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By: Bronto     Published Date: Mar 28, 2014
For this paper, sponsored by Magento and Bronto Software, over 1,000 online shoppers were surveyed about their awareness of shopping cart technology.
Tags : bronto, magneto, shopping cart adandonment, ecommerce, online shopping, marketing, online marketing, purchasing
     Bronto
By: Marketo     Published Date: Mar 11, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
Tags : marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test
     Marketo
By: Adlib Software     Published Date: Jan 13, 2014
Welcome to the future of 24/7, any-time, anywhere access to digital content - where dynamic publishing solutions are the mantra. Unfortunately most large organizations aren't ready for this brave new world of digital content distribution remaining woefully unsearchable while languishing behind departmental silos. This whitepaper explores how your organization can leverage rapid digital content consumption as a key to business intelligence.
Tags : content marketing, content management, enterprise content management, publishing, data, content transformation, document transformation, document conversion
     Adlib Software
By: IBM     Published Date: Nov 22, 2013
Learn how your e-business can improve its overall online customer experience by understanding why customers behave the way they do.
Tags : ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, internet marketing, online marketing, customer experience
     IBM
By: Bridgeline Digital     Published Date: Sep 26, 2013
Is your website ready for the mobile revolution? If you havenít already, marketers everywhere should be considering how to revamp their digital marketing strategy to cope with the mobile takeover.
Tags : website design, responsive design, website/graphic design
     Bridgeline Digital
By: WebiMax     Published Date: Sep 23, 2013
Download this white paper to know when you should redesign your website, the importance of making your design search-friendly and how rethinking your site design can benefit your SEO strategy.
Tags : seo, search engine optimization, web design, site redesign, increased roi, seo friendly, design trends, website/graphic design
     WebiMax
By: GoodData     Published Date: Aug 02, 2013
Explore over 50 critical sales metrics in a live, checkable and drill able environment. View essential metrics for executive overview, pipeline management, product and regional analysis, and team management, as well as vivid visualizations of historical performance trends. Download this White Paper for more information!
Tags : sales metrics, how to forecast sales, sales analysis, sales analytics, crm analytics, salesforce reports, salesforce analytics, sales projections
     GoodData
By: Marketo     Published Date: Jul 11, 2013
Use this worksheet to determine if your company is ready to use marketing automation.
Tags : marketing automation, lead generation, marketo, email marketing, new marketing, social marketing, mobile marketing, marketing automation worksheet
     Marketo
By: IBM     Published Date: Mar 28, 2013
Find out how organizations can use social approaches to create meaningful business value. This report is based on responses from more than 1,100 individuals and interviews with more than two dozen executives from leading organizations.
Tags : social business, business, organizations, social media, workforce productivity, ibm, business value, search marketing
     IBM
By: Adobe     Published Date: Nov 06, 2012
Adobe has released the 2012 Digital Marketing Optimisation Survey Results, which focuses on the key areas where digital marketers need to excel in order to ensure success: personalisation, social media, mobile, and customer experience.
Tags : adobe, digital marketing, optimization, optimisation, web content management, customer experience, website development, emerging marketing
     Adobe
By: Adobe     Published Date: Nov 06, 2012
Read this latest Gartner report to learn key trends in the Web Content Management (WCM) market for 2012, Adobe's core strengths in the WCM space and Why Gartner rates Adobe as a market leader in web content management.
Tags : adobe, gartner, web content management, wcm, digital marketing strategy, social media, content management systems, website/graphic design
     Adobe
By: Trilibis Mobile     Published Date: Oct 02, 2012
Univision achieves cross-platform content parity and a stellar mobile user experience by utilizing over 100 integration points to deliver its content across 90+ unique mobile sites, making it the most comprehensive Hispanic mobile portal.
Tags : mobile web, mobile strategy, tribilis, tribilis mobile, hybrid apps, mobile first, smartpath, html5
     Trilibis Mobile
By: Epsilon     Published Date: Aug 23, 2012
As competition increases, financial institutions need to enhance the overall mobile banking experience to stay relevant and better meet customers' demands and constantly changing needs.
Tags : mobile banking, mobile sites, text banking, mobile apps, mobile behavior, website development, crm solutions/software, customer experience/engagement
     Epsilon
By: Optify     Published Date: Aug 03, 2012
Learn how your agency can thrive by offering high-value inbound marketing services.
