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By: Evergage, Inc.     Published Date: Nov 19, 2014
Are you responding in real time to your prospects and customers while they are engaged on your website or in your online application? The future of B2B Marketing is Personalization. With it, you can get to know what your visitors and users are doing and then deliver targeted and personalized content that will allow you to boost conversion rates and improve customer communication and retention. This FREE eBook will show you how Millard Brown Digital's SaaS application, Compete PRO got a 26% lift in retention with Real-Time Web Personalization.
Tags : web personalization, b2b, targeted content, visitor engagement, website development, emerging marketing, marketing research
     Evergage, Inc.
By: Evergage, Inc.     Published Date: Nov 13, 2014
Start Turning More Visitors into Customers There’s no way around it – the future of Digital Marketing is Personalization. By presenting your online audiences with relevant, personalized content in real time, you can create engaging experiences that increase conversion rates by as much as 300%. This FREE eBook can help you turn visitors into customers with inspirational examples and ideas for: • Bounce Prevention • Relationship Building • Visitor Conversion • Creating Advocates
Tags : website personalization, customer-website interaction, real-time, website development, internet marketing, marketing research
     Evergage, Inc.
By: Evergage, Inc.     Published Date: Nov 13, 2014
People often describe a great book as a “page turner.” It is an apt description for a best-selling novel, but not necessarily for an e-commerce or business website — especially if your website is turning potential customers away from its pages.
Tags : web personalization, e-commerce, business website, website experience, website development, internet marketing, marketing research
     Evergage, Inc.
By: LogMeIn     Published Date: Jul 18, 2014
Best practices for Agents and Admins providing tips for building a live chat service.
Tags : boldchat, livechat, customer support, tips for building live chat, webinars & web conferencing, managed hosting services, crm solutions/software, customer experience/engagement
     LogMeIn
By: LogMeIn     Published Date: Jul 18, 2014
This paper gives you 7 guidelines to help you make the most out of ad hoc meetins
Tags : ad hoc meretings, join.me, conference meetings, online meetings, a guide to meetings, being productive in meetings, ad hoc meetings, webinars & web conferencing
     LogMeIn
By: Act-On     Published Date: Jan 08, 2015
Your website can be your best source for more, and better, leads. Learn 7 proven lead generation tactics you can use to make the most of your website’s potential. See also the surprising results of a real-world landing page testing scenario.
Tags : act-on, sales, marketing, automation, benefits, sales cycle, tracking, leads
     Act-On
By: Monetate     Published Date: Dec 18, 2014
You have 60 minutes to capture your website visitor’s attention. Within that timeframe, nearly 75% of your customers will visit your site, make a decision on what to buy, and complete the checkout process. If they don’t, chances are, they’ll move on. Regardless of the device a customer uses or the channel from which a customer is referred, nearly 75% of all purchases will be made in that window. And you’ll end up learning whether your customer acquisition and retention costs were worth it. Given the enormity of this statistic, we’re taking an in-depth look at that first hour in this EQ: that happens when, how customers behave, and what you should be doing to convert the most customers possible.
Tags : retention costs, benchmark data, customer acquisition, ecommerce quarterly, website development, emerging marketing, crm & customer care, marketing research
     Monetate
By: IBM     Published Date: Aug 14, 2014
Learn how online merchants can use recommendations technology to provide shoppers with a personalized website experience. Find out what key characteristics you need in a recommendations engine, and explore strategies to increase sales and customer satisfaction.
Tags : lift, loyalty, personalized product, recommendations, online merchants, technology, website experience, strategies
     IBM
By: Inkling     Published Date: Aug 08, 2014
Learn what five mission-critical questions your marketing team should be asking in order to better align your digital content creation and see how this will allow users to better interact with your content.
Tags : digital content, publishing, marketing, content management systems, website/graphic design, sales
     Inkling
By: LogMeIn     Published Date: Jul 18, 2014
This report by Frost and Sullivan focuses on the state of the web conferencing market and enabling workplace transformation for enhanced teamwork and productivity.
Tags : join.me, conference calling, online meetings, screensharing, enhancing teamwork, enhanced productivity, conference trends, webinars & web conferencing
     LogMeIn
By: LogMeIn     Published Date: Jul 18, 2014
A Nucleus Research guidebook to join.me
Tags : join.me, screensharing, conference meetings, customer service, customer support, guidebook to join.me, webinars & web conferencing, managed hosting services
     LogMeIn
By: Bizmago     Published Date: Jun 19, 2014
Download this whitepaper to learn about a revolutionary concept in advertising service for small business.
