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	The End of Advertising as We Know It WHITE PAPER: Posted: March 3, 2008 \| Published: November 1, 2007 Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, we see four change drivers shifting control within the industry. Find out more by downloading this IBM white paper.	sponsored by IBM Line of Business

	Brand Management - Leveraging the Power of Integrated Marketing WHITE PAPER: Posted: February 1, 2008 \| Published: February 1, 2008 The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Discover the benefits of integrated brand ma...	sponsored by SAP America Inc

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