Report: Television, Print lead kids online

Forget about word-of-mouth recommendations. Kids aren't going to their favorite online haunts because a friend told them to; they are going online because of television and print ads. New research from Mediamark Research & Intelligence (MRI) found that nearly 50% of kids are influenced to visit an online site because of an offline ad. >>

Research

Geriatrics gear up with gadgets

A new joint study from the Consumer Electronics Association and TNS Compete discovered that age is no barrier when it comes to tweeting, searching and texting. >>

Mobile Marketing

Brand marketers embrace mobile apps

Brand marketers are embracing the brave new mobile world and plunging consumers into branded environments that are far more interactive and viral than bland WAP banners and location-based text ads. >>

Blogs & Content

Will Yangaroo's US patent give content distributors more control?

It very well could. Yangaroo's 'Content Distribution System and Method' patent (United States Patent Application #10/431,854) has been allowed by the US Patent and Trademark Office (USPTO). The patent is said to give content distributors the ability to select who can view their content. >>

Mobile Marketing

Forecast: Mobile broadband to triple by 2013

The latest forecast from Parks Associates suggests that US mobile broadband subscribers will more than triple by 2013; growth from 46 million in 2008 to more than 140 million subscribers in 2013. In the same time period researchers suggest that the sale of Smartphones will increase to more than 60 million. >>

Email Marketing

How to craft a great welcome message

Despite the abundance of email marketing best practices, some email marketers are still falling short in customer expectations - especially with the welcome letter. Here are a few tips to create a great welcome letter and make that welcome letter mesh with later communications to enhance brandability. >>

Advertising

Attributor releases online ad-serving market share figures

Three guesses who has the biggest share of the ad-serving market? That's right, Google's DoubleClick and AdSense are responsible for over half of all online ad-server calls. >>

Blogs & Content

China's Internet and blogging populations rise

In March last year, the number of Internet users in China surpassed that of the U.S., and now the number of bloggers in the Asian superpower is reaching new heights, too. >>

E-commerce

Live chat boosts sales and customer service

Online stores are increasingly giving a human touch to their customer service, with the implementation of live chat functions that are initiated by agents based on a customer's location on a website, or their browsing behavior. >>

Blogs & Content

Aflexi offers delivery management for content providers

Malaysia-based Aflexi has officially launched their new space, with word that their content delivery solution is now available on a trial basis for web hosts and content distributors. Previously the company offered this for content distributors and ISPs. >>