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Search Marketing

Search Marketing is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods of SEM are Search Engine Optimization, Pay Per Click Advertising, and Paid Inclusion

Sub-Categories: Pay Per Click (PPC), Search Engine Optimization (SEO)
Results 1 - 25 of 232Sort Results By: Published Date | Title | Company Name
By: Spredfast, Inc.     Published Date: Oct 22, 2014
During the busy holiday season, it takes exceptional marketing to stand out from the crowd. Make a statement with social integrations that place your customer at the heart of your campaign. It’s a timeless look. During the 2013 holiday season, luxury watch retailer Tourneau increased watch sales 57% by helping fans find the perfect gift with their omni-channel #TourneauKnows campaign. Just as in fashion, your brand should seek campaign inspiration further afield. Take a cue from tech sector giant, Cisco, who breathed new life into the banner ad by creating socially powered ad units. It was an arresting experience that aligned with readers of The Huffington Post, where the ads were displayed. If you are seeking new, innovative ways to capture your audience’s attention this holiday season—look no further—we’ve curated the top five social experiences for the holidays to inspire your efforts.
Tags : spredfast, holidays, social media, social experiences, creativity, instagram, daily deals, black friday
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Oct 22, 2014
During the busy holiday season, it takes exceptional marketing to stand out from the crowd. Make a statement with social integrations that place your customer at the heart of your campaign. It’s a timeless look. During the 2013 holiday season, luxury watch retailer Tourneau increased watch sales 57% by helping fans find the perfect gift with their omni-channel #TourneauKnows campaign. Just as in fashion, your brand should seek campaign inspiration further afield. Take a cue from tech sector giant, Cisco, who breathed new life into the banner ad by creating socially powered ad units. It was an arresting experience that aligned with readers of The Huffington Post, where the ads were displayed. If you are seeking new, innovative ways to capture your audience’s attention this holiday season—look no further—we’ve curated the top five social experiences for the holidays to inspire your efforts.
Tags : spredfast, holidays, social media, social experiences, creativity, instagram, daily deals, black friday
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Oct 22, 2014
Oreo and the Super Bowl. Snickers and Luis Suarez' World Cup bite. By now you have probably read about brands winning big with real-time marketing (RTM) during major events. But real time happens every day, and any brand can succeed with RTM. Learn more about this social marketing strategy and how your brand can incorporate it into your playbook.
Tags : spredfast, rtm, real time marketing, social, marketing strategy, messaging, engagement, search marketing
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Oct 22, 2014
Oreo and the Super Bowl. Snickers and Luis Suarez' World Cup bite. By now you have probably read about brands winning big with real-time marketing (RTM) during major events. But real time happens every day, and any brand can succeed with RTM. Learn more about this social marketing strategy and how your brand can incorporate it into your playbook. Download to learn more!
Tags : spredfast, rtm, real time marketing, social, marketing strategy, messaging, engagement, search marketing
     Spredfast, Inc.
By: Spredfast, Inc.     Published Date: Oct 22, 2014
Here at Spredfast, we were as caught up in the World Cup as the rest of the planet. As much as we enjoyed watching the strategy on the field, we were also really excited about the social strategies implemented during the tournament by savvy brands and media properties.
Tags : spredfast, marketing, campaign tips, world cup, media properties, social content, technologies, integrations
     Spredfast, Inc.
By: SAS     Published Date: Sep 30, 2014
In this paper – which is based on a webinar hosted by the Direct Marketing Association (DMA) and sponsored by SAS – we will take a look at how these technological advancements can enable you to become more predictive and prescriptive in your digital and integrated marketing efforts.
Tags : sas, direct marketing association, integrated marketing efforts, digital marketing efforts, search marketing
     SAS
By: Phunware     Published Date: Jul 30, 2014
Retailers and Marketers have not yet begun to take total advantage of the newest technologies to leverage bid data and mobile. Download this whitepaper for the key best practices that will allow mobile marketers to utilize these technologies and capture a larger market share.
Tags : phunware, apps for sports, apps for event marketing, apps for live events, search marketing, social media, traditional marketing
     Phunware
By: Phunware     Published Date: Jul 30, 2014
Hospitality businesses now have a major opportunity to increase revenue, differentiate their brands and properties, increase customer service, and jump ahead of competitors. Today’s mobile technology advancements are the key. With branded mobile apps coupled with location-based mobile technologies, you can create a compelling, satisfying, and exciting guest experience in ways not possible just a few months ago.
Tags : phunware, hotel app development, resort app development, restaurant app development, hotel mobile development, resort mobile development, restaurant mobile development, hotel mobile strategy
     Phunware
By: Phunware     Published Date: Jul 30, 2014
Retailers and Marketers have not yet begun to take total advantage of the newest technologies to leverage bid data and mobile. Download this whitepaper for the key best practices that will allow mobile marketers to utilize these technologies and capture a larger market share.
Tags : phunware, best practices ibeacon, big data ibeacon, push notifications, search marketing, emerging marketing, social media
     Phunware
By: Phunware     Published Date: Jul 30, 2014
Download this case study to learn more about how WWE was able to increase fan engagement, loyalty and revenue.
Tags : phunware, search marketing, emerging marketing, traditional marketing
     Phunware
By: Quantcast     Published Date: Apr 07, 2014
The world of display advertising is being flipped upside down and yes, this is a very good thing. eMarketer predicts that display advertising will overtake search by 2015.