Tags : bizmago, small business, marketing, social media, branding, web design, service, quality
     Bizmago
By: IBM     Published Date: Jun 11, 2014
Read this paper to learn how to automate rich media workflows from collaborating with creative agencies and designers to automating the distribution of digital assets.
Tags : ibm, internet marketing, website development, rich media, digital media, online video marketing, customer engagement, digital experience
     IBM
By: Ektron     Published Date: Jun 03, 2014
Understand why evaluating data is essential to your business success
Tags : ekton, inbound website, data evaluating, conversion rates, website development, emerging marketing
     Ektron
By: Ektron     Published Date: Jun 03, 2014
Leverage the best technologies to prepare your website for the mobile needs of tomorrow
Tags : ektron, ress, mobile technology, devices, website development, emerging marketing
     Ektron
By: Ektron     Published Date: Jun 03, 2014
Learn the step-by-step process to create a strategic, inbound website
Tags : ektron, website, marketing strategies, seo rankings, roi, inbound website, website development, emerging marketing
     Ektron
By: Ektron     Published Date: Jun 03, 2014
Learn the step-by-step process of creating an inbound website with SEO & social strategies
Tags : ektron, seo, social media, roi, website, marketing strategy, website development, emerging marketing
     Ektron
By: Ektron     Published Date: Jun 03, 2014
Increase relevancy and visitor engagement on your site with personas & content targeting
Tags : ektron, content targeting, lead nuturing, website, roi, relevancy, website development, emerging marketing
     Ektron
By: Yottaa, Inc.     Published Date: May 09, 2014
Most sites aspire to faster page load times. But in order to improve, you first need goals based on real data. Only robust performance benchmarking will tell you how your user experience stacks up against competitors, and how performance varies in all the regions you sell to. This guide presents 9 key tips to ensure you get actionable insights from benchmarking performance against competitors, including common oversights and best practices. The guide also links to free tools that can help you to accomplish your benchmarking project. Download the eBook here!
Tags : benchmarking, performance monitoring, website testing, page load time, web performance, optimization, testing tools, free tools
     Yottaa, Inc.
By: IBM     Published Date: May 06, 2014
Personalization is on the rise as companies strive to meet customer expectations for a more customized and relevant experience. When used effectively, the rewards of personalization can be enormous—increasing sales and revenue, and enhancing online conversion rates.
Tags : ibm, personalization, real time personalization, customer expectations, customer engagement, customization, online conversion rates, ecommerce
     IBM
By: Bronto     Published Date: Mar 28, 2014
For this paper, sponsored by Magento and Bronto Software, over 1,000 online shoppers were surveyed about their awareness of shopping cart technology.
Tags : bronto, magneto, shopping cart adandonment, ecommerce, online shopping, marketing, online marketing, purchasing
     Bronto
By: Marketo     Published Date: Mar 11, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
Tags : marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test
     Marketo
By: Avalara     Published Date: Jan 28, 2014
For years, “tax-free online shopping” has brought customers to the web in droves, all while raising the ire of brick-and-mortar retailers claiming an unfair price advantage to sellers offering prices free of sales tax. At the center of these debates lies the small to medium business, attempting to navigate changing sales tax requirements, and facing increased scrutiny under these new rules. Sales tax compliance is becoming a sticky wicket, as state and local governments revise tax laws to increase revenue, and Congress considers granting states the authority to make remote sellers charge sales tax. This Definitive Guide lays out sales and use tax basics as well as commonly misunderstood elements of sales tax compliance, to provide you a one-stop reference for all things sales and use tax related. The last two sections include a state-by-state summary of sales tax rules and regulations, and a glossary of terms. Download this White Paper for more information.
Tags : sales tax, tax liability, internet sales tax, best practices, audit, compliance, website development, small business
     Avalara
By: Adlib Software     Published Date: Jan 13, 2014
Welcome to the future of 24/7, any-time, anywhere access to digital content - where dynamic publishing solutions are the mantra. Is your organization ready for this brave new world of digital content distribution? This whitepaper explores how to prime your organization to leverage rapid digital content consumption as a key to business intelligence.
Tags : content marketing, content management, enterprise content management, publishing, data, content transformation, document transformation, document conversion
     Adlib Software
By: IBM     Published Date: Nov 22, 2013
Learn how your e-business can improve its overall online customer experience by understanding why customers behave the way they do.
Tags : ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, internet marketing, online marketing, customer experience
     IBM
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