WHITE PAPER - This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation.
Posted: September 29, 2008 | Published: September 29, 2008


Topics:  B2B | Campaign Management Software | CRM Analytics | CRM Software | Customer Data Integration | Customer Data Management | Demographic Profiles | Lead Generation | Marketing Information Systems | Productivity | Profiling | Sales Force Automation | Sales Representatives

WHITE PAPER - As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this.
Posted: September 19, 2008 | Published: September 17, 2008


Topics:  Business Intelligence | Financial Systems | Marketing | Marketing Information Systems | Productivity | Sarbanes-Oxley Act of 2002

WHITE PAPER - In the age of digital content, marketing departments are increasingly tasked with creating digital experiences to promote their companies' brands.
Posted: September 12, 2008 | Published: September 12, 2008


Topics:  Business Intelligence | Collaboration | Content Management | Digital Asset Management | ERP | Marketing | Marketing Information Systems

WHITE PAPER - This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program.
Posted: August 20, 2008 | Published: August 20, 2008


Topics:  B2B Integration | CRM | Email | Lead Generation | Marketing Information Systems | Purchase Order Management | ROI | Routing Protocols | Sales | Systems Management | Telephones

CASE STUDY - This 2002 case study details Merrill Lynch's GPC Marketing team that successfully implemented Aprimo's Planning & Financial Management solution to better manage their $100 million-plus marketing spend.
Posted: June 24, 2008 | Published: June 24, 2008


Topics:  Banking Industry | Financial Reporting | Investments | Marketing | Marketing Information Systems | Productivity | Strategic Planning

WHITE PAPER - MRM is a set of processes and capabilities designed to enhance a company's ability to orchestrate and optimize internal and external marketing resources.
Posted: June 24, 2008 | Published: June 1, 2008


Topics:  Content Management | Content Management Software | CRM | Customer Satisfaction | Marketing | Marketing Information Systems | Sales and Marketing Software | Sales Force Automation | Software as a Service | Workflow Software

ANALYST REPORT - This document is a guide for midsize businesses and large companies to identify and evaluate vendors that deliver IT services in support of connectivity and communications infrastructure.
Posted: June 10, 2008 | Published: May 14, 2008


Topics:  Marketing | Marketing Information Systems | Network Management Services | Network Monitoring | Telephony Services | Telephony Systems

WHITE PAPER - This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
Posted: May 14, 2008 | Published: January 1, 2007


Topics:  Customers | Demographic Profiles | Internet | Market Segments | Market Trends | Marketing Information Systems | Shopping Cart Software | Web Site Design

PODCAST - Marcia Turner, author of The Unofficial Guide to Marketing Your Small Business, talks about how to best utilize the tools available on-line to make your small business seem a whole lot bigger.
Posted: February 22, 2008 | Premiered: November 14, 2007


Topics:  Marketing Information Systems | Marketing Literature | Online Advertising | Online Marketing | Small Businesses | SMBs

BROCHURE - NuEdge Suite has integrated a proven campaign management solution with the full compliment of business intelligence tools from Business Objects® to provide a unique, focused, approach to marketing automation.
Posted: February 16, 2004 | Published: February 1, 2004


Topics:  Campaign Management | Campaign Management Software | Customer Profiles | Dashboards | Data Mining | Data Mining Software | Financial Services Industry | Marketing Information Systems | Query Tools

SOFTWARE DEMO - TagTeam® Marketing Materials Management is a ready-to-use solution for your Marketing, Sales and Creative team. TagTeam.com is built to handle all of your materials, electronic and print, and to support marketing teams in any industry or size of company.
Posted: September 15, 2003 | Published: September 15, 2003


Topics:  Application Hosting | Digital Asset Management | Marketing Information Systems | Sales and Marketing Software | Web Page Publishing Software