CRM Webcasts, Case Studies, and White Papers by Aprimo, Inc.

CRM sponsored by Aprimo, Inc.


Reports on CRM published by Aprimo, Inc.

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MORE GENERAL: Business Management

MORE SPECIFIC: Contact Management | CRM Analytics | Mobile CRM | PRM | Profiling


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	Gartner's Magic Quadrant for Marketing Resource Management sponsored by Aprimo, Inc. WHITE PAPER - MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources. Posted: June 24, 2008 \| Published: June 1, 2008 Topics: Content Management \| Content Management Software \| CRM \| Customer Satisfaction \| Marketing \| Marketing Information Systems \| Sales and Marketing Software \| Sales Force Automation \| Software as a Service \| Workflow Software

	Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities sponsored by Aprimo, Inc. WHITE PAPER - An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs. Posted: June 20, 2008 \| Published: October 1, 2007 Topics: Campaign Management \| CRM \| CRM Software \| ERP \| ERP Software \| Financial Management \| Sales \| Sales and Marketing Software

	6 Key Requirements to Accelerating Marketing Activity sponsored by Aprimo, Inc. WHITE PAPER - MRM automates core marketing processes through a combination of workflow and role-based applications to the team members who must work together to make marketing happen. Posted: June 20, 2008 \| Published: March 1, 2008 Topics: Business Process Automation \| CRM \| CRM Software \| Enterprise \| ERP \| ERP Software \| Financial Management \| Marketing \| ROI \| SOA

	How to Improve Marketing Execution and Efficiency sponsored by Aprimo, Inc. WHITE PAPER - Aprimo, the recognized leader in Marketing Resource Management, now provides you with technology and expertise to help you improve the productivity of your entire marketing function. Posted: June 20, 2008 \| Published: November 1, 2007 Topics: CRM \| CRM Software \| Enterprise Resource Management \| Financial Management \| Marketing \| Productivity \| ROI \| Sales \| Sales and Marketing Software

	6 Simple Solutions for Measuring Marketing Performance sponsored by Aprimo, Inc. WHITE PAPER - EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM. Posted: June 20, 2008 \| Published: December 1, 2007 Topics: B2B \| Campaign Management \| Campaign Management Software \| Content Management \| CRM \| CRM Software \| Databases \| ERP \| ERP Software \| Financial Management \| Lead Generation \| SOA


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