WHITE PAPER - This whitepaper explains why B2C-oriented database marketing firms lack an understanding of how the data they manage and discover are really used. It also addresses how B2B marketers need a complex process to make their efforts more productive.
Posted: August 10, 2008 | Published: August 1, 2008


Topics:  B2B | B2C | CRM | Customer Satisfaction | Database Marketing | Lead Generation | Revenue Projections

WHITE PAPER - Database marketing's time is now, and as companies realize its importance the number of constituents will grow, meaning the database should be at the forefront of all new initiatives.
Posted: August 10, 2008 | Published: January 1, 2006


Topics:  Best Practices | Business Intelligence | CRM | Data Management | Database Marketing | ERP | Globalization

WHITE PAPER - This article reviews specific client examples of best practice application of database marketing in B2B environments.
Posted: August 10, 2008 | Published: August 1, 2008


Topics:  Best Practices | Database Marketing | Information Management | ROI

WHITE PAPER - This white paper introduces client snapshots which illustrates how implementing specific B2B database marketing tactics improved the results and effectiveness of each company's overall marketing spend.
Posted: August 10, 2008 | Published: August 1, 2008


Topics:  B2B | B2B Integration Software | B2C | Contact Centers | Database Marketing | Financial Management | Information Management | Sales Force Automation

CASE STUDY - Syncsort provided DMC with a free Proof-Of-Concept to demonstrate the benefits that DMExpress could provide. Using DMExpress, DMC was able to significantly decrease the elapsed time.
Posted: April 8, 2008 | Published: April 1, 2008


Topics:  Data Integration | Data Management | Data Management Software | Database Marketing | Databases | Project Management | Reporting Software