NaturalPath adds 27 partner sites to network

Online media network NaturalPath has added 27 more partner websites to it's network; the addition gives the network a reach of more than 25 million unique users each month. The NaturalPath network focuses on sustainable, healthy and conscious lifestyle markets; in other words 'green' consumers, a growing demographic that marketers are trying desperately to reach. >>

Advertising

Hitwise: Brand searches aren't leading to branded websites

Brand marketers could be missing out on traffic and revenue. According to a recent report from metrics firm Hitwise, only about 10% of brand searches actually lead consumers to a brand's website. >>

Mobile Marketing

Taptu, itsmy.com partner for mobile search

Pure-play mobile search engine Taptu has been tapped by mobile social network hub itsmy.com to power mobile search. According to the agreement, Taptu will power the search queries of the more than 2 million users on the itsmy.com network. >>

Social Marketing

Luxury car brand embraces social networking

Earlier this year, Mercedes-Benz partnered with consumer community site Passenger to form Generation Benz, a social network they can use to conduct a dialogue with, and learn from, their youngest demographic. >>

Email Marketing

MailerMailer: Emails are being opened faster

A new study from MailerMailer reveals some interesting figures regarding the speed at which emails are opened, the effect of subject line length and the direction in which open rates are heading. >>

Email Marketing

Is your unsubscribe process working for, or against, you?

So, a consumer wants to unsubscribe from your email communications. How is this handled at your company? Does your process immediately unsubscribe them, or are they first presented with alternative choices? >>

E-commerce

comScore: Ecommerce grows only 1% in October

You may call it a bellweather for the upcoming holiday season; according to the latest research from comScore, US ecommerce (retail) growth slowed to only 1% in October 2008. In the non-travel categories, this is the slowest growth increase this year. >>

Advertising

Study: Consumers engaging with digital out-of-home ads

A new study commissioned by Danoo, a digital out-of-home media compny, and Arbitron Media Research has found that consumers are highly engaged with the new, digital billboards. These Web-connected LCD screens have been found to have an 84% engagement rate with consumers. >>

Mobile Marketing

MMA: Mobile growth could push marketers into the black

With the growing economic crisis around the world, marketers are tightening their budgets and looking for new answers. A new report from the Mobile Marketers Association and Synovate points to mobile as part of the answer; with more consumers turning to mobiles for information as well as communication, the report suggests mobile revenue could help marketers reap some rewards. >>

E-commerce

Brandvoice: Syndicating reviews to retail sites

It's well known that user-generated ratings and reviews play an important part in online purchasing decisions. In fact, says Bazaarvoice, manufacturers that don't have reviews on retail sites are hurting their brand and losing business. >>