WHITE PAPER - This paper takes an executive level look at quality issues, the ways that real organizations have solved these issues with Fanfare test automation software and the impressive business results they achieved including a 350 percent productivity gain.
Posted: November 17, 2008 | Published: November 17, 2008


Topics:  Marketing | Metrics | Productivity | Quality Control | Testing

WHITE PAPER - This paper presents a big-picture view of the area, looking at both Microsoft offerings and complementary partner products, the intent is to provide a technology overview of BPM in the Microsoft world.
Posted: November 7, 2008 | Published: November 6, 2008


Topics:  Business Process Management | Business Processes | Collaboration | Document Management | Manufacturing | Marketing | Vendors

CASE STUDY - Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies.
Posted: November 7, 2008 | Published: November 6, 2008


Topics:  Campaign Management | Email | Financial Services | Marketing | SOA | Telemarketing

WHITE PAPER - The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology.
Posted: November 7, 2008 | Published: November 6, 2008


Topics:  Data Integration | Databases | Enterprise | Marketing | SAP (Product) | Vendors

CASE STUDY - Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value.
Posted: November 7, 2008 | Published: November 6, 2008


Topics:  Content Management | Customer Data Management | Customer Service | Enterprise | Marketing | Sales

CASE STUDY - Warner Bros. implemented Aprimo's Marketing Resource Management solution, which helped them to combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes.
Posted: November 7, 2008 | Published: November 6, 2008


Topics:  Business Development | Business Intelligence | Communications Systems | Licensing | Marketing | Sales

WHITE PAPER - Read this E-Guide and explore how constructing your service organization around SIP and utilizing SIP-based contact center can make managing premium service channels more effective and interactively guide lower-value clients.
Posted: November 6, 2008 | Published: November 6, 2008


Topics:  Call Center Management | Call Centers | CRM | Customer Service | Instant Messaging | Marketing | SIP | VoIP

WHITE PAPER - Speech applications have long promised a strong return on investment by automating routine call center tasks and reducing live operator costs. This white paper gives more details.
Posted: November 4, 2008 | Published: November 4, 2008


Topics:  Business Processes | Call Centers | CRM | Customer Service | Marketing | Vendors | VoIP

WHITE PAPER - This paper explores the various ways that today's organizations are automating the interaction between CRM and IVR applications to increase customer loyalty and retention as well as maximize efficiency and productivity of service and sales functions.
Posted: October 29, 2008 | Published: October 29, 2008


Topics:  CRM | Customer Loyalty | Data Quality | Databases | IVR | Marketing | Productivity | Sales

WEBCAST - SalesByFone by Angel.com makes it possible to access, update, and manage accounts, contacts and leads directly in salesforce.com through voice commands over the phone.
Posted: October 29, 2008 | Premiered: October 29, 2008


Topics:  Business Intelligence | Marketing | Sales and Marketing Software | Telephony Services | Voice Communications Software | Voice Quality

WHITE PAPER - Unified communications (UC) is a term that has been heralded in the telephony and network markets as the IT architecture that will streamline business processes and break down the distinct silos of communications within the enterprise.
Posted: October 24, 2008 | Published: June 1, 2008


Topics:  Collaboration | CRM | Domino | Enterprise | Instant Messaging | Inventory Management | IP Telephony | Marketing | Microsoft Exchange | Unified Messaging Systems

WHITE PAPER - The Tellabs mobile backhaul solutions business case demonstrates the potential for up to 93% in savings in the long-term evolution of mobile networks-more than €120 million over three years for one large multinational operator.
Posted: October 23, 2008 | Published: October 23, 2008


Topics:  Investments | Marketing | Mobile Device Management | Mobile Device Management Software | Mobile Workers | Sales | Security | Vendors

WHITE PAPER - This paper helps pharmaceutical manufacturers understand how supply chain functions such as demand and inventory planning can positively impact their overall operations and bottom line.
Posted: October 23, 2008 | Published: October 23, 2008


Topics:  Best Practices | Capacity Planning | Customer Service | Manufacturing | Marketing | Pharmaceutical Industry | Supply Chain Management

WEBCAST - View this Webcast and learn how best-in-class companies such as US Bank are delivering deep-targeted campaigns, which drive down marketing costs and increase campaign ROI using next generation Uplift modeling.
Posted: October 21, 2008 | Premieres: November 20, 2008


Topics:  Campaign Management Software | CRM Analytics | Data Management | Data Modeling | Financial Services Industry | Knowledge Management | Marketing | ROI

WHITE PAPER - Read this report to learn how to find an optimal SIEM solution that will support the real-time log collection, is scalable, easy to deploy and will be easy to support and maintain.
Posted: October 17, 2008 | Published: October 16, 2008


Topics:  Fraud Protection | Information Management | Information Security | Marketing | Network Security | Regulatory Compliance | Sales | Software