China's Internet and blogging populations rise

In March last year, the number of Internet users in China surpassed that of the U.S., and now the number of bloggers in the Asian superpower is reaching new heights, too. >>

E-commerce

Live chat boosts sales and customer service

Online stores are increasingly giving a human touch to their customer service, with the implementation of live chat functions that are initiated by agents based on a customer's location on a website, or their browsing behavior. >>

Blogs & Content

Aflexi offers delivery management for content providers

Malaysia-based Aflexi has officially launched their new space, with word that their content delivery solution is now available on a trial basis for web hosts and content distributors. Previously the company offered this for content distributors and ISPs. >>

Advertising

Cox Cross Media to provide online ad sales for ABC

The Alphabet Network - and it's local affiliates - have a new partner. Cox Cross Media has partnered with the ABC-owned Television Stations Group to sell online advertising. Cox (CXM) will take over online ad sales for the ten stations owned and operated by ABC. >>

E-commerce

Where 2 Get It, Easy2 partner for product demo and information

Consumers are turning to the Internet to research product specifications more and more; a new partnership could help manufacturers turn more of these researchers into purchasers from the moment they log on to a website. Where 2 Get It has partnered with Easy2 Technologies to give consumers online product demonstrations and give them purchasing information at the same time. >>

Social Marketing

Puma gets social for 60th Anniversary campaign

Shoe brand Puma is turning up the social heat on it's latest online campaign in the hopes of drawing in both new and old customers. To celebrate their 60th year in business, the shoe moguls have launched the Past Masher which allows consumers to mix and match more than 60 years of athletic styles. >>

Mobile Marketing

U.S. mobile phone users eschew multi-media features

U.S. mobile users may carry sophisticated all-in-one multimedia devices, in the form of their mobile phones, but many eschew advanced features and stick to making calls, according to new research from The NPD Group. >>

Mobile Marketing

Report: Make mobile more interactive and location specific

If you're thinking about a mobile campaign you need to be aware of two things first: the campaigns should be highly targeted according to location and should be quite interactive. According to a report from Professor Fareena Sultan, Associate Professor of Marketing at Northeastern, mobile phone users are interested in interactivity and want location-specific information when they log on. >>

Research

British online bankers want to save cash, not the environment

Organizations can save money by steering their consumers away from paper-based transactions and notifications, and consumers know this, which is why they want cash to make the switch, according to a poll for electronic bill presentment and payment firm OneVu. >>

Social Marketing

"You 'Kin Do It", says Dunkin' Donuts in new multi-million dollar ad campaign

The American coffee and food chain is seeing in 2009 with a bang with the launch of a $100 million ad campaign that will include social marketing in the mix. >>