IAB reports slow quarterly growth in online ad revenue

Despite the economic downturn, online advertising revenues continue to grow, according to a recent report from the Interactive Advertising Bureau and PricewaterhouseCooper. >>

Mobile Marketing

Mobiles users will trade phone bill discounts for ads

U.S. mobile subscribers are prepared to view advertising on their devices if they were to receive discount off their monthly phone bills, found open source solutions provider Transverse in a survey conducted by iGR. >>

Advertising

Ad network launches quality guarantee, refunds

Online ad network Undertone Networks is hanging its hat on accountability with the announcement this week of a Quality Guarantee, with refund, for all its advertisers. >>

E-commerce

Survey: Reward incentives will be important this year

With all that has been said about consumers cutting back and money being short this holiday season, retailers are preparing for a bear year; but the season isn't dead and merchants could still save the day. According to a recent survey by Kelton Research on behalf of Vesdia Corporation, rewards and incentive programs are a good start for online and offline merchants this season. >>

Advertising

ContextWeb enhances marketers ability to target Hispanic markets

The Hispanic population in the US is one of the fastest growing populations. To help marketers reach this new consumer base, ContextWeb has launched a Spanish-language contextual targeting platform. The platform allows marketers to reach Hispanic consumers on both Spanish and English language websites. >>

Advertising

Ad network launched by DriverTV

Automotive website and video on demand online channel DriverTV has launched a content and advertising network; the new network will allow online publishers and marketers to pair up targeted overlay and display ads with relevant video content. >>

Research

Single-digit growth forecast for online travel booking industry

2009 will be the first year that online travel bookings in the U.S. will experience single-digit growth, forecasts PhoCusWright, while a Travel Weekly article reports the first monthly double-digit decline in U.S. travel sales volume. >>

Research

Harris Poll: The Internet revolution continues

Over 80% of the U.S. population is online, and cyberspace is no longer purely the domain of the young and tech-savvy, according to recent Harris Interactive research. >>

Research

Asia Pacific shoppers shun high street for Internet

Shoppers in Asia Pacific prefer purchasing online rather than a trip down the high street or mall, according to Visa's recent e-Commerce Tracking study. >>

Research

NaturalPath adds 27 partner sites to network

Online media network NaturalPath has added 27 more partner websites to it's network; the addition gives the network a reach of more than 25 million unique users each month. The NaturalPath network focuses on sustainable, healthy and conscious lifestyle markets; in other words 'green' consumers, a growing demographic that marketers are trying desperately to reach. >>