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Search Marketing

Search Marketing is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods of SEM are Search Engine Optimization, Pay Per Click Advertising, and Paid Inclusion

Sub-Categories: Pay Per Click (PPC), Search Engine Optimization (SEO)
Results 1 - 25 of 196Sort Results By: Published Date | Title | Company Name
By: Act-On     Published Date: Apr 18, 2014
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
Tags : reachmail, marketing automation, marketing, roi, benefits, grow your business, lead generation, social media
     Act-On
By: Act-On     Published Date: Apr 18, 2014
In this whitepaper, we’ll give you the basics of marketing automation and share five ways it will help you grow your business.
Tags : reachmail, marketing automation, marketing, roi, benefits, grow your business, lead generation, social media
     Act-On
By: SAS     Published Date: Apr 14, 2014
Learn the advantages of having a digital asset management system for your organization and see how your overall marketing operations will drastically improve.
Tags : sas, digital asset management, management system, marketing operations, marketing collateral, marketing resource management, search marketing, email marketing
     SAS
By: SAS     Published Date: Apr 14, 2014
Learn the importance of having marketing operations management and see why this enterprise marketing solution is the exact solution that your organization needs.
Tags : sas, digital asset management, management system, marketing operations, marketing collateral, marketing resource management, search marketing, email marketing
     SAS
By: SAS     Published Date: Apr 14, 2014
Learn why your organization should utilize marketing operations management technology and see how you can seamlessly deploy the solution without alienating any customers or employees.
Tags : sas, digital asset management, management system, marketing operations, marketing collateral, search marketing, email marketing, emerging marketing
     SAS
By: SAS     Published Date: Apr 14, 2014
Learn how to optimize your multichannel marketing in seven steps and see how these changes can produce the best results for your organization while still reaching your target audience.
Tags : sas, multichannel marketing, digital asset management, management system, marketing operations, marketing collateral, search marketing, email marketing
     SAS
By: SAS     Published Date: Apr 14, 2014
Learn the 4 reasons for your organization to have a technology platform for marketing operations management and see how this technology will allow for a more seamless workflow.
Tags : sas, digital asset management, management system, marketing operations, marketing collateral, search marketing, email marketing, emerging marketing
     SAS
By: Quantcast     Published Date: Apr 07, 2014
The world of display advertising is being flipped upside down and yes, this is a very good thing. eMarketer predicts that display advertising will overtake search by 2015.
Tags : display advertising, search marketing, real time bidding, quantcast, interactive marketing
     Quantcast
By: Corporate Visions     Published Date: Apr 03, 2014
Learn about seven popular myths that might be leading you astray when it comes to delivering your messaging. Read our FREE eBook and find out why the salesperson is very much alive and kicking!
Tags : corporate visions, marketing, sales, sales myths, marketing myths, powerpoint, sales techiniques, search marketing
     Corporate Visions
By: Vocus     Published Date: Mar 19, 2014
Find out the most efficient ways to build social media influence, monitor your target audience online, and drive business to your front door.
Tags : marketing software, social media marketing, digital marketing, media list, marketing automation, internet marketing, journalists, facebook marketing
     Vocus
By: Vocus     Published Date: Mar 19, 2014
Find out 2014’s key trends, what they mean for you, and how to make them work with your brand’s strategy.
Tags : marketing software, social media marketing, digital marketing, media list, marketing automation, internet marketing, journalists, facebook marketing
     Vocus
By: Teradata     Published Date: Mar 10, 2014
How the following topics help marketers in a data driven way: The Rise of Big Data, Big Data Myth, Global Perspective, Strategic Alignment, Where to Begin, The Right Technology, and Customer Success.
Tags : teradata, data-driven marketing, rise of big data, big data myth, global perspective, strategic alignment, right technology, customer success
     Teradata
By: Teradata     Published Date: Mar 10, 2014
A look at the importance of customer data-who they are, what they do, what they're interested in, what motivates them-in creating a holistic customer view. This paper looks at how data-driven marketing creates more loyal and more satisfied customers.
Tags : teradata, customer view, data-driven marketing, loyalty, customer satisfaction, analytics, customer engagement, digital marketing
     Teradata
By: Eloqua     Published Date: Dec 18, 2013
Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
Tags : oracle, lead delivery, buying behavior, oracle eloqua, marketing, buying patterns, b2b transactions, search marketing
     Eloqua
By: Oracle     Published Date: Nov 21, 2013
Today's Grande Guide explores a cutting edge marketing practice: Content Marketing. Our guide pays special, but not exclusive, attention to the role content marketing can play for B2B businesses.
Tags : zenithoptimedia, oracle, eloqua, rules on content, content marketing, grande guide, customer aquisition, lead generation
     Oracle
By: Verint     Published Date: Oct 08, 2013
Inspiring customer loyalty on a consistent, long-term basis requires a more comprehensive, systematic approach.
Tags : verint, voc, customer loyalty, marketing, customer initiatives, search marketing
     Verint
By: Eloqua     Published Date: Sep 11, 2013
Lead scoring. It’s not voodoo marketing anymore
Tags : oracle, oracle eloqua, lead scoring, grande guide to lead scoring, accurate lead scoring, search marketing, emerging marketing, internet marketing
     Eloqua
By: Quantcast     Published Date: Aug 30, 2012
In this whitepaper, you'll discover the six reasons why some perfectly reasonable hypotheses of RTB 1.0 have turned out to be flawed.
Tags : rtb, real time bidding, quantcast, search marketing, display advertising, retargeting ads, remarketing, interactive marketing
     Quantcast
By: Marketo     Published Date: Mar 11, 2014
In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
Tags : marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration
     Marketo
By: Marketo     Published Date: Mar 11, 2014
In today’s marketing world, it’s crucial that enterprise marketers not only know how programs are performing, but also possess the data to prove that performance. To demonstrate the effectiveness of their campaigns, marketers need to set the right goals to measure. Read this playbook to learn how to measure and prove marketing ROI to get the proper credit for generating sales meetings and opportunities.
Tags : marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, search marketing
     Marketo
By: Marketo     Published Date: Mar 11, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
Tags : marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test
     Marketo
By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
     Marketo
By: Mashery     Published Date: Feb 06, 2014
Developers are a unique audience. Using traditional marketing tactics with this audience not only doesn’t work, but usually turns off the very audience you are trying to reach. Learn the key best practices on how to market to developers so your marketing will resonate with them.
Tags : developers, onboarding developers, solving developer pain, cathedral approach, bazaar approach, delyn simons, marketing, search marketing
     Mashery
By: IBM     Published Date: Feb 05, 2014
This Analyst Insight will look at how leading organizations are influencing average order value, customer conversion, and customer satisfaction through the integration of site search with precision marketing and product content management. Besides examining the key drivers and pain points organizations are facing in relation to their search strategy, this report will look at the key differentiating strategies, capabilities, and technologies that are driving success in the digital era.
Tags : ibm, aberdeen group, merchandising, ecommerce, content management, marketing, order value, customer conversion
     IBM
By: Adobe     Published Date: Nov 07, 2013
Aberdeen's Insights provide the analyst's perspective on the research as drawn from an aggregated view of research surveys, interviews, and data analysis.
Tags : adobe, aberdeen group, analyst insight, technology tools, buying behavior, customer experience management, cem, buyer interactions
     Adobe
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