WHITE PAPER - A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics.
Posted: October 6, 2008 | Published: October 4, 2008


Topics:  CRM Analytics | Email Management | Email Marketing | Email Security Policies | Email Software | ROI | Strategic Planning | Web Analytics

WHITE PAPER - Outbound email and other electronic communications pose a significant risk for data loss or leakage. This white paper will examine the new email security and compliance challenges and ways to address them.
Posted: July 10, 2008 | Published: July 10, 2008


Topics:  Compliance Best Practices | Data Security | Email Security | Email Software | Payment Card Industry | Sarbanes-Oxley Act of 2002 | Sarbanes-Oxley Compliance | Spam | Virus Protection

WHITE PAPER - This survey highlights the importance of the contact center experience and the direct impact it can have on revenue and consumer loyalty, it also reveals some interesting trends in consumer expectations.
Posted: March 25, 2008 | Published: January 1, 2007


Topics:  Consumers | Contact Management | Contact Management Software | Customer Loyalty | Customer Self-Service | Email | Email Software | Internet Chat | SMS | Surveys

WHITE PAPER - Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships.
Posted: January 23, 2008 | Published: January 1, 2008


Topics:  Authentication | Branding | Click-Throughs | CRM | CRM Software | Customer Satisfaction | Email Marketing | Email Software | ISP | Lead Generation | ROI | Sales | Spam