LucidMedia to expand contextual display ad network

Online meta-network and contextual display ad platform LucidMedia is set to expand their contextual display advertising network after completing $8.8 million in funding. The funding will also include expanding their national sales team and opening offices on Madison Avenue. >>

Mobile Marketing

Britain's bankers banking on SMS marketing

More evidence has been released that mobile marketing is eliciting good response rates from recipients and increasing in popularity within the banking industry. In the U.K., mobile marketing agency Sponge researched British banks to discover how mobile marketing, particularly SMS messaging, was perceived and used and found almost a third believed it to be "essential" or "important". >>

Research

Consumers spend most of online time with content

Content is king online, according to the Online Publishers Association's Internet Activity Index. The OPA announced this week that almost half of consumers' online time in October was spent viewing content as opposed to communications, commerce, community or search. >>

Mobile Marketing

Social networking via mobile phone on the increase

Recent surveys have shown that most mobile phone users take their mobiles with them wherever they go. It's this portability and 'always on' technology that is prompting the increasing use of mobile for social networking. >>

Mobile Marketing

Report: Texters are young, high spenders

When it comes to text messenging, more and more consumers are discovering the ease of the communication. However, marketers are still struggling to find their place in the text messenging world. The key, it seems, is to catch texters the moment they are in-market and the key to doing that is to know more about the demographic. >>

Advertising

Study: Display ads drive search

More consumers are searching for products and information but do marketers know why? According to a new study from Specific Media, online display ads are driving consumers to search. According to the research consumers who were exposed to a display ad for a product were more likely to search for the ad's branded terms than consumers who did not see an ad. >>

Internet

Does "Internet for all" require larger variety of languages?

English, Chinese and Spanish are the top three languages used on the Internet but, to enable the next billion people to have access to the Internet, should a larger range of languages be supported? >>

Internet

Marketers moving budgets online

Web development, search engine marketing and webcasts now make up almost half (47%) of marketers' budgets, according to a recent survey from Hearst Electronics Group and Goldstein Group Communications. >>

Social Marketing

Social network targets job seekers

Marketers are trained to advertise where the consumers are; in the online world, most consumers are on social networks and many more are surfing the job boards hoping for a better job and more money. A new social network combines these two fields, which could become a gold mine for online marketers. >>

Email Marketing

Can domain segmentation increase email ROI?

Segmenting online campaigns according to the similarities in groups of users - the same geographic region, similar buying habits or gender - is nothing new in the online marketing world. Segmenting by domain address, i.e. AOL, gmail or Yahoo, is something new but according to an Email Marketing Reports blog, it could help to increase the ROI of email campaigns. >>