Tags : digital marketing, inbound marketing, internet marketing, content creation, social media marketing, search engine marketing, seo, social media
     Optify
By: OpenText     Published Date: Jun 06, 2012
Content is key to the customer experience, yet digital content strategies at many organizations do not maximize the value of their content across online and offline channels.
Tags : web content, marketing, online marketing, digital marketing, opentext, web analytics, interactive marketing, managed hosting services
     OpenText
By: Apple Corporation     Published Date: May 29, 2012
Please join us at this on-demand online seminar. It'll take about an hour and it's absolutely free.
Tags : ipad, ipod, apple, ipad2, tablet, ipad tablet, apple iphone, itunes
     Apple Corporation
By: Janrain, Inc.     Published Date: Apr 25, 2012
Do you make customers register an account in order to leave comments on your site, access information or make a purchase? You could be driving them away. Download the research report and discover the preferred alternative for 77% of consumers.
Tags : janrain, marketing, social media, emerging marketing, internet marketing, website, social networks, interactive
     Janrain, Inc.
By: Janrain, Inc.     Published Date: Apr 25, 2012
A comprehensive user management platform provides the essential tools for improving acquisition, creating engagement and building intelligence. Use this guide when evaluating prospective vendors to select the right user management platform partner.
Tags : janrain, marketing, social media, emerging marketing, internet marketing, website, social networks, interactive
     Janrain, Inc.
By: Janrain, Inc.     Published Date: Apr 25, 2012
It has been well documented that just having a Facebook page or sending the occasional tweet are not enough to have a significant, sustainable impact on business results. The good news is that there are multiple ways to take advantage of the social media space, and one of the most effective places to start is actually from your own website.
Tags : janrain, marketing, social media, emerging marketing, internet marketing, website, social networks, interactive
     Janrain, Inc.
By: Limelight Networks     Published Date: Apr 03, 2012
Learn how decreasing the time it takes to interact with your website increases engagement, response, and conversion. In this report, learn: *Why slow page-loading sabotages your marketing *Proven ways to improve performance *How to boost speed across mobile devices
Tags : limelight, marketing, webpage, internet, digital marketing, webpage speed, internet connection, interactive marketing
     Limelight Networks
By: IBM Unica     Published Date: Feb 09, 2012
Our CMO Study is the latest in IBM's series of C-suite Studies, encompassing interviews with more than 15,000 top executives over the past seven years. The study casts light on the challenges public and private sector CMOs confront - and the opportunities they envision - in increasingly complex times. It also illustrates how closely CMOs' perception of the marketplace mirrors previous assessments by CEOs.
Tags : cmo, ibm, marketing, chief marketing officer study, c-suite, customers, customer satisfaction, consumers
     IBM Unica
By: Aprimo     Published Date: Jan 31, 2012
om managing multiple programs across an ever-expanding network of channels to fulfilling constantly evolving objectives-today's marketers have to juggle changing priorities and reduced budgets while remaining bold, creative and responsive.
Tags : aprimo, marketing, integrated marketing, marketing investments, integrated marketing system, marketing management strategy, content management systems, interactive marketing
     Aprimo
By: Act-On     Published Date: Jan 20, 2012
Do you wish your email marketing system delivered just a bit more functionality? Are you spending lots of time managing multiple tools and correlating the data they provide? Would it be useful if your CRM and email were tightly integrated? Maybe it's time to consider a marketing automation solution. This new report from Gleanster Research will help you.
Tags : email marketing, marketing automation, marketing solutions, automation solutions, managed hosting services, website/graphic design, market research, email marketing services/software
     Act-On
By: Act-On     Published Date: Jan 20, 2012
This paper will present case studies and research from industry analysts to highlight the areas progressive marketers are tracking, as well as the metrics they are able to move with as a result.
Tags : demand generation, marketing, marketing programs, b2b, leads, lead generation, website/graphic design, business intelligence
     Act-On
By: Tealium     Published Date: Dec 15, 2011
Tags slow down web sites. Tag management systems provide a solution using a number of methodologies ranging from asynchronous tagging, conditional loading and tag killing to improve site performance.
Tags : tag management, tag management system, universal tag, container tag, pixel management, site performance, web analytics, web analytics implementation
     Tealium
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