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	From Cold to Hot: Lead Nurturing Programs That Generate Sales sponsored by Vtrenz, Inc WHITE PAPER - This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program. Posted: August 20, 2008 \| Published: August 20, 2008 Topics: B2B Integration \| CRM \| Email \| Lead Generation \| Marketing Information Systems \| Purchase Order Management \| ROI \| Routing Protocols \| Sales \| Systems Management \| Telephones

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