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By: Adobe     Published Date: Sep 20, 2016
With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part of the way both customers and businesses interact. And to deliver experiences that feel personal and intimate, your plan needs to account for a critical building block to any relationship: trust. Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience. Read the white paper to learn: • The four major circles of trust as a fresh approach to successful customer experience • The seven steps to effective optimization • The 3 C’s of mobile marketing • The steps for developing a mobile optimization plan across your organization
Tags : adobe, mobile, data driven marketing, marketing, marketer, emerging marketing, marketing research, traditional marketing
     Adobe
By: Adobe     Published Date: Sep 20, 2016
Download our new data-driven marketing guide, The Holistic Picture, to learn how multiple sources of data can be transformed into unified customer profiles. And see how you can use those profiles to create personalized experiences your customers will love.
Tags : adobe, data driven marketing, marketing, marketer, marketing guide, customer experience, internet marketing, crm & customer care
     Adobe
By: Adobe     Published Date: Sep 20, 2016
Download The Best is Yet to Come, phase three in in our data-driven marketing series, to learn how predictive marketing can help you deliver customers experiences that really connect. By making the most of your customer data, you’ll learn to communicate in the ways your customers expect and demand. Get the guide to learn how predictive marketing can help you: • Automate and personalize messages • Refine and improve campaigns • Mature your digital marketing
Tags : adobe, marketing, data driven marketing, marketrs, predictive marketing, emerging marketing, internet marketing, marketing research
     Adobe
By: Adobe     Published Date: May 03, 2016
Read the white paper to learn: - Strategies and best practice approaches to online testing - Incremental steps to improving your online testing - The benefits of different test types including A/B, A/Bn, multivariate, and multichannel
Tags : adobe, marketing, data driven marketing, continuous optimization, online testing, marketing research, data management/analytics
     Adobe
By: Adobe     Published Date: Apr 15, 2016
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you need DAM over other content storage solutions • How to make the ROI case for DAM • Companies who have used DAM for success
Tags : adobe, customer experience, dam return, digital asset management, return on investment, marketing, customer experience/engagement, business intelligence
     Adobe
By: Adobe     Published Date: Feb 12, 2016
Download part one of our new guide, Knowledge is Power, to learn how you can use data-driven marketing attribution to hold your marketing campaigns accountable for their successes.
Tags : adobe, data-driven, marketing, marketing campaign, internet marketing, marketing research
     Adobe
By: Adobe     Published Date: Feb 08, 2016
In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect.
Tags : adobe, cross-channel marketing, marketing guide, customer journey, customer relationships, customer loyalty, email marketing, crm & customer care
     Adobe
By: Adobe     Published Date: Feb 08, 2016
Download the new eBook from Adobe, “Unleash Your Power: Accelerate Your Agency with a Data Management Platform,” to help your clients realize the full power of the data around them, create personalized customer experiences, and increase marketing ROI.
Tags : adobe, marketing, data, dmp, agency, marketing roi, marketing research
     Adobe
By: Adlib Software     Published Date: Jan 13, 2014
Welcome to the future of 24/7, any-time, anywhere access to digital content - where dynamic publishing solutions are the mantra. Is your organization ready for this brave new world of digital content distribution? This whitepaper explores how to prime your organization to leverage rapid digital content consumption as a key to business intelligence.
Tags : content marketing, content management, enterprise content management, publishing, data, content transformation, document transformation, document conversion
     Adlib Software
By: StoryDesk     Published Date: Mar 20, 2013
How much will it cost to build that iPad app for your sales team? Can an off-the-shelf solution work? What are the tradeoffs and risk of these options? Learn the answers to these questions and more.
Tags : business intelligence, mobile marketing
     StoryDesk
By: Custvox     Published Date: Sep 22, 2011
This free white paper will teach you how to build a modern Customer Feedback Management practice.
Tags : customer experience management, customer feedback management, social media, crm & customer care, marketing research, traditional marketing, sales
     Custvox
By: Cotendo     Published Date: Sep 01, 2010
The company wanted a high-performing CDN partner that understood and supported AdBrite's vision and provided the same transparency in its services.
Tags : cotendo, case study, adbrite, high-speed ad delivery, cdn, content delivery, interactive marketing, marketing software
     Cotendo
By: OneUpWeb     Published Date: Jun 16, 2010
Could your website be doing more? Find out in Oneupweb's latest study. Today, the design and usability of your website directly affects your bottom line. Discover if it's driving sales, or driving them away with the new measurement you need to determine the success of your site's design.
