WHITE PAPER - This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation.
Posted: September 29, 2008 | Published: September 29, 2008


Topics:  B2B | Campaign Management Software | CRM Analytics | CRM Software | Customer Data Integration | Customer Data Management | Demographic Profiles | Lead Generation | Marketing Information Systems | Productivity | Profiling | Sales Force Automation | Sales Representatives

WHITE PAPER - This paper examines how Sales and Marketing professionals are beginning to see they can use social media applications such as LinkedIn, Facebook, Myspace, Twitter and Jigsaw to do a better job of selling and marketing to their customers.
Posted: September 19, 2008 | Published: September 19, 2008


Topics:  B2B | B2C | Collaboration | Lead Generation | Sales Channels | Sales Representatives | Social Networking

WHITE PAPER - This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program.
Posted: August 20, 2008 | Published: August 20, 2008


Topics:  B2B Integration | CRM | Email | Lead Generation | Marketing Information Systems | Purchase Order Management | ROI | Routing Protocols | Sales | Systems Management | Telephones

WHITE PAPER - This whitepaper explains why B2C-oriented database marketing firms lack an understanding of how the data they manage and discover are really used. It also addresses how B2B marketers need a complex process to make their efforts more productive.
Posted: August 10, 2008 | Published: August 1, 2008


Topics:  B2B | B2C | CRM | Customer Satisfaction | Database Marketing | Lead Generation | Revenue Projections

WHITE PAPER - It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
Posted: August 8, 2008 | Published: January 1, 2007


Topics:  B2B | B2C | Campaign Management | eCommerce | eCommerce Services | eCommerce Software | Email | Forms Software | Lead Generation | Link Access Protocols | Online Marketing

WHITE PAPER - This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable.
Posted: June 26, 2008 | Published: January 1, 2007


Topics:  Lead Generation | Marketing | Metrics | ROI

WHITE PAPER - EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
Posted: June 20, 2008 | Published: December 1, 2007


Topics:  B2B | Campaign Management | Campaign Management Software | Content Management | CRM | CRM Software | Databases | ERP | ERP Software | Financial Management | Lead Generation | SOA

WHITE PAPER - This paper explores factors that impact a company':s ability to effectively manage the sales pipeline and focus on the processes and organizational best practices that can help them overcome their challenges and establish a competitive advantage.
Posted: June 9, 2008 | Published: February 1, 2007


Topics:  CRM | Customer Data Management Software | Lead Generation | Sales and Marketing Software | Sales Channels | Sales Contact Management Software | Sales Information Systems

WHITE PAPER - Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships.
Posted: January 23, 2008 | Published: January 1, 2008


Topics:  Authentication | Branding | Click-Throughs | CRM | CRM Software | Customer Satisfaction | Email Marketing | Email Software | ISP | Lead Generation | ROI | Sales | Spam

WHITE PAPER - Learn how to use search engine optimization (SEO), blogs, and marketing analytics to transform your website into a marketing machine that will attract qualified prospects and convert a higher percentage of them into customers.
Posted: December 4, 2007 | Published: December 3, 2007


Topics:  Blogs | Click-Throughs | CRM | Lead Generation | Sales | Search Engine Marketing | Search Engine Optimization | Search Engines | Web Analytics | Web Site Design

WHITE PAPER - Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
Posted: September 26, 2007 | Published: September 1, 2007


Topics:  Application Integration | CRM | CRM Software | Lead Generation | Oracle (Product) | Productivity | Sales | Sales Representatives | Software as a Service

WHITE PAPER - This paper makes the case that companies that understand the strategic value of CRM technology to achieve dramatic increases in revenue, productivity, and customer satisfaction will have a significant lead on those who lag in the adoption of CRM.
Posted: March 2, 2007 | Published: July 1, 2006


Topics:  CRM | CRM Best Practices | CRM Software | Customer Service | Lead Generation | Routing | Sales and Marketing Software | Sales Channels | Sales Force Automation | TCO