WHITE PAPER - This document describes how Opus Research evaluates seven ways that firms can build a customer-centric organization and enhance the customer experience.
Posted: November 18, 2008 | Published: November 18, 2008


Topics:  CRM | CRM Best Practices | CRM Services | Customer Data Management | Customer Data Management Software | Hardware | IVR | Marketing | SIP

WHITE PAPER - Survey respondents illustrated a sophisticated understanding of the consumer profile of the millennial, a sampling comments point to convenience, customisation, community and "cool" as motivating factors for millennials.
Posted: November 18, 2008 | Published: November 18, 2008


Topics:  CRM | CRM Best Practices | CRM Services | CTOs | Customer Service | Customer Support Software | Viral Marketing

WHITE PAPER - This paper is based on a SearchSoftwareQuality.com presentation, "Optimizing the Application Testing of Your Siebel CRM Environment," sponsored by HP and Infosys.
Posted: October 8, 2008 | Published: October 8, 2008


Topics:  Application Development | Business Process Management | CRM | CRM Best Practices | CRM Software | Software Testing

WHITE PAPER - VoC is an approach that can guide enterprises in meeting the spectrum of sales, marketing, customer support, brand and reputation management, product service design, and quality demands.
Posted: October 8, 2008 | Published: October 8, 2008


Topics:  CRM | CRM Best Practices | Customer Data Integration | Customer Data Management | Customer Interaction Services | Customer Service | White Papers

WHITE PAPER - This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly.
Posted: September 19, 2008 | Published: September 19, 2008


Topics:  Collaboration | CRM Best Practices | Customer Satisfaction | Enterprise | Mobile CRM | Mobile Workers | Productivity | Sales Channels | Sales Force Automation | Sales Information Systems | Sales Representatives | Social Networking

WHITE PAPER - This whitepaper shows you how contact centers can deliver differentiated customer service, build more profitable customer relationships and demonstrate the ROI on customer interaction solutions.
Posted: September 10, 2008 | Published: September 10, 2008


Topics:  Call Center Management | Call Center Services | Call Centers | Contact Center Management | Contact Center Services | Contact Center Software | CRM | CRM Best Practices | CRM Services | Financial Services | ROI

WHITE PAPER - Mobile CRM is something that needs to be considered now. As a business leader, you might have put it into your mental to do later box, but the reasons to make it a priority are compelling. Read this paper to discover why.
Posted: September 1, 2008 | Published: December 25, 2006


Topics:  CRM | CRM Best Practices | Handheld Device Security | Handheld Devices | Mobile Device Management | Mobile Device Management Software | Sales | Wireless Applications Software | Wireless Computing

WHITE PAPER - Read this paper to learn how managed customer engagement is a critical path to promoting advocacy for your brand and driving business results.
Posted: March 19, 2008 | Published: March 19, 2008


Topics:  Branding | CRM | CRM Best Practices | CRM Software | Customer Service | Customer Service Best Practices | Customer Support Software | Customers | Lead Generation | Marketing Information Systems | Product Management | Relationship Marketing | ROI | Sales | Sales and Marketing Software

WHITE PAPER - Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.
Posted: March 2, 2007 | Published: July 1, 2006


Topics:  CRM | CRM Best Practices | CRM Software | Customer Service | Lead Generation | Routing | Sales and Marketing Software | Sales Channels | Sales Force Automation | TCO