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Search Marketing

Search Marketing is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods of SEM are Search Engine Optimization, Pay Per Click Advertising, and Paid Inclusion

Sub-Categories: Pay Per Click (PPC), Search Engine Optimization (SEO)
Results 1 - 25 of 234Sort Results By: Published Date | Title | Company Name
By: Oracle Social Cloud     Published Date: Jan 14, 2015
Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships. Consumers don’t see social as a “marketing channel”. They just view it as part of their communications; it’s embedded in their daily mobile and digital experiences. Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact
Tags : command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle
     Oracle Social Cloud
By: Adobe     Published Date: Jan 12, 2015
As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts.
Tags : adobe, benchmark, search, spend, cpc, pla, advertising, google
     Adobe
By: Adobe     Published Date: Jan 12, 2015
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform your business results.
Tags : adobe, digital, marketing, analytics, benchmarks, competitive, advantage, personalize
     Adobe
By: Adobe     Published Date: Jan 12, 2015
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
Tags : adobe, marketing, mix, optimization, data, analytics, mix, brands
     Adobe
By: Quantcast     Published Date: Jan 07, 2015
Attribution models assign credit to some or all of the touchpoints that contribute to a conversion—such as impressions, clicks, web searches, and website visits. Download this attribution guide today and we’ll outline some of the most common models used to measure display advertising and get to the bottom of how they may work for you.
Tags : marketing attribution, attribution models, impressions, web searches, display advertising, search marketing, emerging marketing, internet marketing
     Quantcast
By: Spredfast, Inc.     Published Date: Oct 22, 2014
During the busy holiday season, it takes exceptional marketing to stand out from the crowd. Make a statement with social integrations that place your customer at the heart of your campaign. It’s a timeless look. During the 2013 holiday season, luxury watch retailer Tourneau increased watch sales 57% by helping fans find the perfect gift with their omni-channel #TourneauKnows campaign. Just as in fashion, your brand should seek campaign inspiration further afield. Take a cue from tech sector giant, Cisco, who breathed new life into the banner ad by creating socially powered ad units. It was an arresting experience that aligned with readers of The Huffington Post, where the ads were displayed. If you are seeking new, innovative ways to capture your audience’s attention this holiday season—look no further—we’ve curated the top five social experiences for the holidays to inspire your efforts.
Tags : spredfast, holidays, social media, social experiences, creativity, instagram, daily deals, black friday
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Oct 22, 2014
Oreo and the Super Bowl. Snickers and Luis Suarez' World Cup bite. By now you have probably read about brands winning big with real-time marketing (RTM) during major events. But real time happens every day, and any brand can succeed with RTM. Learn more about this social marketing strategy and how your brand can incorporate it into your playbook.
Tags : spredfast, rtm, real time marketing, social, marketing strategy, messaging, engagement, search marketing
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Oct 22, 2014
Here at Spredfast, we were as caught up in the World Cup as the rest of the planet. As much as we enjoyed watching the strategy on the field, we were also really excited about the social strategies implemented during the tournament by savvy brands and media properties.
Tags : spredfast, marketing, campaign tips, world cup, media properties, social content, technologies, integrations
     Spredfast, Inc.
By: Verint     Published Date: Oct 08, 2013
Inspiring customer loyalty on a consistent, long-term basis requires a more comprehensive, systematic approach.
Tags : verint, voc, customer loyalty, marketing, customer initiatives, search marketing
     Verint
By: Act-On     Published Date: Jan 08, 2015
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
By: Act-On     Published Date: Jan 08, 2015
A Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
By: Act-On     Published Date: Jan 08, 2015
Your website can be your best source for more, and better, leads. Learn 7 proven lead generation tactics you can use to make the most of your website’s potential. See also the surprising results of a real-world landing page testing scenario.
Tags : act-on, sales, marketing, automation, benefits, sales cycle, tracking, leads
     Act-On
By: Act-On     Published Date: Jan 08, 2015
It’s all about the leads. It’s true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But that’s not always an easy task. So how do today’s marketers fill the funnel? They use content marketing. Learn essential ways to use content to generate top-of-funnel leads.
Tags : act-on, content marketing, social media marketing, email marketing, search marketing, generate leads, ebook, online marketing
     Act-On
By: Act-On     Published Date: Jan 08, 2015
One of the most heavily debated topics in today's digital marketing circles is whether or not success on social media translates to a bump in search ranking in the major search engines. SEO experts are firmly planted on both sides of the fence, with some saying social has no effect on SEO rankings, and others saying it absolutely does. The truth may lie somewhere in between.