Tags : display advertising, search marketing, real time bidding, quantcast, interactive marketing
     Quantcast
By: Quantcast     Published Date: Aug 30, 2012
In this whitepaper, you'll discover the six reasons why some perfectly reasonable hypotheses of RTB 1.0 have turned out to be flawed.
Tags : rtb, real time bidding, quantcast, search marketing, display advertising, retargeting ads, remarketing, interactive marketing
     Quantcast
By: Mintigo     Published Date: Oct 20, 2014
Imagine you have just finished redesigning your forms and landing pages. Everything looks great for your new website launch and your marketing team is excited. With the campaigns you just created, you’ll generate leads in no time. Eloqua makes this process simple. Now, what comes next? Usually your campaign canvas in Eloqua look like a Barnett Newman painting, simplistic and sparse, or like a Keith Herring drawing, (see right) so complicated that you can’t possibly understand all the details. This is where Mintigo comes in.
Tags : predictive, marketing, improvements, modeling, investment, operation, optimization, application
     Mintigo
By: Mintigo     Published Date: Oct 20, 2014
Some 60% of B2B marketers lack confidence in their lead scoring models due to incomplete data, while 44% say they don’t have enough insight into buying behavior,’ reports Decision Tree Labs in a 2013 study. By leveraging data science and machine learning, marketers can now develop better personas pinpoint the best prospects with predictive lead scoring, and gain insights from enriched account data.
Tags : predictive, marketing, improvements, modeling, investment, operation, optimization, application
     Mintigo
By: Mintigo     Published Date: Oct 20, 2014
Marketers have used predictive modeling for decades. Applications such as response models and media mix optimization have reliably produced 20 to 30% improvements in return on investment. Yet, valuable as they are, these benefits have been marginal improvements in core marketing operations. Marketers could achieve acceptable results using manual techniques or doing without them altogether.
Tags : predictive, marketing, improvements, modeling, investment, operation, optimization, application
     Mintigo
By: Mintigo     Published Date: Oct 20, 2014
netFactor offers a SaaS solution called VisitorTrack that provides clients with actionable intelligence and lead generation from anonymous website visitors. Unlike marketing and sales automation tools that rely on known customer or prospect lists, VisitorTrack helps clients identify companies that are anonymously visiting their website. netFactor used Mintigo’s predictive marketing platform to significantly propel lead engagement.
Tags : predictive, marketing, improvements, modeling, investment, operation, optimization, application
     Mintigo
By: Mintigo     Published Date: Oct 20, 2014
As VP of Demand Generation at DocuSign, Meagen Eisenberg has lots of data noise coming from her various marketing initiatives and little insight into how to use that data to engage her buyers. Her biggest problem is finding qualified buyers for her marketing and sales teams. Meagen turned to Mintigo’s Predictive Marketing Platform to gain insights into what drove her prospect’s buying behaviors.
Tags : predictive, marketing, improvements, modeling, investment, operation, optimization, application
     Mintigo
By: Mintigo     Published Date: Oct 20, 2014
Business success depends on customer experience, and customer experience depends on predictive marketing. Therefore, business success depends on predictive marketing.
Tags : predictive, marketing, improvements, modeling, investment, operation, optimization, application
     Mintigo
By: Mintigo     Published Date: Oct 20, 2014
The promise of predictive technology is to perform deep qualification of accounts and opportunities through data science and automation.
Tags : predictive, marketing, improvements, modeling, investment, operation, optimization, application
     Mintigo
By: Mintigo     Published Date: Oct 20, 2014
Predictive lead scoring is a methodology for ranking leads in order to determine their sales-readiness by using predictive modeling to discover the most accurate and relevant data points for which to score.
Tags : predictive, marketing, improvements, modeling, investment, operation, optimization, application
     Mintigo
By: Mintigo     Published Date: Oct 20, 2014
Predictive marketing is the ability to discover, target, and engage the customers and prospects who are the most likely to buy based on your current customer attributes including their digital activity.
Tags : predictive, marketing, improvements, modeling, investment, operation, optimization, application
     Mintigo
By: foxtailmarketing     Published Date: Oct 15, 2014
This eBook describes, in detail, the methods and systems required to generate sales ready B2B leads by using several different types of digital marketing.
Tags : foxtail marketing, b2b leads, social, google, content creation, lead nurturing, search marketing
     foxtailmarketing
By: Yext     Published Date: Oct 13, 2014
This whitepaper aims to help marketers understand how to use Google My Business Locations with an overview of the offering and a list of key things to know as you adjust to this new tool.
Tags : yext, google, search marketing, geo marketing, google search, google my business, online marketing, geo marketing cloud
     Yext
By: Oracle     Published Date: Sep 05, 2014
As a business with a content marketing strategy, it’s crucial to understand your target audience and the types of content they want to consume. Whether you’ve been creating content for years or are just getting started, it’s important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
Tags : personas, content, marketing, strategy, business, sales, pipeline, brand development
     Oracle
By: Oracle     Published Date: Sep 05, 2014
The right message, in the right place, at the right time, to the right audience. Content marketing doesn’t have to be painful. Want to know more about ending the chaos of your organization’s content creation, management and measurement? Download this report now!
Tags : content marketing, chaos, calm, message, management, measurement, audience, creation
     Oracle
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