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Search Marketing

Search Marketing is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods of SEM are Search Engine Optimization, Pay Per Click Advertising, and Paid Inclusion

Sub-Categories: Pay Per Click (PPC), Search Engine Optimization (SEO)
Results 1 - 25 of 218Sort Results By: Published Date | Title | Company Name
By: Yext     Published Date: Oct 13, 2014
This whitepaper aims to help marketers understand how to use Google My Business Locations with an overview of the offering and a list of key things to know as you adjust to this new tool.
Tags : yext, google, search marketing, geo marketing, google search, google my business, online marketing, geo marketing cloud
     Yext
By: SAS     Published Date: Sep 30, 2014
In this paper – which is based on a webinar hosted by the Direct Marketing Association (DMA) and sponsored by SAS – we will take a look at how these technological advancements can enable you to become more predictive and prescriptive in your digital and integrated marketing efforts.
Tags : sas, direct marketing association, integrated marketing efforts, digital marketing efforts, search marketing
     SAS
By: Yext     Published Date: Sep 03, 2014
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your business appearing throughout the Local Search ecosystem are bad news for a variety of reasons, not the least of which is they could be costing your business a lot of time and money. As an industry, it, behooves us to collectively solve this issue. So let’s give it a shot.
Tags : yext, seo, marketing, search engine optimization, duplicate business listings, local search, local search ecosystem, seo best practices
     Yext
By: Phunware     Published Date: Jul 30, 2014
Retailers and Marketers have not yet begun to take total advantage of the newest technologies to leverage bid data and mobile. Download this whitepaper for the key best practices that will allow mobile marketers to utilize these technologies and capture a larger market share.
Tags : phunware, apps for sports, apps for event marketing, apps for live events, search marketing, social media, traditional marketing
     Phunware
By: Phunware     Published Date: Jul 30, 2014
Hospitality businesses now have a major opportunity to increase revenue, differentiate their brands and properties, increase customer service, and jump ahead of competitors. Today’s mobile technology advancements are the key. With branded mobile apps coupled with location-based mobile technologies, you can create a compelling, satisfying, and exciting guest experience in ways not possible just a few months ago.
Tags : phunware, hotel app development, resort app development, restaurant app development, hotel mobile development, resort mobile development, restaurant mobile development, hotel mobile strategy
     Phunware
By: Phunware     Published Date: Jul 30, 2014
Retailers and Marketers have not yet begun to take total advantage of the newest technologies to leverage bid data and mobile. Download this whitepaper for the key best practices that will allow mobile marketers to utilize these technologies and capture a larger market share.
Tags : phunware, best practices ibeacon, big data ibeacon, push notifications, search marketing, emerging marketing, social media
     Phunware
By: Phunware     Published Date: Jul 30, 2014
Download this case study to learn more about how WWE was able to increase fan engagement, loyalty and revenue.
Tags : phunware, search marketing, emerging marketing, traditional marketing
     Phunware
By: Quantcast     Published Date: Apr 07, 2014
The world of display advertising is being flipped upside down and yes, this is a very good thing. eMarketer predicts that display advertising will overtake search by 2015.
Tags : display advertising, search marketing, real time bidding, quantcast, interactive marketing
     Quantcast
By: Quantcast     Published Date: Aug 30, 2012
In this whitepaper, you'll discover the six reasons why some perfectly reasonable hypotheses of RTB 1.0 have turned out to be flawed.
Tags : rtb, real time bidding, quantcast, search marketing, display advertising, retargeting ads, remarketing, interactive marketing
     Quantcast
By: Oracle     Published Date: Sep 05, 2014
As a business with a content marketing strategy, it’s crucial to understand your target audience and the types of content they want to consume. Whether you’ve been creating content for years or are just getting started, it’s important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
Tags : personas, content, marketing, strategy, business, sales, pipeline, brand development
     Oracle
By: Oracle     Published Date: Sep 05, 2014
The right message, in the right place, at the right time, to the right audience. Content marketing doesn’t have to be painful. Want to know more about ending the chaos of your organization’s content creation, management and measurement? Download this report now!
Tags : content marketing, chaos, calm, message, management, measurement, audience, creation
     Oracle
By: Oracle     Published Date: Sep 05, 2014
Measure your content marketing effectiveness and value by following these five steps, brought to you by the Oracle Marketing Cloud.
Tags : measuring, effectiveness, content marketing, steps, cloud, value, effectiveness, search marketing
     Oracle
By: Oracle     Published Date: Sep 05, 2014
You’re committed to a content marketing program and you’ve been given a budget. No matter how big or small the amount, you’ll want to maximize the mileage of every dollar spent. One smart way to do that is by repurposing content. Read how in this report.
