WHITE PAPER - This whitepaper explains how Individualized Really Simple Syndication (IRSS) is subscriber-centric, allowing end users to easily express their preferences for distinct content categories and/or receive feeds that are tailored to them.
Posted: August 12, 2008 | Published: January 1, 2005


Topics:  Email Marketing | Password Management | Password Management Software | Personalization | RSS | Security Architectures | SMTP | Windows Vista

WHITE PAPER - To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates.
Posted: August 8, 2008 | Published: January 1, 2006


Topics:  Best Practices | Email | Email Marketing | Newsletters | Public Relations

WHITE PAPER - In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
Posted: August 8, 2008 | Published: January 1, 2004


Topics:  Branding | Campaign Management | CAN-SPAM Act of 2003 | CRM | Customer Loyalty | Email | Email Marketing | Permission Marketing | Spam

WHITE PAPER - Read this whitepaper to learn how to use Web Analytics data to better understand your customers' needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject.
Posted: August 8, 2008 | Published: August 1, 2008


Topics:  Campaign Management | Databases | Demographic Profiles | Email | Email Marketing | ROI | Vendors

WHITE PAPER - Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships.
Posted: August 8, 2008 | Published: January 1, 2006


Topics:  Best Practices | Business Intelligence | Customer Service | Email Marketing | HTML | Personalization

WHITE PAPER - This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
Posted: August 8, 2008 | Published: January 1, 2007


Topics:  CRM | Customer Service | Email Marketing | Messaging Software | Online Shopping | Outsourcing | Personalization | Retail Trade Industry | Sales | Shopping Cart Software

WHITE PAPER - E-mail can also be tagged as spam when it is sent to spam traps (unused addresses that ISPs maintain just for this purpose).
Posted: February 22, 2008 | Published: January 1, 2007


Topics:  Best Practices | Email Marketing | ROI | Spam

WHITE PAPER - Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships.
Posted: January 23, 2008 | Published: January 1, 2008


Topics:  Authentication | Branding | Click-Throughs | CRM | CRM Software | Customer Satisfaction | Email Marketing | Email Software | ISP | Lead Generation | ROI | Sales | Spam

WHITE PAPER - In this white, learn ways to ensure e-mails in your marketing campaign bypass internet filters and escape junk mail folders. The experts at Listrak have the details for you.
Posted: January 7, 2008 | Published: December 5, 2007


Topics:  Authentication | Direct Marketing | Email | Email Marketing | HTML | Spam

WHITE PAPER - Listrak's marketing and professional services departments teamed up to help DiscountBeautyCenter.com, an online supplier of brand name cosmetics, fragrances, and professional beauty supplies.
Posted: January 7, 2008 | Published: November 8, 2007


Topics:  Content Management | Customers | Email | Email Marketing | HTML | Sales

WHITE PAPER - Dynamic content allows you to get to know your customers and subscribers on an intimate level, strengthening your relationships and increasing brand loyalty.
Posted: January 7, 2008 | Published: September 26, 2007


Topics:  Customer Loyalty | Email | Email Marketing | Sales