WHITE PAPER - This white paper provides a comprehensive view of numerous legacy costs as part of a total cost of ownership (TCO) assessment of a retailer's in-house support of its online channel infrastructure.
Posted: October 15, 2008 | Published: October 15, 2008


Topics:  AJAX | B2B | B2C | Downtime | eCommerce | Network Infrastructure | Outsourcing | TCO

WHITE PAPER - This paper examines how Sales and Marketing professionals are beginning to see they can use social media applications such as LinkedIn, Facebook, Myspace, Twitter and Jigsaw to do a better job of selling and marketing to their customers.
Posted: September 19, 2008 | Published: September 19, 2008


Topics:  B2B | B2C | Collaboration | Lead Generation | Sales Channels | Sales Representatives | Social Networking

WHITE PAPER - It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
Posted: August 8, 2008 | Published: January 1, 2007


Topics:  B2B | B2C | Campaign Management | eCommerce | eCommerce Services | eCommerce Software | Email | Forms Software | Lead Generation | Link Access Protocols | Online Marketing