WHITE PAPER - This case study examines Equifax's process of implementing a Business Rule Management System (BRMS) and the lessons learned. It provides readers with an understanding of BRMS as well best practices should they choose to implement a BRMS.
Posted: December 2, 2008 | Published: March 1, 2005


Topics:  Best Practices | Business Intelligence | Business Intelligence Software | Business Process Management | Business Process Management Software | CRM | Financial Services | Fraud Detection | Marketing | Systems Implementation

CASE STUDY - The new portal solution gave Samsung, its subsidiaries, and its partners faster and fuller access to real-time data for decision making that boosted revenues and profits while cutting costs.
Posted: December 1, 2008 | Published: November 27, 2008


Topics:  Enterprise | ERP | IT Infrastructure | Marketing | Sales | TCO

CASE STUDY - Dell used the Microsoft® .NET Framework and Microsoft Visual Studio® .NET to develop five Web services, the success of which validated adoption of a .NET-connected Web services architecture throughout the Dell enterprise.
Posted: December 1, 2008 | Published: November 27, 2008


Topics:  Databases | Marketing | Productivity | Purchasing | Sales | Software | Web Services

WHITE PAPER - This whitepaper defines the concept of Sales P3, which represent the core elements of building a world class sales organization.
Posted: November 26, 2008 | Published: November 26, 2008


Topics:  Best Practices | CRM | Manufacturing | Marketing | Performance Testing | Sales | Scalability Testing

WHITE PAPER - Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
Posted: November 25, 2008 | Published: November 18, 2008


Topics:  Branding | Lead Generation | Marketing | Online Marketing | Purchasing

WHITE PAPER - This document is designed to give you a better chance of successfully implementing CRM software solutions and focus is on implementing CRM software in small to medium sized organizations.
Posted: November 21, 2008 | Published: November 21, 2008


Topics:  Change Management | CRM | CRM Software | Data Migration | Enterprise | Marketing | Network Configuration Management | Network Management | SMBs

CASE STUDY - The marketing team integrated Manticore Technology with their existing salesforce.com solution to create a comprehensive demand generation platform.
Posted: November 20, 2008 | Published: November 20, 2008


Topics:  Marketing | ROI | Sales | Security | Security Management | Software as a Service

PRODUCT LITERATURE - The SpringCM document management solutions for pre sales management, proposal management, contract approval and marketing collateral management, deliver seamless collaboration environments accessible by all those sales and marketing teams.
Posted: November 18, 2008 | Published: November 18, 2008


Topics:  Best Practices | Contract Management | Document Management | Marketing | Sales and Marketing Software | Sales Force Automation | Sales Order Management

WHITE PAPER - This white paper will examine trends in server virtualization security and reveal the many compelling advantages of cross-platform VM isolation solutions.
Posted: November 18, 2008 | Published: November 18, 2008


Topics:  Data Center Management | Data Centers | Marketing | Security | Server Virtualization | VMware

WHITE PAPER - This document describes how Opus Research evaluates seven ways that firms can build a customer-centric organization and enhance the customer experience.
Posted: November 18, 2008 | Published: November 18, 2008


Topics:  CRM | CRM Best Practices | CRM Services | Customer Data Management | Customer Data Management Software | Hardware | IVR | Marketing | SIP

WHITE PAPER - This paper presents a big-picture view of the area, looking at both Microsoft offerings and complementary partner products, the intent is to provide a technology overview of BPM in the Microsoft world.
Posted: November 7, 2008 | Published: November 6, 2008


Topics:  Business Process Management | Business Processes | Collaboration | Document Management | Manufacturing | Marketing | Vendors

CASE STUDY - Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies.
Posted: November 7, 2008 | Published: November 6, 2008


Topics:  Campaign Management | Email | Financial Services | Marketing | SOA | Telemarketing

WHITE PAPER - The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology.
Posted: November 7, 2008 | Published: November 6, 2008


Topics:  Data Integration | Databases | Enterprise | Marketing | SAP (Product) | Vendors

CASE STUDY - Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value.
Posted: November 7, 2008 | Published: November 6, 2008


Topics:  Content Management | Customer Data Management | Customer Service | Enterprise | Marketing | Sales

CASE STUDY - Warner Bros. implemented Aprimo's Marketing Resource Management solution, which helped them to combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes.
Posted: November 7, 2008 | Published: November 6, 2008


Topics:  Business Development | Business Intelligence | Communications Systems | Licensing | Marketing | Sales