Tags : oneupweb, usability, driving sales, e-commerce, ecommerce, task, clickability, demographics
     OneUpWeb
By: Sparxoo     Published Date: Dec 21, 2016
With a new year upon us, it's time to put out Nostradamus hat on and give our best predictions for 2017. It's time for a fresh perspective as you look at your marketing plans and /make sure your initiatives are aligned for success. Our digital marketing gurus have pulled insights and trends together to give you insider secrets on digital marketing and how can you get a leg up on your competition. Why? Because we dig digital, and want to spread the love.
Tags : sparxoo, digital marketing, trend, marketing, forecast, insights, analytics, marketing research
     Sparxoo
By: Adobe     Published Date: Dec 08, 2016
É fato! Empresas que utilizam dados para orientar e otimizar decisões de marketing e vendas têm tido maior eficiência e ROI em suas operações. “Para explorar todo o potencial dos dados é preciso se assegurar de que as melhores ferramentas sejam utilizadas de forma correta, produzindo insights poderosos para os negócios” -Analisa Graciel Barbieri, Head de Marketing Brasil da Adobe.
Tags : adobe, experiências digitais, marketing, search marketing, email marketing, crm & customer care, marketing research, traditional marketing
     Adobe
By: MaritzCX     Published Date: Nov 29, 2016
Discover how a successful customer experience measurement program works
Tags : maritzcx, cx strategies, customer experience, voice of customer, voc, customer experience/engagement, business intelligence, reputation monitoring
     MaritzCX
By: MaritzCX     Published Date: Nov 29, 2016
Download the eBook “Stop Chasing the Score and Focus on Driving Action” to change your CX program and scores as well as rally your employees.
Tags : maritzcx, cx strategies, customer experience, nps, customer experience/engagement, business intelligence, reputation monitoring, market research
     MaritzCX
By: MaritzCX     Published Date: Nov 29, 2016
Discover how a successful customer experience measurement program works
Tags : maritzcx, cx strategies, customer experience, total experience design, cx measurement, customer experience/engagement, business intelligence, market research
     MaritzCX
By: MaritzCX     Published Date: Nov 29, 2016
We conducted extensive research aimed at identifying how much additional revenue, on average, a dealership could realize by simply improving its customer satisfaction score. Learn what the average revenue increase a dealership can expect to realize by raising its customer satisfaction score by a single point.
Tags : maritzcx, cx strategies, customer experience, customer satisfaction, dealerships, customer experience/engagement, business intelligence, market research
     MaritzCX
By: Dun & Bradstreet     Published Date: Oct 24, 2016
We hope this insight into how your colleagues and peers use programmatic helps you make better decisions about your own future advertising methods.
Tags : programmatic, digital advertising, b2b marketing, marketing data, social media, web analytics, business intelligence, social media marketing
     Dun & Bradstreet
By: Dun & Bradstreet     Published Date: Oct 24, 2016
Anyone who attempts personalized B2B marketing is pestered by a niggling problem. It requires us to get everything “right,” but what’s “right” is relative to the individual business buyer in question.
Tags : digital marketing, b2b marketing, programmatic, customer data, marketing intelligence, social media, interactive marketing, customer experience/engagement
     Dun & Bradstreet
By: CrowdTwist     Published Date: Oct 19, 2016
Learn how men and women differ in defining brand loyalty and what activities and preferences motivate action across the two genders.
Tags : loyalty, crowdtwist, gender, brand, emerging marketing, advertising agencies, internet marketing, marketing research
     CrowdTwist
By: Marketo     Published Date: Oct 17, 2016
Don’t waste another moment assuming, instead of knowing, your marketing campaigns are working. You could be alienating large customer groups or ignoring the potential to increase ROI for campaigns that do work, but could use improvement. Download now to learn more!
Tags : a/b testing, marketing strategy, campaign testing, roi, emerging marketing, crm & customer care, marketing research
     Marketo
By: Marketo     Published Date: Oct 17, 2016
This ebook will explore why customer loyalty is critical for every marketer to foster and then how marketers can engage loyal customers as well as identify and engage non-loyal customers strategically to build loyalty. Download to learn more!
Tags : cuatomer loyalty, brand loyalty, customer service, crm & customer care, marketing research, traditional marketing
     Marketo
By: Marketo     Published Date: Oct 17, 2016
When you think about holiday marketing, perhaps one or two campaigns stick out to you, but because of the multitude of messages, it’s hard for most people to pick one out from the crowd. Marketers face the challenge of standing out from the crowd, and capturing consumers’ attention with fun, relevant, and personalized campaigns in order to drive revenue. This guide will walk you through eight steps that cover how to plan and run an effective holiday marketing campaign.
Tags : holiday marketing, personalization, emerging marketing, crm & customer care, marketing research
     Marketo
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