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	Email Creative That Works: An Evaluation of Opens and Click Rates Associated with Various Creative Elements sponsored by Silverpop Systems Inc. WHITE PAPER - To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates. Posted: August 8, 2008 \| Published: January 1, 2006 Topics: Best Practices \| Email \| Email Marketing \| Newsletters \| Public Relations

	Protecting Your Brand sponsored by Information Security Magazine JOURNAL ARTICLE - Customer confidence is at risk when a data breach occurs. Posted: July 3, 2007 \| Published: July 1, 2007 Topics: Brand Loyalty \| Data Security \| Identity Theft \| Phishing \| Public Relations \| Retail Trade Industry \| Risk Assessment

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Special Report

Email Creative That Works: An Evaluation of Opens and Click Rates Associated with Various Creative Elements
sponsored by Silverpop Systems Inc.

To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates.

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