Tags : content, piece, budget, marketing, program, budget, mileage, maximize
     Oracle
By: Oracle     Published Date: Sep 05, 2014
Read this report by Forrester Research, Inc. for a better understanding of customer life-cycle marketing systems, a look at the landscape of CLCMS technology providers, and key recommendations for CMOs to prepare for and adopt these new but necessary tools. Fragmentation of the customer journey, due to the growth of digital channels, platforms and content, has forced marketing to be more relevant and responsive. In this paper, Forrester calls on CMOs to adopt the customer life-cycle as a guiding framework and deploy “customer life-cycle marketing systems” (CLCMS). Learn more by downloading the report.
Tags : customer, life-cycle, marketing, systems, technology, tools, fragmentation, cmo
     Oracle
By: DNN Corp.     Published Date: Sep 03, 2014
It is important to understand how to select an online community platform that best addresses your organization’s business needs and feature requirements. This guide is designed to help your organization gain a better understanding of these issues and select the online community platform best suited to your needs.
Tags : online community platforms, community software needs, dnn corporation, search marketing, email marketing, internet marketing, e-commerce
     DNN Corp.
By: Oracle     Published Date: Sep 02, 2014
Content Marketing is white hot right now. Ensure your team has the highly engaging, highly relevant content it needs to meet your current customers and prospects' needs. Stay focused with this how-to-guide on creating an editorial calendar.
Tags : editorial, content, marketing, calendar, guide, engaging, team, customers
     Oracle
By: Opentopic     Published Date: Aug 05, 2014
This white paper, brought to you by Opentopic, will help both experienced and non-experienced marketers understand what content marketing is, how to approach the content creation and curation mix as well as illustrate how great content marketing doesn't have to be complicated or expensive.
Tags : opentopic, content marketing, marketers, engage audiences, consumers, engage consumers, content creation, search marketing
     Opentopic
By: Acquia     Published Date: Jul 23, 2014
This paper provides the 3 phases of the purchase and best practices for creating and driving social commerce experiences.
Tags : driving social commerce, best practices for social commerce, 3 phases of purchases, creating commerce experiences, interactive/pr agencies, content management systems, interactive marketing, managed hosting services
     Acquia
By: Invoca     Published Date: Jul 16, 2014
Ready to upgrade your search strategy for today’s mobile world, and increase conversions? In this new eBook you’ll learn how to combine paid search with the power of call analytics, to optimize conversions and drive more inbound sales in this new eBook.
Tags : invoca, mobile search, mobile search marketing, inbound call marketing solutions, marketing solutions, mobile marketing, mobile optimization, search marketing
     Invoca
By: EX Squared Solutions     Published Date: Jul 16, 2014
Learn how a content hub can harmonize your marketing initiatives and see how this translates to increased productivity and better content management.
Tags : exsquared, content hub, marketing, communication, tailored messaging, targeting, asset storage, search marketing
     EX Squared Solutions
By: EX Squared Solutions     Published Date: Jul 16, 2014
Learn how to create a digital storefront to adapt to multi-device consumers and see how you can reach the customers who are moving away from PC and increasingly using mobile devices for purchases.
Tags : exsquared, digital retailing, consumer behavior, interactive merchandising, mobile strategy, mobile marketing, multi device, storefronts
     EX Squared Solutions
By: Adobe     Published Date: Jul 09, 2014
This paper outlines factors that influence successful business results and provides tips to achieve efficiency in content design, management, and publishing, ultimately increasing the return on your investment in responsive design.
Tags : responsive web design, adobe, interactive marketing, web analytics, managed hosting services, website/graphic design, marketing research, mobile marketing
     Adobe
By: Bizmago     Published Date: Jun 19, 2014
Download this whitepaper to learn about a revolutionary concept in advertising service for small business.
Tags : bizmago, small business, marketing, social media, branding, web design, service, quality
     Bizmago
By: distilnetworks     Published Date: Jun 13, 2014
In the 2014 Annual Bad Bot Report, Distil Networks identifies the trends and changes of bad bot activity over the past year. This report serves as the industry standard of defining malicious attacks and reporting on bad bot origins and makeup to help organizations prepare for, and mitigate, this rapidly accelerating security threat.
Tags : block bot, block bots, data protection, distil networks, online trust, prevent web scraping, price scraping, web scraping
     distilnetworks
By: Ektron     Published Date: Jun 03, 2014
Download the whitepaper to learn how to reach new audiences and enhance engagement.
Tags : ektron, digital experiences, digital marketing, marketing strategies, search, social, mobile, customer engagement
     Ektron
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