Tags : act-on, seo, search engine, search ranking, social, marketing, search marketing
     Act-On
By: Act-On     Published Date: Jan 08, 2015
Content marketing has become an important piece of a modern digital marketing plan. Marketing teams are producing more content than ever, working closely with editorial teams, and pumping out blog posts – all to attract more potential buyers to their web properties. In this new digital landscape, writers and content marketers are key players in the search optimization equation, but most don't yet know the rules of the SEO road. In this eBook, we'll tell you everything you need to know to make your content SEO-friendly. SEO can be complicated, highly-technical, and full of nuance. We'll show you how and where writers can play a role in SEO, and walk you through 3 steps to optimize your content for search engines.
Tags : act-on, ebook, page content, seo, search engine, search optimization, keyword search, organic clicks
     Act-On
By: Act-On     Published Date: Jan 08, 2015
Nothing in the marketer’s world – or the salesperson’s – is more precious than time. That’s why prioritizing leads is so important: you want to make sure you spend your time on the leads that are most likely to buy. This eBook covers the two tactics that can help you the most with prioritizing leads: segmentation and lead scoring.
Tags : act-on, leads, segmentation, lead scoring, rank segmentation, prioritizing leads, web analytics, business intelligence
     Act-On
By: iCIMS     Published Date: Jan 05, 2015
The iCIMS Hire Expectations Institute™ has identified bottlenecks in the hiring process as a major pain point for organizations representing virtually every industry and size.
Tags : recruiting, recruitment advertising, social recruiting, social media recruiting, social recruiting software, social media, search engine optimization (seo)
     iCIMS
By: Adobe     Published Date: Nov 05, 2014
As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts.
Tags : advertising, spend trends, search engines, mobile spend, ctr, search marketing, emerging marketing, advertising agencies
     Adobe
By: Adobe     Published Date: Nov 05, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014.
Tags : adobe, adobe digital index, benchmarking, marketing, smartphone, tablet, stick rate, conversion rate
     Adobe
By: Spredfast, Inc.     Published Date: Oct 22, 2014
During the busy holiday season, it takes exceptional marketing to stand out from the crowd. Make a statement with social integrations that place your customer at the heart of your campaign. It’s a timeless look. During the 2013 holiday season, luxury watch retailer Tourneau increased watch sales 57% by helping fans find the perfect gift with their omni-channel #TourneauKnows campaign. Just as in fashion, your brand should seek campaign inspiration further afield. Take a cue from tech sector giant, Cisco, who breathed new life into the banner ad by creating socially powered ad units. It was an arresting experience that aligned with readers of The Huffington Post, where the ads were displayed. If you are seeking new, innovative ways to capture your audience’s attention this holiday season—look no further—we’ve curated the top five social experiences for the holidays to inspire your efforts.
Tags : spredfast, holidays, social media, social experiences, creativity, instagram, daily deals, black friday
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Oct 22, 2014
Oreo and the Super Bowl. Snickers and Luis Suarez' World Cup bite. By now you have probably read about brands winning big with real-time marketing (RTM) during major events. But real time happens every day, and any brand can succeed with RTM. Learn more about this social marketing strategy and how your brand can incorporate it into your playbook. Download to learn more!
Tags : spredfast, rtm, real time marketing, social, marketing strategy, messaging, engagement, search marketing
     Spredfast, Inc.
By: foxtailmarketing     Published Date: Oct 15, 2014
This eBook describes, in detail, the methods and systems required to generate sales ready B2B leads by using several different types of digital marketing.
Tags : foxtail marketing, b2b leads, social, google, content creation, lead nurturing, search marketing
     foxtailmarketing
By: Yext     Published Date: Oct 13, 2014
This whitepaper aims to help marketers understand how to use Google My Business Locations with an overview of the offering and a list of key things to know as you adjust to this new tool.
Tags : yext, google, search marketing, geo marketing, google search, google my business, online marketing, geo marketing cloud
     Yext
By: SAS     Published Date: Sep 30, 2014
In this paper – which is based on a webinar hosted by the Direct Marketing Association (DMA) and sponsored by SAS – we will take a look at how these technological advancements can enable you to become more predictive and prescriptive in your digital and integrated marketing efforts.
Tags : sas, direct marketing association, integrated marketing efforts, digital marketing efforts, search marketing
     SAS
By: Oracle     Published Date: Sep 05, 2014
As a business with a content marketing strategy, it’s crucial to understand your target audience and the types of content they want to consume. Whether you’ve been creating content for years or are just getting started, it’s important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
Tags : personas, content, marketing, strategy, business, sales, pipeline, brand development
     Oracle
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