Marketing Information Systems Webcasts, Case Studies, and White Papers by Aprimo, Inc.

Marketing Information Systems sponsored by Aprimo, Inc.


Reports on Marketing Information Systems published by Aprimo, Inc.

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	Streamlining Marketing Management and Processes, a Merrill Lynch Success Story sponsored by Aprimo, Inc. CASE STUDY - This 2002 case study details Merrill Lynch's GPC Marketing team that successfully implemented Aprimo's Planning & Financial Management solution to better manage their $100 million-plus marketing spend. Posted: June 24, 2008 \| Published: June 24, 2008 Topics: Banking Industry \| Financial Reporting \| Investments \| Marketing \| Marketing Information Systems \| Productivity \| Strategic Planning

	Gartner's Magic Quadrant for Marketing Resource Management sponsored by Aprimo, Inc. WHITE PAPER - MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources. Posted: June 24, 2008 \| Published: June 1, 2008 Topics: Content Management \| Content Management Software \| CRM \| Customer Satisfaction \| Marketing \| Marketing Information Systems \| Sales and Marketing Software \| Sales Force Automation \| Software as a Service \| Workflow Software


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