-On     Published Date: Jan 08, 2015
Nothing in the marketer’s world – or the salesperson’s – is more precious than time. That’s why prioritizing leads is so important: you want to make sure you spend your time on the leads that are most likely to buy. This eBook covers the two tactics that can help you the most with prioritizing leads: segmentation and lead scoring.
Tags : act-on, leads, segmentation, lead scoring, rank segmentation, prioritizing leads, web analytics, business intelligence
     Act-On
By: BrightEdge     Published Date: Nov 13, 2014
BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.
Tags : brightedge, content marketing, data analytics, marketing data, marketing platform, market intelligence, business intelligence, social media
     BrightEdge
By: EngageSciences     Published Date: Nov 04, 2014
This infographic illustrates the power of the user generated content and the 4 main ways this can work for your brand.
Tags : user generated content, ugc, advocacy marketing, content aggregation, content curation, social commerce, social media marketing, the power of user generated content
     EngageSciences
By: Adobe     Published Date: Oct 30, 2014
This paper provides the top lessons learner from the leaders based on the 2014 digital marketing optimisation survey.
Tags : digital marketing optimisation, email marketing, emerging marketing, social media, content management systems, interactive marketing, marketing software, web analytics
     Adobe
By: Adobe     Published Date: Oct 30, 2014
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
Tags : cross channel campaign management, top vendors for cccm, adobe, marketing software, emerging marketing, social media, advertising agencies, content management systems
     Adobe
By: Adobe     Published Date: Oct 30, 2014
This guide aims to help transform your email marketing strategy into a money-making machine
Tags : a guide to email marketing, transforming email marketing, email marketing tactics, email marketing, content management systems, interactive marketing, marketing software, web analytics
     Adobe
By: Monetate     Published Date: Sep 30, 2014
Here’s a fact for you: Consumer use of mobile devices to access ecommerce websites has grown more than 120% in the last year. Though explosive growth in this category is a positive sign for the industry, the mobile customer is far different than any other.
Tags : mobile commerce, mobile trends, mobile devices, ecommerce, email marketing, emerging marketing, web analytics, marketing research
     Monetate
By: Monetate     Published Date: Sep 30, 2014
Real-time marketing is one of those buzzwords that sounds good. But, when you ask someone what it means, you get a pretty fuzzy answer. So, we decided to clarify that answer with exclusive research, produced in association with Econsultancy, that provides a snapshot of the real-time marketing landscape in 2014. Inside this report, you’ll learn how to leverage best real-time marketing practices to drive better customer experiences and increased revenue.
Tags : real-time marketing, exclusive research, marketing landscape, personalized messages, web analytics, business intelligence, market research, usability
     Monetate
By: Yext     Published Date: Sep 03, 2014
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your business appearing throughout the Local Search ecosystem are bad news for a variety of reasons, not the least of which is they could be costing your business a lot of time and money. As an industry, it, behooves us to collectively solve this issue. So let’s give it a shot.
Tags : yext, seo, marketing, search engine optimization, duplicate business listings, local search, local search ecosystem, seo best practices
     Yext
By: Adobe     Published Date: Aug 20, 2014
This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework for eBusiness professionals to use when considering the pros and cons of using these historically independent platforms together.
Tags : commerce and content, digital customer experience, mobile marketing, digital presence, ecommerce and wcm, interactive/pr agencies, content management systems, interactive marketing
     Adobe
By: Adobe     Published Date: Aug 20, 2014
A Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity.
Tags : web content management, commerce and content systems, mobile management systems, marketing optimisation, content management systems, interactive marketing, marketing software, web analytics
     Adobe
By: Adobe     Published Date: Aug 20, 2014
This report crtically evaluates digital experience providers and identifies the 13 most significant software vendors to research, analyse and score them.
Tags : digital experience, adobe, evaluation of software vendors, choosing your software vendor, content delivery, content management, marketing cloud, content management systems
     Adobe
By: Adobe     Published Date: Jul 09, 2014
This paper outlines factors that influence successful business results and provides tips to achieve efficiency in content design, management, and publishing, ultimately increasing the return on your investment in responsive design.
Tags : responsive web design, adobe, interactive marketing, web analytics, managed hosting services, website/graphic design, marketing research, mobile marketing
     Adobe
By: uberVU via HootSuite     Published Date: Jul 08, 2014
The Beginner’s Guide to Social Media Metrics will provide a blueprint for getting started with social analytics.
Tags : hootsuite, social media, social media marketing, social media metrics, insights, business analytics, social metrics, social media data
     uberVU via HootSuite
By: IBM     Published Date: Jun 20, 2014
In this video, see how Greenwell Financial marketers use IBM's Digital Experience platform to make customers the center of attention to drive business value. This demo highlights IBM's latest capabilities including Site Wizard, Digital Data Connector, Marketing Center, Media Analytics and more.
Tags : ibm, digital experience, digital strategy, marketing, digital experience platform, social media analytics, customer engagement, social media
     IBM
By: Adobe     Published Date: May 15, 2014
Adobe strives to help marketers not only collect and analyze data, but to turn data into relevant actions that reach customers in personal ways. Forrester has gathered the trends of big data and rich data to give you a sense of how they'll be used differently in 2014.
Tags : adobe, forrester, customer insights, big data, social media, mobile marketing, cross channel marketing, multi-touchpoint
     Adobe
By: Adobe     Published Date: Apr 17, 2014
Discover new opportunities for maturing your data practices—and building your business results. You’ll learn how to move beyond mere web analytics to build a more comprehensive marketing analytics approach that includes mobile, social, and offline channels. And you’ll see how your current analytics capabilities compare to those of similar organizations and where you have opportunities for improvement.
Tags : adobe, analytics, marketing, data collection, data automation, marketing automation, web analytics, marketing analytics
     Adobe
By: Turn     Published Date: Mar 27, 2014
Download this report to learn about the Digital Elite, the world's most valuable audience.
Tags : turn, marketing, global marketing, global digital audience, cross-channel brand, social networking, consumer engagement, roi
     Turn
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