SOA Webcasts, Case Studies, and White Papers by Aprimo, Inc.

SOA sponsored by Aprimo, Inc.


Reports on SOA published by Aprimo, Inc.

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	LendingTree: Direct Marketing Wins...with Enterprise Campaign Management sponsored by Aprimo, Inc. CASE STUDY - Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies. Posted: November 7, 2008 \| Published: November 6, 2008 Topics: Campaign Management \| Email \| Financial Services \| Marketing \| SOA \| Telemarketing

	6 Key Requirements to Accelerating Marketing Activity sponsored by Aprimo, Inc. WHITE PAPER - MRM automates core marketing processes through a combination of workflow and role-based applications to the team members who must work together to make marketing happen. Posted: June 20, 2008 \| Published: March 1, 2008 Topics: Business Process Automation \| CRM \| CRM Software \| Enterprise \| ERP \| ERP Software \| Financial Management \| Marketing \| ROI \| SOA

	6 Simple Solutions for Measuring Marketing Performance sponsored by Aprimo, Inc. WHITE PAPER - EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM. Posted: June 20, 2008 \| Published: December 1, 2007 Topics: B2B \| Campaign Management \| Campaign Management Software \| Content Management \| CRM \| CRM Software \| Databases \| ERP \| ERP Software \| Financial Management \| Lead Generation \| SOA


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